Volume IV Chapter 35 Analysis and Negotiation
"First of all, after Li Sheng immigrated to Brazil, he spent almost all of his time either in Brazil or in China. Pen Fun Pavilion wWw. biquge。 info is now more than returning to live in China. The number of times I went outside these two countries, in a few years, was only six, and I only went there because of something. I went to the Middle East three times, once to Portugal for a wedding, once to buy a plane and travel around Europe, and the last time I went to the United States, and that was three years ago. ”
Halls carefully recounted Li Sheng's whereabouts in Brazil and other countries outside of China. At the end, he added: "Li Sheng is only interested in China and Brazil, and it is very abnormal for people of his age to be very abnormal." ”
After listening to Li Sheng's whereabouts, Wells felt that it was indeed abnormal. As a businessman, and a businessman like Li Sheng, he should also run all over the world. But Li Sheng rarely left Brazil and Huaxia. He thought for a moment and asked, "Could it be that he is worried that someone will be against him?"
"It's possible. But there are other examples that prove his affection for Huaxia. As long as it is something that can be sent to Huaxia, he will give priority to selling to Huaxia. And from our investigation, it is not difficult to find that he actually has a certain cooperative relationship with the Chinese government. ”
"That sounds normal. ”
"However, it is not normal for him to give food to Pakistan. Although he has also given food to several other countries. But we can find that most of these countries that have received grain gifts are friendly with China, or at least they are countries without conflict. Pakistan is even more known as the 'iron buddy' by the Chinese people, which means very, very good friends. So he donated 200,000 tons of grain when Pakistan was short of food. That's twice as much as all the countries in the world combined. ”
Halls is talking about the time when the first crop of grain at Silent Farm could not be sold, so he had to give away the grain. That was big news at the time, and Wells certainly had the impression that he did. He nodded and said, "You mean, he still considers himself a Chinese, and he is very friendly to Pakistan, a friendly country in China?"
"Yes. I think a lot of people think that Li Sheng is making a long-term investment, and it has paid off accordingly - Pakistan gave up Australian and American beef before the next year and imported Brazilian beef. And this beef is actually imported from the Amazon livestock company. But what everyone overlooked, it was two years later. I don't think anyone would have thought of what the Pakistani Congress would do in advance. Nor would it be possible to donate so much food for an ethereal return. ”
Wells agrees with Halls. For them Americans, business is business, and they care more about immediate interests. As for morality, it is forced to abide by it. And most of the time it is to comply with the domestic, but wantonly destroy the foreign.
"So what do you suggest about this?"
"You must show respect for Huaxia in front of Li Sheng. This is important. ”
"Yes, for a populist it is true that one cannot offend their country. Wells nodded.
Halls smiled and said, "I'm just worried that there are people in your entourage who are hostile to Huaxia. ”
And in the Nam Kwong Group.
Lin Rou walked into the president's office: "President, here's a fax from the marketing department." ”
Li Sheng took it and looked at it, and found that it was sent by the Pacific Rim Trade again. They inquired about the possibility of negotiating with Nam Kwong Group.
Previously, they directly offered to represent two new drugs. And this time, they just offered to hope for an interview.
Li Sheng thought for a while, and felt that it would be too much if he refused again, so he said to Lin Rou: "You ask the marketing department to agree to negotiate with them, but let them come to me." ”
Lin Rou responded and said, "President, if there is nothing else, I will go out first." ”
Li Sheng thought for a while and said, "Let the marketing department set the time at two o'clock in the afternoon." ”
"Yes. ”
"You get out. ”
After Lin Rou went out, although Li Sheng was still reading the documents, he was really thinking about how to deal with the people of the Pacific Rim Trade. Ouyang said that those people were originally a group formed by several large agricultural groups in the United States, and they wanted to seek benefits from him.
However, Ouyang also said that in the end, Ruihui also participated.
Previously, their purpose was only to obtain liquidated damages from him, but now their purpose has changed to want to control the sales network of two new drugs from him and make profits from him in the long term.
It's not cooperation, it's a kind of control with malicious intent. If they succeed, then Nam Kwong Group's two new drugs will be monopolized by them, and the pricing power will also be controlled by them. That is completely contrary to Li Sheng's original intention.
He does want to make money, but he also wants to have a good reputation. If the retail prices of those two drugs are set high, others will not say that the agent is at fault, but that he is making money.
It is impossible for those two new drugs to be imitated, so as long as there are people who need them and the price is higher, there are still people who are willing to buy them. As can be seen from Wilgang's example, a small blue pill can be sold for more than ten or twenty dollars, but at that price, Wilgang's annual sales still reach tens of billions of dollars. That's still the result of the impact of a large number of generic drugs.
If it is the two drugs of Nam Kwong Group, the sales of tens of billions of dollars a year must be there.
But they spent so much money to get the agency, it is impossible to let the bulk of the interests fall on the head of the Nam Kwong Group. The notoriety will definitely be pushed to the head of the Nam Kwong Group.
He thought about it for a while, and decided that he should act on the opportunity.
However, he still greeted Chen Bo and Luo Zheng about this matter. Chen Bo is still in the capital, and Luo Zheng also asked Li Sheng to watch it.
This is in Li Sheng's mind. Originally, this matter was not a long-term cooperation, and if a batch of over-the-counter medicines could be sold at a high price, it would definitely not be a loss for them.
After having dinner with Tia at noon and sending her to school, Li Sheng returned to the office. And at this time, the time is almost the time to make an appointment with the Americans.
At two o'clock, Lin Rou reported that the people from the Pacific Rim Trade had arrived. Li Sheng asked them to go to the conference room on the top floor first. He also came out of the office and went to the conference room.
Three Americans came, and one of them was none other than Wells. When he saw Li Sheng coming in, he stood up and stretched out his hand and said, "Hello Mr. Li, I'm William Dean Wells, President of Pacific Rim Trading. ”
Li Sheng shook hands with him and said with a smile, "Welcome." You may be seated!"
After inviting them to sit down, he sat down across from the table.
Wells saw that Li Sheng was the only one in this negotiation, and his eyes blinked quickly.
Negotiation is not a simple matter, no matter how wise a person is, it is inevitable that there will be unexpected places, and the bystanders are clear, if someone can help analyze the conditions of the negotiation, it is very necessary to remind them at the appropriate time. And Li Sheng came alone, which is another evidence of self-righteousness. However, this is beneficial for Wells, and he certainly won't remind Li Sheng that he should find a few more people, or at least let the company's marketing director get involved.
After Li Sheng sat down, he spoke: "Mr. Li, the purpose of our visit this time is to represent your company's two medicines, Floresin and Stertong. The names of the two drugs he said, the former being that kind of stone frog extract, and the latter being an aphrodisiac.
Li Sheng gave these two names to the two medicines, mainly because he was lazy. The former is a direct English transliteration of frog, while the latter is a variation of the strong English transliteration.
Li Sheng nodded and said, "Yes, we are indeed looking for a suitable agent. However, our proxy tender will be held in two weeks' time. We welcome U.S. companies seeking cooperation in this area. ”
Wells said with a smile: "We did learn about Nam Kwong Group's plans in this regard. But we thought maybe we could build that kind of relationship by agreement. We noticed that there are not many agents competing for those two drugs right now. It is said that it is because of the fear that the cost of agency is too high and the market cannot accept it. I think if there is a company that can successfully represent now, it should add some pressure to the agents who are still waiting and watching. ”
If Li Sheng really wants to seek an agent, he is right. But it's a pity that Li Sheng has actually made a list of agents. If it weren't for them, the two new drugs would have been on sale long ago.
And even if they were acting, he didn't plan to let them act as agents of those two drugs at a high price. Because once they have their proxies, then the proxies price will be determined. And he didn't actually plan to sell those two drugs at the same high price as he said before.
Because he knows very well that the vast majority of those who really need stone frog extract are poor and middle class. If Frocksel were to be sold at that price, the retail price would probably exceed $100,000. That's almost going to bankrupt those people. In his vision, the price of a course of Flockel in Huaxia hospital should not exceed 100,000 RMB. So the agency price will not exceed $10,000.
So he shook his head and said: "We can't lose faith with other possible people, so before the agency clean bidding meeting, we at Nam Kwong Group will not talk to anyone about agency matters." ”
Wells didn't seem to give up, and said, "Please Mr. Lee consider considering our request." We can act as an agent for both drugs at the price you have set, and you can pay for them on a monthly basis. We are affiliated with several major medical companies in the United States, and our network in drug sales covers the Americas, Asia and Europe. I think the cooperation between us is a win-win. ”
Li Sheng still refused: "I'm sorry, Mr. Wells." We are very honored that Pacific Rim Trade is optimistic about our products, but we at Nam Kwong Group need to maintain good integrity. ”
He paused for a moment and said, "If Huantai wants to get the agency rights of the two drugs, we may be able to end this meeting." ”
Wells didn't have much hope of getting the agency right away, and now he was not too disappointed when he was rejected by Li Sheng. He hurriedly said, "Then can we cooperate in another way?"
Li Shengleng paused for a moment and asked, "Another way of cooperation." I don't know how?" )