After getting Wang Qingming, Gu Cheng held a meeting of all the management of the technology and operation line in YY Network Technology. Pen ~ Fun ~ Pavilion www.biquge.info is a mobilization meeting for the company to completely get rid of Sun Zhengyi's "claws" and officially enter the development trajectory of Hurricane.

Gu Cheng's business has developed so far, and all the subsidiaries add up to only four or five hundred people, and the office building in the Eastern Software Park is still enough, but this year, two more floors are occupied by YY Network Technology.

The large, simply furnished conference room occupies a quarter of the floor and can accommodate up to 100 people for a meeting. The projection screen is similar to the small hall in the cinema, and the development data of products such as YY and Tieba are stacked on it.

"In January 2003, YY active users: 500,000, daily active users: 140,000, simultaneous online: 80,000. QQ active users: 34 million, daily active users: 5.5 million, concurrent online users: 3.1 million......

April: 3.5 million YY active users, 1.2 million daily active users, 650,000 simultaneous online users, 38 million QQ valid users, 6.1 million daily active users, and 3.4 million simultaneous online ......"

The gap between the two sides is as much as 10 times.

The data of "friend businessmen" written on the projection screen is not necessarily accurate, basically relying on extrapolation, and some of them are the valuations guessed by Wang Qingming and other job-hoppers.

Because according to the data released by Tengyun Company, the number of registered QQ numbers has now exceeded 100 million, but in fact, the national netizen population was only more than 80 million at that time, and according to the current development speed, even by the end of 03, there were only 110 million netizens.

Therefore, the current number of QQ registrations is the result of many people who have multiple accounts and even register hoarding accounts. Remove those dead numbers that are forgotten after registration and do not go once for half a year, as well as more than one person, and its actual number of users is 40 million.

The situation is still quite grim.

Prior to this, Gu Cheng set the tone for the internal middle management, which was "only a small and beautiful voice chat tool between gamers and music fans", and did not say that he wanted to force the "national-level social" QQ, so there was no pressure on everyone.

As for Gu Cheng's true thoughts, only a few executives knew about it - after all, even an old fox like Sun Zhengyi had to be hidden, and no matter how many people knew, it would not be safe.

Now that the catch-up plan has been officially announced, and Chiguoguo has listed QQ as a competitive product, many people have panicked.

"Can you do it? Socializing is not a matter of fighting for money. There are some things that are just over after the window period, how can they be copied?"

"Even we usually have to use QQ, people have included half of the country's netizens, if no one restricts it, it will be at least 7 percent next year, how to fight this competition?"

"Mr. Gu was burned by money this time, and he was arrogant......"

After all, YY Network Technology has only been established for less than a year, except for some backbones transferred from Legend Entertainment, most of the employees are newly recruited, and they don't know Gu Cheng's skills.

At the moment, many wavering people showed a sigh of "eating jujube pills".

Gu Cheng saw it all in his eyes. However, he didn't plan to refute them one by one, after all, there were many people talking and it was boring.

Let's first summarize the opinions of the opposition and solve everyone's vacillation at once.

So Gu Cheng directly named and asked Lei Jun, who had been sitting without saying a word, but his expression was obviously twisted.

"Old Lei, what do you think?"

Lei Jun was named, so naturally he couldn't shirk it. His mentality is better than that of most middle-level people, and he is psychologically prepared, but for Gu Cheng's plan, he still feels that there is a recklessness of "young people suddenly get rich and do not know the height of the sky".

"I also heard everyone's private opinions just now. I don't agree with it completely, but we can't help but face up to the difficulties, social products are a field with a very serious vertical competition after all. Among all the Internet sub-industries, it is the 'winner-take-all' of the Matthew effect that is most thoroughly manifested.

To do social things, if you miss it, you miss it, and no matter how much you burn money and resources in the future, it will be difficult to recover. After all, QQ has accounted for half of the domestic Internet users, and it is still developing at a high speed, intertwined, and homogeneous competition with QQ will definitely be doomed......"

Lei Jun's words were still relatively restrained, not only expressing his own opinions, but also saving face for Gu Cheng.

The so-called "Matthew effect" should be familiar to anyone who knows a little bit about the media, and it boils down to a sentence in the Gospel of Matthew in the Bible: Whoever is rich, give him more, and whoever is poor, take away even what he has.

The Internet and media industry is a typical winner-to-kill circle, because the cost of replication and dissemination is almost zero, so the provider of high-quality resources at the top can cover the vast majority of the homogeneous market.

The heavy verticality of social software competition takes this feature to the extreme: even if a user wants to try to update and better social software, but because his friend list is on the old software, he is bound by the user's network. The chat software with the largest number of users, even if it doesn't do any marketing promotion, just lying there and waiting for others to connect, can automatically go viral and occupy the entire market.

These are all common sense, and there are no laymen here, and naturally everyone knows about it.

It was precisely because they knew these difficulties that even if Gu Cheng had led them from one legend to another, they still felt that Gu Cheng was talking crazy.

"Social software has heavy vertical competition and a natural viral network that has the ability to reproduce itself, which is not bad, I don't deny it. Gu Cheng cleared his throat and felt that he was almost ready to fight back, "However, if you want to say that now 'the outlet for making national-level social software has been missed', I don't agree!

As soon as these words came out, the rivers and lakes shook.

Everyone here pricked up their ears with a "sigh".

QQ has already accounted for more than half of the coverage of netizens, and you still say that you haven't missed the outlet? Why didn't you start a few years ago if you want to do social networking? Why do you want to use that money to buy 19% of the equity in Tengyun?

"If you don't believe me, I'll analyze it for you. Gu Cheng said, casually naming a manager who attended the meeting.

He didn't know many people, so he ordered Liu Shuqin from the market research department of Eslite Holdings.

"Sister Liu, do you usually use QQ?"

Liu Shuqin stood up in a panic, tucked her tube skirt, and replied, "Of course." However, after the company launched YY, I immediately applied for a YY account, and I usually switch to YY chat for work. But the original online games, classmates can't help it, they only have QQ, and I can't convince them to use YY, so ......"

She also thought that Gu Cheng was blaming her for not using YY completely in her life.

"Don't be nervous, I'm not blaming you, it's normal to use QQ, after all, our YY hasn't grown big yet. Gu Cheng couldn't help laughing when he heard the girl's aggrieved tone, "Then let me ask you, what friends do you have on QQ?"

"Eh, I have friends from all walks of life, most of them are netizens, some classmates, and a few are colleagues......" Liu Shuqin said honestly, but I don't know why Gu Cheng asked that.

Most of the listeners also silently recalled in their hearts and found that their friends on QQ were almost the same as Liu Shuqin.

"Then when you contact your parents, elders, brothers and sisters at home, do you know how to talk about QQ, and what about teachers and leaders?"

This question made Liu Shuqin think about it for a while before answering: "Uh...... My parents' generation is old, they don't know how to do it, and QQ isn't a thing to play, teachers, leaders, and they won't talk like that......"

Gu Cheng turned to all the management present: "What about all of you?

A group of people looked at each other for a moment, and then raised their hands in unison.

"That's the end of it! That's my conclusion-" Gu Cheng made a vertical and horizontal gesture and said imposingly,

"You only see that QQ has occupied half of the domestic netizen users, but you don't see that the 'relationship network' involved in QQ is still relatively simple. This is a tool that originated from online dating apps, and the penetration of acquaintances reaches the level of classmates and playmates at most. So far, few people have used it to infiltrate their daily work life.

Therefore, QQ is still just a stranger social tool based on 'meeting new friends between strangers', and cannot be transformed into a 'acquaintance social tool'. Everyone thinks it's not serious enough, it's not intimate enough, it's just a catharsis of the early Internet that 'no one on the Internet knows you're a dog', and to get an environment where people talk nonsense and pretend to be a troll.

That's why there are so many shemales who pretend to be women on QQ, so three years ago, even Ma Teng himself had to use a female account to trick and chat with netizens to understand user needs, so there are so many people who want to hunt for beauty on QQ - this year this situation has been a little less, but it is still very common. ”

Gu Cheng continuously compared a lot of hidden pain points for QQ to transform into "acquaintance social". And the last one, he held back and didn't say it, because that paragraph happened in 2004 in a parallel time and space, and it hasn't happened yet-

In 04, Ma Teng was on a talk show between entrepreneurs, and the host gave Ma Teng an opportunity to persuade Zhang Ruimin, president of Haier, to try to introduce QQ chat work in the daily work management of Haier Group. But was contemptuously rejected by Zhang Ruimin.

When those post-90s and post-00s grew up and came back to see this old stalk, they certainly mocked Zhang Ruimin for being "conservative, stubborn, and representing backward forces". But that's just because they didn't experience the big ecological environment of QQ before 04 - the social reputation of QQ at that time was actually worse than that of Momo ten years later, and throwing the drifting bottle was completely for the sake of making an appointment, so that the software was notorious, and no one was embarrassed to chat with their acquaintances who were too close in real life on QQ.

It's just that every software that relies on sex and hormones to complete the first bucket of users' original accumulation will find a way to whitewash it after a few years and gradually pretend to be serious.

Even when Momo started, he looked for more soft articles and public relations, desperately hoping that everyone would deduct the basin of "About Bubble Artifact" on their faces to attract beauty hunters to be free promoters of the software. After a few years, the valuation became larger, and then he started to wash the floor.

It's only 03 years now, and even QQ hasn't started to wash yet.

Although it has a number of users, it has not yet been tied to the network of acquaintances between users, and most of the users' friend lists are still tree structure, not network structure.

The so-called tree structure means that "most of your friends don't know your other friends". This is a typical state of stranger social apps, such as a man dating dozens of female netizens on the Internet, and these dozens of female netizens do not know each other.

The so-called mesh structure means that "most of your friends know other friends in your circle". This is the proper meaning of acquaintance social apps.

"Therefore, what we have to do is to find another way to bypass the accumulation of dirty hormones after QQ has seized the commanding heights of stranger socialization, and directly do acquaintance socialization, and make YY a communication tool that 'I never expect to add someone I don't know in real life'. ”

As soon as Gu Cheng's words came out, all the participants felt that their eyes lit up.