It doesn't matter if "The Unspeakable Secret" ends up grossing 2.3 billion or 2.5 billion worldwide (mainly in the Asian market), or more. Pen ~ Fun ~ Pavilion www.biquge.info This data will take months of observation before it can be finally revealed.

How can a busy person like Gu Cheng keep staring at the performance of a movie, the weight of this movie is not even one percent in Gu Cheng's career, at most it is for him to further erect a flag and establish a coffee position in the field of domestic commercial films.

"Making a movie that breaks the Asian box office record", which is the ultimate goal that others may not necessarily struggle for in several lifetimes, is just "casually setting a small goal first" in the eyes of Brother Cheng.

It was still mid-April 2008. "The Voice of China" and "K-POP-STAR", two music talent variety shows of the same type, regardless of men and women, regardless of appearance, and focusing on skill competition, were launched at the same time at this point in time.

According to the practice of "Girls' Generation" in previous years, these talent shows are still relatively more popular in China.

The counterparts in the Dongyi competition area are often diverted more attention because of the richer entertainment programs of the Dongyi people and the more well-informed audience.

However, this year's situation is diametrically opposite, perhaps because Kwon Bo-ah, the main judge of "K-POP-STAR", has just attracted traffic to the heroine position of "The Secret That Can't Be Said", and as a result, even the show she attended suddenly had a wave of ratings growth of several percent.

To say that there are some subtle differences in the settings of these two shows.

For example, The Voice of China has no combination elements at all, and it is all SOLO contestants competing for singing.

K-POP-STAR, ON THE OTHER HAND, TACITLY CONTINUES SOME OF THE CONVENTIONS OF THE "GIRLS' GENERATION" COMPETITION IN THE DONGYI DIVISION, ALLOWING TWO TO FOUR PEOPLE TO FORM A GROUP TO PARTICIPATE. And not only compete for voice, but also for dance skills, after the combination, the characteristics of the team are also easier to do fine, there is a lead singer and a lead dance. However, there is still no restriction on gender.

Because it is more than dance, K-POP-STAR can't make the judges and guests only listen to the song and can't see people at first like The Voice of China. As an expedient measure, the program team used the method of "letting the contestants wear masks and dance" to shield the impact of their appearance on the judges and guests, in order to show fairness.

Of course, the mask can only block the face, not the figure. If there is a player who is given extra points because of his particularly hot body, there is no way to do it - from another point of view, the body can be refined, unlike the face that is purely innate.

If a girl's figure is really bad, then she can't blame her parents, at least seventy or eighty percent of it is because she doesn't work hard. There are few people in the world who are really bucket in shape and have superb dancing skills.

As soon as it was broadcast, the discussion of the new measures was very hot.

"Huh, don't the judges really know these contestants? I haven't seen the faces of the contestants until the moment I go on stage? ”

"Wow, that big fat man can be shortlisted, just because his voice is still thick and high-pitched, and he was selected by Zhou Jielun as a training object? Am I not mistaken? Isn't that me okay?"

"That's it, and he's a fertilizer seller, and he doesn't dislike his profession and reports his home. If I did such a cowardly job, I wouldn't have said it. ”

However, this kind of remark did not appear for long, and as soon as a few performances passed, the audience began to get used to it. Because not only the sellers of chemical fertilizers appeared, but also those who sold lubricants, engaged in all kinds of other strange or unpopular or seemingly humble jobs. There are also all kinds of parents and families who are unhappy, how their families hinder their dreams of singing, those who are disabled or have some serious illness.

"Is this a good voice in Huaxia, or is it a miserable king in Huaxia? But fortunately, if you want to be qualified to speak more miserably, at least your voice must be good enough for a judge to turn a chair and ask questions. Finally, there are a few spicy chickens that all the judges don't turn around, and it shouldn't be the miserable king deliberately arranged by the screenwriter. ”

This mentality was later realized by the audience at the end of the first season, so the show got a nickname called "Huaxia Bimiserable King" from the second year. However, the popularity of the new show, and the new ugly men and women users attracted by Renren and NICONICO, have at least entered the pit. Even if these people later abandon the Voice of China, they can't abandon the sharing circle of Renren.

These are details that need no elaboration.

All in all, these two new programs have really attracted the attention of many audiences because of the great changes in their ideas and entry points compared with previous years. Especially the hundreds of millions of ugly men and women who didn't care about the entertainment industry and didn't watch variety shows in previous years, they also began to be confused by fantasy and temporarily fell into the pit.

Wu Yue Satellite TV's program ratings rushed to 11.2% in the opening game, and then fell slightly below 10%, and remained stable between 8%~9% throughout April.

The ratings of the opening match of S-BS TV on Dongyi's side were also as high as 20.5%, and stabilized around 18%.

Don't look at these data compared to the 05 "Girls' Generation" when the average rating in China can still be maintained at more than 11% - but considering the crazy rise of Internet video from 05 to 08 and the explosive development of other new media that distract netizens from time and attention, it is very good to maintain this result.

In the past three years, the annual ratings of champion TV dramas in China have decreased by at least three or four percent. In terms of variety shows and sports programs, because of the timeliness, the TV media is still relatively strong.

As the "culprit" that led to all this, the number of hits of these new variety shows on the NICONICO barrage video network naturally reached hundreds of millions of times per issue - this is still internal statistics and real data, not counting the water that needs to be injected when it is announced to the public.

According to the practice of previous years, in order to ensure the timeliness advantage of the TV station, the resources on NICONICO are still delayed by one week compared to the premiere game. At the same time, as an exclusive authorized webcaster, NICONICO also has enough financial power to crack down on major domestic pirates and ensure exclusivity.

In another time and space, it is impossible to fight piracy in 08, because Youku itself is still in the era of crazy piracy expansion, and it burns money fiercely, and has no spare energy to fight long-term lawsuits. But the resources Gu Cheng holds in his hands are obviously different, sometimes a country's Internet to be legalized, the key depends on whether the giants decide whether the winner is decided, once the giants come out to carry the distribution of interests and balance all parties, the early arrival of legalization is easy to predict.

I forgot to digress: the barrage comment function of the NICONICO video network was launched as early as the summer vacation of 07, and now it has been almost a year.

As a video website with social sharing attributes, how could Gu Cheng let go of the barrage comment as a big killer that enhances interactive stickiness and enhances the genuine rate to prevent diversion?

AFTER YOUTUBE WAS ACQUIRED BY GOOGLE AT THE END OF 05, THE MAIN COMPETITION IN THE GLOBAL ONLINE VIDEO FIELD REMAINED BETWEEN GU CHENG'S NICONICO AND GOOGLE'S YOUTUBE, AND OTHER SMALL FISH AND SHRIMP WERE NOT QUALIFIED TO BE MENTIONED AT ALL. The domestic Youku network is not familiar with the face, and then reluctantly competes with potatoes for the second, and other side dishes can only live on pirated goods with some color resources, and use the things that have been harmonized by NICONICO to find some leftovers.

IN TODAY'S LANDSCAPE, NICONICO'S MAIN FOCUS IS ON THE MUTUAL SHARING OF VLOG ATTRIBUTES AND TIME-SENSITIVE CONTENT. GOOGLE'S YOUTUBE, ON THE OTHER HAND, FOCUSES ON SEGMENTED CONTENT SEARCH AND PRECISE SORTING.

The competitive situation between the two sides can only be said to have a slight advantage in Gu Cheng, but the technical gap between the two sides in terms of streaming media and video compression, subcontracting, and fluency is not obvious, and Google is also better in decoder research and development. The main difference is also in the operational thinking and the difference in targeting users.

……

THE GOSSIP IS NOT ON THE TABLE FOR THE TIME BEING, AND IT IS SAID THAT THE BROADCAST OF EACH EPISODE OF "THE VOICE OF HUAXIA" AND "K-POP-STAR" HAS BROUGHT MILLIONS OF NEW USERS TO NICONICO, WHO HAVE NOT HAD THE HABIT OF WATCHING VIDEOS ONLINE, AND THE COMPETITIVE ADVANTAGES OF NICONICO AND YOUTUBE HAVE BECOME MORE OBVIOUS.

Although the new users generated as a result are currently limited to the East and Southeast Asian markets, they have not been able to reach the other side of the ocean.

Gu Cheng gave the program team, producers, and participants a high performance reward associated with the number of new users on the website. Every time NICONICO adds 1 million new users to this program, Gu Cheng will open a total prize pool of 5 million, which is equivalent to "rewarding the program producer with 5 yuan for every additional user". Each judge, program host, and PD can get bonuses ranging from hundreds of thousands to hundreds of thousands.

Under the heavy award, the judges on both sides are also carefully selected, very heavyweight, and they are all the most famous musicians or pop makers in their countries.

Corresponding to Quan Baoya, the diva-level judge on Dongyi's side, is Zhou Jielun from Huaxia.

Because of the appearance of Gu Cheng, today's Zhou Jielun has not been self-reliant since 07 like in another period of history - originally he had a falling out with the big-mouthed Wu Zongxian for various reasons, including many obstructions/exposures and trivial matters in his relationship with Xiao Cai, and he will fly solo after the seven-year contract expires.

Today, because Gu Cheng has made the artist agency managed by Lin Zhiling very humane, it can be said to be the first artist agency in China to adopt the Hollywood CAA model - the company does not treat artists as employees, but as customers. It only provides economic and intermediary services, and charges a certain introduction fee, without restricting the artist's freedom to take over work and creative routines.

As a result, after Zhou Jielun left Alpha Music, he only chose to set up a "Jewell Music Studio" instead of an independent music company, focusing only on the creative business, and outsourcing all publicity and external distribution to Gu Cheng, which is equivalent to affiliating the studio to Gu Cheng's agency.

Therefore, after the launch of the Voice of China program, Zhou Jielun was able to play the whole process in the first season, and worked very hard, trying his best to help Gu Cheng's program attract attention.

In addition, in the past two years, there have been many artists in China who have adopted this loose and non-paternalistic model to join Gu Cheng. Mainly in the music industry, and a small amount in the film and television industry.

For this kind of thing that provides flexible retail investors with a piece of land that does not need to be tied up all the year round, and if they want to take a job, they can give some money to build a song bridge platform, most disadvantaged artists are happy to see it, and they are also quite grateful for Gu Cheng's actions in their hearts.

Maybe it's because of Gu Cheng's flat management thinking, every time he enters an industry, he more or less involuntarily forces the people who were originally doing intermediary business in this industry to death, leaving only creators and consumers, "no middlemen to make the difference".