"Mr. Gu, it's rare to see Internet people who dare to speak so much. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 infoI came to interview myself today, and I was right. ”

Kevin Kelly, the editor-in-chief of Wired, and the other two media outlets, all died down before they began to speak. And restrained the initial casualness and put on a solemn look.

"Actually, I shouldn't have come here at this time. If your company is going to apply for listing, you should spend your time socializing with friends in the financial world recently. It's a pity that you haven't been to the United States, so whether it's when "Long Tail Effect" is a hot seller, or when Google imitates the ADSENSE structure to make an advertising mediation platform, we can't find you, so we can only drag it out until now. ”

Kevin Kelly's words are very skillful and self-deprecating, obviously he has done some research on Gu Cheng's ideology and concepts, and his focus is quite different.

It's a very subtle feeling and atmosphere that people without academic literacy may not understand.

It's like a person who looks at the big road goods on the hundred pulpits, if he sees Professor Yi, he goes up and says directly, "Professor Yi, I like your "Three Kingdoms" so much, it's so good!"

Then Professor Yi would just roll his eyes, and then turn his nostrils to the sky and pretend not to hear.

What Professor Yi hopes to hear is "Your Essay on the Aesthetic Thought of Wenxin Carving Dragons back then is so profound!

Every scholar wants to be praised for his original intention when he debuted, although it is a bit of a condescending or lofty and low-minded argument. It is not a work that later knelt down for sales and catered to the sling silk after it was sold in the vernacular like Song Hongbing.

The same applies to the art world. When Feng Xiaogang was interviewed by film critics, he always liked to be praised by others, "Your "A Sigh" was so valuable in art back then, rather than "Congratulations on your "Party A and Party B"/"Private Custom" is a box office hit again".

Vulgar!

Gu Cheng could hear the sincerity in Kevin Kelly's tone, and the appeal for pure academic discussion.

So his attitude was naturally better than that of the two reporters in Vanity Fair just now: "Well, I will definitely 'reflect' after I go back, hold more press conferences in the future, and communicate more with media friends." In addition, I didn't know that "Long Tail Theory" sold so well in the United States, thank you for informing. ”

Kevin Kelly smiled playfully: "The English version has been on the market for nine months and has sold 200,000 copies, which should be a very proud achievement." In the publishing industry of the United States, because of the problem of cultural diversity, a book that can sell 50,000 copies is considered a bestseller of the year. Not to mention that it is also a professional book in the industry. ”

"Long Tail Theory" was published by Gu Cheng in China at the beginning of 02, and when he wrote the book, he was still filming "The Family of Gold Powder". The purpose of this book is to discuss the problems of the online cultural industry, and to pave the way for him to buy X Sword Book Meng to transform a certain point of Chinese.

In the second half of 02, with the further rise of his industry, especially after the remarks of "how to end the Internet winter" were concerned by the world, "Long Tail Theory" was also concerned around the world.

However, after listening to the book's sales in the United States, Gu Cheng was unimpressed by this achievement: "Yes? How did I hear that Donald Chuanpu's "The Art of Doing Business" sold nearly 3 million. My 200,000 copies are also considered bestsellers?"

"Uh...... After all, you're just getting famous, and The Long Tail Theory has only been selling out for a few months. After all, Donald Chuanpu has been famous for a long time, and "The Art of Doing Business" has been selling for 12 years......"

Kevin Kelly looked embarrassed, and said in his heart that this kid on the other side was really big-hearted.

The communication between cultural people is sometimes so subtle.

The first question is just politeness, bringing the atmosphere closer. Kevin Kelly didn't come to listen to Gu Cheng's endless invisible pretense, so he immediately followed up to ask the question:

"Before you, the Internet people in Huaxia were more imitating their counterparts in the United States, but you changed all that. THE ADSENSE PLATFORM THAT YOU COOPERATED WITH MR. LI OF BAIDU DID FOR THE FIRST TIME 'LET MIME PEERS IMITATE IN REVERSE', AND CONTRIBUTED TO THE BIRTH OF GOOGLE'S ADV-GO. What do you think about this?"

"I think this is just a partial victory of advanced ideas and algorithms, and there is no need to over-interpret it. Gu Cheng's attitude looked very modest.

Kevin Kelly further pointed out: "But you once preached that 'the product of this idea and algorithm will help mankind end the Internet winter ahead of schedule', and it seems that that argument is very accurate, and the world has indeed come out of the winter." Do you consider yourself a prophet?"

Gu Cheng not only declared this, but what is even more strange is that he actually announced it at a concert, and he didn't even hold a press conference. It's proper to gamble on one's reputation, and others don't dare to say that.

Later, the over-interpretation of this by the Chinese media also said that "Gu Cheng's behavior symbolizes that he wants to catch the official media of China off guard and prevent his speech from being disturbed by embellishment and harmony."

In this regard, Gu Cheng naturally had to answer more carefully: "Doers don't want to make any predictions, because I'm not like a scholar hiding in an ivory tower, waiting for what he said to come true. Every word I say is my own plan to personally facilitate it to happen. ”

"Young man with a lot of planning and execution. Kevin Kelly silently made a definition in his mind.

In contrast, he himself is "hiding in an ivory tower".

Kevin Kelly sorted out his thoughts for a while, and continued to ask along with what he had just said: "Judging from the points you listed in "The Long Tail Effect", it seems that you want to be the Jeff Bezos of China, and make your company the Amazon of China?"

Although it is only 03 years now, Amazon's market value is not more than 10 billion US dollars, but it seems to be the boss with a dominant position in the content e-commerce industry in the United States. Comparing Gu Cheng to Jeff Bezos is already a high evaluation.

However, Gu Cheng is not satisfied with this comparison: "Of course I will do everything Bezos has done." But I don't think I'm directly comparable to him - he's just a collector and reconfigurator of niche resources on the web. Amazon only provides platforms and channels for content practitioners, and does not intervene in the production of content itself. Unlike him, I insist on being deeply involved in and guiding the source production of the content industry, and I have always done so. ”

"I know you've invested in a lot of music, film and television, as well as games and literature. Kevin Kelly muttered, not thinking that Gu Cheng was boasting.

However, the other two reporters who were shaken by Gu Cheng's whimsical remarks just now were a little out of action.

You haven't even reached the age of 20, and you dare to say that you will be better than Jeff Bezos in the future? Do you know how Jeff Bezos was killed from thousands of troops?

Serra Theresa relied on the fact that she was the Wall Street Journal and had the most say in the industry's data, and pointed out Gu Cheng's problem with rare and blunt words: "Mr. Gu, I have to remind you that although your company currently seems to have occupied the online music, film and television, and book sales channels in Huaxia. But with Huaxia's worrisome copyright situation, I'm afraid you will never be qualified to compare with Jeff Bezos. ”

Gu Cheng's face sank, and he didn't care about such ridiculous remarks.

More than a year later, Jeff Bezos made a takeover offer for Li Mingqing's Dangdang.com, valuing it at $400 million. At that time, Amazon's market value was already more than 40 times the valuation of Dangdang.com.

The population of Huaxia is five times that of the United States, but the size of the publishing market in China, whether it is audio-visual books, is only one-fortieth of that of the United States. Therefore, the industry has always recognized that the genuine rate of Huaxia is only 1 per 200% of that of the United States.

The content industry is the most difficult angle for Chinese Internet counterparts to fight against the Chinese people, because piracy has smashed 99% of the country's basic disk. It is precisely because of this that even if Li Yuqing occupies a relatively monopolistic market in another time and space, he has not been able to realize it for a long time, because he has not discovered the different ways to keep the content industry alive in the special environment of China.

What Chinese people like to do most is to squeeze out the added value of intellectual property rights, and then buy full of physical dry goods. So only the horse wind is full of money, and Li Yuqing is only worthy of carrying shoes. At this point, the situation in Huaxia and Mi is the opposite - in Mi country, Amazon, which does content, has exploded E-BAY, which is an e-commerce company for physical goods, out of eight streets.

From this point of view, it is difficult to refute Serra Teresa's remarks head-on, especially if the other party does not know how to do it.

So Gu Cheng naturally didn't answer positively: "Miss Teresa, this question is actually not difficult. But with your intelligence, I'm afraid it's hard for me to explain it to you. You'd better go back and read The Long Tail Theory first, I don't want to repeat the question of 'what do people pay for in the age of the internet?' there's a lot of detail in that. ”

"What did you say?" said Sierra Teresa, stunned.

However, just before Sierra Theresa could go berserk, Kevin Kelly cut the thread.

"I've read it, and I think several of the assertions on this issue in "The Long Tail Theory" are still very commendable: even in the era of rampant piracy resources, genuine content can still be paid for by users for multiple reasons such as timeliness, differentiated fan effect, and searchability.

Users can see the pirated version for free, but not necessarily in a split second, so some people will pay for the timeliness of the genuine version.

Users can see free pirated copies, but they can't get the fan status of 'I'm also a reader of this book', and lack a social identity to make friends with it, and if there is a social circle tool for people to show off in the future, it may be able to further promote genuine consumption with this motivation.

Also, there may be a lot of resources after the flood of piracy, but pirated users cannot filter out valuable content from the sea of garbage, and if genuine suppliers can promote the user's precise favorite things according to the user's consumption habits, it will also prompt the user to pay for the improvement of the algorithm of personal habits - of course, I have not yet seen the specific technical means for the implementation of these points, which seems to be too advanced compared to the current Internet technology. ”

Sierra Theresa was completely listening to the book of heaven, with a "very powerful look that she didn't understand".

She can only accept the premise of "with your IQ, it is difficult for me to explain it to you".

However, this did not prevent her from secretly deciding that when she went back, she must hack Gu Cheng on the manuscript and write out all his arrogant "prophecies"! If these prophecies cannot be realized in the future, she can be slapped in the face!

It seems that Time magazine would be more appropriate to do this?