If you want to make the video website not stuck, compared with other peers, Gu Cheng also has a unique trump card in his hand, that is, P2P resource sharing. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Because even if the operator of the video website is not short of money, when the server package bandwidth is packaged, it will still have all kinds of uncontrolled packet loss.

For example, it is impossible for a video website to assume that the server is in every province, and users in remote places from the server hypothetical province will naturally get stuck due to packet loss. In this case, the optimal solution is to share the P2P cache.

For example, if the server of the website is set up in Hujiang, and several users in Xuzhou, a neighboring province, watch "Girls' Generation" on NICONICO, if every piece of data has to be transmitted directly from the server in Hujiang to the user's computer in Xuzhou, the line between the two places may be congested.

After P2P cache sharing is opened, it is equivalent to that as long as the first local user in Xuzhou watches this video and he connects to the Internet, then another user in the same district and county and the same line is also watching, and will secretly upload cache resources silently from the first user's computer to reduce the pressure between the server and the server.

THIS TRUTH, IN FACT, OTHER EARLY VIDEO SITE PROVIDERS, INCLUDING YOUTUBE, ALSO UNDERSTAND IT, AND IT IS SIMILAR TO THE PRINCIPLE OF TORRENT RESOURCE DOWNLOAD.

But understanding the reason does not mean that they can implement it, because these video website operators often lack the user coverage of a P2P plug-in at the same time.

And this problem can be solved relatively perfectly on the NICONICO website, because Gu Cheng also invested in Zou Shenglong's Thunderbolt Technology.

Xunlei was invested by Gu Cheng's YY Network Technology last year, that is, in 04. Gu Cheng is very generous, he did not seek more than 50% of the holdings, but just invested some money, hoping that Xunlei Technology can follow Gu Cheng's strategic layout development, less advertising, more paving more users, and better integration with the ecology of the YY system.

Zou Shenglong didn't have any resistance at that time, because he knew that if Gu Cheng was not allowed to become a shareholder, Gu Cheng could completely come up with a more ugly way to solve this problem - for example, like Ma Teng directly out of the QQ whirlwind, make a YY whirlwind, then I believe that there will be nothing wrong with Thunderbolt Technology in this world.

Gu Cheng left Zou Shenglong a way to live, and did not use Ma Teng's style to kill the platform to crush him, and the other party was already grateful to Dade. At least in the current Baofeng Technology, his founder team and early angel round investors combined can still have more than half of the benefits.

After more than a year of development,05Thunderbolt download is already the first download tool in China with BT format P2P capabilities,And it is the most stable。 With Thunderbolt's technical support and market penetration, the NICONICO video website is naturally a tiger with wings when engaging in user caching resources P2P.

YOUTUBE, ON THE OTHER HAND, IS ESTIMATED TO HAVE SUCH A GOOD LAYOUT ENVIRONMENT ONLY AFTER IT IS ACCEPTED BY GOOGLE.

At today's meeting, after Yao Jian and Gu Cheng reported the intraday rectification measures on NICONICO's side, it was the turn of Zou Shenglong from the outsourcing to report.

The meeting lasted a whole morning, and everything was sorted out, most of the work had been done, and a very small number of details that needed to be further run-in between Yao Jian and Zou Shenglong were also negotiated under the coordination of Gu Cheng, and the specific details did not need to be repeated.

After the coordination meeting on the NICONICO website, Gu Cheng was dealing with the final pressure packaging test, server and line debugging on the eve of the "World of Warcraft" entering China.

The operation and maintenance team of the game is mainly composed of maintenance engineers from "Zhu Xian" and "Angel OL", and several elites from Huang Yi such as Fantasy Journey to the West have also been added, which can be regarded as the best lineup that can be picked out in China today.

The technical support personnel sent by Blizzard have also been in place in advance, fully contacted the people from YY Entertainment, set up the server, and waited for the official public beta.

The busy days passed quickly, and the May Day holiday came in a blink of an eye.

On Gu Cheng's side, the first large-scale revision of the NICONICO video network has been completed, and "Girls' Generation" is about to be broadcast on the Internet.

"World of Warcraft" also ushered in the first day of public beta in China.

On the opposite side of Gu Cheng, Ma Teng's Tenpay was finally late, and it was launched before the May Day holiday, and the "red envelope" function was also added to QQ for the first time.

Since the beginning of the year, the gap between YY and QQ, which has been opened up because of the red envelope function, has finally been "stopped" in time, but it is only limited to stopping the bleeding.

On May 1, the second season of "Girls' Generation" premiered.

The second season of Mango Channel's "Super Girl" has been broadcast first a few days before that.

The eyes of the domestic entertainment industry are almost all focused on these two big projects. Try to see who is the leader of the times.

Before the start of the broadcast, the niconico video network put a top translucent background watermark advertisement for two consecutive weeks, warming up the atmosphere to a high level as much as possible.

All the brother units under the name of YY also spare no effort to pile up advertisements and exposure.

In all the entertainment star bars of YY Tieba, the banner ads at the top are all "Girls' Generation" propaganda.

In the hot spot bar on the right side of the page on Renren, there are also related news and tidbits about "Girls' Generation" every day.

After all, the Internet penetration rate in 05 is not high enough, and at present, this little bit of online media can only reach 150 million commonly used people, of which people who can't watch videos due to poor Internet speed can account for at least half.

In other words, even if Gu Cheng puts "Girls' Generation" on NICONICO, there are only 70 million people who are really qualified to watch the whole video, and they have to remove those who are not interested in entertainment programs.

Therefore, entertainment news and consultation broadcasts are still very important, and for more than two months before entering the summer vacation, for potential viewers who can't watch videos but care about the program, watching news and highlights is the only channel for them to maintain user stickiness.

……

Tanzhou, the capital of Hunan Province, the day after the launch of "Girls' Generation".

Director Ouyang of Mango Channel and the heads of the program teams of a bunch of subordinate entertainment channels got together overnight to discuss the ratings of the "enemy's" programs.

What is different from the past is that on a day like this, even Internet cooperative enterprises that did not have much contact with TV stations in the past have sent high-level executives to observe the consultants.

Ma Teng, the boss of Tengyun Company, flew to Tanzhou in person, and also brought Ren Yuxin, a horse boy who was engaged in operations.

No way, it's just too big, too important now.

In the history of parallel time and space, a "super girl" may just be a self-congratulatory voice within the TV media, and it cannot make the Internet giants look sideways. But now, because the domestic Internet industry and the TV variety show industry are both competing for hegemony, every entrance that attracts huge traffic has become extremely important.

QQ Space and Renren.com, who can have the last laugh, is too affected by the popularity of these two shows, and everyone lacks the last straw that crushes the enemy.

Director Ouyang and Ma Teng were chatting and laughing in the director's VIP room, and they couldn't tell who was flattering whom. THERE WAS A SIMPLE ESPRESSO COFFEE ON THE TABLE, WHICH WAS NOT A HIGH-END PRODUCT, AND THE TWO OF THEM DRANK IT WITHOUT A MATCH.

Although Ma Teng is in a high position, the Internet companies in 05 have not yet crushed the traditional industry after all. In addition, Ma Teng is still quite low-key in life, and Director Ouyang has an official tone, so the two are on an equal footing.

"Mr. Ma, don't worry, our ratings for the first few days have been counted, and they have not been announced. In the opening game of the preliminaries round, the high ratings of 11.7%, and the next two days were 8.4% and 9.2% respectively, which is still relatively stable. ”

Director Ouyang took the internal information of Mango Terrace and dangled in front of Ma Teng, signaling that the other party was in control.

Ma Tengxin said: You show me the data before Gu Cheng's side started, of course it's beautiful!

He thought so in his heart, but he covered it up well on his face, and he would not embarrass Director Ouyang. He pondered and asked: "Yesterday, the opening match of 'Girls' Generation' was also uploaded on the NICONICO video network, and it won't have an impact on your station's ratings tonight, right?"

Director Ouyang very firmly signaled to the other party to rest assured: "How come! Don't you understand online videos when I don't know? Last year, they went to Wuyue Satellite TV, and they were able to compete with us for prime-time ratings, but this year they moved online, even if they are die-hard fans of the 'Girls' Generation' program, they can first watch our 'Super Girl' on the TV, and then go to watch online videos as night owls. ”

Ma Teng was right when he thought about it, this is indeed the truth, so he didn't worry anymore.

The two of them drank about a cup of coffee, and the show had been on the air for 15 minutes.

An assistant to Director Ouyang cautiously knocked on the door of the reception room.

The director greeted him with a flamboyant voice: "Come in." ”

The assistant entered the room and asked in a suppressed voice: "Director, this is tonight's real-time ratings, it seems to be a bit declining...... Would you like to take a closer look?"

"Hmm, I'll take a look!" Ouyang Taichang furrowed his eyebrows and pulled a list to look.

You can't just say it and get slapped in the face, right?

"It's only 6.9%? It's down more than 2 points?

"I don't know. The assistant was embarrassed and didn't know how to explain, "But I met Mr. Ren just now, and he said that he probably knows what's going on, why don't you let him discuss it with Mr. Ma?"

Director Ouyang smiled awkwardly at Ma Teng and invited Ren Yuxin in.

"Director Ouyang, I'm sorry. Ren Yuxin entered the door with a little politeness, then turned to Ma Teng and said business, "Pony, just now I have been monitoring the latest situation on YY, just after 7 o'clock, the NICONICO video network updated today's 'Girls' Generation' preliminaries video content. Then from 7:10 to around 7:15, they started YY pop-ups, and sent program update reminders to all computers with YY hanging on them. I estimate that many of the viewers who were pulled away were snatched away because of their tricks!"

"YY pop-up?" After hearing these words, Ma Teng didn't need to use his brain, just think about it with his knees to know how disgusting this thing is.

Who made him a master of using QQ pop-ups?

"Director Ouyang! They are deliberately stumbling on us! Can you put some program previews, trailers, and the like a little earlier in prime time to attract popularity first?"

"No, I can't. Director Ouyang looked helpless.

"Why?" Ma Teng didn't understand at all.

"We are on the provincial station and want to broadcast the news. ”

Ma Teng was dizzy for a while, and he was almost not carried by his pig teammates.