"In terms of pretending to be forced, I only serve Brother Cheng. Pen ~ Fun ~ Pavilion www.biquge.info"

"It is worthy of being the king of Huaxia, and the small one is the king of force. ”

Every time Gu Cheng speaks, a new Internet buzzword will be formed, which is already an international practice - and the degree of popularity is generally at least more and faster than the parallel time and space "What is the use of money? I am not interested in money" or "Set a small goal that can be achieved first, for example, I will earn 100 million yuan first".

It's just that this time when he was swiped, it happened to be because he was talking about movies.

No one knows how much this wave of inadvertent hype, and Gu Cheng, a romance film that obviously has no social significance, has been interpreted by hundreds of millions of people as "social significance" (the social significance of leading the conscience of the industry) to the box office.

In fact, Gu Cheng didn't care how much money this movie could make at all. Even if the box office is 1 billion, he takes 40% of the production, and some of the publicity, then 500 million is his, and the other half is theaters and other publicity agencies. This amount of money is already a drizzle for Gu Cheng in 08.

Or rather, it's purely a "small goal".

Because of various acceleration factors, the domestic box office exceeded 300 million yuan in just 16 days - two weeks, and brought to three weekends, and at the end of the 16th day, the box office was fixed at 329 million yuan.

"Red Cliff", which has exceeded 312 million, has become the highest-grossing domestic film in history.

Add another five working days, and by the end of the third Friday, this data reached 400 million and 9 million, achieving the first domestic box office to exceed 400 million, and also breaking the domestic record maintained by "Titanic" for 10 years.

That's only three weeks' worth of results, and April is only halfway through. Although the boom has subsided since then, according to industry estimates, it is still very optimistic.

"The estimated number of moviegoers from the fourth week will drop by 30% compared with the third week, about 20% in the fifth week, and the sixth week will catch up with the May Day Golden Week holiday, which is estimated to be the same as the fifth week, but after that, with the complete spread of piracy and the outdated topic effect, it is estimated that every week will decay by 25% compared with last week......"

Officials from the Market Management Department of the Film Administration of the State Administration are also making estimates according to the algorithms of their industry peers. fantasies about making some benefits for the political achievements of domestic films (co-productions).

After all, after ten years, a domestic film finally broke up Hollywood's "Titanic", although it was a little late, but it was always a matter of boosting national morale.

They don't know that if Gu Cheng hadn't made this move, it is estimated that domestic filmmakers would not have been able to achieve this achievement no matter how much they protect it within N years - because next year, that is, in 09, "Titanic" director James Cameron will reappear and come up with a "Avatar" after 10 years of commercial film (in the past 12 years, Cameron has enough money to spend, so he has not made commercial films, and has been making his own documentaries), he will come out again and come up with a "Avatar", and then all the earthlings who want to break the record of "Titanic" are dumbfounded.

"90 million in the fourth week, 70 million in the fifth and sixth weeks, 55 million in the seventh week, and 40 million in the eighth week...... Generally, movies are absolutely down in three months, but there are not many movies in China with a weekly box office of more than 10 million, and there are no Hollywood blockbusters in the summer domestic film protection month. And the box office in the protection month is estimated to be about the same as the previous month......"

According to the tacit algorithm, in the end, all professional evaluators came to almost the same conclusion: the final domestic box office may reach 900 million!

And the overall performance of the Film Administration this year is also expected to rise from an annual box office of 7 billion to an annual box office of 8 billion. Gu Cheng contributed 10% of the total box office of the domestic film industry to a single movie - in domestic history, only James Cameron's "Titanic" and "Avatar" have achieved the achievement of "accounting for more than 10% of the annual box office in China that year", and "Avatar" has not yet been filmed.

While the domestic box office is hot, the Dongyi and Fusang markets have also been released for almost two weeks.

Domestic interviews and topic hype do not have a great impact on these overseas users, and hundreds of millions of Dongyi and Fusang people cannot read Chinese and will not pay attention to what Gu Cheng's Renren online space says.

However, Gu Cheng's own brand appeal, the quality and reputation of the film itself are enough for this film to kill East Asia. Historically, the box office of Fuso's "Your Name" in the three East Asian countries was so high that it was against the sky. And Zhou Jielun's version of "The Secret That Can't Be Said" should have been one of the best Chinese films in the history of Dongyi.

Now Gu Cheng has extracted the strengths of others, polished it finely, and the post-production special effects are conscientious and beautiful, and he has also introduced a refreshing mode of pretending to be cool, all kinds of factors, the right time, place and people, are all contributing to the big explosion of the box office.

Dongyi District has a population of 50 million, and the number of moviegoers in two weeks has reached 2.1 million, more than 400 movie theaters are crazy about scheduling films, and Dongyi's movie tickets are more expensive than those in Huaxia, and the box office results as of mid-April are equivalent to 160 million yuan/21 million US dollars.

The number of moviegoers in Fusang in the same period was 3.3 million, which was less than that of Dongyi people in proportion to the population, but this is also related to the serious aging of Fuso and the lack of consumption potential of young people. In horizontal comparison, it is already a very unnatural achievement, with a box office of 290 million/39 million US dollars in the same period.

Southeast Asian countries also started to be released in early April, but just like the history of "The Secret That Can't Be Said" barely passed, "Your Name" is relatively popular in Southeast Asia, with the consumption potential of those regions today, within ten days, only 1.5 million people in Philippines, India, Thailand and other countries combined pay for the film, the average ticket price is less than 40 yuan, and the total income is only 60 million yuan.

As for the monkey poor countries of Vietnam, Laos, Cambodia, there are pirated videos for them to watch, and it is estimated that these people have no money to buy computers to watch at the level of 08. Add it up to 300,000 movie tickets that can be sold in the next stall, and you will have to burn high incense.

Those rich girls in the Dongyi and Fusang entertainment circles (including a handful of small fresh meat, of course), had already paid for the "three-day tour of China" and watched the Chinese version first, but after returning to China, the native language version was still not left behind after it was released, and nine times out of ten I went to review it again-

This phenomenon is not strange at all, look at the members of Girls' Generation in parallel time and space, on Jiangnan Satellite TV's 2014 variety show "The Strongest Heavenly Group", engage in a small game of "choose the most handsome Chinese man in your mind", and then as soon as you see Zhou Jielun's photo, you will exclaim to each other "wow", and then confirm whether it is a "secret that can't be said", it can be seen how popular this kind of romance idol film that pretends to be forceful and shows off its skills and is natural is in the Dongyi market.

What's more, Gu Cheng's performance is much better than Zhou Jielun.

I have to sum it up in one sentence, that is, although Zhou Jielun is also handsome, others can see at a glance that he is pretending to be forced and showing off his skills. And Brother Cheng has always been invisibly pretending, and the audience hasn't reacted yet-just think about his deeds of "playing "Chrysanthemum Terrace" by mistake a few times, and accidentally creating "Orchid Pavilion Preface" with a flash of inspiration from Dugu Jiujian".

The film's projected global total box office is expected to break through the 2.3 billion yuan/$300 million mark, with 35 million viewers.

Before "The Secret That Can't Be Said", the best global performance of Chinese films was only more than 600 million yuan, and none of them broke 100 million US dollars. And that's it, a lot of overseas distribution rights are completely sold out to external distributors, and no matter how good or bad the box office performance is, the producer only takes so much, resulting in the distributor buying out and smashing resources to promote it in order to get the box office.

It's equivalent to a novel website, for novels that are divided into five or five opens, the strength of giving recommendations is definitely not as good as selling out to the website - the books that are sold out, no matter how many subscriptions they receive, 100% of them will be earned by the website, can you smash the recommendation positions with all your might?

……

It's been more than three years since "Sunset in the Three Chomes". Although that movie was also a success back then, just as there are many famous people, there are also many people who want to criticize him for rubbing hot spots.

In the past three years or so, there have been countless film critics who have sought to be famous and famous, and they have a clear conscience and said, "Gu Cheng will only spend money to win awards, and he can't make movies that really don't rely on brands, don't rely on excessive marketing, and really rely on strength to make the audience pay."

This is the classic showbiz troll spraying method:

If other people's commercial films are well made and make a lot of money, then spraying them is not forced and has no social significance.

If other people's literary films are filmed well, they spray each other for not being grounded, and what they shoot is spicy chicken that does not reflect social reality and is not representative, purely to pursue people who can't understand it.

"Sunset in Sanchome" used to be a box office hit - it won four or five billion yuan at the box office for Gu Cheng in Asia, of which nearly 200 million yuan was taken in Fusang, and it was only behind the later "Red Cliff" and "Hero" in China.

However, those achievements have not been able to stop the mouths of these commentators who say weird things, and everyone regards these hundreds of millions of achievements as "because of Gu Cheng's brand effect, he should be worth hundreds of millions when he shows up, so he only sells four or five billion or hit the street."

Now, after three years, with a "Secret That Can't Be Said", Gu Cheng finally brushed the achievement of four or five billion to more than 2 billion at once, nearly five times, and finally blocked the mouths of the vast majority of commentators who used to say strange things to gain popularity.

Of course, trolls can never be washed away, for example, even now, there are still a very few people who are saying, "Gu Cheng's personal assets have also increased from more than 10 billion US dollars to 450 billion US dollars, and they have also increased four or five times, and he has the title of the richest man in Asia." Isn't it right for him to play casually and break a record? So the box office of more than 20 billion is still hitting the street!"

These people don't want to think about how many movie theaters and how many screens there are in China in 08, and whether the film industry has begun to take off.

"Brother Cheng can also shoot art films, and commercial films can also be made, as long as he wants to shoot, his true colors, and the number of roads are all floating clouds. If you want money, you can come to the money, and if you want to get the prize, you can get the prize, and no one can stop Brother Cheng. ”

"The trolls who said that Brother Cheng can't let the audience pay, save your saliva. I'm honest. ”