Some people think that Renren is slow, but others are afraid that it is not slow enough. Pen % fun % Pavilion www.biquge.info

While Gu Cheng was not in Qiantang, at the headquarters of Tengyun Company in Shenzhen, Ma Teng was recently counting with his fingers on how to snipe Renren on SNS community products.

Recently, his life has not been worry-free, because Gu Cheng sold Tengyun shares on a large scale at this juncture during the summer vacation to reduce the price, which slowed down Ma Teng's fundraising progress for at least two months, and the amount raised in the end was greatly reduced. Under the situation of eliminating the advantages of the other, it is impossible for Ma Teng to fully fight with Gu Cheng, at least until Tengyun is successfully listed on the Hong Kong stock market in March next year, and he can continue to open the pit after taking the IPO money.

QQ Space was launched a month earlier than Renren, and the number of users opened today is more than that of Renren - mainly because the number of users of QQ is more than YY, not how good QQ Space is.

Ma Teng has always been a person who is prepared for danger in times of peace, and every year after the annual meeting of Tengyun Company, he closes the door and says a mantra is "Tengyun Company has been in business for XX years, every year I feel that the company is dying, I don't know when a next-generation social product will emerge, and QQ's business will be robbed."

Historically, in the generation when the PC Internet migrated to the mobile Internet, he gambled on WeChat, which made Tengyun Company cook oil for many years. But after the migration was completed, he began to worry about the question of "what will be the next species to replace WeChat, and whether I can bet on it again next time", it seems that the people at the forefront of the Internet circle will always be the life of running for their lives, and if they rest and take more than two breaths, they will become a cold corpse.

It is impossible for such a person to rest assured about the development trend of Renren and play PLAY, without analyzing the advantages and disadvantages of Renren and QQ space.

"Renren's user interaction stickiness is much stronger than that of QQ Zone! QQ space is all reposting some chicken soup jokes, and strangers are moaning and pretending to be literary and artistic deceitful girls. Renren really sent the real goddess to the mouth of the alumni for onlookers, which QQ Space can't do - QQ's main focus is anonymity, that is, it doesn't verify personal information, how can this kind of business be done well? ”

Ma Teng is also self-aware, and after reading the situation and reports of both the enemy and us, he has made up so many things in his brain. A question that had been lingering in his mind for a long time gradually became heavy.

He is a person who does what he thinks, and he can't make a decision, so he immediately invited his old partners Zhang Zhidong and Luo Shuohan on an internal call. Ma Teng was not hesitant, and asked straight to the point: "Tony, what will happen if we Tengyun gradually collects real information from users?" ”

When Ma Teng asked this question, he could see that his tone was still very hesitant, knowing that it was not tenable to do so.

Zhang Zhidong really pushed back directly: "It's impossible, it's too rash to do this, Pony, we can't go to the doctor indiscriminately!" 'On the Internet, no one knows that there is a dog behind the screen', isn't QQ just done by relying on the kind of nonsense that does not need to be responsible to force strangers to brag casually? QQ does not have an application scenario that makes customers willing to hand over their real personal information, and it will definitely have the opposite effect, and may force annoyed and angry users directly to YY. ”

Ma Teng sighed: "I also know this truth, but if we don't do anything, in the future, Gu Cheng will pull up the banner, and it will really make a billion people form 'YY is used by acquaintances to talk about business, and QQ is used by strangers to brag about girls', and we won't be able to turn over!" ”

Zhang Zhidong's heart is also a little like a bone in his throat, he is the CTO, everything is only focused on technical feasibility, and the strategic layout is not his forte, he thought about it and put forward his own suggestions:

"From a product point of view, it is definitely not possible to force real-name and personal information to be real. We must create a 'reason for users to feel that they must have real names', or we will also learn from Gu Cheng, go to his home field, and make our own 'Alipay' type products, how about it?

On the Internet, only bank cards are used to pay, which is a must-have real-name system, and users will not have any resistance to handing over their detailed personal information and other big data obediently. In that case, aren't we going to get this game back? ”

Ma Teng shook his head and bluntly said that Zhang Zhidong had made the question simple: "Tony! Just let me save some heart! You think I don't want to? The point is, we're nowhere near now. To make Alipay products, of course, I have thought about it for a long time. Gu Cheng's Alipay has been used for a year and a half, and if you count the two stages of 'Internet café owner recharge system' and 'MAC address binding version', it has been more than two and a half years. Technically speaking, as long as I set up a project, spend thousands of dollars in early research and development, and keep patching and improving it with so much money in the follow-up, I am afraid that I will not be able to make such a system?

The problem is that, first of all, we don't have the accumulation of technology in the field of payment security. Payment product security comes first, and a small batch of payment theft can forever destroy the goodwill of a company trying to enter online payments. We haven't even developed a security plug-in to prevent QQ account theft!

What about Gu Cheng? He has been doing online games for almost 3 years. It has been many years since I prevented the theft of equipment and been an Alipay security guard. Before this shortcoming is made up, we can't make any substantive layout for payment products at all! ”

Zhang Zhidong has no objection to these serious and prudent opinions: "Then do it together!" While developing payment products, while developing antivirus software and security guards, plus other technical reserves to be matched, how can you get a product in more than half a year, right? ”

Ma Teng spread his hands: "Where's the money?" The cost of investing in software and security can be several times higher than simply developing a payment product. And once the payment products are launched, the flow will not be able to attract customers at all if it does not run, and once the flow runs, Gu Cheng now posts tens of millions of yuan in online banking fees to Ma Feng's Taobao in a year, how can we afford to burn this kind of money before the IPO? ”

When Zhang Zhidong heard that the capital chain was finally disrupted by Gu Cheng, he was depressed for a while, and turned to Luo Shuohan, the CFO who had been watching his nose and nose and watching his heart without saying a word: "Our current fund layout, when will we be able to allocate funds for these projects?" ”

Luo Shuo Han saw that he finally couldn't hide, and he also had a bitter face: "The fastest and fastest, start the research and development of security plug-ins before the end of this year - but it can't be placed in your technical department, it needs to be outsourced." After the successful listing in March next year, you will hand over to your technical department and strive to build a payment security environment and other supporting technical reserves in June. The rest depends on how long it takes you to develop your payment software and get it done. ”

Zhang Zhidong pondered in his heart, if the necessary prerequisites were not completed until June 2004, then he would have to develop Tengyun's payment products at the end of 04 years as soon as possible. After all, a lot of system tests need to be set aside for time, and they can't just run in parallel.

Don't be too slow for laymen, in history, Taobao was only online for 18 months before Alipay, and after Alipay was stable for a year, Tengyun copied out Tenpay.

It can be seen that even if Tengyun is not in a tight capital environment after listing, it will take 1 year to spend money to accelerate copying. And the combination of Taobao and Alipay in this time and space has not been long, and Tengyun has not completely torn his face with Gu Cheng before, and Tengyun is short of money before going public, and it is impossible to make enemies everywhere and plagiarize the principal. The combination of these factors made Zhang Zhidong's "Tenpay" at the end of 2004 not too slow.

He was a little unwilling, so he asked Luo Shuohan: "Why does the early layout of supporting technologies such as security plug-ins need to be outsourced, and I can't supervise them?" ”

"Because we don't have any money ourselves! I've worked so hard to get you foreign aid allies for this project! Luo Shuohan was also a little angry, and reminded Zhang Zhidong neither humbly nor arrogantly, asking him to respect his workload:

"I worked hard to pull Zhou Hongyi, who is currently an angel investor and is still a little famous in the rogue software and botnet, and number theft industry, how many mouths have been worn out, so that he can believe that he only needs to spend money and resources to make a rough idea of the product of copycat Gu Cheng's 'Alipay Security Guard', and when we are successful in listing next year, we will definitely double it and ask him to buy this software, or allow him to buy Tengyun at a discount, Zhou Hongyi is still too lazy to wade into this troubled water!"

Zhang Zhidong still knows a lot about the big bulls in the circle, and when he heard that Luo Shuohan pulled Zhou Hongyi to join forces with Gu Cheng this time, he suddenly didn't have so many worries.

In addition to financing, the joint investment and investment alliance between Internet giants are more about financing resources, and sometimes the value of resources is better than cash.

Zhou Hongyi started as a botnet account thief and rogue software, and now he has changed his career to anti-theft, which is definitely a brush in China. Under the premise that Lei Jun has become Gu Cheng's partner, it is definitely the best situation for Ma Teng to pull Zhou Hongyi.

"It's his words...... That's it. Although this guy's character is not very good, the technology and resources are still okay. Zhang Zhidong reluctantly said something to give Luo Shuohan face.

The topic came full circle and seemed to be back to square one.

The tricks given by the old buddies are all long-term layouts, and none of them can be effective within three or five months at the moment, suppressing the development speed of Renren.com.

Ma Teng didn't feel good in his heart, and reprimanded him a little angrily:

"Is there a trick that can work quickly, deal with Renren first, and disgusting Gu Cheng for a few months - since we can't learn it, let's pour some dirty water on him first and slow him down?"

It is said that this kind of thing should not be Luo Shuohan's pot, he is responsible for raising money and resources for the company.

But since the money is not effective, the subsequent adverse reactions brought about by this can only be blamed on his head.

Luo Shuohan also knew this, and it seemed that he had done his homework before he came.

"It's okay to disgust Gu Cheng and slow down the development of Renren. It's a different thing, but three or five months is a bit far-fetched, and it will slow him down for a month or two at most. The relationship on my side is so capable. ”

Ma Teng's eyes lit up, and he immediately recovered his silent expression: "Let's talk about it." ”

"Renren has been online in China for a month and a half, especially in the half month after the start of school, the harassment of female students is still quite serious, and many female users have been watched and paid attention to by a large number of male alumni who don't know each other. I have a bit of resources in the media industry here, and I can also arrange some bitter masters, if I can pour dirty water on the human network, and pay attention to the wording, don't drain those really users, maybe there is still a lot to be done......"

The things in the world are not good, and there are many mistakes in doing more. When you don't have the money or resources to enter the field, it's easy to throw a-stirring stick into the field, and the cost is not too big. This trick is not very clever, it is purely the sweetness of Luo Shuohan's calming the attention of his colleagues who are not good for him.

"You say be specific......" Ma Teng was clearly intrigued.