After Gu Cheng adjusted the shareholding structure in accordance with Goldman Sachs' operational proposals, he naturally submitted an application for initial review to the NASDAQ. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Wall Street is a place where you can't hide secrets. No matter how much attention was paid to the secrecy of his whereabouts in the first week of coming to the United States, at this moment, anyone who was interested naturally knew that Gu Cheng was now in New York.

In Vanity Fair, people from all walks of life with different purposes will rub up. or rub the heat and explore the media explosion; or come to the door to see if there is an opportunity to lend money to this hot new economic rookie in China and take a ride; Or send fame to the door, seeking fame and fortune transactions.

Knowing that Gu Cheng was interviewed by a number of well-known industry and financial media, Blanco, director of Goldman Sachs' investment banking division. Finn was very embarrassed to call Gu Cheng to remind him:

"Normally, after a new agency submits a preliminary application for NASDAQ, someone from the New York Times or the Wall Street Journal will come to the door and ask for an interview. If it is an Internet classification, there will be an additional "Wired", which is all business. If it is handled well, it will also help the progress of the follow-up review process, and even give shareholders a better impression of the company. Do you need us to send professional PR experts to train? ”

This is also part of Goldman Sachs' full suite of services.

"No, thanks, I can say whatever I want to say." Gu Cheng declined Blanco. Finn's kindness.

Blanco secretly said that today's offspring cubs are really unknowing, and he still sent a public relations draft to Gu Cheng's mailbox in response to the media. As for whether Gu Cheng sees or doesn't learn, he can't help it.

Early the next morning, Gu Cheng borrowed a conference room from Goldman Sachs headquarters in New Jersey, and then met with interviewers from three media outlets at the same time. After all, Gu Cheng doesn't have his own office in New York now.

A conference table, four cups of coffee, not even a manuscript, just casual conversation.

There is no one in this battle, especially the blonde female reporter sent by the Wall Street Journal, after seeing this arrangement, she secretly wondered if Gu Cheng didn't want to make some PY deals to build momentum in private?

When the three media meet together, how can they stuff kickbacks separately?

Generally speaking, magazines such as Wired and Time do not charge much for benefits, because their reports are not helpful for the company's future valuation and image in the eyes of large investors.

But stuffing money into the Wall Street Journal has almost become a common problem for Nasdaq companies to be listed.

Everyone knows that this newspaper is only subscribed by 500,000 users in Mi countries, and only 2 million subscriptions worldwide. But the Wall Street Journal's influence in the investment community is definitely much more powerful than that of the big newspapers with a circulation of tens of millions outside.

Because the 2 million subscriptions to the Wall Street Journal are actually behind the executives of 2 million financial institutions/investment institutions around the world. The newspapers say how much a new company is worth, and most investors will believe it.

"Hello Mr. Gu, I'm Sierra Brown, a reporter for the Wall Street Journal. Teresa. ”

Time editor Lyndon. Tours. ”

"Wired" Kevin. Kelly. ”

A few interviewers first introduced themselves.

"Thank you very much for giving me a chance to let the people of the United States know me better." Gu Cheng shook hands with the three of them one by one and said a few polite words, but did not show a tendency to favor one over the other or pay special attention to the large media.

Serra. Teresa stroked her hair and posed for a while, but Gu Cheng didn't look at her, let alone any soothing hints even at all. Teresa secretly thought that this trip was only afraid that there would be no extra money, and even the desire to cooperate with the question was greatly reduced.

Time Magazine's Lyndon. Tur seized the opportunity to ask the first question: "Mr. Gu, the day before yesterday, I heard that the Chinese online game company 'Legend Entertainment', which you control, submitted an application for preliminary review on NASDAQ. As far as I know, this should be the first Huaxia company to submit a preliminary application for NASDAQ after the end of the Internet winter. Do you feel confident to become one of the leaders of China's network industry in the post-Internet era? ”

Obvious leading questions that hope that the answerer will give a prophetic answer.

If you answer incorrectly, you will not only get the hatred value of "I want to make my house on fire" for the interviewee, but also be perceived as arrogant and unflattering.

This is the quintessential "attitude" Q&A that the Warners media wants to see. In contrast, the domestic Huangyi news portal has only learned a beginning in this regard.

"Can I interpret this question as Time magazine's desire to attract more middle-class attention?" Gu Cheng smiled and calmly pierced Lyndon's trick, "Before I came to the United States, I heard that Time Warner's media like to uphold the style of 'having opinions'. To provide a middle ground between the absolute objectivity of the New York Times and the 'shock department' of the popular tabloids. Today, it seems that all the rumors I have in China are true. ”

The three visitors were a little embarrassed, and Linden's face darkened slightly, and then returned to normal:

"After all, every level of spiritual needs has to be met, doesn't it? The more developed the society, the more subdivided the needs, and "Time" is not obliged to reflect a comprehensive and true you - I will not write this paragraph in the manuscript just now, just small talk. Now, can you answer that question? ”

With such a mix, everyone also knows that Gu Cheng is not the kind of guy who "talks in a boyish manner", and his thoughts about setting him up have been more or less restrained.

Gu Cheng took advantage of this time difference to figure out his thoughts a little, and also found a strategy to deal with it head-on.

"I don't think there will be a leader in the 'Huaxia Internet Industry', I won't be, and no one else will be. The Internet is just a flat tool, not for the cultivation of oligarchs. Everyone uses the Internet to do their own thing, can you imagine a sub-industry leader who uses the Internet to sell electronic products, trying to command a person who uses the Internet to become a social influencer to do his bidding? ”

Lin Deng nodded secretly, and said in his heart that his questioning strategy of trying to get hatred and deceive the click rate for Gu Cheng just now failed.

He had to praise: "Very clever answer, you seem to adhere to the view that 'the operators of various sub-categories on the Internet cannot compare with each other and cannot lead each other'? So how do you position yourself? Just one that makes online games? Do you think you will become a leader in the online game industry in China? ”

"I see myself as a media and entertainment practitioner – in theory, I'm a fellow player with you Time Warners. The Internet is just a tool that I use, and I don't like the term 'Internet practitioners'. No one in this world should be an Internet practitioner, everyone is a practitioner in a specific industry. Gu Cheng replied as a matter of course.

"It's a novel idea, don't mind me writing it in a review article, right? If so, can you tell us a little bit about how you came to think of this? "Linden. Tur was a little puzzled, so he didn't know how to pretend to understand and lure Gu Cheng to continue to explain, expecting Gu Cheng to lose if he said too much.

"It's obvious, why do we need to 'form'?"

When referring to "obvious", Gu Cheng uses the English sentence structure "Its-a-truth-self-evident-that".

This sentence is familiar to every Chinese person, because the founders used this sentence as the purpose of the Declaration of Independence: "We all think that XXXX rights are given by God, which is self-evident......"

At this moment, this sentence was used by Gu Cheng, and there was a sense of majesty with a slight sense of joy. Jean Lyndon. Tur's breath was suffocating, as if he needed to be ashamed of his ignorance.

Gu Cheng didn't think much of himself, patted Lindentur on the shoulder, and made up a story so that the other party could have a step down,

"If I had to find a source, this is probably what I can think of: in our Huaxia country, there is a provincial official from a central province. Twenty years ago, when China had just reformed and opened up, he was only a county-level cadre, when he came to the United States to inspect the new agriculture, and for the first time saw large-scale combine harvesters, rice throwing machines, and airplanes used by farmers to spread pesticides, and the development of agriculture in the United States made him deeply shocked.

At the end of the visit, the Mimenian introducer repeatedly mentioned a phrase in his explanation: Agriculture-Industry, and the Chinese official also knew a little English, but he just couldn't understand it. Including the accompanying translators, their English was also learned by a professional education, and they did not understand the meaning of 'agricultural industry' at all.

It wasn't until ten years later that we Chinese scholars translated the word 'agricultural industry', and they learned that 'industry' is not just about industry, but that any industry can be 'industry'. Just as a farmer is not a farmer because he drives a combine harvester or an airplane to grow crops. Whether it's an airplane or a combine harvester, it's just that farmer's tool.

Therefore, please also respect my identity and existence as a media and entertainment industry practitioner, and do not use the term 'Internet practitioner' to summarize me. No farmer who loves and takes pride in farming wants to be called a 'combine pilot' or a 'pesticide plane pilot'. ”

Linden. Tours and Serra. Teresa was immediately shocked.

At the moment, but in 03, what a hot concept is the "Internet industry"?

The second-tier dealers who sell goods have set up a company's official website, and they can't wait to declare that "our company has integrated new business model innovation into e-commerce and Internet economy".

On Wall Street, in Silicon Valley, in Hollywood, everyone wants to sound tall.

But Gu Cheng's existence actually said that "farmers who are proud of farming disdain to be called combine harvester drivers"!

This is simply a blatant statement: with all due respect, those guys who are desperately sticking their hot faces and cold butts to the "Internet-related industries" are all minions! Labor and management have long disdained to play this kind of gimmick of speculating concepts!

Linden. Tur felt that the kid in front of him was a little arrogant, and had to remind him: "But...... You're still trying to list on the NASDAQ, and if you think you're just a media and entertainment entrepreneur, you should be like us at Warner, and go public on the NYSE, right? ”

Gu Cheng directly grasped the other party's language and said seriously: "I'm sorry, I think this is a problem with the NASDAQ evaluation system, not my problem - my company can make a profit, make money, and use the high-tech means that are more popular on the NASDAQ, and I can get a higher valuation on the NASDAQ, is there anything wrong with me coming here to be listed?"

My business logic is the most simple - any company should really aim to make money. Those entrepreneurs who have lost money year after year, the number of users has skyrocketed year after year, and they need to be the ones who need to reflect on investors with a pie that says 'I can monopolize the market one year, and then make more money back the money spent to please consumers in the previous ten years'. ”

Linden. Tur was speechless, feeling that he had nothing more to ask.

As for Serra, who was still thinking about whether he could knock on some little red envelopes when he came. Teresa completely broke off this thought.

This kid actually said that "all the Nasdaq companies that lose money should reflect, not let him reflect", which shows that he really doesn't expect the Wall Street Journal to write some "although the profitability of Legendary Entertainment is not good, it is still very promising".

There is a kind of person in the world who is called naturally domineering, and he is talking about Gu Cheng.