Gu Cheng had to admit that his cousin's learning ability was really strong. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Although Pan Jieying has never thought of any unbridled ideas, it has always been her "natural skill" to do what her predecessors have done carefully, and to learn from her long skills to control her.

No, Gu Cheng only mentioned a big goal of "promoting Alipay under the condition of binding a physical address". Only two days later, Pan Jieying learned countless predecessors' operating experience from the pile of old papers, and threw a freshly baked promotion plan on Gu Cheng's desk.

Of course, in the process, it is inevitable that the people from the market research department will be caught and used as coolies for two days.

"I saw that when Peter Thiel promoted PayPal two years ago, it didn't go well at first. At that time, the people of the United States were also reluctant to use online electronic payment, feeling that the thing could not be seen or touched, and it was not as safe and practical as paper money. Peter Thiel pushed for half a year without improvement, and finally had to use the trick of 'cash rebate for new registered users' to open up the situation.

China's current national conditions are not as good as those of two years ago -- at least more than 100 million people in the country have developed the habit of overdrawing credit cards and spending ahead of time. Therefore, the transition from credit cards to electronic payment has not had too much psychological impact on the people of the United States.

At least ninety percent of the people in our country are still in the era of savings. Nowadays, domestic borrowing financial instruments are basically for business customers, and ordinary consumers rarely overdraft or borrow. ”

Pan Jieying described the severity of the current situation, and then threw out the conclusion: "So, if you want to achieve the effect of rapid promotion, it is necessary to send things directly to newly registered users."

Petertil's original practice was to give $10 in cash to each new PayPal user. If you sign up through the referral link, you will also receive $10 for the referrer's account. This practice can effectively form a viral social diffusion, giving users an incentive to pull their friends and family to use it together. As a result, PayPal's average customer acquisition cost is as high as $20.

Considering that the financial value of Chinese users is far less than that of the citizens of the United States, it is impossible for us to pay such an expensive customer acquisition cost. After thinking about it for a while, I decided that it would be better to switch to records, DVDs, or game cards. ”

Gu Cheng nodded secretly after hearing this, and praised his cousin's prudent approach.

When Peter Thiel acquired PayPal's first 1 million users, he lost a net of $20 million — fortunately, at the height of the dot-com bubble, so the company's valuation soared to $500 million and raised $100 million — when he got these users.

It's the cold winter period now, and Gu Cheng definitely can't spend money like the people in the bubble climax.

He followed the train of thought and asked, "Then how are you going to send things?" ”

Pan Jieying flipped the PPT to the end, pointed to a few icons and explained: "Newly registered Alipay users will get a free record sold on Dingdang.com, and "Meteor Shower" will be sent by default. If it is an old user who introduces the account to open an account, it will also be sent to the introducer.

In addition, the account holder can also get a 'use Alipay 1 yuan head rush legend point card'. If the user doesn't play 'Legends', they can also save this opportunity for any other game that our company operates in the future. ”

The market price of genuine records is basically 20 yuan, and a total of 2 copies will be given if you count the introducer's share. In addition, 30 game point cards will be given away for the first time, and the customer acquisition cost for each new user is 70 RMB.

At the exchange rate at the time, it was less than $10, which was 60% lower than PayPal's customer acquisition cost. But it's enough to keep the allure of the offer.

Compared with Peter Thiel, Gu Cheng's biggest advantage in this matter is that he also runs so many content industries, and the things he sends are all sold by himself, and he is not as good as the other party who actually sends rice yuan.

A record priced at 20 yuan, excluding the creator's copyright fee and production cost, is actually only seven or eight yuan.

The game point card has more moisture, anyway, "it can accommodate 200,000 people online at the same time" bandwidth and server rental, when it is idle, it is also idle, and more people play is nothing more than paying more electricity bills. Naturally, the more people you have, the better.

Gu Cheng basically agreed with his cousin's approach, but just added the finishing touch:

"That's a good idea, but we can go one step further - don't say 'don't play Legends to save the chance of the 1st Führer Rush until next time'. Let's tell consumers directly, no matter what game we have, as long as it is billed on time, Alipay's first rush is 1 yuan and 1 card. However, each game account must be bound to an Alipay account, and you cannot swipe the card one-to-many. ”

Giving away a timing card for free can make a player enter a new online game, where can I find such a good thing? The only thing to watch out for is that multiple Alipay accounts give the same game account unlimited renewal.

What's more, Gu Cheng's Alipay was very strict from the beginning, much stricter than Ma Feng in another time and space. It must be bound to the ID number and bank card, so the possibility of more than one person is eliminated.

This trick doesn't seem like a big deal now. But in 10 or 8 years, humanity will enter the era of big data, and doing so will bring a clear picture of user behavior data.

Pan Jieying wrote them down one by one, and began to push this upgrade plan in preparation for the summer vacation.

……

Gu Cheng and his cousin finished accounting for the general policy, and the rest of the details were left to the people below to deal with.

Advocacy can be warmed up in advance. So the two artists and backstage maintenance code farmers worked all night, and the next morning, on the official websites of Legend Entertainment and Dingdang.com, the promotion advertisement of "Alipay" appeared for the first time.

This is the first time that the word "Alipay" has appeared in the public eye. Before that, it was not called by that name.

The trademark, graphics/appearance and all legal risks of these three words were naturally all registered before the publicity. Gu Cheng wouldn't do that kind of stupid thing to leave loopholes to the enemy.

Looking at the advertisements on the website, Gu Cheng thought to himself that he could finally be the shopkeeper again and pursue "poetry and distance".

Summer vacation in another week, and my cousin has plenty of time to help him with his business.

"Legend" is sending money in a steady stream with a net profit of more than 10 million per month, and the climax of Dingdang.com in June is also good.

Looking at the abundant funds on hand, Gu Cheng was thinking about where to go and spend money to let his family travel and enjoy themselves. As for work, it's not impossible for my cousin to be remote controlled abroad, and combining work and rest is the right way.

Another example is the small house of more than 200,000 yuan, although it has only been lived in for 1 year, it should be moved. Now that he's famous, he has to wrap himself tightly in and out every day. If one day the neighbors find out that there are big stars and big bosses living next door, they don't know what the whole thing is.

Then buy a few cars and equip them all.

Gu Cheng pondered, so he checked the real estate information on the Internet.

Then he was depressed: 03 years ago, the tide of domestic real estate construction had not yet risen. In today's Qiantang, the villas are all "privately customized" by dignitaries, and unless someone sells a second-hand house, they can't buy a spot at all.

He thought about it again and again, but he could only push the second: first buy an apartment with sufficient grade, area, environment and security, and then make do with it for two years.

At the same time, ask acquaintances to see if there is anyone in the circle who has a land with a private housing permit - for example, Mr. Gao, who has just been pulled into Dingdang.com as the content director, is a good candidate, and he knows more dignitaries than Gu Cheng.

After returning the apartment, there were finally more choices, and Gu Cheng quickly found a plate called "White Horse Apartment" on the Internet, which could be delivered this year, with an average price of 6,000 yuan per square meter.

This unit price is twice as high as the average price in urban areas. But the real estate conditions are really good, the location faces the municipal government, and the Beijing-Hangzhou Grand Canal is backed. On the left and right sides are the park landscape belt along the river, and the greening rate is very good, which is a quiet way to be in the middle of noisy.

That's it.

Gu Cheng didn't have a driver's license, and at first he planned to let the company's driver drive him. But after thinking about it, buying a house is a family affair after all, and in the end, Pan Jieying was allowed to drive.

The work is never done, and you must learn to assign it to your subordinates.

Because it was not time to get off work, the road in the city center was quite empty, and there was no traffic jam. Pan Jieying drove very fast, and Gu Cheng sat in the co-pilot's seat, talking about gossip about buying a car and traveling during the summer vacation while watching the scenery.

As soon as the sister and brother talked about the topic of "where to take the family to take a walk if you have time", Gu Cheng's mobile phone rang.

He picked it up and saw that it was Quan Shunyu's number again.

Gu Cheng was slightly surprised, because the two had not been in touch for more than half a year.

"Who called? If you have a phone, answer what you want. Pan Jieying was slightly stunned when she saw her cousin staring at the phone, and couldn't help but gossip.

Gu Cheng came back to his senses at this time: "Oh, it's nothing, it's Brother Quan's number." I wondered how he could call me. ”

Pan Jieying's eyes lit up, and she encouraged: "Then you have to answer it, maybe Xiao Ya called you with her brother's mobile phone - it must be that she saw that you are making music seriously now, so she found out that she misunderstood you last time." Quick pick-up, quick pick-up~"

Every time Pan Jieying cares, there is a lot of nonsense. In fact, when she was only halfway through her words, Gu Cheng had already answered.

"Brother Quan?"

"Ah Cheng, you can be out now, I can see you on KBS TV, no wonder you don't bother to contact me." Quan Shunyu, who was on the other end of the phone, first set a sentence almost.

Gu Cheng could hear that the other party had something serious to discuss. So Gu Cheng said bluntly: "How can you help me when I was down, we have a lifelong friendship, and I will talk about it bluntly." ”

Quan Shunyu seemed to take a few seconds to organize the wording before he spoke: "Actually, I don't lack a lot of money, so I don't want to figure out anything about you when you're popular." This time there is something really going on - I don't know if you remember the head of the delegation when I accompanied you to the Kaesong Development Zone last year? That's right, it's Deputy Chief Pan of the Ministry of Foreign Affairs. ”

Gu Cheng thought for a while, and finally remembered.

That time, when he went to Kaesong, it was completely to take out the ancestral relics of his grandmother's family, and the "investment investigation" was just a pretense. So most of the people in the group are too lazy to be familiar with each other.

However, he still had a little impression of Vice Minister Pan who led the group at that time - mainly because Gu Cheng vaguely remembered that in another time and space when he was in kindergarten, this Vice Minister Pan became the Secretary-General of the United Nations. He presided over last year's talks on the "normalization of North-South relations" and the later "Kaesong Economic Cooperation Development Zone."

After coming back to his senses, Gu Cheng took the opportunity to ask, "Why did you get involved with Vice Minister Pan again?" You know my last investment trip was all soy sauce. ”

Quan Shunyu said: "Of course I know, but I heard that you bought a company that makes consumer electronics products last month? I'd like to ask you to do me a favor and save me. ”

"Emergency? We are in business, and I don't do this kind of thing. ”