COMPARED WITH THE EARLY QQ SPACE AND OTHER STRANGER COMMUNITY PRODUCTS, THE BIGGEST MORAL FLAW IN THE REAL-NAME SOCIAL NETWORKING OF RENREN/YY.COM, AND EVEN FACEBOOK IN ANOTHER WORLD IS THAT "PEOPLE WHO ARE ACTUALLY NOT FAMILIAR WITH YOU, BUT WHO CAN THEORETICALLY BE RELATED TO YOU BY TURNING TWO CORNERS, CAN EASILY FIND YOU". Pen % fun % Pavilion www.biquge.info

Although a goddess at the level of school flower, class flower, and flower can choose to turn a blind eye to the friend invitation of the alumni of Dick Si, or refuse.

You can also set your space permissions to "All content is only visible to friends or even some friends, and colleagues and alumni who are not added as friends are not visible".

But these measures, after all, are not as private and easy as QQ products, "others can't know who you are in reality through server-side profiles".

Everything has advantages and disadvantages, and at the same time as being friendly to Guangxi, Renren is relatively blunt about "low-key and introverted school flowers and grass who are unwilling to show their heads".

The means that Luo Shuohan can find for Tengyun Company at the moment to save some competition time are only to bite to this point and pour dirty water.

There is nothing to repeat about the details of the strategy, and Ma Teng's IQ is basically understood at the first listen, and it doesn't cost much, at most, it spends a little media public relations money to sell some favors to the relevant media.

Ma Teng waved his hand, approved the budget, and then let Tengyun's public relations department get busy, muddying the water to buy a little time for QQ Space and other Tengyun social products.

……

After reading Saverin's report, Gu Cheng and Pan Jieying were preparing to plan how to follow the advanced promotion experience of the United States and rely on the school flower effect to circle a wave of users.

As a result, Luo Shuohan and Ma Teng's dirty water was splashed over.

As soon as he got to work on the 22nd, Gu Cheng saw several portals led by Sohu.com, as well as a number of newspaper and periodical platforms that had never had a good face for any Internet company, and began to publish articles criticizing the "school flower economy" system of "Renren.com".

Some beautiful college students were unbearable after opening Renren, and they expressed their willingness to show up and complain that Renren was full of sex and hormonal push algorithms. ”

Renren.com: In the name of helping socially impaired introverted students talk to alumni, the sex economy and hormonal economy are real. ”

The people from the public relations department summarized the situation as soon as possible and copied it to Gu Cheng.

At first glance, Gu Cheng thought it was just a headline party cannon with no dry goods, but after a closer look, he found that Ma Teng had also invested some money, and really found some beautiful college students who were willing to show their heads to complain to the real person.

The conversation records of those posts and interviews on Sohu are very rich, the photos are enough, and there is no code, so I should have signed an agreement for the use of portrait rights in private.

"Just like this, you still have the face to say that you were harassed by the alumni of Dicks?" Gu Cheng carefully looked at the pictures on the criticism advertorials, and was suddenly a little surprised. The heart said that Ma Teng, you want to hack me, so you can find something that is really pure and pure, and it can be a little convincing, isn't it?

This kind of goods that are not too beautiful and have scheming attributes written directly on their faces, can they blind people?

In the end, they are all paid for interviews, and they can't expect more.

Gu Cheng was so angry that he laughed back at the other party's farce.

Yesterday, when he and his cousin were discussing the further promotion of Renren at home, he thought of the strategy of "legally and reasonably luring the school flowers and grass to take the initiative to show their faces as much as possible", but how to normalize and implement it, Gu Cheng has always been a little vague in his heart.

Now that he was provoked by Ma Teng, he was quite inspired, and his heart suddenly opened up.

He made a few phone calls and told some people to come to his office in the afternoon to discuss countermeasures.

The boss called, naturally no one dared to be late. After lunch, Pan Jieying was the first to arrive, followed by Liu Hui, who temporarily took on the planning of the "Strategic Brand Department", and Lin Zhiling.

Since helping Gu Cheng plan his own brand endorsement a while ago, Liu Hui's focus in the past two weeks has gradually shifted back to the preparation and filming of the TV series "The Legend of Sword and Fairy". The film and television drama adaptation rights of the original work have been obtained from Wanwan Daewoo Company at a price of 2 million, and several actresses from their own brokerage companies have also auditioned and run-in, and one radish and one pit are filled in the roles. There are only the male and female No. 1 who have not yet been cast.

As for Lin Zhiling, he was also arranged by Gu Cheng to work with Liu Hui recently, so he happened to be in the mainland.

In Gu Cheng's plan, the company will still form internal competition in the field of artist brokerage/film and television drama investment in the future, and it can neither fully squeeze artists because it wants to lower production investment, nor can it completely indulge the brokerage team to insatiable greed because of "key export artist labor".

And the work experience of Liu Hui and Lin Zhiling, the two sisters, just one stands on the producer's standpoint, the other stands on the artist's agent's standpoint, and they check and balance each other to form a compromise.

As soon as everyone arrived, Gu Cheng first threw the materials of the competitor Negro Network to everyone.

Lin Zhiling is more introverted, plain and cold, so he naturally won't say much about this kind of "filthy" thing.

Liu Hui didn't have such scruples, she frowned after reading it, and asked puzzledly: "Mr. Gu, I don't know much about the Internet, Ma Teng hacked us from this angle, it seems useless?

This kind of truth is the understanding of typical people in the entertainment industry, who are not afraid of being said dirty, but afraid of not being well-known. is like Momo in later generations, who is still complacent when he is said to be a bubble artifact, and he can watch the market value rise when he lies there.

Gu Cheng had to explain two sentences: "Our situation is different, the Renren brand has been played, which is to socialize in a circle of acquaintances, help people find friends who may know in real life, but missed them, and expand their contacts." This kind of application is sprayed about the bubble artifact, and those who really want to broaden their contacts are embarrassed to broaden their contacts, and they are afraid of being looked at with colored glasses.

Sister Liu, you guys are also busy, and I'm also busy, so I won't talk nonsense. I'll just talk about my thoughts on how to deal with it, and you can see how to do it. ”

Liu Hui and Lin Zhiling hurriedly took out their notebooks and prepared to memorize: "Mr. Gu, you said." ”

Gu Cheng took a sip of tea and stretched out two fingers: "The first point has nothing to do with you, just listen to it and consult it." Since Ma Teng sprayed us to 'reduce the stealth of the school flowers and grass', we will apologize publicly! On the software, I will ask the R&D department to add a function, allowing users to add an extra article to the privacy permission setting, 'prevent strangers from searching for you through school/work'. Then make this change public as a whole......"

"Apologize? Isn't that a success for Ma Teng?" Lin Zhiling, who had always not interjected, also felt a little unbelievable.

"After listening to me, apologizing to users is only the first step. After apologizing, I am going to launch an 'early privacy compensation plan', and for users who have been 'harassed' before the release of the new version of the push rules, I will issue compensation vouchers through Alipay. Each female college student/female white-collar user, if more than 50 classmates/colleagues are searched through the condition of school/unit, and apply to add friends and talk. So many times of pick-ups, each time I will compensate this school flower/female white-collar worker with a 5 yuan voucher......"

When Gu Cheng said this, he paused slightly to observe the reactions of his subordinates.

Liu Hui was silent and seemed to think of some clues, but Lin Zhiling didn't know these operations and was still ignorant.

And the most professional Pan Jieying, after listening to Gu Cheng's brain hole, she had already gasped.

"You were harassed and I lost money", this is Chiguoguo's burning money to lure the school girls to open Renren and ask to follow friends!

If you can attract the attention of 1,000 users, wouldn't it be a school flower that can directly earn 5,000 yuan in vouchers!

In 03, this kind of income was enough to make most female college students crazy, anyway, just to be noticed, and not to lose a piece of meat.

"Ah Cheng, this price is too high, right! I admit that the effect of the method you said will definitely be very good, but even if we have the profits of Legendary Entertainment to support us, we can't afford to burn this money!" Pan Jieying persuaded worriedly, while giving Gu Cheng a rough calculation.

Suppose a large university has 20,000 people, and there are 100 female students who can reach the school flower/department flower level, and the number of male users who pay attention to them will far exceed 50 (the reason for setting a threshold of 50 people is that it is believed that within 50 people may be classmates, which is not 'harassment' of excessive attention)

Among these girls, if there are five to ten girls who are qualified to pay attention to the 10,000 boys in the school, then YY Network Technology will cost three or five hundred thousand. The remaining nearly 100 girls, according to the attention of thousands or hundreds of boys each, will also be 1.8 million.

A rough calculation, to win a university of 20,000 people, the Alipay voucher paid by YY Network Technology may cost more than 1 million, and the per capita customer acquisition cost has been 50 yuan, which is definitely not cost-effective in the field of social products.

Gu Cheng denied Pan Jieying's algorithm: "The account can't be calculated like this, how can any girl add 10,000 male alumni at one time? 1,000 is already the most bus-level school flower." ”

Pan Jieying admonished: "There will definitely be! But now every time you get attention, you get a voucher of 5 yuan, for the sake of money, will there be less brushes? You don't want to think about what you started with? The gray production wool party of data fraud is waiting for it, Zhou Hongyi has such a big enmity with you, will he not organize a professional gray production to harvest your wool?"

Don't talk about paying attention to giving 5 yuan vouchers. In another time and space, even if it is just stealing vegetables, there are college students who add tens of thousands of QQ space friends in the school in order to steal more vegetables and upgrade their QQ farm faster, and then use plug-ins to automatically steal.

IF IT WEREN'T FOR THE FACT THAT IT'S ONLY 03 YEARS NOW, ADOBE'S FLASH PLUG-IN RESEARCH AND DEVELOPMENT IS STILL RELATIVELY PRIMITIVE, AND THE BROWSER PLAYBACK EFFECT OF MAJOR BROWSER COMPANIES IS NOT SUPPORTED, GU CHENG HAS THOUGHT ABOUT ENGAGING IN WEB GAMES TO ATTRACT FANS FOR SNS PRODUCTS. It's a pity that according to the objective technical environment, before 05 years, it would be good to be able to come up with text-only web games. Stealing vegetables or something.,The current browser really can't hold up.,Next year, I will try to come up with some grabbing parking spaces that don't need to be supported by picture effects.、It's good to buy and sell slaves with friends.。

Therefore, Pan Jieying's prudence and worry must not be miscalculated, at most there is a slight difference in the scale algorithm.

"Sister, your algorithm is based on the premise that 'most of the school girls are cross-paid attention to by most of the boys'. In other words, after a boy is acquired, he pays attention to 100 different school flowers/flower beauties, which is equivalent to burning our 500 vouchers, and paying attention to 10 different beauties only burns our 50 vouchers.

But don't forget, I said that this compensation plan is 'a temporary compensation measure before the launch of the new version of the anti-harassment privacy setting function', and most of the dicks may only focus on two or three beauties at first after opening Renren.com. Wait until most of the dicks are proficient、Entering the pit,There's a high probability of paying attention to more than 5 beauties——We upgraded the version、Add new privacy permissions,Terminate the activity,Isn't it?I'm sure to reduce the per capita customer acquisition cost of each user to less than 20 yuan,Of course, the specific strategic brand department、The operation department should be well calculated,I just provide an idea。

What's more, we are sending vouchers, which can only be bought on Alipay, not cash. If you buy Dingdang.com/Dingdang.com's self-operated products directly, game point cards and records are basically a business-free business, and the actual cost of 5 vouchers is an average of 2 yuan. If it is to buy physical goods on Taobao, we will lose a little more, but I am sure to persuade Ma Feng to give me a 20% discount, we will bear 4 yuan and he will bear 1 yuan - after all, at that time, his Taobao network will also get the benefits of promotion from it, it makes no sense that he only gets new users and does not bear the promotion fee. ”

Gu Cheng calculates this, the actual per capita customer acquisition cost of this trick can be pressed to more than 10 yuan, and with the current cash flow of the four major online games under Gu Cheng's name with a total monthly profit of one or two hundred million, it is definitely able to support this ** wide.

Who let Gu Cheng have cash cows in his hands, it is also a social product promotion, and Gu Cheng can bear at least five times the financial pressure of Ma Teng.

"Then let's do it, I'll have someone do the accounting again. Pan Jieying thought about it and didn't say anything more.

Gu Cheng turned to Liu Hui and Lin Zhiling and began to talk about the second coping strategy. This part is closely related to these two girls.

"Sister Liu, under the premise of the first step of the fan attraction strategy I just mentioned. If we take "The Legend of Sword and Fairy" and even the projects that we plan to shoot in the future, but haven't invested yet, for a show, and say that we are going to audition for casting, how many people do you think we can attract attention?"

"Huh, this ...... What does this mean?" Liu Hui was suddenly stunned by Gu Cheng's whimsy, and was stunned and didn't react, "Are you saying that you will directly release rumors in the circle, saying that the crew we invested in is going to audition?"

"Of course, it's not a rumor in the circle! We said that we are going to conduct the first round of screening through photo voting on Renren.com. Let's just say that the role of Zhao Linger has no requirements for acting skills, as long as it is pure and cute, it can be preliminarily selected by looking at the photos. If you think about it again, it's this routine anyway.

When the time comes, we will sweep down from the beautiful college students and high school students with the largest number of followers on the Internet, from the number of followers from more to less......"

"Shhhh......h If you block the news again, and don't announce the truth that 'you yourself won't play Li Xiaoyao' for the time being, let those female college students and high school students have luck...... That's immeasurable. ”

I'm afraid that all the beautiful college students in China will have to go to everyone to pull fans on the Internet.

Liu Hui thought about it for a long time, but she didn't understand how her boss could be so whimsical, and finally racked her brains, and only caught a little bit of something that could be used as a reference from what insiders saw and heard.

"Supposedly, as you said, the number of ways to give fans to the project, I have only heard of a talent show that Mango Satellite TV is just planning and is preparing to launch next year, tentatively called "Super Girl". However, the planning team of "Super Girl" only dared to say, 'In the future, when the popularity of the project rises, consider opening a hotline number and letting the audience vote by SMS to affect the results of the competition' to mobilize the audience's sense of participation.

A person like you, who directly uses people online to determine the winner and loser, is at least two steps more far-sighted than the most far-sighted person I have seen in the circle. ”