Gu Cheng's tough posture made the person in charge of YY Literature very depressed.

This is simply joking with the interests of the company, and directly kicking YY literature out of the game circle of "telling stories to capital".

Vice President Hou was angry in his heart: Eslite Film and Television can tell stories to capital, and Huang Yi Game Department, which merged Zulong Studio, can tell stories to capital;

It is said that although the direct profit of online literature is not high, it is the source of big IP and big scripts, if it is on the other side of the ocean, Hollywood, Marvel's awesome plane IP is hot, and it is handed over to the major production companies, which one is not full of money?

Walking out of Gu Cheng's office building, Mr. Hou called out to his old partner and went to sit for a while at Yun Cafe opposite.

The person in charge obviously had some predictions about what his partner wanted to say, hesitated for a moment, and went.

I had enough coffee just now, so I asked for two glasses of lemonade and a plate of ice cream waffles.

When the door of the booth is closed, it is quiet inside, and you can see the outside through the glass. If you don't connect to the world or the ground, Mr. Hou said bluntly:

"Gu Cheng doesn't understand the operation of online literature at all! If he doesn't make a lot of money in the capital market, he has to make a small amount of money in the hands of consumers! Because his business is so big, he doesn't even understand the common sense of capital speculation! This is simply partiality, and if we make a lot of money for the games and film and television departments, let us be cheap laborers who engage in online literature!

Boss, why don't we do the opposite! Anyway, now that Baidu Boss Li has voted for ZH, and Brother Tengyun Xiaoma has also voted for QQ Bookstore, we are willing to make a price, and they won't welcome us with a few times more money than Gu Cheng is currently gaving?"

"Childish!How much power does Gu Cheng have?How much power do Baidu and Tengyun have left?" The person in charge twitched his cheeks, and scolded in a deep voice,

Gu Cheng's businesses add up, including YY Electronics, which has just appreciated by more than 20 billion US dollars, and the total valuation is one or two hundred billion US dollars. Gu Cheng's personal assets are higher, and it is easy to take them to those equity investment funds, and estimate them at five or six billion US dollars, but when Forbes and Hurun are listed as rich, they don't recognize this algorithm.

Baidu is currently $60 billion, the second in China, and Tengyun is $30 billion, both of which are not a little bit behind Gu Cheng. Moreover, Baidu's business is a typical 2-B model, consumers do not give Baidu money, only merchants who buy rankings give money. You expect Baidu's users to pay for it, that's a fool's dream! At least eighty percent of the people who use Baidu have not even registered a Baidu account!

If you rely on Tengyun alone, it is claimed to have 200 million2 users, but it is not active except for elementary and middle school students. On such a basis, how many achievements do you expect to make to tell stories to capital? At present, Tengyun and Baidu's strategy of poaching people is nothing more than to give a price several times higher than the existing results, and burn money to buy out. How long can people who really have capital market value go there to have a traffic life?"

The person in charge reprimanded his deputy, but he didn't say anything to swear. Although he did not agree, he did not betray his men.

Mr. Hou listened, and naturally knew that what the boss said was right, but the boss also wanted to leave a way back in his heart, so he turned a blind eye.

Where there are people, there are rivers and lakes. Within the same company, there are people in positions who are responsible for direct consumer revenue, and others who are responsible for the overall performance of the integrated business.

There are even a few people who stand in positions such as CFO, maybe they can't make any money from the company and don't care, they only care about the valuation of the company's shares in the capital market - people like Boss Jia of LeTV in later generations are typical.

Different positions have different attitudes and interests. Any reform will force away those who cannot maximize the interests and dividends of the department, which is a matter of no choice.

……

The attitude of those people just now, Pan Jieying, who has been a CPO for many years, is naturally insightful.

In such a large company, I have been doing HR work for all these years. In terms of figuring out people's hearts and interest groups, she has perfected her skills.

"Anyway, it's an old man who has been with the company for five or six years, and you just cut off their thoughts of going to the capital market to make money, isn't it too ruthless? Now Tengyun and Baidu are waiting to open a high price to take a piece of the market from us. Although online literature is not a big money......"

Gu Cheng was unmoved: "You don't understand this, I'm not preventing them from making money, but this has always been a different positioning of YY Entertainment: our company's consistent core values are based on the long-tail theory." We should not regard ourselves as a 'manufacturing company', but as a 'service company'. Accurately satisfying the experience of each handful of users is always the first consideration of YY Entertainment.

If the literary companies in the upstream of the entertainment industry also set their sights on 'trying to be compatible with as much traffic as possible', they will not focus on making high-quality products. They will only want to make their work 'compatible' better, try to be vulgar and cater to more people, and bring in primary school consumers.

Further, if we can't even implement the 'anti-piracy' thing, what kind of online literary world will we see? If there is no anti-piracy, then how can we measure the quality of works by the user's 'payment'?

As long as it is clicked, it is even appreciated? Then everyone should be the title party, because the title party must have clicks, and as for the user who sprays a sentence of 'Damn!' after clicking in, it doesn't matter, because the clicks have already been cheated. Or the whole world will write about Mimon's kind of cheap, take a question of 'woman, why are you so uncompetitive', and then fill in a bunch of S and put it in......"

"Wait, what are you talking about?" Pan Jieying interrupted him in confusion.

Gu Cheng found that he had missed his mouth, and quickly explained: "Eh...... Isn't there a public account for Renren at the moment? I remember who reported it last time...... Maybe it's blocked, who knows, these details don't matter. All in all, whether users pay or not is a criterion for judging whether a book is well written, and whether it creates value for consumers.

If it's free, the benefits of the writer will not be derived from 'whether the consumer feels appropriate and comfortable', and the interaction and modification between them and the consumer will be lost. Anyway, as long as the trick clicks on it.

We are doing 2C business, not 2-B, let alone 2VC. We need to make it clear to writers who they are serving – for readers, not for venture capitalists. Other interests, even if they make money, cannot harm the most fundamental business model. ”

Gu Cheng's idea has always been very simple: whoever I serve, I have to ask who collects money. Only in this way can the best quality be made, because the creator will try to satisfy the people who spent the money by all means.

It doesn't matter how hard you work, and it's not Gu Cheng's responsibility, but Gu Cheng must maintain this chain of interests.

The kind of business of "deceiving readers who don't give money, making do with them, spraying, scolding, and firing, although they don't like it or are dispensable, but they also contribute to the number of clicks and cater to the VC to finish telling the story", Gu Cheng will not do.

Only with gross profit can there be quality and dignity, and only then can there be real motivation to improve the consumer service experience.

Burning money to play valuation matters, whoever likes to do it will do it.

Pan Jieying knew that this matter could not be changed, so she no longer persuaded her, but kindly reminded: "Then you just wait for a batch of job hopping and contract expiration......

……

Pan Jieying's prediction is good, and within a few days, several top gods of YY literature have jumped ship.

These people have tried their best to deal with the loopholes in the legal affairs, and they are not eunuchs in a hurry, but they no longer open new maps for old books. Some of the management in charge of IP negotiations have also been poached by opponents, leading a group of middle-to-upper Zhongshen.

Pan Jieying didn't want to bother Gu Cheng with bad news every day, but these things couldn't be avoided.

Now the writer of "Breaking Through the Black Sky", which has the highest annual Baidu search index of YY Literature, has jumped to Baidu's ZH website, and his book has hundreds of millions of hits!

There are also a few writers like ZZXX who wrote "Infinite XX", and they were also forced to Tengyun's QQ Book City!

Pan Jieying said, throwing a pile of faxes of legal documents in front of Gu Cheng.

"So fast? ”

"It's not that you asked me to crack down on data falsification and rectify the 'telling of capital stories'! I took Sister Che and a few other people from the internal supervision department to conduct an urgent and thorough investigation some time ago.

There are a lot of middle and high-level people in YY Literature who help with data fraud. In order to sell the IP more expensive, in order to create a record, in order to raise the valuation of the capital market, some popular books were selected, and the management followed to help the writer fake - the book with millions of actual clicks was made to 20 million by a virus-controlled remote clicker, and the writer still bought it from some stores on Taobao.

What's even more outrageous is that the difference we found out from tens of millions to hundreds of millions was the official background to help change the data, and the official gods pushed it out!"

"The management took the initiative to help the writer change the background data? Is there such a thing?" Gu Cheng didn't care too much about this aspect, so he didn't study it. Otherwise, it would not be surprised to "live for a long time" for this obvious thing.

Pan Jieying explained to the point: "It's not surprising that in order to compete with us at that time, the books on the 17J website were not all bad books that showed hundreds of thousands of hits. They were trying to create a false boom and attract street writers to go to those sites to open books. But the fraud on our side is entirely to cater to the valuation of the capital market.

I checked thoroughly this time, only to find that the bottom of the pot was rotten underneath. Don't look at the website side has been cracking down on data farming, that's just cracking down on writers scam websites. However, when the interests of the website and the writer are the same, and the joint deception is not the same, it is too common for the website to help the writer to fake. ”

"Isn't that the founder deceiving the angel round, and the angel round helping to cheat the A round together after the angel round enters the market? ”

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