Drafts, film preparations, and variety shows. Pen % fun % Pavilion www.biquge.info

In the late autumn of 2003, a series of seeds were planted.

It will take at least more than half a year to wait for the results to explode and the harvesting salted fish to shout 666.

Gu Cheng doesn't have so much energy to pay attention to details, he is only responsible for the construction of the system that outlines the leadership, so that every artist who is interested in content creation can maximize the allocation of resources, instead of becoming a pile of waste materials that are abandoned after excessive and repeated competition.

When Liu Hui and Lin Zhiling knew how to pull people and how to use people, Gu Cheng quietly and gorgeously went behind the scenes.

After clarifying the permissions, Liu Hui showed her skills in the mediation of the "Girls' Generation" variety show. When harvesting those mass-selling beauty brokers, they are also faster and more ruthless, and they have less worries about crossing the line.

Lin Zhiling, who has liberalized the scale, has also learned to find a new business model of "Eslite channel to provide publicity/joint publicity, and provide brokerage services for Eslite actors to obtain filming opportunities, but the producer is not responsible for Eslite Film and Television". Concentrate on discovering opportunities for high-end artists with irreplaceable talents/reputations/skills under the Eslite family.

In this model, because Eslite Film and Television does not act as the investment producer of film and television works, it naturally has no incentive to deliberately reduce the cost of film production. Lin Zhiling completely stood in the position of an actor, showed his courtesan skills, and mediated back a lot of very conscientious remuneration scales.

At the same time, Eslite can give full play to its own publicity channel resources, and can arouse the appetite of third-party studios, so that they have to cooperate because they are greedy for YY's publicity and distribution resources.

Later, in 2004, based on this model of "outsourcing the production process and only caring about the beginning and end of the project", Eslite successfully allowed its own resources to enter the film industry, and participated in the movie "The City is Full of Golden Armor".

The producer of the film is Xinhua Pictures in Beijing, the director is the most famous old Mouzi in China, and the actor is Fa Ge, all of which seem to have nothing to do with the Eslite system. But the second male lead is played by Zhou Jielun, who has obtained his mainland brokerage contract from Eslite, and the publicity after the film is also undertaken by Eslite Film and Television.

In addition to "The City is Full of Golden Armor", later Eslite also dabbled in several films in 04 years in the same mode, such as "Initial D" (the male second Guanxi brother was used by Lin Zhiling to use Han Geng, it is said that Brother Cheng asked the company not to appear in the company's future films), but the influence is not as good as "Golden Armor", there is no need to repeat it.

These are all afterwords, which can be regarded as the long-term effect brought by Gu Cheng's confirmation of power and responsibility that night.

……

Time has come to the end of the year, and in this year, Gu Cheng's three main businesses, Legendary Entertainment, Dingdang.com and YY Network Technology, have also reached the threshold of handing in their homework results.

Legendary Entertainment's profits are growing steadily, but there is no new explosion in sight.

The first online game "Legend" in China, which has been popular for three years, has finally seen a stagnation of new users. Since the fourth quarter of 03, the number of incoming players and the number of outgoing players of this game have been equal, although the monthly revenue is still increasing, but it is only due to the increase in per capita consumption, not new blood.

"Miracle MU", which has been popular for ten months after charging, has also ushered in the second expansion, which just opened the new map "Death Desert" in November, and introduced a bunch of new equipment enhancements, so that players have a bunch of channels for Krypton points and liver gems.

And the operator is very good at being a person, less than two months after the opening of the new map, that is, at Christmas 03, a trailer was released, announcing that the third expansion map "Sky City" will be opened during the winter vacation. The large number of liver explosions seems to indicate that this game seems to be popular for another two or three years. In the game, you can get a piece of glittering equipment that can be loaded, and it will also have a lot of gold content and shelf life.

As for "Ragnarok RO", which makes up for the shortcomings of the Q version of the cute system, although it is not as profitable as the first two, at least it firmly occupies the position of the leader of the domestic cute online game market.

The trend that the whole company has revealed in the new year can be summed up in four words: desperate to make money.

It is very much in line with the characteristics of a company that is about to go public and urgently needs the FY03 report to give investors a booster.

The development situation of content industry distribution websites such as Dingdang and a certain point network has not been turbulent in the last six months, and everything is very steady and steady - the business scale is growing steadily at a rate of more than ten percent per quarter, although it is not fast, but it firmly ensures the position of the first leader in China, and there are no eye-opening competitors to grab.

The main factors restricting the development speed of these websites are the lack of scale of related industries in China, the lack of fast Internet speed, and the lack of consumer habits, rather than peers competing for business. In other words, according to the current situation, even if the Dingdong Department and the Certain Point Department lie there and do not work hard, as long as they wait for the relevant domestic market in Huaxia to become larger, their business scale can also grow.

Speaking of stealing business, in 03, there was only one eye-catching new company in the field of content e-commerce, named Jingdong, who once tried to sell books, but immediately retracted after being taught a lesson by Gu Cheng, focusing on only selling 3C electronic products. And then there won't be any noisy jumping clowns.

In contrast, throughout the 03 year, among Gu Cheng's three major businesses, the best growth is YY Network Technology.

The continuous viral communication, school flower marketing, draft marketing, and entertainment topic building have pushed the two products of Renren and YY to a new height.

30 million people - this number is the final number of registered users of YY and Alipay products in the 2003 year-end statement. After a year of running-in, the bundled groups of these two products finally have a high degree of overlap, and the people who use YY basically open Alipay with their real names, and the people who use Alipay first are also used to using YY to talk about business, work, and buying and selling things on Taobao.

On the basis of these 30 million people, about 17 million of them have posted on YY Tieba; Another 9 million people have posted their photos or logs on Renren; As for the people who don't upload any content and just go to Renren to watch and peep at other friends' space information, there are even more, estimated at 24 million.

By the end of 2003, there were more than 90 million Internet users in Huaxia and nearly 70 million users on QQ.

Although the scale of users of the YY system is only equivalent to 40% of QQ, its stickiness and personal data integrity are not comparable to QQ, and the gold content of each user in the eyes of people in the venture capital evaluation industry is also very different.

……

However, YY Network Technology still has a business, and there is no overlap between it and its main competitor Tengyun.

To be precise, Tengyun is still in a complete blank state in this regard.

That's overseas business.

Tengyun in 2003 did not plan to make QQ go abroad at all.

The international version of QQ in history had to wait two years for the castration version of QQ such as polyps to become popular, and it was only made by the official half-push;

Prior to this, although there were sporadic people using QQ overseas, it was only used by some foreign companies or international students who had business ties with domestic enterprises, and it was not systematically promoted. Moreover, the application scenario is also limited to "at least one of the two parties to the chat has the habit of being in China and using QQ, so the other party chatting with them also has to use QQ".

In just one semester, YY's subsidiary has successfully spread YY's network to dozens of universities on the East Coast led by the Ivy League. And at the end of November, it entered California, including UC Berkeley, UC Los Angeles and other nine campuses of the University of California, as well as Stanford, USC, and Canadian Institute of Technology's campus social networking business.

THIS DEVELOPMENT SPEED IS COMPARABLE TO THE INITIAL EXPANSION OF FACEBOOK IN PARALLEL TIME AND SPACE, BECAUSE OF THE CHINESE BACKGROUND, SOME USERS OF EXTREME RACES HAVE UNNECESSARY RESISTANCE WHEN ACCEPTING THE PRODUCT, BUT YY'S ABUNDANT CAPITAL CHAIN HAS ALSO BROUGHT ANOTHER TIME AND SPACE ZUCKERBERG CAN NOT ACHIEVE THE PROMOTION INVESTMENT.

The two pioneers of social products, MSN and MySpace, have already intervened, so it is impossible to quickly cut in from the two dimensions of IM chat software and pure personal SNS space.

If YY wants to become bigger and stronger, the key is to rely on the circle products of the acquaintance invitation system.

By the end of 2003, YY had gained its first 1 million users in the country, and more than 90% of them were college and middle school students.

What's even more surprising is that thousands of Hollywood artists have also developed the habit of pulling relatives and friends and sharing photos on YY online - it is said that the promotion and social influence of YY network have not yet reached this step, and it should not have attracted celebrities in the entertainment industry to join at this moment. As a result, the University of Southern California, one of California's famous universities, was completely attacked by YY at the end of November.

And several art and performing arts colleges in USC are typical sources of Hollywood entertainment blood, providing a large number of low-end newcomers for Hollywood every year, which is equivalent to the significance of these film schools to the Chinese entertainment industry.

Because the students of the USC Film School generally post photos on the YY network to ask for the attention of insiders, in order to get a few more opportunities to be seen by the director and producer, then some new blood in Hollywood will be pulled down the pit.

Gu Cheng is very satisfied with all this progress, Edward Saverin and Li Ying's promotion skills, and Zuckerberg's imaginative technical layout are all amazing.

While focusing on the research and development of website architecture, Zuckerberg follows Jeff whenever he has free time. Professor Hinton is working on the application of deep learning algorithms in social networks, and it is said that he has achieved certain application scenarios, and has reported the progress to Gu Cheng many times in emails and transatlantic phone calls.

In order to motivate people, Gu Cheng also plans to give Saverin, Zuckerberg and Li Ying, who have made significant contributions to the promotion/research and development of YY.com, some low-priced performance stock subscription rights. However, of course, it will not be given all at once, but it will be released in batches according to the results of each year to ensure the continuity of incentives.

……

After New Year's Day, after listening to all the reports and sorting out the rewards and punishments of the management of the three major industries under his name, it has been less than a month since the listing of Legendary Entertainment's NASDAQ.

Because the financial statements for FY03 were perfect, the queue on the Nasdaq side was not delayed in the slightest.

In order not to delay the ringing of the bell, under the repeated urging of Liu Qian, the new CFO of the group, Gu Cheng had to prepare for the New Year in the United States.