Facing the expectations of all his subordinates, Gu Cheng said a famous sentence that was later written into the history of media development:

"Human beings will always need an application that they usually use to speak human words and tell the truth; But at the same time, you also need an app that specializes in lying, bragging, and pretending to be a cheater - both of these requirements can never be perfectly realized on the same software. Pen, fun, pavilion www. biquge。 info

If a software has achieved the transformation of 'good', from stranger social to acquaintance social tool, then there must be a new stranger social tool to fill the market gap left by the former from the good.

This situation did not happen before, and that was only because the development of the Internet industry was still too weak in the past few years, and everyone could only find what they had at hand to make do with it. Now, with the blowout development of domestic Internet infrastructure hardware, the future must belong to the application of accurately grasping differentiated needs. This is an inevitable phenomenon that will occur in the process of the gradual transformation of the human Internet from the era of ignorance when no one knew the identity of users to the real-name network.

For example, in the field of advertising, we have seen the ADSENSE platform in cooperation with Baidu come into effect, which is the beginning of an "Internet service provider trying to locate user attributes".

Our goal is to push QQ operators into a corner before they realize this problem, let them form path dependence, and can no longer afford the price of transformation, and then become a bubble dating tool between strangers for the rest of their lives. And as soon as we got started, we were innocent and did the correspondence of acquaintances.

We never planned to kill QQ and replace QQ, we are just complementing QQ and doing two completely different market needs. The owner of the female branch can transform into a marriage agency, but it does not mean that the marriage agency will rob the business of the women's branch. ”

Gu Cheng's words were to the point.

When QQ and WeChat can make an appointment, it can prevent the growth of Mi Chat. But if they are good, there will definitely be a Momo who will take advantage of the situation.

Facebook's chat apps, including WhatsApp, can thwart the growth of MSN or Skype. But no matter how powerful Facebook is, there will still be a SnapChat that will be in the loop.

Historically, does SnapChat, which has grown after eight years, have any core innovations in terms of technology? I'm afraid not.

Some people may say that "burning after reading, chatting and sending pictures without leaving traces" is a technological innovation, but it is just a small modification, and the idea of "burning after reading" behind it was already ten years ago.

Initially, due to server capacity, all chat software did not have chat history. Later, when the server became stronger, everyone added chat history. "Forced extermination of chat history", on the surface, is just turning back the wheel of history. But Spiegel relied on this historical reversal to turn his company into a unicorn with a market value of $12 billion at the age of 24.

It turns out that human beings need an app that speaks irresponsibly and has no chat history, and can be used in certain occasions - such as cheating on girls, or confessing to goddesses, or some braggings that have a high probability of being exposed and will lead to unspeakable if they leave chat records.

On the contrary, this is also doomed to the failure of Ma Feng's N attempts to use Alipay to make a social appointment in parallel time and space - Alipay is too serious, and this thing is only suitable for people to do things to tell the truth. It's still a bit possible for you to ask Alipay to help users find Miss at a clear price, and it's too fake to talk about feelings.

……

All the people listened to it with a burst of enthusiasm.

It turns out that social networks and the media theories behind them can still be interpreted in this way? Social software, in the future, will be subdivided into acquaintance truth social and strangers bragging social?

How come I've never seen a journalism and media school at a great university teach this theory?

How does a high school student like Mr. Gu grow in his brain?

"That'...... What should we do with this kind of social interaction that emphasizes acquaintances and truth? It should be completely different from QQ in many settings at the beginning, right? Does the company's early layout support this operational route? ”

The person who asked these words was Wang Qingming, who had just jumped from Tengyun and was appointed as CTO by Gu Cheng.

After all, he is innocent, all the previous layout of YY company, whether he did it or not, could not rely on him, and he naturally had the most confidence to ask everything clearly.

Gu Cheng naturally knew what Wang Qingming was worried about, and signaled him to be calm: "Don't worry, in fact, if you recall it carefully, you can clearly find that from the first day YY was launched, I have been laying out in the direction of 'acquaintance social'."

First of all, YY's users are not let go of letting everyone register casually. Every user has to bind a paid game account for "Legend" or "Miracle MU" or "Ragnarok RO" - oh, and recently "Angel OL", which started testing in February and just paid this month.

People who don't spend money to play games also need to bind an Alipay account. So far, YY has been going very slowly, but it is solid. The real profile of every social user, we almost always have it. Unlike QQ, which claims to have registered more than 100 million accounts, the actual number of people who use it is less than 40 million.

The probability of impersonating someone else's identity to deceive someone on YY is much lower than that on QQ. The voice chat function, which has been provided since the first day of the software's launch, cleverly eliminates the possibility of 'men pretending to be women on the Internet to deceive people' - I don't believe that those ladyboys can switch to using audio track editing software and tune their voices to female voices in real time.

Furthermore, with a tool like YY, the game guilds of major online games in the future can be "let the president and members have a part of the publicly available information that is conducive to trust" and enhance the offline relationship between players. Make the communication between like-minded people more secure. ”

Wang Qingming didn't understand the original situation, and after hearing it, he was shocked beyond what he wanted.

Although the number of social users in Gu Cheng's hands is less than one-tenth of Ma Teng's.

But these people actually achieved "almost completely real-name system"!

What a terrible concept.

In '03, people still believe that "no one knows you're a dog online", and they are very resistant to using your real identity online. But Gu Cheng took advantage of the demon of Alipay to force his core backbone users to complete the real-name system.

When you do everything online, you may not have your real name, and you can only pay with your own bank card, which must be your real name. As soon as this trick came out, Gu Cheng wanted to emphasize YY's acquaintances, truth, and safety, so naturally there were no obstacles.

After Wang Qingming sat down, he poked his colleague with his elbow: "Do you know how many Alipay users there are at present?" ”

A colleague replied to him in a suppressed voice: "At the beginning of the year, it was 14 million, and in the first quarter, it rose by more than 4 million - of which 3 million was the increase brought by Taobao, and the remaining more than 1 million was the growth caused by the company's own business." This month's data has not yet come out, but there are at least 500,000 in the first half of the month. ”

Wang Qingming listened, but he could only speak secretly.

Gu Cheng shouldered tens of millions of bank online transfer fees for Ma Feng every year, and in exchange for Ma Feng using Alipay to provide payment for Taobao, it was really a second move.

Ma Feng has certainly relied on this trick to speed up the development of Taobao for nearly two years. And Gu Cheng also lies down with mutual benefit, picking up at least one or two million new Alipay users every year.

Wang Qingming made a little calculation, and found that the cooperation with Ma Feng had accelerated the growth rate of Alipay by at least three or four times.

"I have a real-name application for 18 million people, and I'm really not afraid that acquaintances can't do QQ socially. Even if seventy percent of netizens have registered for QQ, they will no longer add their parents, elders, siblings, colleagues and teachers to QQ. In the future, at best, everyone will use YY to chat with the people around them, and only use QQ to chat with netizens. ”

As soon as Wang Qingming figured out these causes and effects, he felt that the colleagues around him were stabbing him.

"Lao Wang, Mr. Gu is calling you, don't get distracted!"

"Huh? Sorry, I was just doing the math. Wang Qingming immediately stood up and bowed his head to admit his mistake.

"It's okay, today I also take this opportunity to announce a new technical plan for YY. Originally, I was afraid that no one would do it, or that the server would be too stressed after it was made. Now that Lao Wang has joined, he is a veteran of server data optimization in Tengyun, and I am relieved. ”

Gu Cheng's words were half a lift and half a joke, and everyone attending the meeting smiled knowingly, but Wang Qingming couldn't get off the stage.

"Since we do serious socializing, what we say during the chat should have a chat record, and it doesn't count after we can't say it. Of course, after adding chat history, the data capacity to be stored on the server side will definitely increase by dozens of times compared with the past, and the interaction bandwidth caused by users retrieving chat history will also increase. The data center definitely needs to add more than 10 times more hard disks to YY.

Therefore, I want you to not only develop this function, but also try to minimize the amount of data interaction brought by this part of the function as much as possible, without affecting the user experience of the software. In addition, we can also consider the introduction of a professional version and a regular version for YY.

The normal version of the chat history can be stored locally, and the user can also delete it if he wants to delete it, but the consequence is that the ordinary version of the chat history has no legal effect and cannot be used for judicial evidence.

The chat records of the professional version will be stored on the server side and shall not be deleted, and we will also apply to the Ministry of Industry and Information Technology and relevant departments to recognize the judicial evidence effect of the chat records of the professional version in future judicial practice. This professional version will be provided to Taobao sellers, including store owners and juniors, and can also be used by all users who use Alipay Pro/Seller Edition, including Internet café owners across the country. ”

Good idea!

After listening to Gu Cheng's thoughts, Wang Qingming suddenly felt that this routine was too much in line with his personal technical route and technical reserves. He has been optimizing server data in Tengyun for three years, and he can almost perfectly show his skills in the developer of YY chat history version.

As soon as Gu Cheng's trick came out, Ali Wangwang's software was naturally submerged in the turbulence of time and space, and it would not appear again. On Tengyun's side, Ma Teng had to wait until the second half of YY's feature was launched, and then hurriedly convened people to discuss the issue of "QQ Enterprise Edition", ready to copy it back.

As for whether Ma Teng can wash QQ from the pillar of shame of the bubble artifact after copying and copying, no one knows.