Chapter 407: Greedy for Small Gains and Big Losses
On this day in mid-April 2013, Xu Teng sat quietly and eternally in the corridor of the west wing courtyard of Ruilin Mansion in the capital, with a pot of tea and a rattan chair, leaning on the soft and comfortable rattan chair, quietly thinking about his thoughts. Pen, fun, pavilion www. biquge。 info
The warm spring breeze in Peking blows gently.
At this moment, Xu Teng is inevitably a little embarrassed, he wasted 4 months of time and passion, the result only proved that he is as naïve as other Chinese, thinking that the development of the Huayin Consortium has finally qualified for larger-scale industrial integration and merger, and fantasizes that through cooperation with the Swedish capital layer, it will achieve the ultimate breakthrough in multiple industrial fields in one step.
All this is just a dream, just like the Swedish capital thinks that they can use their own technological advantages to occupy the entire Chinese market through the integration with the Huayin consortium.
It's all imaginative naivety.
Facts have proved that only by relying on their own efforts can the Chinese create truly world-leading enterprises, even the Huayin Consortium is no exception, no matter how rich and powerful, they cannot buy world-class high-quality enterprises.
Facts have proved that only by relying on their own efforts and defeating their opponents one after another can the Chinese win the world and win true respect and equality.
Xu Teng is the kind of Chinese businessman with the strongest comprehension, he can wake up now, this is not too late, maybe it is still very early, many Chinese business owners who are actively participating in overseas mergers and acquisitions over the years, I am afraid they have not woken up yet!
For example, Chairman Lin of Baoli.
At this time, there are still a few days left before Swedish Prime Minister Lefelter arrives in China for a visit, and Xu Teng knows that the Sino-Swiss industrial integration negotiations are unlikely to have more results, and he cannot give up easily.
Except for him who temporarily withdrew from the negotiations and took a short break, the other more than 20 joint partners of the Huayin Consortium and the chairmen of more than a dozen central and state-owned enterprises continued to speed up and intensify negotiations, trying to make more breakthroughs in the last few days.
As of today, more than 40 political and industrial negotiation groups of the two sides have successively negotiated 21 cooperation framework agreements and 4 transnational industrial integration agreements, except for Xu Teng personally presided over the negotiations in the field of hard alloy and cutting tools, machine tools reached 3 industrial integration agreements, the rest are icing on the cake, seemingly meaningful.
In particular, the joint venture agreement reached between SINOMACH and TMC is purely a make-up, and it is better to do it yourself.
Although Xu Teng said that he wanted to rest today, he didn't plan to be really idle, so he specially invited Chairman Lin of Baoli Group and President Ding of Baoli Group to gather at Ruilin's house and chat for a morning.
For Baoli Group, Xu Teng is the biggest creditor, and when he said that when he wanted to meet, Chairman Lin was actually a little panicked, afraid of being called for debts.
When Baoli acquired Volvo, Chairman Lin personally visited Xu Teng and borrowed $1.4 billion to complete the international acquisition.
Xu Teng borrowed 1.7 billion US dollars, and the contract was 12.55 billion RMB, after all, the exchange rate of RMB against the US dollar rose significantly at that time.
This business, Chairman Lin now thinks about it is really a loss, greedy for a small price, only to see that Xu Teng gave a more favorable interest, but I did not expect that RMB from 07 to 13 years, 6 consecutive years of continuous appreciation.
Chairman Lin naturally doesn't have to be too sad, he is not the only Chinese and foreign company that suffered Xu Teng's loss back then.
Therefore, Xu Teng made a phone call today, and Chairman Lin didn't say a word, and immediately brought his deputy Mr. Ding to the appointment, and came with warm sincerity and a smile.
By the way, Chairman Lin also wanted to ask how the negotiations of Huateng Automobile to try to acquire Volvo Trucks and Buses were going.
Just met in the corridor of the west wing of Ruilin Mansion, and before a few polite words, Mr. Ding couldn't wait to ask Xu Teng, on the way to Ruilin Mansion, he also discussed with Chairman Lin, if the Huayin Consortium wants to continue to merge and acquire the Volvo car business of Baoli Group, then it will be a hard knock, after all, if you want to carry it hard with the Huayin Consortium, the death will be even worse.
"Not very good. Xu Teng's words extinguished the worries and illusions of Chairman Lin and this President Ding, invited them to sit down first, and then asked Chairman Lin, "How can you play a game of chess?"
"Oh, my Go level is too stinky, I don't dare to play with you. "Chairman Lin's level of Go is not too stinky, but he doesn't know much at all, but he has learned some basic rules in his spare time.
"The chairman is a Go master in the Chinese business world, an amateur six-dan master, who dares to play chess with you?" Mr. Ding patted himself on the back, and by the way, he found an excuse for his boss.
"What kind of master is the amateur sixth dan, when I was in college, there were a total of 5 members of the Go club, and 3 of them were better than me, so I could bully the student who joined in the fun. Xu Teng pouted his lips not very happily, and made a proposal with Chairman Lin, "Then let's just three people, fight the landlord, and kill time." ”
"It's good to fight the landlord, the chairman and I are landlords, and we will join forces to fight this poor peasant of Lao Ding. Chairman Lin laughed, glad that he had brought one more person over.
The game was played quickly.
As a result, it was obvious that Xu Teng was even more powerful, and he almost won the chips of Chairman Lin and Mr. Ding in half an hour.
There's something called IQ, and there's something called sparring.
Xu Teng's sparring partners are Gu Chen, Liu Junsheng, Chen Jian, everyone has a game of cards once or twice a week, playing bridge and stud when there are many people, and playing landlords when there are few people.
"Chairman, what is the situation of the negotiation between the Huayin Consortium and Volvo, we people outside heard that you want to buy the entire Volvo Group, right?" Mr. Ding accompanied Chairman Lin over this time, and he was responsible for speaking for the boss.
Xu Teng is in China, is that what ordinary bosses can see, even if Chairman Lin wants to arrange a meeting at this level, it is not easy.
According to the various possibilities discussed between Chairman Lin and Mr. Ding, the two estimated that the acquisition of Volvo by the Huayin consortium was likely to be a certainty, so they were ready to continue to include Volvo cars under their umbrella.
Xu Teng really wanted to speak, Chairman Lin knew that he had no way to refuse, the only thing he could do was to knock on a bamboo bar, cash out and make a fortune and run.
"What is the matter? You have to know that Volvo is Sweden's second largest military industrial group, how can it be completely acquired?" Xu Teng flatly denied this absurd idea, "What we really want to acquire is Volvo's construction engineering and mining, tunnel machinery industry, and its civil ship power system business." Construction machinery, Huateng Heavy Industries' total sales last year was 19 billion US dollars, Volvo was 9.4 billion US dollars, ship power systems, Huateng Heavy Industries sold less than 2 billion US dollars last year, Volvo is half of our scale. ”
"Anyway, we started formal negotiations in January this year, and we were very optimistic at first, but now we Chinese can only think too much, and the Swedes are even more neurotic." Xu Teng laughed self-deprecatingly, put the cards in his hand together, and signaled that Chairman Lin and Mr. Ding didn't have to continue to play cards, let's talk about business.
"Chairman, I think it's a good thing not to buy Volvo's business, and I'm not afraid of your jokes if I want to say it, it's been five years since I bought Volvo Car Company, and until now, I have to repeatedly emphasize to them that I am the boss, and let them do things according to my decisions, it's like killing them. Chairman Lin couldn't help but complain to Xu Teng, and after speaking, he regretted it a little and felt bad.
"Actually, I invited you this time to talk about Volvo Car Company, of course, not for me, but to be a lobbyist for Changan Group. Xu Teng made things clear, lest the other party misunderstand, he was a middleman, as the creditors of both sides came forward to mediate the transaction, it can be done, and if it doesn't work, forget it.
"That's right...... Now it's really a popular country to advance and the people to retreat. "Chairman Lin doesn't know how to complain, is this bullying people? Huayin Consortium has joined hands with central enterprises to bully a small private enterprise, and he wants to post an online complaint against these two duck tyrants.
For so many years, the Huayin Consortium is basically only friends with central enterprises, and the domestic business community understands that 87 of the 106 central enterprises are the big customers of the Huayin Consortium, and the four major banks have nothing to do about it, and there have been big contradictions for this in the past few years.
"You have been acquiring Volvo for 5 years, in addition to the initial investment of 2 billion US dollars, and then a total of 1.4 billion US dollars have been invested to make up for losses and the development of new models. "Xu Teng is indeed a persimmon pick-up soft pinch, this time it is really for Chang'an Group to do acquisition services, if possible, will also participate in the investment, "Chang'an's Mr. Zhu, you are also relatively familiar, good people, anyway, it is the country's money, he will not be too meticulous with you, and will not let you suffer." ”
"Chairman, you really shouldn't do this, everyone is a private company, you should help us. Mr. Ding couldn't help but complain, although he knew that it was useless to say this.
From the very beginning, the Huayin Consortium has been a key target of support from the province to the central government, and in China, it is more than the central enterprises.
For so many years, the cooperation between Huayin Consortium and Baoli has always been an unequal treaty, and Baoli has always tried to use the spare parts of Sino Soar Group as much as possible in exchange for the preferential treatment of Huayin Consortium in financing.
Chairman Lin has thought about it carefully over the years, in fact, this financing service is a pitfall, it is better to agree to the financing terms of CITIC and HSBC, but now both sides are trapped, financial services must be used by the Huayin Consortium, and the spare parts system is not said to be exchanged.
Baoli used to have its own engine research department, although it was not a climate, but it had product and scientific research strength, and then it had been using the engine of Huateng Automobile, and slowly abandoned its own department, until the acquisition of Volvo Car Company, there was a new V8 gasoline engine research and development team - of course, the cost is too high.
In the first two years, it was really a bit unbearable, so Baoli sold this department and team to Huateng Automobile Company to offset part of the debt, and the price was quite cheap.
Now it is said that Xu Teng is the god of management in China, and Chairman Lin is the person with the deepest understanding...... Let's just say that, if you partner with Xu Teng to do business, you really have to be very careful, because there are pitfalls everywhere, unless it is a central enterprise, a large state-owned enterprise, or a private enterprise that completely follows the Huayin Consortium as a supporting enterprise, it is better to get as far away from the Huayin Consortium as possible.
A few years ago, at least in 2008, Chairman Lin did not have this kind of awareness, when Tang Hailing from the international investment department of the Huayin Consortium visited Chairman Lin and proposed to provide financing and M&A services for Baoli Group to help Baoli acquire the Volvo car business...... After a few months, it was all done.
Since then, Baoli has suffered from a disease, more and more completely dependent on the Huayin consortium, the development of new models is provided by the British Rover Automotive Technical Center of Huateng Automobile to provide a full set of services, the main spare parts, interior, axles, on-board electronic systems rely on Sino Soar Group, engine, chassis rely on Huateng Automobile and BMW, Ford joint venture Baofuhua Automotive Technology Co., Ltd.
Even Baoli's automobile advertising and marketing business is in charge of the Huayin Consortium's Shenzhou Media Group, and overseas, it is handled by WPP Group, the international partner of Shenzhou Media Group.
In the past two years, Chairman Lin finally felt a little bad, because he did save a lot of money in the cooperation with the Huayin Consortium, but if you calculate carefully, in the end, it was all given to the financial industry of the Huayin Consortium.
He didn't expect the retribution to come so quickly, greedy for small and cheap and suffer big losses!
At this moment, Chairman Lin was really disgusted in his heart, he really felt that he had always cherished the cooperation with the Huayin Consortium, but he did not expect that in the eyes of the Huayin Consortium, his value was still far from being comparable with the central enterprises.
At this moment, Chairman Lin even silently pulled his fists to the sky, vowing to let the Huayin Consortium know how powerful he was.
"Don't think too much, it's not bullying, or not bullying, one thing, Mr. Ding is right, we are all private companies. Private companies only talk about making money, luxury cars are indeed very profitable, but how much can this fact be, you have won the Volvo car business for so many years, has there been any improvement for Baoli?" Xu Teng had a word and asked the other party.
"Our Volvo car business is selling very well in China, chairman, let's be honest, Volvo car is a world-renowned luxury car brand after all, definitely not a domestic car can be compared, this is our golden signboard, how can it be transferred?" Mr. Ding actively participated in the negotiations, because Chairman Lin is the boss, and he can't compete head-on with Xu Teng, the chairman of the Huayin Foundation, and it will be really troublesome if the friendship is broken.
"Don't say these useless words, are you lying to me, or are you lying to yourself? I have been operating Jaguar and Land Rover for so many years, objectively speaking, it has not helped my own Huateng brand. Therefore, I sold these two second- and third-tier brands and directly changed them to Audi to focus on the domestic official car market. Even if it is Audi, how much help to Huateng Automobile? I intervened in the automotive industry later than yours, the rapid development of Huateng Automobile, in fact, completely depends on my own appeal, all along, we are also using the attitude of high-tech enterprises to do car product design and marketing, so that Huateng Automobile can quickly cut into the mid-end market. ”
"We have been in this industry for more than ten years, the accounts are clear, the foreign brands held by foreign capital are high-end and high-grade, and the foreign brands you hold are called not foreign, even if they are purely designed and produced overseas, the style has fallen. At the end of the day, our consumers worship foreign countries. As for me, I'm in a better position than you. ”
"The Audi I bought in February, the news reached China, and Audi's domestic sales increased by more than 20%, and overseas sales also increased by 7%. This is my unique advantage, Chairman Lin, let's be honest, you can't get this treatment, because our consumers are like this, you can't change their minds. Xu Teng's words are very polite, very polite, but also very thorough, Baoli side can not be hard-mouthed, the fact is that after Baoli acquired Volvo, not only did not achieve the goal of using Volvo to improve Baoli's image and sales, but dragged down the image of Volvo cars in the domestic high-end atmosphere.
In terms of the design style and positioning of Volvo cars, Baoli, as the boss and capital holder, has no conflicts with Volvo cars in a matter of one or two days.
Chairman Lin and Baoli worked hard, but it was still difficult to suppress the Swedes, and Xu Teng also objectively said that the biggest challenge to the overseas acquisitions of Chinese companies is the Anglo-Saxon cultural superiority psychology of Westerners.
This is fine when the acquisition target is small and medium-sized enterprises, but the more large and well-known the company, the more complicated the problem.
The Huayin Consortium is relatively less stressed in this regard, after all, it is recognized as the world's No. 1 capital consortium, and foreigners have to accept it if they are not satisfied.
"There are people on our side who propose to buy Volvo's car, truck and bus business in its entirety, and to operate it as a whole within the Huayin consortium, and I have considered it, and the final answer is not to do it, especially during this period of negotiations, I can say that we can't hold down these people. Xu Teng actually spread his hands helplessly, and did not continue, asking Chairman Lin to think about it for a while.
"The chairman is worthy of being the god of management, and I am indeed in a dilemma now, continue to do it, I don't know when I will usher in a good life, sell it, and I am not reconciled. Chairman Lin could only sigh with emotion, admitting Xu Teng's judgment and evaluation, and the heroic ideas he had when he acquired Volvo were basically in vain, and none of them were realized.
Some people say that he bought Volvo cars, at least he got a lot of technical ...... Fart, now in addition to the world's top ten international car giants, there are a few others that have perfect automotive industry technology, even FAW, SAIC and other central enterprises, are spending money to hire overseas automotive technology companies to design new platforms.
In terms of specific production, it is completely a variety of spare parts put together.
Chairman Lin said that the only R&D car company with real technical content in China is Huateng Automobile Company, which has really engaged in a full set of technologies, and it has spent bloody acquisitions and smashed out day after day.
In fact, his biggest idea now is to let Volvo cars be listed in China alone, and if there is a central enterprise to buy, then according to the stock price.
"This business is really not easy to do, but I suggest that you take out 3/4 of the shares, Chang'an Group takes half, and I and the Yinruida consortium also subscribe to a part, in short, my strategy is to re-internationalize this asset. Of course, I don't hide it from you, my Yangtze River Economic Belt strategy is like this, and I will continue to expand the cooperative relationship with SAIC, Dongqi and Changan Group in the next two years to form a larger automobile industry alliance. If Baoli Group is willing to develop together, we welcome it. ”
"As for my attitude and position, you are also clear, I am a banker, I will not offend, and I will not be too partial to one side. I invest in the real economy just to build a system, I don't expect to make much money in the real economy, in my system, who earns more and who earns less, then everyone depends on their ability. Xu Teng made it very clear that he would definitely favor central enterprises, after all, central enterprises are big customers, but they will not pit other small and medium-sized customers.
Volvo car's assets are in the hands of Baoli, in fact, it can't play much value at all, and the best strategy is to sell most of the equity to state-owned enterprises at a high price, and re-engage in international operations in the way of Xu Teng, which is actually not bad.
"Okay, it's all up to the chairman's arrangement. Chairman Lin agreed, and then asked Xu Teng, "Chairman, how much do you estimate Chang'an Group can contribute?"
"Ha, I won't worry about this. Anyway, my business is to come forward with a win-win plan, and if everyone agrees, then find a time to get together and have a good talk. Tang Hailing and Chen Zhixin are still in charge of the specific negotiation work on my side, and they are also familiar with all parties. Xu Teng smiled and did not quote directly.
"I'm really envious of the chairman. Chairman Lin also laughed, he still understood this truth, Xu Teng's level could not surrender his identity and negotiate with them face-to-face.
All aspects can't be discussed, the quarrel is over, Xu Teng comes out to mediate again, that's pretty much it.
"By the way, there is one thing I don't really understand. "Chairman Lin doesn't often have the opportunity to meet Xu Teng, it's rare to see him once, and he always has to ask more questions, although he has also been in business for decades, but compared with Xu Teng, he is naturally not at the same level.
The chairman of a world-class consortium and the chairman of a medium-sized listed company in China have different heights, different positions, different ranks, and different problems to be dealt with.
"You say. Xu Teng took a sip of tea, raised his wrist slightly to look at the time, and still had half an hour to spare.
"I'm actually quite surprised by many of my domestic counterparts, first, how did you persuade the Volkswagen Group to sell Audi to you, and second, the Huayin Consortium has spent a lot of thought on Jaguar and Land Rover over the years, and you have also invested a lot of money, how can you be willing to give it to Volkswagen? Chairman Lin also cherished the opportunity to talk to Xu Teng face-to-face alone, and asked three questions in one breath.
"Hmm...... I really think that the main reason is that we Chinese have an Audi complex, and I feel that buying Audi is very shocking, and the attitude of the European and American markets towards Audi and Jaguar is similar. In Xu Teng's words, he actually has an Audi complex, thinking that Audi is the crown of the Volkswagen Group, and he has not considered Audi's problems before Dr. Lu analyzes the data purely from the market.
In fact, the crown of the Volkswagen Group is Bentley and Porsche, as for Audi, the Volkswagen Group really does not attach so much importance to it, and Audi is only a foundry and platform design company of the Volkswagen Group for a long time.
"In fact, if you think about it carefully, you can understand that in the past ten years, the BMW Group has been coercing the Huayin consortium with the control of the technology platform, and controlling the entire Baofuhua Automobile Alliance with a small and large scale. In this case, the Baofuhua Alliance is definitely the sworn enemy of the Volkswagen Group. On the other hand, when the Huayin consortium controls the Baofuhua Automobile Alliance, I can cooperate extensively with the Volkswagen Group, because my sworn enemies are Japanese and Korean car companies, and the Sworn enemies of the Volkswagen Group are Toyota, BMW, and Mercedes-Benz. ”
Xu Teng pointed to his temple and reminded Chairman Lin and Mr. Ding, "When it comes to doing business, at a certain level, the most important thing is not brand and sales, but the vertical and horizontal between platforms." If you understand the essence of the problem from this perspective, you will understand why the Volkswagen Group should cooperate with us at all costs. Because the Baofuhua Alliance and the Volkswagen Group are two platforms of equal size, and the opponents are Toyota and General Motors. Of course, the core problem is that we have money, and as long as the Porsche family wants to get richer and acquire more high-quality German companies, they will never be able to say no to us. ”
At present, the largest shareholder of the Volkswagen Group is the Porsche family, with a holding ratio of 50.3%, and the second largest shareholder is the Huayin consortium - Jiangzhou Huateng Industrial Holding Company, with a shareholding ratio of 14.72%.
This point determines that when the Huayin consortium overthrows the rule of the BMW Group and controls the entire Baofuhua Automobile Alliance, it will inevitably pull the Volkswagen Group into its own camp, expand the scope of cooperation, and reduce costs and obtain more profitable rates through joint research and development, joint procurement and financial cooperation.
In fact, with the actual financial resources of the Huayin consortium, it is ready to write a cheque that the Porsche family cannot resist and bring the Volkswagen Group under its umbrella.
For the Porsche family and the Volkswagen Group, they do have money, but compared with the Huayin Consortium, they are only the middle class in the global capital world, and they still need the support of the Huayin Consortium behind the scenes.
In the global capital market, the Porsche family will not only invest in the automotive industry, but also in the global technology industry, and the Volkswagen Group has long been ready to move.
The cooperation provided by Xu Teng and Huayin Consortium for the Volkswagen Group includes a full control of the MAN Group, a full integration of the MAN Group, and the next step will be to lock in the MTU Group to realize the ambition of the Porsche family, so that the Volkswagen Group will not only be an automobile manufacturer, but also surpass the Siemens Group and become the largest enterprise in Germany.
The Porsche family is only going to pay Audi, which is a tiny amount compared to the financing services they are about to receive.
It's a real win-win.
Xu Teng is very modest and uses the word "we" to explain that the object that the Porsche family and the Volkswagen Group cannot refuse is the Huayin Consortium, but Chairman Lin and Mr. Ding both understand that the real object that cannot be refused is always Xu Teng and the Xu family _The-ShunFamliy.
Xu Teng was indeed a little pretending, and after thinking about it carefully, he suddenly felt a little emotional, and told Chairman Lin, "So, I don't really understand why the Swedes refuse, it's irrational, right?"
"Yes, Volvo Group is really irrational...... Chairman Lin suddenly woke up, and finally knew why Xu Teng wanted to help Changan Group acquire Volvo's car business.
Oh, he's really unlucky, the city gate is on fire, and the fish in the pond are affected.
Volvo Group's arrogant negotiation attitude and asking price must have made Xu Teng, the uncle, very angry, and began to prepare to retaliate against the other party at this time.
Chairman Lin and Deputy Mr. Ding glanced at each other, and the general guess was about the same, Xu Teng was really unhappy, he just wanted to acquire Volvo's construction machinery business, after all, Volvo Group couldn't make much money in this field, but he didn't expect it to be rejected miserably.
If...... Their guess is not wrong, Xu Teng's new plan is to make the Volvo Group miserable, very miserable, and then completely merge, is to let the Swedish capital consortium understand a very simple truth - no one can say no to The-ShunFamliy.
At this moment, Chairman Lin and Mr. Ding really want to give Xu Teng a thumbs up, admiration, and admiration from the bottom of their hearts...... Xu Ye, you are really rich, stylish enough, and a man enough!
From this, Chairman Lin can also imagine that if he says no to Xu Teng, the end will probably only be worse than that of Volvo Group, and it will be inhumanely miserable!
Hell, doing business in China, it's hard.
Chairman Lin has always felt that the central enterprises and state-owned enterprises are too domineering, especially the state-owned enterprise banks are the most domineering, now that I think about it, I can only say that I was too young and uneducated before, and in China's business, the most domineering man is obviously Xu Teng, not one.
The reason is very simple, not to mention private enterprises, central enterprises, state-owned enterprises, and state-owned enterprises can only kneel when they see Xu Teng, isn't this called domineering?
The Third Führer really lived up to his name.
Chairman Lin is completely convinced today.