The reason why Gu Cheng is interested in Lei Jun's ability in the future hardware layout is, of course, because in his previous life, he knew that Lei Jun had engaged in Xiaomi. Pen % fun % Pavilion www.biquge.info

Gu Cheng himself, after all, was just a data director of a content platform in his previous life;

He focuses on content distribution, loves content distribution, and knows what he wants to do, what he wants to do, and what he can do. As for the rest of the business, it is only for this purpose.

For such a platform, the layout of hardware is a must, but it is not necessarily done by itself, and it can also be co-outsourced.

Gu Cheng never felt that he had the ability to do these things well. At the beginning, YY-mini was nothing more than using the key design points of IPOD in history to build technical barriers, so it was a bloody road for the company to kill. In the future, with the improvement of professionalism and the complexity of technology, Gu Cheng will definitely be unable to do it.

At most, he can only give some conceptual direction of struggle, and as for the company, it is better to leave it to professional people.

Therefore, after a short period of surprise, Lei Jun was relieved and accepted this setting.

"You can keep your equity in Alipay, and the management performance dividends can only be done on business. In the future, let Chen Shoufu be the leader of the security software division. Let the technical staff who came with you at the beginning communicate with Chen Shoufu, and if you want to take it away, you can take it to YY Electronics. Believe me, if you do well, your business will definitely be bigger than Alipay's market value in the future. ”

As soon as Gu Cheng said this, Lei Jun nodded, and he didn't dwell on these small problems.

Finally, after Gu Cheng finished speaking, he asked briskly: "What about the conditions?"

Gu Cheng didn't feel that there was anything to be hypocritical about Lei Jun's direct opening to ask for money, and made a straightforward offer: "You said equity? In the initial stage, I can only give 5% to the new manager team, and you can personally account for 2%. Of course, if you are willing to exchange the shares that belong to you in YY Network Technology and Alipay, I don't care, let Sister Liu be valued according to official business. If you have living money in your original business and want to increase your capital and shares, you can also ask Sister Liu for accounting.

However, in the future, I can take out 30% of YY Electronics' equity as a performance incentive for management and all employees, and no more than 5% will be released every year. As long as you come up with a good enough incentive plan, set an expected growth target that I think is appropriate, and do it year after year, you can share this part of the equity in the future. After the expiration of 6 years, we can discuss again. ”

Lei Jun's eyebrows raised slightly, and he said in his heart that Gu Cheng was really generous this time, and he didn't directly promise 30% of the company's equity to all management and employees for a penny.

This is already stronger than Ahri's plan to improve employee cohesion. In Ahri, Ma Feng has also engaged in a set of plans of 'rewarding shares according to the 15-level system and working years', which has now begun to be implemented, but the intensity and scale ratio are not as good as what Gu Cheng said.

Perhaps only Ren Zhengfei's Huawei can do more ruthlessly than Gu Cheng in terms of equity incentives.

So Lei Jun naturally asked: "Make such a big capital and such a big determination...... Do you already have a specific project in mind that you are ready to do?"

"It's a bit of an idea. GU CHENG IS VERY FRANK, "AS FAR AS I KNOW, APPLE'S JOBS IS CURRENTLY DEPLOYING A PROJECT CALLED IPHONE......"

"THE IPHONE NAMING CONVENTION IS A LOT LIKE APPLE'S STUFF, BUT IT SOUNDS LIKE A MOBILE PHONE. Lei Jun didn't care about etiquette, and after listening to half of it, he speculated to himself.

As for Gu Cheng's source of information, Lei Jun didn't doubt it at all. He knew that Gu Cheng's demonic news was very well-informed, and he must have his own channels.

"Yes, it's a mobile phone, and Jobs is going to spend three years and $2 billion in research and development funds to work on this project. From the system to the hardware, the package is done, according to Jobs himself, to be as influential as Windows in the PC world, whether it can be done or not is a matter of two words. ”

Lei Jun laughed: "Then Jobs is really big-hearted." What about us, do we have to follow up to make mobile phones? This span is a bit big, right? AFTER ALL, JOBS DIDN'T RELY ON THE EXPERIENCE ACCUMULATED BY IPODS, THEY MADE COMPUTERS, MAC-BOOKS, AND MOBILE PHONES, EVEN IF THEY COULDN'T COMMUNICATE WITH EACH OTHER, AT LEAST THEY COULD MAKE A GOOD GAME CONSOLE. We've only done MP3s, which is far from it. ”

"I didn't plan to make a mobile phone, do I do something and don't do something? In terms of mobile phones, I will ask Sister Liu to go to the United States in the near future to talk to an entrepreneur named Andy Rubin and work with his Android team. Even if you can't make a mobile phone, you can provide a system and distribution platform for other manufacturers.

As for your side, I also thought of a suitable project. Pure MP3, the development to YY-mini is almost the same, and then fry cold rice to completely overshadow the follow-up products of IPOD, our experience is not enough. It's better to engage in more integrated content distribution hardware, and connect the functions of e-books, voice listening and e-books with MP3. The name of the project is Kindle. ”

Lei Jun thought about it carefully and felt that Gu Cheng's pace was still very steady.

The company has never done communication, not even a computer, and if you go directly to the hardware research and development of mobile phones, you will definitely fall into the pit. EVEN IF YOU CAN BUY AN EXTERNAL TEAM, THE MANAGEMENT DOESN'T UNDERSTAND ANYTHING, AND WHEN THE PROGRESS OF VARIOUS PROJECTS IS DELAYED, THEY DON'T EVEN KNOW HOW TO DEFEND IT.

APPLE ENTERED THE MOBILE PHONE PROGRAM ONLY AFTER BOTH IPOD AND MAC-BOOK WERE HARD (AT LEAST IN GU CHENG'S INTELLIGENCE, STEVE JOBS HAD ALREADY ENTERED), AND YY ELECTRONICS COULD NOT BE FASTER THAN APPLE NO MATTER HOW SMALL IT WAS.

In this case, it is better to start a product that completely abandons the communication function and only plays content. In this way, the complexity of the system will be greatly reduced, and it is estimated that the product will be able to come up in more than a year.

Moreover, the biggest advantage of YY Electronics is that it is backed by the genuine content distribution platforms of YY's Dingdang Network and a certain point network. Therefore, as long as the hardware is okay and there are no obvious quality problems, the sales volume will definitely be guaranteed.

Jobs' IPOD pushes Itune, which is equivalent to changing from hard to soft, hard to soft. Gu Cheng uses Dingdong/a certain point to push new hardware, which is from soft to hard, soft and strong to hard.

Lei Jun discussed some general technical framework with Gu Cheng and put forward his own opinions: "If you want to do an e-book, you must need a large screen, and the original YY-mini display song titles and lyrics are not enough." If you change to a good screen with a high resolution, it would be a bit of a waste to only use it to display e-books - why not also make a video player? That way music lovers can also watch music videos at the same time, which should be quite attractive. ”

Gu Cheng hurriedly stopped Lei Jun's detour: "Don't, the span is too big and the cost is too high." Add a screen and specialized processing chips, increase storage, and battery capacity, and I don't want the hardware cost to rise by more than 300 pieces. The hard drive required for video files is too large to be ultra-thin and capacity for at least two years.

And this ultra-thin device, with the current battery technology, will definitely not last more than 3 hours to watch videos. The charging is slow, and the life of the lithium battery is limited in the number of times it is charged and discharged, and no one will buy this kind of pit goods. ”

"Then what are you going to do?" Lei Jun was a little puzzled.

"With an ink screen, e-ink is very energy-efficient, and it is very eye-friendly to read for a long time. You must know that when browsing text on mobile phones, the power consumption is at least ten times that of listening to music. On those large-screen devices, the backlight drains power horribly. The ink screen is not self-luminous, and after cutting off the backlight power consumption, the battery life is at least many times improved. It is estimated that it is not necessary to charge it for 24 hours in a row. ”

The ink screen that Gu Cheng said was still a rarity in 2004. However, after Lei Jun reorganizes the team and starts the research and development progress, it is estimated that several major manufacturers of screens in the world, such as Samsung/LG or something, should also get cheap and easy-to-use ink screens.

There are two biggest features of this kind of thing in terms of physical principles: first, the screen of any mobile phone/MP3/tablet actually has a backlight behind it (after the LED era, some will be changed to side light, but at least they all have their own light source), so the power consumption is very fierce. Especially in outdoor use, the early mobile phone did not have intelligent dimming, and it was impossible to see the words on it clearly on a cloudy day outdoors, because the brightness of the backlight of the mobile phone screen itself was much darker than the ambient light.

The ink screen has no backlight, it is really like a piece of paper, and the substrate can be made into a pure reflective layer, which directly reflects the natural light of the environment for people to read. Not only does it save power, but it can also be read outdoors (of course, reading in the sun will hurt your eyes). Of course, there are also disadvantages of not having a backlight, that is, you can't use it when the environment is dim - the mobile phone can hide in the quilt to read, and the Kindle will be dark if you hide in the quilt.

On the other hand, the advantage of the ink screen is that the electronic ink used depends on the change of environmental magnetism to change the color of some surfaces of itself. Therefore, even if the power of Kindle products is lost after reading the book in the middle of the book, it will stay on the last page of content. It can be seen that e-books with ink screens actually do not consume power when they do not turn pages, and only consume power at the moment of turning. Backlit phones, on the other hand, are draining battery all the time.

On top of that, the ink screen is cheap. As a platform that just allows people to consume content, the hardware itself is too expensive to be suitable.

Lei Jun thought about it again and again, and felt that Gu Chengding's tone was still reasonable, and he also felt that the price of Kindle in the future would be at least in three digits - at present, the first version of YY-mini will be sold for 688, leaving little room for Kindle's hardware cost. The only advantage of low prices in the future may be the expectation that with the advancement of technology, the price of storage hardware will continue to fall.

"You're right, so it seems that the only thing we can technically do is to read the e-book file by phone, otherwise this thing is just a simple splicing of MP3 and e-book. However, in terms of e-book audio, we don't have the technical accumulation, and the recognition rate is also a big problem. ”

"You can rest assured about this, when Li Ying grafts the image recognition artificial intelligence software on'Renren.com', our first batch of deep learning artificial intelligence R&D teams are almost mature, and I will invest resources in voice and text recognition, input, output, and association." That's going to be a great next learning scenario for deep learning. ”