During the draft process, Gu Cheng originally didn't plan to ask about it. Pen & Fun & Pavilion www.biquge.info

Because there are too many girls!

Thousands of beauties sat in the audience, and he was polite and thanked everyone for their support, no matter how you look at it.

But Liu Hui and Lin Zhiling repeatedly persuaded him not to give him a chance to pick a child:

"You think there are too many people on one side, so it's better to show your face on the first and last days, and have an in-depth exchange with everyone and make two speeches, that is. When there are fewer people on the second side, you will see you again slowly. Most of those people come to participate in the draft because they admire you, so how can you do it if you don't encourage it! How can you serve the public if the company has any other activities in the future!"

Gu Cheng thought about it and agreed.

After all, in draft activities, word of mouth is very important, and it cannot leave people with the organizer's domineering and not polite corporal handle.

Although the draft battle he experienced in his previous life was more data-oriented and not blind, it didn't mean that he hadn't studied history. For activities like "Super Girl", he also knows the media logic behind it.

What's more, Mango Channel's "Super Girl" is not a work of the "ancients" - that program has been running until 2020, and the later generations of Gu Cheng Primary School have been in the third and fourth grades.

The first "Super Girl" in 2004 in history was not a big hit, and An Youqi, who won the championship in the top three, was not popular, but Zhang Hanyun, who ranked third, suddenly rose to prominence, and later became popular. As for who the other winners are, including the second place, almost no one in the entertainment industry remembers - it doesn't count if you go to Baidu specifically, you have to be in Baidu to know the name, which shows how unpopular it is.

And the following year's 05 year, whether it was Brother Chun or Zhou Bi singing Zhang Liangying, which was not once popular through half the sky, at least three or five years old? The main reason for this is that the 05th session began to use text messages to vote, which gave the people of Pingtou a sense of participation in entertainment for the first time, and the illusion that "we are qualified to influence who can become a star for one dollar and one hotline text message".

At the same time, the pleasure and delusion of the people are easy to fade. This is why when I did it again in 06, everyone felt that the SMS vote was not so fresh, so the award-winning singers such as Shang Wenjie in the 06th class were no longer as popular as the predecessors of the 05th class.

Gu Cheng engaged in Alipay's regional marketing back then, and the reason was the same. In this land that has rarely enjoyed the people's attention since ancient times, the people are too easy to fool, and a little bit of the people's note is enough for them to be excited for a long time, and they feel that they are respected. Whoever can drink this head saliva and eat this crab for fans will be able to take a great lead and advantage in social marketing and promotion. If your peers want to follow the trend, they can't keep up.

Gu Cheng is well versed in this, so he is very respectful and courteous to every girl participating in the draft, and at the same time tries to ensure transparency and fairness, and pays attention to the reputation of each participant to the organizer.

In the next few days, Eslite Film and Television rented a venue, and held a few meetings like a concert. Then he took an hour out of the afternoon every day to meet with the girls participating in the audition, sign autographs, send books and send records.

Gu Cheng has not written by hand for several years, and he usually relies on a computer to type. Now signing five or six hundred copies a day makes his hands sore. But he always insisted on meeting in person every day and signing in person, and he must chat with the girl for a word or two, ask the other party's name and origin, and then ask a gift, about ten seconds to send one.

He is a person who pays great attention to differentiated experiences, since it is a signing, he must let fans feel that what everyone gets is different, otherwise what is the difference between him and those who fake the signing in batches?

He waited so carefully, and within a week, more than two thousand people were wiped out on one side, and only five or six hundred were left ready to participate in the second side. The eliminated ones will be reimbursed for round-trip travel expenses, a one-week trip to Qiantang for nothing, and souvenir gift packages worth hundreds of yuan. Because of Gu Cheng's heart, all the eliminated girls did not make trouble.

Compared with the previous online photo auditions, the average appearance of girls has not increased much after today's side, and the rest are at least nine-point beauties. In addition to some online photos that are too ruthless and too heavy in makeup, they are more likely to be seen through in person, and those who are more brushed up to the same time are those who are basically talking, whose talents are not up to par, or those who seem to have obvious defects in their personality and treatment of others; or their psychological quality is too poor, and they obviously can't bear the hard work of being an artist in the future, and they can't stand the psychological pressure brought by the rumors and rumors of the outside world.

After all, the previous online care brush people purely look at the face, and factors other than the face need to be brushed and eliminated on one side.

"There are too many people left. Even if you only choose one female number one, five or six small matches, plus dozens of tricks, you will have to offend a lot of people - in the final analysis, the scale of the event is not controlled. ”

Looking at the list of 500 people left after the end of the face, Gu Cheng felt bitter in his heart.

Among the 80,000 contestants, 20,000 school flowers are selected, and 500 of the 20,000 school flowers are left, and the remaining appearances are all top, and whoever eliminates one or two more will make people resentful when they go back. Although it is impossible to encourage students in a school to stop using YY, it will also have a detrimental impact on the company's society.

Of the more than 2,000 universities and more than 80,000 middle schools across the country, 20,000 schools have girls participating in the competition. According to the statistical distribution, this means that most of the country's universities have female students, and 30 percent of high schools and 1 and a half of junior high schools participate. The influence of this scale is beyond Gu Cheng's expectations before he engages in the event.

Originally, he thought that it would be good to have a girl in a middle school in the country to respond, after all, he Gu Cheng has been popular for several years, and he is low-key, those girls who are hot for three minutes should be because "the older senior sisters have already liked Gu Cheng, if we still like Gu Cheng, wouldn't it be very impersonal" and "empathy and don't love".

No matter what, you have to face it when it gets big. In addition to casting, Gu Cheng also found several other ways to cooperate, preparing to leave a way for the unsuccessful girls to exit the stage that is not too embarrassing.

Before the start of the second meeting, Gu Cheng called Liu Hui and Lin Zhiling into the office again, and personally explained a few points:

"I'll just say two things - the last 500 people must be documented in detail, including the basic information and talent characteristics of each person. Even if they don't have a chance to cooperate now, let them go back to study hard, and pay attention when they have the opportunity.

Secondly, even if you can't make your debut as an artist at the moment, all the training, selection, and audition materials during this period must be collected, and a little tidbits will be released at the appropriate time. Let them see that even if they don't debut, we will give them a channel and opportunity to be seen, but their own comprehensive strength is not enough and they can't become popular. ”

Liu Hui and Lin Zhiling remember very seriously. After finishing the memorization, Gu Cheng turned to Lin Zhiling and asked, "As I mentioned last time, I asked you to contact Mango Satellite TV first to see if there is any possibility of cooperation in the audition, how did they reply?"

The thing Gu Cheng asked was naturally "Super Girl".

This show was supposed to start around April 2004, and the first season ended at the end of October, and the whole competition process lasted for more than half a year. In the entertainment industry, to hold such a big event, it will be broadcast in April, and it is obvious that preparations will start from February 04 at the latest.

As for the plan, it is obvious that it will be prepared and approved by the end of 03.

Therefore, the existence of the project "Super Girl", now at this point in November 03, is not a secret in the circle, and many peers know that Mango Satellite TV has the intention to prepare such a program. The reason why other provinces and Taiwan stations do not follow up and do not discuss is that the key is the issue of the concept of political performance.

Provincial TV stations, after all, are all state-owned enterprises, and no matter how high the ratings are, no matter how much advertising revenue they earn, the leaders of the TV station may not be able to get much more. However, once a precedent is set in some aspects, and the content that the General Administration and the X Propaganda Department consider discordant and vulgar are put up, even if the ratings are profitable, the personal career of the final leader may not necessarily have a future. Some leaders of Mango Satellite TV, such as Ouyang XX, are vulgar in the end, but there are all kinds of twists and turns in their careers, which is the reason.

Gu Cheng learned about the preparation progress of "Super Girl" from normal news channels, and after there were too many girls selected by his side to shake off the pot, he moved the idea of cooperation - if Mango Satellite TV gave face and was willing to cooperate with YY Network Technology and Eslite Film and Television in the audition, and give all the girls who had been selected by YY for several rounds of audition to be eligible for the competition, then even if YY smashed a sponsorship fee, it would not be a non-negotiable thing.

At that time, these girls who came to Gu Cheng will have a seemingly fair opportunity to show their faces, and their own skills are not as good as others, so they can't blame Gu Cheng. Gu Cheng attracted a wave of fans to YY and Renren in vain, and he also gained a good reputation as Bole.

And Gu Cheng believes that before "Super Girl" has no energy to use "SMS voting" in the first year, it is very necessary to complement the fan attraction channel of "online voting".

(Note: Super Girl was not popular at the beginning of the first year, so during the preparation period, it was impossible to engage in "SMS voting" activities with top communication giants such as Huaxia Mobile.) Huaxia Mobile is not even willing to invest in the research and development of the custom SMS voting function, and looks down on this program. ）

It's a pity that Lin Zhiling's negotiations with Mango Satellite TV have not been smooth in the past few days, and in the face of Gu Cheng's questioning, she can only truthfully answer the difficulties she encountered:

"Mango Satellite TV does not agree to the model of directly giving sponsorship fees, and they also want to take a share of the number of likes on Renren - the current price they offer is, if the cooperation is reached in the future, Renren and Mango Satellite TV will jointly organize "Super Girl", then once the contestant likes activities opened on Renren Online are liked, each like Mango Satellite TV will take a dime......"

Gu Cheng couldn't understand it when he heard it: "We provide them with online media attention channels and attract fans to the show, and they still have to ask us to collect money according to the number of likes?"

Lin Zhiling said helplessly: "Their logic is like this-if Huaxia Mobile opens the hotline number of 'SMS voting', fans will charge 1 yuan for each voting SMS mobile fee, of which 3 cents will be returned to the program operator." Because these text messages are the profits that the program organizers pull for mobile.

Based on this set of theories, they believe that if they cooperate with online media, they should also take a 1 like and 1 cent, and if we are not convinced, we can also choose to deduct 2 cents from the user's Alipay account every time the user likes, and do not give money and do not let likes. ”

"How can we ask users to charge for likes!