Chapter 50: The Fall
Mid-October, San Francisco, Meyer Presbyterian Hospital.
In a VIP ICU ward, Steve Jobs, full of mottled hair, was dying and waiting for his final moments.
The repeated setbacks made his physical condition deteriorate sharply. Not being able to sleep and eat well, as well as the associated psychological pressure and business setbacks, have completely crushed him.
Hiccups two years ahead of schedule are not a big deal.
"Tim, it's up to you in the future. IN ADDITION TO SIRI, OTHER ASPECTS ...... Let's play it safe. Apple can't stand the toss anymore. Jobs gasped for a moment, looked at the ceiling, and explained what had happened to Tim Cook.
Entrepreneurship requires the courage of disruptive innovation, and business preservation requires the prudence of mature professional managers.
Jobs knew that he was not too successful, and left a bad mess for Cook, and he really couldn't ask for more from his successor.
The Apple company of this world has been much bumpier along the way than the other world. AFTER ALL, IPOD SHOULD HAVE BECOME AN IMPORTANT PRODUCT FOR APPLE TO COME TO THE STREET FROM THE PC ERA AND TAKE A BREATH TO ACCUMULATE FAMILY FUNDS, BUT BECAUSE OF THE EXISTENCE OF GU CHENG, YY ELECTRONICS HAS BEEN DIGGING HOLES FOR APPLE SINCE THE IPOD ERA, AND IT HAS REALLY LOST TWO OR THREE PERCENT OF APPLE'S PROFITS IN THE MP3 FIELD.
AFTER SO MANY YEARS OF CLOSE MONITORING, FISTS TO THE FLESH, KNIVES AND KNIVES TO BLOOD, IPHONE WAS BROKEN OFF HALF OF THE MARKET, APPLE WAS COMPLETELY INJURED.
Tim Cook also doesn't want to say some hypocritical polite words, such as "Relax, you'll be fine" and the like - the people of the United States are generally more upright in comforting people, and dying is dying, and there is nothing to hide.
"What has Gu Cheng been busy with lately?" couldn't wait for Cook's comfort, and after Jobs gasped hoarsely for a while, he couldn't help but ask questions to divert his attention and relieve the pain.
Cook gave Jobs a pitiful look, as if trying to see if he was in too much pain and wanted to distract himself, or if he was genuinely interested in the question. After seeing Jobs' eyes, he sighed and told everything that had happened outside recently:
Gu Cheng was busy with the equity transaction of YY Electronics last month, and discussed with HTC and other companies about the distribution of Android's content ecology, and has been stranded in the capital of China. Then Samsung also asked him for help on the issue of entering China, but I heard that Samsung offended the Ministry of Industry and Information Technology in Huaxia, and Gu Cheng did not take the lead for them.
After the National Day in Huaxia, Gu Cheng's focus seems to have completely shifted to the layout of the content industry - I heard that the Huaxia National Academy's 'three trillion rescue plan' has been introduced before the National Day.
At present, all aspects of domestic demand, basic investment and creative industries have been supported by clear policies, and the Chinese government has unprecedentedly increased its anti-piracy efforts in all fields. Everyone is saying that the Chinese government wants to replicate the story of Hollywood's all-round rise during the Great Depression and enhance the soft power of China's cultural export.
The day before yesterday, on the 15th, a very high-level 'symposium for literary and art workers' was held in Huaxia, which was presided over by several officials at the highest level of the government, all of whom were to be succeeded in four years. After listening to the opinions of professionals from all walks of life on the future development of the content industry, Gu Cheng also attended the meeting as an observer and also expressed very important opinions, many of which were summarized into the official public speeches and work reports......
In addition, after the official statement was made, the major Internet companies in China also immediately began to respond, and invested a large amount of money in the field of genuine content industry. I heard that Baidu also invested in the acquisition of a team engaged in original literature, set up a website called ZH Chinese Net, and competed with YY Entertainment; Tengyun Company also funded the establishment of a book city called QQ Book City, which has slightly different operational positioning between them, but also competes with each other. In the film and television and music industries, other giants also have almost the same layout. ”
When Jobs was seriously ill, his reaction was inevitably sluggish, and he reflected on what Cook said, and after many times in his mind, he suddenly realized and smiled sadly:
"Huh...... Ahem...... I SAID THAT GU CHENG WOULD RATHER NOT SELL MORE MOBILE PHONES HIMSELF BUT ALSO UNSCRUPULOUSLY TRY TO HACK OUR IOS AND APP-STORE, BUT HE WAS STILL COUNTING ON CARRYING THE BANNER OF 'CONTENT INDUSTRY LEGALIZATION' -- THIS DOG THIEF! IN THE FINAL ANALYSIS, WHAT HE OPPOSED WAS NOT LEGALIZATION, BUT ONLY THAT WE APPLE SHOULD CARRY THE FLAG! COUGH COUGH ...... I'd like to see how he justifies himself in the future, whether he will slap himself in the face!"
Cook had a look of incessation, but he wanted to explain the difference. But seeing Jobs' condition, he finally decided that it would be better for Jobs to leave this world with this prejudiced obscenity and peace of mind.
Jobs didn't wait for his old partner to respond, his heart was slightly unhappy, and he didn't do it for a minute, and he felt that his liver was more painful. The indicators on the vital recorder also began to fluctuate violently, and the nurse in the remote monitoring room immediately discovered the abnormality and hurriedly notified the doctor to deal with it.
"Mr. Jobs! You need to recuperate! Today's meeting should be over!" the doctor routinely reminded him kindly, lest something happen that could be considered a malcustody or medical malpractice.
"I'm fine! give me five more minutes and let me finish!" Jobs roared with a slight roar, and for a moment his face was a little rosy, and he looked very healthy.
"Please don't embarrass us ......"
"If something happens, you won't be held responsible! My family has signed a letter of exemption!"
Jobs had obviously been living in the hospital for a while, and he couldn't stand the various constraints of the hospital for a long time, so he asked his family to sign a special exemption power of attorney in advance—almost equivalent to a life and death situation of "the doctor is not responsible".
It's just that a rich man like him doesn't need the doctor to compensate for his life, so he dares to sign like this. For another person who is dead and still expects his family doctor to make a fortune, he will definitely not dare to do this.
Cook, who was on the side, was afraid that Jobs would be angry again, so he also persuaded the doctor: "Don't be decided, let him ask - this is good for his health." ”
That's why no one continued to stop it.
Jobs gasped for a moment and asked the last set of questions in his life: "Does Gu Cheng know that I'm so sick? I mean, pancreatic cancer." ”
When Jobs was alive, in order to prevent an impact on Apple's stock price, he did a good job of keeping his personal health secret, at least ordinary retail investors at the level of the people who eat melons did not know, and individual institutional investors-level bigwigs could know the truth.
However, Jobs thought to himself, with Gu Cheng's ability, I am afraid that he will not be able to hide it from the other party.
Cook hesitated for two seconds and replied truthfully, "Yes." ”
Jobs turned his face sideways, smirked contemptuously, and then asked, "Was he asked, what was his opinion on the subject?"
Cook's eyes flashed with a trace of compassion and unbearability, and finally chose to say directly: "He said, I wish Mr. Jobs a recovery." But if he could have never existed in this world, I believe the world would be a better place. ”
Jobs's expression became very exciting, shocked, choking, unexpected.
If Gu Cheng is just gloating, Jobs can still gain a trace of comfort: Look, that guy, don't expect me to die, so one less lifelong competitor!
Then, the arrogant Jobs was able to put gold on himself and look for psychological cues.
If Gu Cheng hypocritically said: I hope Mr. Jobs gets better, I want him to live to see Apple's decline with his own eyes.
Then, Jobs can also gain some psychological advantages, and even feels that Gu Cheng is just relying on a temporary advantage to take the lead, if it is not for his own health condition, it is unknown who will die in the end.
It's a pity that Gu Cheng's answer is the most unexpected kind, calm and contemptuous, completely treating Jobs as a bedbug.
Jobs, who was a scholar, naturally knew that this sentence was a deformation of the famous quote that Qiu Silly Fat said about former British Prime Minister Stanley Baldwin - that sentence was uttered by Qiu Silly Fat on Baldwin's 80th birthday, when Baldwin was already seriously ill.
Throughout his life, Qiu felt that Baldwin's tenure should be responsible for "ignoring the Führer's rearmament and eventually causing a world war", compared to the later Chamberlain, who was less responsible.
In other words, Gu Cheng thought that Jobs had achieved nothing. The value of Jobs' existence is only to inspire more people who want to be tyrants in the minds of the people, so that they can master more despicable means of doing evil - of course, this kind of people have existed since ancient times, and Jobs is not the first and not the only one.
Not to mention, Murdoch, the boss behind Forbes, who claims that "the people of the United States have the freedom to know what they want to know, provided that they choose among the options I let them know", is also such a thought-imprisoning tyrant.
Such an evaluation simply made the last trace of Jobs's arrogance fade.
"If you give birth to Qiao, you will give birth to Gu!
He spurted out a mouthful of black blood, splattered on the land he had poisoned, and never woke up.
The doctor rushed in to get on the rescue equipment, stabilized various physiological indicators, and used means to maintain vital signs, but only a shell was maintained.
In the end, it didn't even take half a month, all means were exhausted, more than $2 million in medical expenses were spent, and what was waiting for was a failure of various organs.
On November 2, 2008, Apple officially announced that Steve Jobs, the company's founder and CEO, died in the early morning of the same day, and Tim Cook, the company's former COO, took over as CEO.
When the news came, some people sighed, remembering that Jobs had done some good things in his life after all.
There are also people who are frightened, and they put a layer of mysticism on their hearts. More people who eat melons have a mysterious worship for Gu Cheng's miraculous rise, as if no one who goes against Gu Cheng will end well.
However, Gu Cheng, who has always been regarded as a "friend businessman" and "rival", does not have any emotional fluctuations in this regard, he and Jobs have no personal grudges, and people will settle their debts.
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