IN ORDER TO SNIPE AT APPLE'S IPOD, GU CHENG SPENT A FEW DAYS SORTING OUT THE START-UP ELECTRONICS COMPANIES THAT CAN BE INVESTED IN IN CHINA. Pen & Fun & Pavilion www.biquge.info

He is not professional in this regard, so the so-called "combing" is just a list of the names of the company, and any company that will survive decades later and can be heard of by him will not be too bad at least.

Huawei and BBK are now large companies, and Gu Cheng will definitely not be able to take shares.

In the small factory that started as an MP3, Newman was still making switches, and Patriot had not yet been established. After looking around, there is only one left that is barely qualified in terms of quality and reputation: Taipower in eastern Guangdong Province.

"WILL THE BRAND BE A LITTLE LOW?" GU CHENG HESITATED AGAIN AND AGAIN, AND DECIDED TO LEAVE IT AT THAT, "FORGET IT, THAT'S IT." BBK's cheesy brand, with a foreign name like OPPO or VIVO, isn't there also a lot of Southeast Asian monkeys who use it as a European and American brand? Anyway, there is not much technical difficulty in making MP3, so we are just going to dig a hole for Jobs. It's really in the era of mobile phones, it's a big deal to turn to Huawei and exchange hard for soft. ”

Talking to himself like this, Gu Cheng set out to do this.

Taipower is still just an MP3 company that has only been established for a year and a half. The cold winter of the Internet has also caused a large number of MP3 audio source download websites to go out of business, so it is difficult for even MP3 companies to survive.

When Gu Cheng came to the door, Taipower's major shareholders were preparing to withdraw their capital and change their careers because they couldn't see that the Internet winter would end in a few years. After hearing Gu Cheng's willingness to acquire, these people were simply overjoyed, except for a few aspiring founders who were unwilling to withdraw, everyone else withdrew.

Gu Cheng spent 10 million yuan to take control of this leading company in the domestic MP3 field in later generations, holding 85% of the shares - the rest is the shares of the company's founder and management. A year and a half ago, the company's investment in fixed assets was as high as 20 million, which was almost a year and a half for nothing, and it sold the early investment to Gu Cheng at half price.

Then Gu Cheng immediately described the original technical features of the IPOD that he summarized three points that were different from the prior art, and asked Taipower's engineers to write the patent application documents. As for the day-to-day operations of this company, he did not intend to interfere immediately.

Unprofessional things, can't be rushed.

The claims and specifications of the "pseudo-IPOD" must be solid. As for the embodiment, it is slightly flawed and ambiguous, and it will be resolved when it comes to the defense.

According to Chinese law, patents are divided into inventions and utility models, and there is an 18-month preliminary examination period after the invention application, which is kept confidential to the outside world. If the applicant does not request early disclosure, it will be disclosed again after 18 months and the substantive examination will be initiated.

18 months later, Jobs had already made the IPOD, so Gu Cheng was not afraid that the people in the patent office would not be able to understand the embodiments attached to the application documents, even if the embodiments were vague.

According to global patent-related treaties such as the Paris Convention on Industrial Property, after each invention application, it is possible to withdraw and re-apply once within 12 months, and claim the "priority" of the previous application. As long as the patented technology has not been publicly used by outsiders during this period, it has become "prior art".

With the 12-month priority date, plus the 18-month secrecy period for the preliminary examination, Gu Cheng could theoretically bury the mines for 30 months -- in other words, he dug a pit and buried the mines in May 2001, and did not need to detonate them immediately when Jobs first launched the IPOD, but continued to bury them, and after Jobs expanded the sales and brand influence of the IPOD, he held back until the end of 2003 and then detonated them.

In this way, we can "release the water to raise fish", and when the time comes, we can extract more patent licensing fees from Jobs and force out a more favorable market sharing black-box agreement.

Of course, Gu Cheng doesn't necessarily have to be buried for so long. Because he also has to consider factors such as brand awareness building and the growth rate of global MP3 music coverage.

……

It's June 2001.

The 50 million spare money he had in hand was divided into 10 million to acquire Taipower and lay out the MP3 industry. And Chen Shoufu's "Alipay Security Guard" plan, and even the follow-up upgrade and development and promotion of the "monkey version of Alipay" itself, also shared a budget of 10 million.

Gu Cheng has once again become a poor man with only more than 20 million cash left. Fortunately, legendary online games, TV series copyrights, and audio-visual sales are still giving him a steady stream of blood transfusions.

Gu Cheng, who has been spinning for more than a month, can finally take a break to care about his TV series.

CCTV's first round of "Meteor Garden" has been broadcast, with an average rating of 16%.

Wu Yue Satellite TV was released two weeks later than CCTV, which should have been lower. But precisely because most viewers missed the first few episodes in the first round of releases, or needed to make up for it because of other factors, the result rose against the trend and soared to 18%.

Everyone in the circle was dumbfounded, and frankly admitted that this year's national ratings champion was born ahead of schedule.

The ratings are an indicator that varies greatly in different eras. For example, in 98, there was almost no Internet in China, so "Huanzhu Gege", the "hottest drama in the 90s", could reach an average rating of 25%.

In the new century, in the past few years of the Internet winter, 15%~12% is considered the annual champion. WHEN YOUTUBE AND POTATO WERE BORN IN 05, "BRIGHT SWORD" INEXPLICABLY WON THE CHAMPIONSHIP WITH ONLY 8% RATINGS. Since the 2010s, the annual championship has dropped to 3~4% - and no one watched TV at that time.

The popularity of the two characters of Daoming Temple and Hua Ze in China is almost breaking through the sky for a while. Even the polo shirt that Gu Cheng wore in the TV series was sold out nationwide. Fortunately, there is no Taobao now, otherwise the online store that "finds the same style" can sell hundreds of millions of sales.

According to Daoming Temple, it is the male number one, and it naturally has an eye-catching advantage. But he can't stand Gu Cheng's appearance is more handsome and handsome than Yan Chengxu, and the aura in the film is also even colder, which suddenly makes him a cool role model sought after by young people and the whole people.

And professional critics in the circle have to admit that "the actor of Hua Ze is the only one who can be called acting in the whole play".

Gu Cheng's acting skills are not only a personal ability, but also a leadership of the audience. For example, judging from the drag racing scenes and basketball scenes in the film, his control of the rhythm has raised the expressiveness of the whole scene by more than one notch. ”

Evaluations like this have almost become the after-view homework of major film and television schools this summer.

In other words, Gu Cheng's performance feels like a point guard on a basketball court or a quarterback on a football court, a CARRY role.

In the-like NBA or the Major League NFL, why are basketball point guards and football quarterbacks still have a high percentage of white players? Ball skills are still secondary, and the more important thing is the overall situation and the organizational ability of the whole team, so the low-IQ species of is often not competent.

Acting skills are also like ball skills, not personal movements and expressions are in place. BEING ABLE TO CARRY THE WHOLE AUDIENCE, "LUPINE SCARF, SCOLDING FANG XUAN", IS THE REAL ACTING POWER.

Gu Cheng's small actions in the basketball scene that commanded the whole court to control the axis, how could the professionals of Huaxi/Beiying not see it?

All of a sudden, countless brands held a lot of cash and wanted to find Gu Cheng to do endorsements and advertisements - in Wanwan, Yan Chengxu and Zhou Yumin had already received several endorsements with a price of 3 million.

However, it was precisely at this moment that those manufacturers outside the circle discovered that Gu Cheng and the other members of F4 were not a brokerage company at all! Gu Cheng came from an investor institution called Eslite Audio, and Chai Zhiping couldn't control him at all.

From Chai Zhiping's mouth, the manufacturer who asked for advertising knew that Gu Cheng was the main investor of the show.

It turned out that it was to bring money into the group? The style of painting is wrong! When did someone who brought money into the group be able to perform so well.

Rich, talented, visionary, and handsome?

A group of manufacturers seeking endorsements did not give up, and after digging for a long time, they finally dug up the line of Pan Jieying - because Gu Cheng is underage, several of his companies have his cousin as the legal representative on the surface.

"It turns out that he also has a cousin who runs a 'legend'? No wonder his life is so good, it turns out that there are nobles to help him!"

Compared with Gu Cheng's three-nothing people, Pan Jieying's "Qianjiang University MBA" degree makes successful people feel better - at least they don't have to bear the bad news that "a high school student can become a 'legend' business".

Otherwise, I believe that there will be many diploma-only scholars who can't stand the blow and commit suicide.

These people calmly accepted the setting of "Gu Cheng is a little white face of a sister", trying to convince Pan Jieying to persuade her cousin to accept the advertisement.

Unfortunately, the attempts of these manufacturers have all failed.

Gu Cheng doesn't accept any advertising endorsements at all. He doesn't look down on these small money, but more importantly, he cherishes his reputation and compulsion.

OF COURSE, BEING INTERVIEWED FOR HIS OWN CAREER IS NOT AN ADVERTISEMENT IN GU CHENG'S OPINION, AND IT WILL NOT DAMAGE HIS CHARACTER - MA FENG WILL ALSO BE INTERVIEWED BY THE MEDIA BECAUSE OF TAOBAO, BOSS LI WILL ALSO BE INTERVIEWED BECAUSE OF DUNIANG, AND ZUCKERBERG WILL ALSO BE INTERVIEWED FOR FACEBOOK.

These legitimate media exposures and commercial endorsements are not comparable.

So, when the national entertainment media were hungry for all the information about Gu Cheng and tried to catch him appearing, Gu Cheng finally gave them a chance.