The crazy hit of "The Secret That Can't Be Said", the wide attention of "The Voice of China", and the high-level talk show outside the movie once highlighted Gu Cheng's identity as the helmsman in the Chinese content industry circle. Pen % fun % Pavilion www.biquge.info

"I don't want to spend too much energy on creation, I just want to promote all those who have the ability and aspiration to create, have a good environment to make high-quality products, and feel at ease and bold to do high-quality products. You are responsible for being a person who is free from low tastes, and I am responsible for proving that you are that kind of person. ”

Gu Cheng's words have been summarized and modified countless times, and finally penetrated into the hearts of the people, imperceptibly, and still water flows deeply.

When people of later generations look back on the past, they can't remember exactly at which specific point in time, and the Chinese people have inexplicably formed the values of "you must follow Gu Cheng to create content, and you must go to Gu Cheng's platform to find conscientious works for consumption".

The brand value behind the distribution of YY-based content is growing wildly every day.

Gu Cheng felt that it was time to release the next-generation content distribution killer that he had been building up for a long time.

This big killer is undoubtedly the 3G Android mobile phone launched by YY Electronics Company, which is run by Lei Jun, and it is also the world's first Android mobile phone.

From 03 YY-mini MP3 to the market, Gu Cheng put Lei Jun alone as the CEO of YY Electronics, to the end of 04 began to invest in Andy Rubin's Android company;

In 05, YY Electronics completed the Kindle project and accumulated enough content distribution hardware R&D resources. And began to build a team to make up for the technical shortcomings in the RF/baseband field.

Although YY Electronics is making a mobile phone for the first time, insiders know that Gu Cheng has invested a lot of resources and prepared for several years for the layout of this day - no less than Apple, which also made a mobile phone for the first time, and therefore formed a team and developed it for three years.

NOW, ON THE OTHER SIDE OF THE OCEAN, APPLE HAS LAUNCHED THE FIRST IPHONE IN THE SUMMER OF 07 AND HAS BEEN IN OPERATION FOR NINE MONTHS.

The 3G version of the Iphone, because of Gu Cheng's butterfly effect and the growing popularity of the Android system, caused Jobs to have to increase the task of the engineers under his command and launch it ahead of schedule, and it is expected to be launched almost at the same time as the 3G Android mobile phone of YY Electronics - that is, in April 2008.

In another time and space, the Iphone-3G was launched at the end of June 08, a year after the original iPhone was launched. In other words, Apple is now forced by Gu Cheng and other off-market factors to advance by two or three months.

After all, the sales of the first generation of the iPhone were very bad, and even 1.5 million units were not sold in nine months, which was not attractive enough for the ecological formation of APP application software. Most mobile phone software developers are still hesitating to "transplant a small software to IOS at least tens of thousands of dollars in research and development costs, IOS mobile phones are only a little bit sold, can they return to their costs".

SO MUCH SO THAT THE FIRST GENERATION OF IPHONE HAD TO PROVIDE SUBSIDIES FOR TRANSPLANT RESEARCH AND DEVELOPMENT TO SOME BIG-NAME MOBILE PHONE SOFTWARE DEVELOPMENT COMPANIES IN ORDER TO INVITE THOSE COMPANIES TO SETTLE IN THE APP-STORE.

And YY Electronics has been making a noise since last year, claiming that its first Android mobile phone will be 3G. At the same time, the Chinese Internet market has also fully entered the 3G mode in the third quarter of 2007, and more countries in the world have also entered the 3G era.

When more and more countries around the world entered the 3G fast lane, Jobs's first generation of 2G version of the iPhone was already doomed, and he could only choose to "give up using 2G to circle money for another three months, and would rather go directly to 3G before returning to the original cost".

This is the peer competition that YY electronic Android mobile phones face on the eve of their launch.

As for Nokia and Samsung, they are naturally still powerful in this plane today, and there is no need to repeat them. It's just that they focus on making mobile phones, which is quite different from the heterogeneous "game console that can make calls" manufacturers like Lei Jun and even Jobs.

……

Gu Cheng also knew that it was very important to take a kick in the door, and there was no room for mistakes.

One day when he had just entered mid-April, he took the time to summon Lei Jun, Ding Sanshi, and others, who had long been laissez-faire, to meet and hold a meeting in Jiangnan to discuss the current situation and, by the way, unify their thinking.

There was no politeness and banquet, just three cups of tea and some fruit snacks as usual, and I sat down and talked about it.

When the big guy has a meeting, there is naturally a secretary to serve and report the relevant industry situation first.

"YY-mini's MP3 sales exceeded 2 million units in the first quarter of this year. An MP3 product that has been on the market for five years has only been upgraded once or twice, improved the chip and storage, and other core technologies have not been replaced, and it can still sell so much, it seems that our position in the domestic digital music distribution market has been unbroken for a hundred years. ”

"Kindle, which makes e-books, audio e-books and music, also surpassed 2 million quarterly sales. According to the latest statistics, there are currently 20 million active Kindle users on the market. There are 53 million occasional paying users and 16 million perennial renewal genuine users in Dingdang.com/YY Cloud Music; 2.6 million perennial genuine users and 11.8 million occasional paying users in the framework of Chinese.com/YY literature.

Recently, because our 'content platform value' has been noticed by more users, the sales of these products have set off a new climax, and I believe it can continue until the mobile phone launches." ”

Gu Cheng and Ding Sanshi were relatively familiar with these situations and listened more carefully.

Although Lei Jun is a hardware provider, his mentality has not changed in recent years, and he is not very sensitive to the sales of content distributed from the hardware platform produced by YY Electronics.

Don't look at the fact that the number of people paying for each product is only over 10 million, in fact, the current ability to reach this data is already the result of Gu Cheng's years of opening up for the domestic genuine digital content industry.

In parallel time and space, in 08 and 09, on the eve of the rise of the mobile Internet, the perennial and stable genuine paying users of a certain Chinese network, but only 300,000 people, counting the people who occasionally pay a few dollars and mainly watch pirated versions, are less than 2 million.

Gu Cheng was able to make 2.6 million people in this country basically develop the habit of paying money to read online articles, and let tens of millions of people listen to genuine music libraries for 5 yuan a month, which has already advanced the country's legalization process by several years - the number of people who pay for novels is roughly equivalent to the level of parallel time and space in 2012, and the number of people who pay for music has reached 2014 in parallel time and space.

This is the result of Gu Cheng's efforts for many years.

"Although the results are good, this should have little impact on the initial sales of AIMI's mobile phone. This is Lei Jun's straightforward words after listening to the data report.

As soon as he heard this, Gu Cheng knew that today's meeting would be arranged correctly. Among all of them, the most unconfident is Lei Jun, the main owner of the task who has been suppressed.

The older the rivers and lakes, the less courageous they are. A person who once didn't know much about hardware, the more in-depth he understands, the easier it is to find the difficulties and waver. On the contrary, outsiders are prone to "only watch thieves eat meat, but don't see thieves being beaten", and think about things simply.

From e-books to mobile phones, compatibility and system problems must be endless, Lei Jun must have a lot of problems since the first generation of mobile phones were sold, and users need to have great patience and tolerance in order to let the mobile phone go down from generation to generation.

Gu Cheng didn't remember how many times he gave Lei Jun Amway, and he needed to use all means to boost morale:

"How could there be no impact. I've said time and time again, don't sell a new phone as if it were a phone. Think of it as a 'next-generation content distribution hardware platform' – it didn't come from Nokia or Samsung, it grew from YY-mini and Kindle.

Communication, just a secondary function for us. Only the more open our content distribution is, the more we can win the interests of content producers, and the more mature the ecosystem on our mobile phones will be. ”

Jobs used mobile phones as game consoles, and Gu Cheng used mobile phones as wallets and e-books, and everyone is playing to their best advantages, which is a natural path dependence.

"I agree with Ah Cheng's opinion that if Amy's mobile phone wants to become an instant hit, the initial user base mainly relies on the support of die-hard fans who have formed the habit of buying YY-mini and Kindle over the years. After all, we are not professional in making mobile phones, and people who have never used YY electronic products at all are definitely not optimistic about us. Only those who have used our brand can form the first seeds of viral word-of-mouth. ”

Ding Sanshi took a sip of tea and agreed.

Lei Jun frowned and muttered: "Although Jobs's iPod did not enter the East Asian market, it sold 14 million units a year at its peak in the world, and now they have switched to selling mobile phones, and they have only more than 1 million annual sales? ”

Gu Cheng encouraged: "Our situation is different from Jobs, Jobs only sold Ipod players, but Itune's control over genuine digital music resources and the depth of cooperation cannot be compared with our content distribution resources." Besides, isn't our starter only sold domestically, everything will be fine. If you don't have faith, how can we convince others?"

Lei Jun: "It's not that I'm not unconfident, it's that I think the goal you set at the beginning is too big and not cautious enough. ”

Gu Cheng decided to stop the topic and divert the other party's attention: "Okay, let's not talk about this." Let's talk about the specific release plan, and we'll confirm this schedule. ”

"Online pre-orders will start on April 15, and shipping will start within a week, and the pre-orders will be sent out before May Day. At the beginning of offline sales, about 100 experience stores with direct sales and direct management have been laid across the country, ensuring one in each city of the provincial capital and second-tier cities. There are 3~4 first-tier cities and a few second-tier head cities in each city.

These stores can't sell many mobile phones, mainly relying on the flagship stores on Taobao. Lao Ma is preparing to launch a B2C mall this year, called Tmall, and I have made an appointment for the first batch of entry. Jingdong has always had a competitive relationship with us, and it is still stalking us in the e-book business, so I won't put it on it. ”