There are thousands of artist management routines in the world, but roughly speaking, they can be summarized into two camps. Pen & Fun & Pavilion www.biquge.info

One is Hollywood CAA-style, where the artist has a special agency, and the agency only helps the artist maximize his interests. These agencies may have deep data resources in the industry, and once a director/screenwriter/actor wants to make a film, the agency can provide one-stop packaging services to fill in the candidates for those positions that are still lacking.

But even so, these brokerage companies will never cross the line, and will not personally go out to produce or publicize, so as not to represent both parties at the same time and cause conflicts of interest.

Of course, the reason why CAA and other Hollywood agencies have been able to do this together is not because of their conscience, but because of California law and the California Actors/Directors/Screenwriters Guild. These laws and unions stipulate that brokers may not be directly or indirectly involved in the production and distribution of films, and commissions may not exceed 10%.

The other type is the "paternalism" of East Asian countries. From TVB in Xiangjiang to S-M in Dongyi later, it looks like the span is very large, but in fact, there is only one core: the company not only publicizes/produces/releases records, but also undertakes artist management.

The agency is both a football player and a referee, and the "black whistle" is naturally inevitable. Because the film and television script is the company's investment, for the sake of the film's interests, it is natural to desperately press the production cost, and the salary given to its artists is naturally pitifully low compared with its counterparts in the United States.

But this model also has its own advantages, because the capital side knows that the artist will go on with the company for a long time, so while squeezing the salary, he is also willing to smash publicity resources for the artist, make the artist as popular as possible, and the obedient and willing to be enslaved artists can also get more opportunities-

Many people who like to listen to jokes in the entertainment industry often like to use the joke "Liu Tianwang squatted backstage to eat a boxed lunch when he came to participate in the recording of CCTV programs, but a second- and third-tier student in the mainland couldn't bear this hardship and asked to eat a big meal in the box" to confirm that "Hong Kong and Taiwan's big-name artists have a good temper and good artistic virtue". As everyone knows, although this matter is true, the explanation of the principle behind it is very different from the understanding of the dicks: in TVB, no matter how "king" the superstar is, it is possible that the superstar of the "king" may be forced to film by the gun to his head, and the superstar of the king is also a dog in front of Run Run Shaw, so they are used to being abused, so they develop the virtue of humility.

In Hollywood, major production companies and distribution companies will not deliberately bother to praise anyone, because they know that all artists are CAA, and they are a one-shot deal with any producer, and there is no trust to speak of.

In Dongyi, since the beginning of the new century, after sticks followed the father of the United States and learned the nondescript law that "the contract between an artist and the production company shall not exceed 7 years", major entertainment companies such as S-M and YG have changed their groups and no longer invested too many resources in SOLO, which is the self-defensive reaction of capital to the adjustment of the law. Because the company knows that only the signboard of the combination cannot be taken away even if the artist changes jobs. Since there is no sense at all, why do you still throw propaganda resources at "people"?

The East Asian parental management model and Hollywood's "artist is a client of the agency" model have their own merits.

The former allows those who do not need unique talents, but can make people popular, to find "people who are willing to sell the cheapest when the appearance and talent conditions are basically the same" to play.

The latter allows those peerless geniuses who have unique and irreplaceable skills to strive for the maximization of benefits without humility or arrogance, as well as a more unrestricted artistic creation environment.

Just as slavery was wrong, there was one thing that could not be wrong: at least slaves did not have the problem of unemployment. If the slave is loyal enough, the master is willing to give his collection of weapons to the slave when he goes to war. Mercenaries, on the other hand, can only bring their own equipment.

East Asian parent-managed artist management can at least allow people who are willing to sell themselves to have more work to do and be praised by more channel resources, just like a writer who has signed a buyout contract can always get more recommended positions than the system.

And in Hollywood, those who are not talented enough to be unique have no chance to sell themselves cheaply, because the law does not allow them to sell too cheaply.

Gu Cheng didn't understand the above truths at all in his previous life, and he didn't bother to understand them, because the accurate push of big data in his era had eliminated the "intermediary links" of all content industries, and the allocation efficiency of resources was very efficient.

There are no middlemen to make the difference.

"Broker" is a historical term in the year 2040.

These truths are gradually realized by him in more than three years of life after returning to this relatively primitive era.

At the beginning, Gu Cheng looked down on those content businesses that were not unique enough. After a few years, he had to calm down: the current era has not yet developed to that point, and the paternalistic intermediary system in East Asia still has at least more than ten years of existence.

First of all, consumers in this country do not know how to appreciate the skills of "independence", consumers have not grown up to discriminate, and content providers cannot be high and low.

……

It's night, Gangnam will be.

More than a dozen girls were nervous and excited, looking at this golden cave known as the first club in China, full of curiosity.

As for the wine and delicacies on the table, they were completely ignored, and no one came here to pay attention to such mundane things as eating and drinking.

"Why did Brother Cheng invite so many girls to come? It doesn't mean that he wants to have an uncovered conference, is it?, I'm so ashamed, but why are I looking forward to it......" Several girls who got the role of the dragon thought to them.

"It's a pity that the female number one has already decided Zhao Liying, alas, it would be nice if we were invited to dinner before we were decided, and then it would be up to who would serve hard. Now it's all like this, who is still impatient to serve people. "There are also a few people who are particularly open-minded and dare to think about anything.

Of course, most of the girls are pure and flawless, and they don't use the brains of this kind of philistine.

In the expectation of the group of sisters, Gu Cheng arrived.

The long table used for tonight's banquet is similar to a Western-style meeting.

When Gu Cheng entered the room, he sat down at the end of the long table, and he didn't say anything about the scene, and he opened his mouth very bluntly:

"I invite everyone here today because I hope to be open and honest and talk about the employment principles of Eslite Film and Television - I know that many of you must think that Zhao Liying has nothing to do with her, and even think that the reason why Sister Liu chose her must be because she was slept with by me. So tonight I want to give you a clean slate. ”

As soon as these words came out, many girls were directly dumbfounded, and Zhao Liying's face was even more red, and she couldn't wait to find a crack in the ground to drill down.

How can you talk like that! Shame on you!

Gu Cheng didn't care about other people's opinions, and said straightforwardly: "In the play "Fairy Sword", I tell you the truth, the role of Zhao Linger has no acting requirements, basically whoever is on the role is popular. I use Xiao Zhao because she looks more reliable, and her character resume is not a moth, and I am more assured that she will not change jobs after she becomes popular. Later, when Sister Liu talked to her, she was also very knowledgeable about the gratitude, and agreed to a long-term contract of more than ten years in one bite, and the conditions were opened by the company casually - it shows that she knows that she can be popular, completely because the company supports her, if no one praises her, she is nothing. ”

"However, I am also willing to sign a long-term contract, and I am willing to accept any conditions of the company, so why not give me a chance. At this time, a girl finally mustered up the courage and raised her hand to speak, interrupting Gu Cheng's words.

Gu Cheng glanced at it, and was not angry at being interrupted: "Please introduce yourself before speaking." ”

The girl hurriedly explained: "Ah...... My name is He Jie, and I am currently playing the role of Jiang Wan'er. ”

"He Jie, this question is very good, let me answer it positively-because I think Xiao Zhao is more reliable and honest than he looks, and he is not easy to make trouble. You can understand it as a first impression, and there is no reason to speak of it. If you can prove with your actions that you are very sober and know that your future success is due to the popularity of channel resources and your own strength, I believe you still have many opportunities."

He Jie was frustrated for a while, and couldn't say any other reason to defend for a while.

Gu Cheng saw that He Jie was soft, so he got up and walked around the table, pacing and saying, "I said this today, it's just that I don't like to play unspoken rules. I hope you understand that the capital party that is willing to talk to you about money is the capital party with the best character. There is no success in this world for no reason, if you are on fire, weigh your conscience:

How much does strength play a role? How much does the resources of the capital side play a role? Is the last personal benefit you get worthy of your contribution? If you don't deserve it, there will be no free lunch in this world. The capitalist side will either talk to you about money and lower your pay, or they will talk to you about sex and let you sleep with 'evil capitalists' like me. Those who are willing to talk about money, at least not your body. ”

The selected girls are generally high school students, only a few have already gone to film school, and many people are ashamed to listen to Gu Cheng's vernacular, but their intuition tells them that Gu Cheng is a good person.

Especially Zhao Liying, after listening to this passage, her eyes were full of tears. In the past two days, she has been under a lot of psychological pressure, lest she be watched with colored glasses. Now Gu Cheng's words can be regarded as returning her innocence.

Gu Cheng saw that all the girls were convinced, and it was impossible for him to spread strange things in the future, and he was also very satisfied. Gu Cheng held the wine glass, walked up to Lin Zhiling, and gave her a unified thought:

"Of course, we have to learn the CAA-style brokerage system. The production company and the brokerage company mentioned last time operate independently, and Sister Liu and you are each responsible for a piece, and this policy is still valid.

But first of all, we also have to combine the national conditions - the national conditions are that the audience still has so many undifferentiated demand for appreciation, and so many actors and screenwriters who have no unique artistic talent to supply.

It is also a crime to give a talent who has a spare tire to change and a talent who can be replaced without a spare tire to be treated. The dignity and worth of a human being will never depend on the use value he creates, but on his irreplaceability. ”

When Lin Zhiling heard this, the slight unwillingness to be overstepped by Liu Hui in his heart also dissipated a lot. She adjusted her tone and asked in as quiet a voice as possible: "Then, does the production company have the authority to sign a long-term brokerage contract with the artist?"

"Yes, my request is that the production company can be brokered, and the agency cannot produce the film. However, all the terms and conditions of the contract should be open and open to everyone in the circle. If someone is still willing to go there to sign under the conditions of knowing that the production company's brokerage contract is more demanding, why not?

This shows that this artist is self-aware, knows that he has no unique talent, and would rather be oppressed more, but he can get a chance at one end - if we directly let them not be oppressed, what is the difference between that and not eating minced meat?"

Lin Zhiling was silent, it seemed that GET had reached Gu Cheng's scale.