Gu Cheng traveled through the previous time and space, and many historians reviewed the history of online games at the beginning of the century. Pen "Fun" Pavilion www.biquge.info

The "legend" is more of a marketing victory than a victory for the content and quality of the game.

When Chen Tianqiao spread the "Internet café owner recharge system" to tens of thousands of Internet cafes across the country in that era without Alipay, and used high rebates to coerce Internet café owners into wage earners to help him promote, he had already won.

Because online gaming is a highly herd and coercive industry, its pleasure comes from social sharing. Once an online game puts up a FLAG and proves to the world that as long as you have a high level in this game, you can get a social pretending to talk about it in real life, then the quality of the game and the graphics are not important.

Countless players will spontaneously flock to this game, forming a viral spread. They're no longer paying for game content, they're paying for coercion. This is how the difference is made because of the amount of money that humans pay for online games is higher than that for single-player games.

EVEN IF 20 YEARS LATER, TWO STAND-ALONE GAMES WITH EXACTLY THE SAME CONTENT ARE PLACED IN THE APP-STORE FOR PEOPLE TO DOWNLOAD FOR A FEE, THE ONLY DIFFERENCE IS THAT ONE OF THE VERSIONS HAS AN EXTRA "SHARE RESULTS TO WEIBO/FACEBOOK" BUTTON. It will also sell ten times as much as the version without the pretending to share feature.

According to Maslow's hierarchy of needs, when human beings have a relatively rich material life, pretending to be forced is the source of motivation for human beings to continue to make rapid progress in the next stage. ”

This truth will be understood by all generations in later generations. In 2001, few people understood.

Gu Cheng counts as one, Chen Tianqiao counts as one, and Ma Teng barely counts as one. It's a pity that the latter two people don't have Gu Cheng's plate and opportunities at the moment.

And Gu Cheng's ambition is greater and his vision is more accurate. In particular, he knows the pulse of the times, so in some subdivisions suitable for "adventurous", he runs faster than Chen Tianqiao in the same period of history.

The effect of the "original version of Alipay" in his hands has been vividly and contemptuous.

……

On this day, it was already late June, and Pan Jieying, who had finished the exam, was finally able to enjoy a summer vacation, and then refocus all her energy on her cousin's business.

Since Gu Cheng's press conference, Pan Jieying has not taken care of the company's affairs for about two weeks, and is completely busy with her final exams and thesis defense, after all, she is only a first-year MBA student.

Gu Cheng has been busy enough in the past half a month. Devoted to business, personally dealing with trivial management affairs, every day firewood, rice, oil and salt are vulgar like a little white-collar workers, and there is not even a little leisure for obscene "poetry and distance".

So when Pan Jieying reappeared at the door of the office, Gu Cheng was like seeing a savior, rushed up and hugged him fiercely for a while: "Sister, you are back." If I don't come back, I'm going to die. ”

"Now I know that I can't do without my sister? Now I know my usual hard work? See if you dare not let me preach next time!" Pan Jieying was slightly arrogant, enjoying the feeling of being needed by her relatives for a while. When you have enjoyed enough, you commanded domineeringly, "Okay, hand over the business situation of this half month to me, and I'll wipe the ass in the back." ”

Gu Cheng hurriedly took out a bunch of messy reports and gave his cousin a general explanation of the current situation:

"It's business as usual with the game company, and there is no problem at the moment, and the number of people online at the same time has exceeded 150,000, and it is still growing slowly and steadily, with 1.6 million active paying users.

On the side of Dingdang.com, after coercing the Internet café owners into the rebate channel, the album "Meteor Shower" sold 540,000 copies within half a month. The second place is Jay Chow's "JAY", which sold a total of 370,000 copies in the first half of this year, and the third place, Jolin Tsai, who has just made a comeback, is currently 160,000 copies.

In addition, in the past half month, more than 30 independent musicians and singers who had not found distribution channels and no brokerage companies sold records on Dingdang.com. The largest sold 40,000 copies, and the few thousands. The total sales of these people also add up to more than 500,000 sheets and more than 10 million sales.

plus genuine disc sales of film and television dramas. This month, Dingdang's total online turnover reached 40 million yuan and gross profit reached 10 million yuan. Considering the impact of hunger marketing in the first half of the year, as well as the follow-up of new piracy channels in the second half of the year, there is a lack of hot spots. It is expected that the total sales for the whole year will reach 150 million and the gross profit will reach 30 million. ”

Pan Jieying read it carefully, thought about it for a while, and felt that something was wrong, so she asked her cousin: "There will be 40 million in June, and only 100 million in the second half of the year? What is the situation of the 'follow-up of new piracy channels'?"

Gu Cheng smiled bitterly: "There are not many Internet café owners, and they are not satisfied with earning 5 yuan a piece, and they feel that the sales can't run." At present, most of the Internet café recharge outlets we have spread in first- and second-tier cities have begun to have the problem of declining sales of genuine records. I've seen that there are a lot of Internet cafes that start selling pirated disks as well.

There is only those niche independent music, because the distribution of consumers is too sparse, and it is not cost-effective for pirates to engrave discs, and no one steals them. Anyone who sells more than 10,000 copies of genuine copies nationwide every month, pirates are engraved. And for those Internet café owners, as long as more than 20 people come to their place every month to ask for the disc, they will judge that the disc has pirated value and then contact the supplier. ”

When Pan Jieying heard this, she was shocked for a few seconds, and she deeply felt the evil of human nature. It took a long time to accept this fact.

It's really a lack of people's hearts. If there is no Dingdang.com to lay such an e-commerce channel, and at the same time to start fame and open up the paid joint, where can those Internet café owners earn this extra money for tying in audio and video products?

But the reality is that according to Dingdang's market research, "selling 20 discs a month, or having 20 people to inquire about the price", has almost become a watershed in deciding whether the owner of the Internet café contacts a local pirate engraving dealer.

In first- and second-tier cities, residents have high incomes and high consumption. An Internet café may cover five or six hundred people who can afford to buy genuine audio-visual products, so these bosses are the first to fall. According to Gu Cheng's estimates, by the end of the summer vacation at the latest, the market for popular albums in Internet cafes in these big cities will all be hit by piracy, and it is expected that the sales of genuine copies will drop by 80%. What survived was niche music that "sold less than 20 copies a month".

In third- and fourth-tier cities, because the sales of popular albums are also relatively low, more musicians' works will survive and escape piracy. But Gu Cheng estimates that by next year at the latest, his own albums, as well as the albums of Zhou Jielun and Jolin Tsai, will definitely not be able to hold it.

In the future, what they can do is nothing more than to rush to sell the new disc for more than half a month after the new disc is released, taking advantage of the production cycle of the pirate's engraving and packaging. After all, in the era of CD piracy, pirates still need a cycle of crime.

And once it enters 2003 and fully realizes MP3 downloading, there will not even be this half-month cycle. At that time, genuine music will face the fierce impact of "on the day it is put on the shelf, and the pirated MP3 will be released in seconds at the same time".

"In any case, although we have earned more than half of the money, we have finally 'robbed the rich and helped the poor'. Those musicians who can only earn tens of millions of yuan for an album have something to eat, and they can be regarded as partially realizing your ideals. ”

After Pan Jieying accepted and digested the setting of the current situation, she changed her way to comfort her younger brother with a joke: "Those who are eligible to be stolen are all rich 'big dogs' like you and Zhou Jielun." ”

"Well, I don't think that's comfort. Gu Cheng was so made that he couldn't laugh and cry, and decided to uncover this page of the topic, "Sometimes I think that since the owners of Internet cafes in first- and second-tier cities are so greedy and unreliable. Sooner or later, this channel system of our shop will also have an outdated day, and I estimate that this time period will not exceed 2 years. So I think it's time for us to implement the next step of 'Alipay' - this matter, I need you to keep an eye on me wholeheartedly during the summer vacation." ”

"Tell me, what to do. Pan Jieying smiled warmly, and accepted it happily without asking about the details of the task.

Gu Cheng turned on his computer, took out a plan book, and pointed it out to his cousin: "Chen Shoufu and Sister Wen's side, the security guards have not been able to do it, so it is impossible for us to let go of the physical address binding this year." However, if you don't let go of the binding of the physical address of payment, it doesn't mean that you can't promote Alipay to ordinary users.

I'm going to do this: the next step is to open the new generation of the revised 'Alipay' download channel on Dingdang.com or the official website of Legend Entertainment. However, after installation, when registering a payment account, you are required to verify the ID card, the bound bank card, and the real-name mobile phone card, and obtain the MAC address of the user's commonly used hardware device. We can only use it after we help users complete the binding on the server side. In this way, you are not afraid of number theft.

And I heard that China Merchants Bank will launch online banking and beta version of U shield for the first time next year, and other commercial banks will also follow the trend in the future, and it may be popularized in 03 and 04. Let's start to lay out slowly now, and we will naturally be one step ahead when unbinding MAC addresses in the future. At present, the main profits earned by Legend Entertainment and Dingdang.com can be thrown into the promotion of this system. ”

Pan Jieying's eyes rolled, recently she learned to do business with her cousin, and she also learned a lot of Internet knowledge, so she quickly found some questions: "If you force ordinary users to bind MAC addresses, isn't it only those who have a home computer at home, especially a laptop, who are suitable to use our new version of 'Alipay'? ”

"That's no way, online payment business, always take security as the first consideration. Since our current technology can only be suitable for promoting to notebook users, let's conquer this part of the population first - I asked Li Yuqing, he didn't have any channels at the beginning, and there were 500,000 users who bought books on his Dangdang Internet. In the huge China, there are still a lot of enthusiasts with feelings, and our Alipay foundation is better than him, so let's take our time, it's not a big deal. ”

Take your time, faster. The steps are big, and it is easy to pull the eggs.

Pan Jieying thought about it and accepted her cousin's setting: this year, she will first target those users with private laptops across the country, and bring them closer to Alipay's system through various means. Even if only 1 million users are developed in the second half of the year, so what?

The forerunners are always hard-working.