Xu Teng has been in business for ten years, and he has also struggled for ten years. Pen fun and pavilion www.biquge.info

For so many years, his aggressiveness and wild personality in his heart have indeed dug a lot of holes for himself, some of the god pits can't be filled, and he has directly lost hundreds of millions of euros to abandon the pits, and most of the pits are still slowly filled in the process of constantly learning lessons.

In his style, without The-ShunFamliy's huge return on investment in the United States, and without the strong support of the state, provincial and local governments, and the country's three major policy banks, he would have played himself to death long ago.

It's the truth.

There is no denying that Xu Teng is smart, and he is beyond the wisdom of ordinary people, otherwise he would want to sit on the throne of the chairman of the Huayin Consortium just by relying on that little bit of prediction and family finances, which is nonsense.

These things have opportunities and backgrounds, and they still rely more on understanding.

Xu Teng must be very fast when he should be fast, even fast at any cost, such as the acquisition of Worrick, which is fast that others can't understand, no matter how much the Yinruida consortium offers, he doesn't make a counteroffer, and takes it directly.

Normally, this is death.

However, when it is time to be quiet, when it is time to be slow, when it is time to be patient, he is always very quiet and patient, like a cheetah dormant in the grass, quietly waiting for the best time to attack.

Or let's put it this way, Xu Teng is indeed good at dying, but he is even better at saving himself in an extremely chaotic situation, in a situation where he can't die anymore.

Over the years under Xu Teng's supervision, the Huayin Consortium has been working hard and saving itself, and it has developed very rapidly, with a few years of instability, and a few years of rapid stability.

Because under the supervision of Xu Teng, Huayin Consortium has been able to give full play to its two core advantages, one is good at capital operation, which is not only the first in China, but also the top three at the international consortium level, and the other is good at integration, which is the natural specialty of the partnership system of Huayin Consortium.

Compared with domestic private enterprises, state-owned enterprises and central enterprises, and even compared with the best international giant groups, Huayin Consortium has unique characteristics in terms of mergers and acquisitions, integration and integration capabilities.

This is called institutional advantage.

has money, strong support from the state, and this kind of institutional advantage, so it is really Xu Teng who is allowed to die, and he will not die in the end.

Therefore, Xu Teng's courage is relatively big, and he dares to do many things, dare to do it.

As for the lack of morality in dumping, this is also Xu Teng's forte, how many years he has played, he has tried and tested, even if the opponent has a high level of technology, he can't bear his money, the hungry opponent can't pay his salary, the hungry opponent is disheartened, and it is easy to poach people.

In the past few years, he has been in the field of LCD color TVs of Shenzhou Electric Group, and used Huateng Electronics's LCD industry to subsidize TCL's large-screen LCD TVs, to put it mildly, not to mention Toshiba, Panasonic, Samsung, domestic Hisense, Konka are hungry and dare not move.

Kelon was originally to make refrigerators,In order not to compete with Rongsheng,Halfway to change careers to do air conditioners,Under the banner of "Chinese refrigeration expert",Hisense, which was forced by crazy price cuts, sold the air conditioning business,Gree、Midea、HaierThe three giants are scolding their mothers,Scolding for a few years。

At the beginning, Gree's Miss Dong scolded ugly.

Xu Teng was very thick-skinned, couldn't fight back, scolded and didn't fight back, so he called directly and invited her and her team to Kelon to take charge of air conditioning, central air conditioning and compressor business.

At first, Miss Dong also refused, but later heard that Xu Teng gave her 4% of the entrepreneurial equity, 7% of the right to dividends, and had the opportunity to take over Li Dongsheng's position, Duang, she stopped talking and resigned and jumped ship.

However, Miss Dong is still quite disciplined, and she is alone, and Gree's team does not dig anyone.

The words are very beautiful, the team on Kelon's side was personally recruited by Xu Teng and Li Dongsheng, carefully selected, and it was originally one of the best teams in the field of air conditioning in China, who can she replace?

Besides, the dealers have run away with her!

To tell the truth, Miss Dong is definitely a genius in the home appliance industry, the top existence of marketing, in recent years, all domestic air-conditioning factories have been raising prices, after all, inflation is terrible, she announced in a high-profile manner that there will be no price increase for five years.

Isn't this dumping in disguise?

Li Dongsheng and Xu Teng played a very unique system, all the brands of Shenzhou Electric are TCL procurement, OEM, logistics and after-sales, and Little Swan, Rongsheng, Kelon, and Meiling are only responsible for design and marketing.

The Huayin consortium withdrew from Yongle Electric in 2010, but as early as 2008, it took the opportunity to take a stake in Gome, both of which are the second largest shareholders, and the channel is well controlled, with the best position and the cheapest marketing costs.

The logistics system of Shenzhou Electric Appliances and Tiantian Mall is merged again.

This system is specially designed for price war, no way, Lao Li began to fight a price war in 94 years, to say that the price war is a set of things, Chairman Li is still Xu Teng's master, hand in hand.

Kelon only switched to air conditioning in 2006, and in 2009, it hit the industry's first market share and sales, and in 2012, it finally ranked first in profits, and the market share was still the sum of Midea and Haier.

What's wrong with the price war, what's wrong with dumping?

Shenzhou Electric Appliance Group in recent years, from domestic to Japan and South Korea, Samsung\LG's domestic home appliance business is unable to bear the loss, what high-end, mid-end, low purchase volume, cost can not be suppressed, what does high-end carry alone?

Besides, LG has any high-end ones, and the motors are also bought from Sanyo.

To say capital operation, Huayin consortium has been very strong, Shenzhou Electric Group's motor business has been a separate unlisted business, loss to do high-end motors, support the listed company Little Swan, finally get the technical problems, no worse than Sanyo, Panasonic motors, exported abroad to become famous, immediately change to a "new power technology" brand to the GEM listing.

What's wrong with Meiling making small household appliances, changing the brand of "Meiling Creative" is still listed on the GEM, with a price-earnings ratio of 42 times.

Doing business, no poison is not a husband.

Having said that, it won't work if you don't engage in a price war, the phenomenon of domestic overcapacity is really powerful, let's take PX, it has always been to be imported in the past, and how many NGOs have been engaged in Japan and South Korea to do propaganda and restrict domestic PX production.

The result was useless, Yongtai Chemical and Three Barrels of Oil were put into production in 2010 with 4 lines, not only to meet all domestic demand, but also to grab the market of Japan, South Korea and Singapore in ASEAN.

Yongtai Chemical has an 800,000-ton PX project in Malaysia, while Singapore next door has a production capacity of 3 million tons, and South Korea is even more exaggerated, with a production capacity of 5.3 million tons, which used to be expected to be exported to China...... China was 21.4 million tons by 2012, and Yongtai Chemical accounted for half of it.

The PTA and naphtha upstream of PX are also explosive-level production capacity.

Three barrels of oil itself is powerful enough, plus a Yongtai Chemical, Duang, which has unlimited financing capacity, is in surplus.

China, Japan and South Korea collectively seized the ASEAN and Asia-Pacific markets, and it was difficult to say who would win and who would lose...... Because the upstream of Yongtai Chemical is FMG International Resources Group, Yongtai Chemical lost money, and FMG International Resources Group made money.

Japan is good to say that South Korea can have many oil resources overseas, and the worst loss is South Korea.

Singapore originally had port and geographical advantages, but Yongtai Chemical's petrochemical base in Malaysia also has the same port and geographical advantages.

Of course, Xu Teng knows the problem of overcapacity, he just deliberately doesn't stop, why stop investing in Japan and South Korea to make money in Xintai, the other party invests, he also invests, Formosa Plastics engages in PTA, he also engages in PTA, which is bigger and more advanced than Formosa Plastics, and fights hard.

Huayin Consortium is a big business, the east does not make money, the west does not earn, petrochemical does not earn, oil earns.

Life is not good, it doesn't matter, stock speculation, A shares rose by 20%, and this year will be mixed, how those consortia in South Korea will survive the next few years, it is not something Xu Teng needs to worry about.

Suffocate, suffocate the opponent, you win, die a Hanjin, the global shipping giant can make money, die an LG, Yongtai Chemical will make money.

What is called de-capacity, the real de-capacity is to suffocate the opponent's production capacity.

In recent years, Japan, South Korea and Taiwan have made a lot of money in the machine tool industry in the mainland, and there are more than a dozen Taiwan-funded miscellaneous machine tool factories alone, and there are more miscellaneous factories in China.

Xu Teng entered the machine tool industry in 2009, the first few years are integrated, the initial integration was completed, in 2012 began to reduce the price of the opponent's production capacity, first suffocated all these miscellaneous troops and then talked about industrial upgrading.

He doesn't hold back, everyone can make money, what level will they be promoted when they all make money?

What is a free market economy?

You have a lot of money, you have abundant capital, and if you directly suffocate all the small players, you can win the market demand for freedom.

These Korean-funded and Taiwan-funded machine tool companies can hold back Fanuc and Siemens to give up the mid-end CNC machine tool market, and Xu Teng can also hold back the Korean-funded and Taiwan-funded to give up the mid-end CNC machine tool market.

Xu Teng really understands the true meaning of doing business, so thank you to the three teachers, he talked with Wang Tong about brand, image and team spirit, talked with Li Dongsheng about cost control and price war, and talked with Liang Weigen about industrial integration and differential competition.

These are the three teachers he learned to do business, and they have little to do with Mr. Xu and Lao Jiang.

Therefore, Xu Teng learned to be like today, it doesn't matter whether he makes money or not, the point is that he can't let competitors make money, do business, fight tough battles, and fight the three major battles, so he can't fight the 14-year War of Resistance.

Xu Teng has been in business for ten years, objectively speaking, he has also been an apprentice in the Huayin Consortium for ten years, and he has followed Li Dongsheng, Liang Wengen, and Wang Yan to learn business every day.

I have long understood the true meaning of doing business.

Doing business, that is, you beat yours, I beat mine, you have technology, equipment, brand, reputation, customer style, so what, you can't make money if I can fight, you can't take care of your own life, and you close your door and go out of business.

When you close your doors and go out of business, your technology, your equipment, your brand, your reputation, your customers, and your style are all mine.

Therefore, Xu Teng has made such a big silver charm plan, and there is basically nothing to panic about, and there is nothing to be afraid of being ordered to engage in China's machine tool industry in danger.

In the automobile industry, the Quandt family has been fighting openly and secretly within the Baofuhua Alliance for ten years, and the other party has been unreasonable, not talking about IQ and EQ many times, Xu Teng is still not in a hurry, until he is sure to turn the tables, he immediately turned the tables without any hesitation.

In real calculation, Xu Teng actually spent 21 billion euros to win the entire property rights of Audi and 1/3 of Scania's equity, while in 2012, Audi was 12 billion euros on the global car brand value list, and the total value of Jaguar + Land Rover under Huateng was close to 11 billion euros.

Moreover, Xu Teng also pulled out the nail between the Volkswagen Group and the Porsche family, which he had with great difficulty, so that the Volkswagen Group had the opportunity to settle inside first, and then go outside.

So what?

The acquisition of Audi and Scania, plus Huateng Automobile, means that Xu Teng will build a Chinese automobile group company with the world's third largest market capitalization and a complete product line of mid-to-high-end cars, sports cars, trucks and buses in ten years.

That means he won.

Another important understanding of Xu Teng's business is not to care what others think, the focus is always to do what he wants to do, he thinks it's worth it, then it's worth it!

In Ingolstadt, a veritable city of Audi, Xu Teng stayed for two days, did not go to the Audi Museum, but always stayed at the Rovenchner Machine Tool Factory, and also took time to go to Casto Machine Tool Company in the middle to investigate.

Life is always phased, and each stage has different tasks.

Automobiles, PX, these are already Xu Teng's past tense, as long as there are other co-partners, Xu Teng is always looking at the next thing and working hard...... Chen Zhixin, a co-partner of Huateng Automobile Group, may retire next year, because he is old and his health is not very good, and in the final analysis, he is not his own company, and he is still a minority shareholder until he is 80 years old.

Money!

Chen Zhixin is not lacking, he still has a net worth of 2 billion, and he is still very satisfied with this part from the CEO of a joint venture company under SAIC.

In fact, Xu Teng is not 100% satisfied with Chen Zhixin and the seven senior partners below Chen Zhixin, and it is impossible for him to let Liu Junsheng serve as a co-partner of Huateng Automobile Group.

Therefore, Xu Teng's low-key visit to the headquarters of Rofenshner in Ingolstadt this time was actually to meet with Audi CEO Rupert Stadt in private.

Xu Teng didn't tell anyone about this, but at the home of Chairman Lorfenhiner, he asked Stadt, chairman of the board of directors and CEO of Audi AG, to come over at about 9 o'clock in the evening.

This person is 57 years old, just 10 years younger than Chen Zhixin, and he still looks quite young, and he doesn't look like he is fifty years old.

Xu Teng was very cautious this time, and read all the information of suitable candidates in advance, especially the physical health data, hypertension, diabetes, coronary heart disease, mental history, or other more serious chronic diseases must not be had.

Because of the position of the co-partner of the Huayin Consortium, unless you are the founder of Li Dongsheng and Liang Weigen, or the veteran of the consortium like Li Daxiao, you are basically the most desperate position, with a work cycle of at least ten hours a day and at least 360 days a year.

Li Dongsheng and Li Daxiao are both 65 years old, and they still work 14 hours a day, which day is not four or five imported medicines?

Chen Zhixing just can't bear it anymore, and if he continues to carry it, no matter how much money he has, it's useless!

So, physical fitness is important.

In the end, there were only three candidates.

Among the candidates recommended by Chen Zhixin, Lu Zhifeng and Gao Peiqing are the other two healthy candidates, these two candidates, Xu Teng is very familiar with, Lu Zhifeng's temper is not very good, and Gao Peiqing's temper is too good.

Xu Teng thought about it, and took the opportunity of visiting the old Lorfenshina family to call Rupert-Stadler over to talk in the evening.

As a result, the conversation was very good.

This person's overall prediction of the global auto market, especially the transaction between Volkswagen Group and Huateng Automobile, has a completely different view from that within Huateng Automobile, but it is very close to Xu Teng.

Rupert-Stader talked about his own ideas, after this transaction, Huateng Automobile has shrunk the number of brands, Huateng, Audi, Scania, Aston Martin The product positioning and distribution of the four main brands are close to perfect, the only slightly weaker place is that Aston Martin has a low market share in luxury sports cars and coupes, and its influence is weak.

In fact, in addition to Audi, Huateng Automobile has been unable to come up with a brand line that can better support the overall strategy, and Audi is indeed a relatively weak one among the three major luxury car brands in ABB Europe.

Without Volkswagen's support system, whether Audi can continue to maintain its current market share in Europe is probably a very embarrassing question.

In contrast, the Volkswagen Group has not reduced high-end brands, in the brand system of Volkswagen, Bentley, Porsche, Lamborghini, Jaguar, Land Rover, Skoda, and MAN, it is definitely a big step towards a higher end, and at the same time, it can abandon the acquisition plan of Chrysler and focus on Land Rover's SUV system, reducing the resource competition between Scania and MAN within the group.

Ruppert-Stader's point of view is not very direct and obscure, but Xu Teng roughly understands what this person means, if Huateng Automobile is measured by the standards of a Chinese automobile company, it is of course very successful now, but if it is measured by the third largest car company in the world by market capitalization, there are many crises and big gaps.

Speaking of the end, Xu Teng had a feeling that it was estimated that this person could actually bring Huateng Automobile Group to a new height, a height that Chen Zhixin, Lu Zhifeng, and Gao Peiqing could not reach.

How so?

Xu Teng actually thinks that this Stader is a bit like his own shadow, or he is 50 years old, probably because he is a financial professional, he has served as the chief financial officer of Audi AG and Volkswagen Group for a long time, and has served as the CEO of Volkswagen Financial Services Company in the middle.

If this person serves as a joint partner of Huateng Automobile Group Company, he will have a great advantage, that is, he can successfully realize Xu Teng's plan to integrate the four financial service companies in the field of automobile loans, namely Huateng Automobile, Ford and BMW, to form the world's largest auto loan service company.

This is the one thing Xu Teng wants to do most now.

We chatted until 12 o'clock in the evening, when Xu Teng was ready to let Stadt go back, and at this time, he remembered another thing and asked Stadt, "What do the employees under Audi think about the acquisition of Audi by the Huayin consortium?"

"Audi has always been an independent company, which consortium the controlling stake belongs to, the impact on us is not very big, we have a good marketing system and cash flow, and we have good technology. So, the employees are calm, and all the employees are well aware of what the Huayin consortium means globally, and we all know that if Audi needs to choose a new boss, the Huayin consortium is the best choice. Stadler said it confidently, as if that was exactly what it was.

Xu Teng actually knows very well in his heart that Dr. Lu is much more powerful than the prism system, and he can easily count the tweets and blogs of all Audi employees and judge everyone's mood.

Most people were shocked, some were surprised, some thought it was better, some were angry that the Volkswagen Group had betrayed Audi employees, and some questioned the ability of the Huayin consortium to run a top car like Audi...... At least they themselves believe that Audi is the best car company in the world.

What Stader said was his own judgment, because he was born in the financial industry and had a clearer judgment of the strength of the Huayin Consortium, which was dozens of times stronger than that of the Volkswagen Group.

"Take care of your people with your judgment and make them understand that Audi will have a better tomorrow, I promise, and we should all guarantee that. Xu Teng reminded him that he should do a good job in the ideological work of the masses as soon as possible, unify consensus, and boost morale...... Look, that's obviously the case, and in the words of a rabbit, it's a turtle.

"I guarantee that our employees will understand this, which is very important for Audi. Stadler was very conscious, knowing that the time to meet with the boss was over, so he was ready to get up and say goodbye.

Xu Teng thought for a moment and decided to send him away in person.

Soon.

Xu Teng returned to the study, estimating that Mr. Hemerson-Rofenhiner should have slept, so he didn't invite the other party to come over and talk about his thoughts, he weighed it in the study for a few minutes, and sent a message to Chen Zhixin.

Xu Teng's decision was to ask Chen Zhixin to continue as co-partner and chairman of the Huateng Automobile Group for two more years, with Rupert-Stadler as the group's global executive president.

His request is not excessive, which means that Chen Zhixin does not have to be as busy as before, just help Stader stabilize the other senior partners and retire slowly.

Of course, Xu Teng must make it clear to every competitor in person, don't make trouble, it's already decided, and if something happens, you will go.

He also wants to transfer Liu Junsheng back from the United States to serve as Stadt's deputy, and Liu Junsheng must be more familiar with China's business than Stader.

In Ingolstadt, the city of Audi, Xu Teng inspected for three days and wanted to go to the Audi company and the Audi Museum to have a look, because he was still very proud and happy about owning the Audi company, but he considered many factors and finally did not go.

Because although the contract for this transaction has been signed, it still needs to wait for China, Germany, and the EU to approve before it can officially take effect, even if it is a formality, it will take three months.

The efficiency of the European Union, it's a joke to say.

Anyway, the coming day is long, and Xu Teng is not in a hurry.

After owning the four main brands of Wattage, Audi, Scania and Aston Martin, Huateng Automobile Group is completely a Chinese version of the Volkswagen Group, but compared with Toyota, Volkswagen and GM, there is still a big gap.

Although the market value at this stage is more than GM, it is only due to the high price-earnings ratio, the sales ranking of global car companies in 2012, Huateng Automobile Group minus Jaguar, Land Rover, joined Audi is only ranked sixth, surpassing Ford.

If the Renault-Nissan alliance is taken apart, the total sales volume of Huateng Automobile Group ranks fifth.

Audi CEO Rupert Stader is not wrong, the loss of Land Rover is nothing, after all, Huateng's own SUV business is already very strong, and the loss of Jaguar is really a bit hurtful.

With the full support of the Huayin consortium, Jaguar has developed rapidly and steadily over the years, and has become the fourth largest luxury sedan in Europe after Mercedes-Benz, BMW, and Audi.

Of course, having said that, the Volkswagen Group is not short of cash flow, and without the option of Jaguar, why should it sell Audi to you?

As the old saying goes, you can't have both fish and bear's paws.

For Hyateng Automobile Group, the top priority now is to quickly adjust the strategy, allocate resources well, and ensure that the four-brand camp of Vanteng + Audi + Aston Martin + Scania fits perfectly, especially in the high-end luxury car lineup of Audi + Aston Martin, and make up for the lack of marketing power of Aston Martin as soon as possible.

In the mid-range model, Huateng also has to firmly lock Toyota.

The Rover Automobile Design Center of Luxeng Automobile Group in Birmingham, England, is essentially the integration of the design departments of Rover, Aston Martin and MG, but the MG brand was resold to SAIC very early, and the Rover brand is basically hidden at present, only used to produce taxis and hatchbacks with British characteristics.

Compared with the past brand and product line is slightly complex, compared with the past over-reliance on the BMW Group in technology and platform, the current situation of Huateng Automobile is still worthy of affirmation, ten years of rapid growth, in the world has Rover, Audi, Huateng, Scania four major technology centers, the overall technology and marketing strength is not far from Toyota, GM, Volkswagen three giants.

On the other hand, with its technological independence and the capital strength of the parent company, Huateng Automobile now controls the initiative of the "Baofuhua Automobile Alliance" and has also launched extensive cooperation with Volkswagen in the automobile alliance.

"Don't be in a hurry, don't be afraid, continue to innovate, continue to challenge, and hit the world's first in another five years!" When leaving Ingolstadt, the city of Audi, Xu Teng basically determined the candidate for the new global CEO of Huateng Automobile Group, and sent a short message to all employees of Huateng Automobile.

In fact, the auto industry is the same as Taobao's swiping orders, and it is necessary to use hatchbacks, compact sedans, and cost-effective mid-level cars to sell orders, so that it is possible to rank among the world's five major car companies, or even the ranks of the three giants.

Squeezed into this position, there is a basic guarantee for global sales.

Toyota in the past, Hyundai now, these are all masters of swiping orders, whether they make money or not is another matter, first brush the order to fly.

Wrong, today's Toyota is still the world's No. 1 master, firmly on the throne of the world's No. 1 car company, and its ability to control costs and quality can be called the king of the automobile industry.

Without this title, can Toyota develop so well in the global auto market?

Doing business, all the principles are the same, what to do, you have to start from the brush, start from the volume, the volume of the brush does not lose money, you win.