Beijing, Zhongguancun. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 info Huaxia's largest news portal, Huang Yi's editorial department.

A little girl wearing intern clothes rushed into the office with a smoke, pulling her leader and shouting excitedly:

"Sister Yao, Sister Yao, good news, Gu Cheng, the investor and male number two of "Meteor Garden", will participate in a media interview in the music and Internet industry tomorrow!

The female reporter who was pulled was named Yao Shuting, twenty-five or sixteen years old. Today's big-name entertainment is still mixed in TV stations and magazines, so in a portal like Huang Yi, she is already senior at her age.

"What are you talking about, pulling a bunch of titles, it's good if you just say Gu Cheng, who doesn't know Gu Cheng. Yao Shuting hummed in a nasal voice and put a shelf on the little assistant, "How expensive is the ticket, if you really want to go to the sleeper on the night shift, we will take the night shift!"

The intern girl drooped down suddenly: "Ah, the reporters of Sohu Entertainment next door are all airplanes......

The corners of Yao Shuting's mouth curled: "It's okay to fly, then I'll do it alone, don't go." ”

"It's still a sleeper......" The intern girl immediately surrendered.

After sleeping overnight, she rushed to Qiantang the next day, checked the map according to the address, and Yao Shuting found that the so-called "Eslite Audio" and "Dingdang.com" were actually located in the suburbs.

And when I look at the place, it's really shabby. Together, the two shells add up to less than one floor of office buildings, and some offices are not even renovated.

But it's just such a broken place, and the rumors that there is a press conference and are willing to accept interviews can make entertainment media and online media technology sectors across the country send people to grab the headlines.

There's no way, it's really that Gu Cheng, a mysterious figure, is too tyrannical, and now he has such a hot reputation that he doesn't even accept any commercial activities.

Other people's popular fried chicken, that is all have to be reminded repeatedly by the agent: don't lose yourself, don't overspend yourself when you receive endorsements. If you show your face in front of the public, you will accept everything indiscriminately, and you will soon be disgusted by aesthetic fatigue......

Gu Cheng is good, and he starves to death and pulls him down.

Yao Shuting thought to herself that it was still early, but the conference hall was already crowded. Sohu and Sina's counterparts are all there, and the print media such as "Nandu Entertainment Weekly" have occupied positions early, and the rest are a bunch of TV stations.

"Gu Cheng is out! ”

"Ah......hh Not only is it a star, it is a model of a successful man. ”

In the screams of the girls, Gu Cheng stepped on the magnesium lamp and appeared. In the weather at the beginning of June, the air conditioning in the house had been turned on, and he was dressed very formally, wearing a suit and leather shoes, not like an artist.

A group of female entertainment reporters have no consciousness of media people at all, and they are like ordinary young female white-collar workers who are nymphomaniacs, and even student fans, with their eyes straight and greedy.

Gu Cheng took advantage of the podium, unbuttoned a collar, and spoke with a smile:

"Thank you very much for your support today, at the beginning I just wanted to invite a few technology channels to talk about the impact of Dingdang's business model innovation on the music industry. I didn't expect so many media friends to respond, so I had to expand the press conference. There will be time for questions today. ”

"Eh, today is the press conference of Dingdang.com, I thought it was about a TV series......

A group of entertainers pouted, and the boss was not happy. Because most of them rushed over from all over the country to grab the news when they heard that there was a press conference, and they didn't pay attention to the organizer's preparation wording, or even if they did, they felt that the organizer was covering up for "tsundere".

Yao Shuting's reaction was similar, muttering: "I don't want to say that I can't accept film appointments and can't release records recently, so I want to send us ......away."

Gu Cheng glanced at the crowd, originally planning to ignore it and get down to business first. However, when his eyes swept to Yao Shuting, he happened to hear the other party complaining, and he also saw the icon of Huang Yi's company on the girl's microphone.

The first pot of gold he started was earned by brushing the market value of Huang Yi Company on the eve of the NASDAQ listing. Although Boss Ding won't say it, after all, this matter has just passed, and Gu Cheng is still a little weak in front of the people of Huang Yi's family, so he will be more polite.

So he asked very politely: "This young lady, do you have any questions you want to ask just now? Please be quiet, and we will let this reporter from Huang Yi's company ask questions." ”

A group of female reporters from entertainment weekly magazines and TV stations suddenly quieted down and stared at Yao Shuting with murderous eyes.

She blushed all of a sudden: "I...... As far as I know, although there is no signed singer for the opening song of "Meteor Garden", we interviewed Ms. Chai Zhiping, and she said that the song was from your original voice. ”

She doesn't have the most information, but she's still well-informed. After this question was asked, although there were a few senior entertainers in the venue who threw disdainful looks, more people showed an expression of "asking the same question".

Gu Cheng smiled slightly: "I have already released a record, and it has been more than half a month." It's just that there hasn't been any commercial promotion. It seems that there are still many people in the circle who don't know. ”

Yao Shuting was shocked: "What? You've already released a record, but you haven't heard from any of the publishers." ”

Gu Cheng had a natural expression: "Of course, because we didn't make an appointment with any offline distributor for this record, it was purely placed on the 'Ding Dang Network' for everyone to buy online, and the name of the album is "Meteor Shower", if you go to the 'Ding Dang Network', you can search for it." So far, about 2,000 have been sold nationwide. ”

"It's only 2,000 sheets, that's too much of a servant street, right?" Yao Shuting and the other entertainment reporters' first reactions were like this.

Although the copyright of Huaxia is declining, if you take a little horizontal comparison, if you take an epic giant like Zhou Jielun to China, it is still necessary to sell one million copies per disc a year;

But in any case, selling 2,000 copies in two weeks is a hit on the street. Generally, it is possible to rush to the top three of the weekly list in the off-season.

"I actually dared to have zero publicity and distribution costs, but I died in the end. Call you so rampant, don't do any advertising or advertorials. Some reporters who are familiar with publishers and well-known music critics have thought maliciously in their hearts.

However, in the next second, they had no time to make up for it. Gu Cheng quickly brought the topic back to today's topic, and also solved everyone's doubts.

"Therefore, the main purpose of inviting you here today is to promote the pre-order plan of 'Genuine Audio-visual Thousand Cities Online' newly launched by Dingdang.com. From now on, Dingdang has reached a closer strategic cooperation with Legend Entertainment. Borrowing Legend Entertainment's 30,000 online value-added franchise Internet cafes across the country as a transit node for payment and logistics. Send the most cost-effective, accurate and convenient audio and video services to genuine music lovers across the country. The plan will achieve national co-ordination, zero warehousing and zero inventory ......"

Gu Cheng roughly explained the routine he and his cousin planned, and most reporters can understand a general idea, but there are still many people who can't see the awesomeness of this plan because they don't understand e-commerce.

Isn't it just selling discs on the Internet? What is the difference between it and Li Yuqing's selling books on the Internet?

However, as Gu Cheng's explanation of the advantages of the channel became more and more in-depth, everyone's expressions became solemn.

Gu Cheng scolded Fang Xuan and said: "We used to think that the only enemy of genuine music was piracy. It seems that if piracy is solved, genuine musicians will not starve to death. But is that really the case? No, we see that there are a lot of niche music creators, and their music is so small that maybe only tens of thousands of people listen to it nationwide.

Because there are so few consumers willing to buy their music, genuine record studios are reluctant to release them. Pirate factories are too lazy to steal these music because of the small area covered by the channel. So those creative music, which happens to resonate with the soul of certain niche audiences, is just obliterated.

In my opinion, the biggest advantage of online music pre-sale platforms is that they can break through the problem that the physical distribution of consumers is too sparse. Originally, in each county, there were only a dozen people in the niche demand, but after being gathered across the country, there may be tens of thousands of people. For the bulk demand of tens of thousands of people, there is the possibility of low-cost DJing. Legendary Entertainment's 30,000 consignment Internet café channels can physically connect these niche needs. ”

The founder of E-BAY founded E-BAY because he had traveled all over Los Angeles and couldn't buy the specific style of niche jewelry box he wanted to give to his wife as a wedding souvenir.

I founded Dingdang for a similar purpose - I hope that a lover of niche music will not be bothered to satisfy his hobby because he is in an underdeveloped county in the west, and because there are only a few people in the whole county who share his hobbies. Now, all he needs to do is go to the Internet café in his county, open the web page, pay the owner of the Internet café in cash, and tell him what he wants to shoot. Then he went home and waited for three days, and the next time he went to the Internet café, he would get the music he wanted. ”

"E-commerce is to do business that traditional business can't do, do business that can't be gathered like mercury under the traditional business model, and do business that businessmen disdain to do because of high transaction costs under the traditional business model - this is the spirit of e-commerce, not a price war with physical stores.

Mr. Lu Xun said that we should use the doctrine of taking, polish our eyes, use our brains, see clearly what we want, and then take it ourselves. Rather than being coerced by the epidemic, because some mental garbage has a low transaction cost and is pushed in front of our eyes, we have to accept it.

We are here to ensure that everyone, including me, will not be coerced by the public because their interests and spiritual homes are too niche. We are fighting for the spiritual freedom of the Chinese people!"

After Gu Cheng finished speaking, his face was a little flushed, it seemed that the attributes of the actor were off the charts, and his acting skills were too devoted.

He calmed down for a cup of tea and said in a dry tone, "I hope you will report on our new plan today." Let more creators who can't find their music know about it, and then contact us, and we are willing to provide those creators with this additional channel to live.

As for my own record, you don't have to promote it. I appreciate and respect every fan who really likes my music, but I don't want me to be a brain-dead fan, and I don't want anyone who doesn't know me and buys my disc just because I'm popular. ”