Ms. Pan doesn't know the details of the online literature industry.

She is only CPO, and she has recently received a major rebound and fluctuating trend within YY Literature, so she just discussed and gave feedback to Gu Cheng.

When Gu Cheng roughly learned the news that "some editors and great writers internally oppose anti-piracy", he was shocked at first, because he never thought of this possibility. So he immediately made a phone call and called the person in charge of YY Literature for questioning.

Because the YY literature and a certain point in this time and space were run by Gu Cheng, not by Chen Tianqiao of Shengda. So the employees and management at a certain point are in Qiantang, not Hujiang.

At this moment, the person Gu Cheng wanted to see was in the YY Industrial Park in Binjiang, and he rushed to Gu Cheng's office in a few minutes.

A middle-aged man in his thirties and forties with short hair and a protruding mouth, with a deputy surnamed Hou, entered the door respectfully and greeted Gu Cheng and Pan Jieying politely.

Although a certain Chinese network has been established for several years, about six years, because this business is not big, even if it has grown many times compared with previous years, the capital market has valued it at nearly 10 billion yuan.

(Note: In 2017, the valuation of Yuewen in the capital market was more than 2 billion US dollars.) ）

In 08 years of another time and space, Shengda had a certain point in its hands to achieve a stable number of three or four hundred thousand paying users, and in the following years, it ushered in a ** rise, reaching more than 1.5 million in 2011, and the peak before being acquired by Tengyun was maintained at more than 2 million.

And at the moment, at a certain point under Gu Cheng's hands, because it was nourished by the huge user volume of the YY system in advance, it had exceeded 2 million stable paying users by the end of 08. Every year, there are nearly 10 million people who occasionally draw a few dollars to read a book-

Most of them have a few dollars in the YY coin purse and have nowhere to spend the balance obtained by grabbing the red envelope, and they don't want to transfer it back to Alipay and use it casually.

This phenomenon is not surprising, because according to later statistics from another time and space, after a certain point was acquired by Tengyun, the initial number of users rose sharply, mainly because "there is a small amount of money in the QQ coin purse that can be spent or not when the anti-piracy is tightened".

Therefore, in any case, with the current volume of online literature, it is really nothing in Gu Cheng's major businesses. The person in charge usually doesn't have many opportunities to meet the big boss, and when he was suddenly summoned by Gu Cheng, he inevitably had to tremble like a newcomer.

"Sit down, make whatever you want. Gu Cheng pointed to the sofa opposite.

The visitor was a little humble, knowing that Gu Cheng didn't like to be polite and polite, so he went to the coffee machine to pick up two cups of coffee and sat down by himself.

Gu Cheng waited for the other party to take two sips of a drink to moisten his throat and calm his mood, "I heard that on the literary side, there are many people below who oppose anti-piracy, what's going on?"

"Mr. Gu, here's the thing, you listen to my explanation......"

The person in charge of YY literature told the cause and effect of the matter.

It turns out that since the outbreak of the financial crisis a while ago, the introduction of the national three-trillion plan, and the symposium of literary and art workers, all parties have relatively close expectations for the explosive growth of the content industry.

At that time, many film and television production companies, including Eslite Film and Television, and even the game development team under YY Entertainment, also saw the success of the commercialization of "Zhu Xian" a few years ago, and spent a few sums of money to buy the adaptation rights of some well-known works of certain gods of YY literature.

Eslite Film and Television, these brother units, purchased IP adaptation rights, perhaps they really planned to shoot real movies and TV series.

However, there are a few companies that follow up, and the food is not very good.

After a while, it was said that it was to do "IP economy" and "create a full-ecological explosion", and the concept of capital speculation was whole bunched.

Then there are a few works that have been bought IP adaptation rights, and a bunch of capital stories have been told by those second-class dealers, comparing the number of clicks and readers of "Zhu Xian" at the beginning, and even the success of the online game "Zhu Xian" later, saying that if a certain work is built in the right ecology, how awesome it is.

I don't know if it's really awesome, but the stock prices or valuations of the film and game production companies involved have really appreciated - at the end of 2008, there were already domestic film production companies listed, and there were also listed companies in the game industry.

For those who have plans to increase capital or issue new shares in the near future, or those who are not ready to cash out and reduce their holdings after the lifting of the ban on the original shareholders, or those who are just preparing to IPO, making the company's stock price rise by a few points is much more than making a movie or making a game to cheat money.

Therefore, if you buy IP to tell a capital story, even if the adaptation fee itself is lost, it doesn't matter.

In another world, a few years later, those listed production companies that paid out of their own pockets to falsify the box office data of their movies are fighting this kind of thought: it doesn't matter if you actually lose money on the movie, the key is to make investors think that you have made money.

As long as the story is well told and the PPT is well done, the truth is not important.

Many simple coders, after stepping on the job, will find that the most awesome development tools are by no means C++ and JAVA...... Or something else.

It's a PPT.

The person in charge of YY literature spent about five minutes explaining the previous background to Gu Cheng.

When he was about to continue, Gu Cheng had already reacted to what was going on.

"You don't need to say it, I understand - because the value of adaptation rights is related to the attention of the whole society and the flow of works, and the number of paid subscribers to works is small, so some traffic-based writers, and even editors who are linked to the KPI of the turnover of adaptation rights behind them, hope that the company will help with data fraud, and hope that the company will not fight piracy, so that the 'Baidu search index' will increase by several orders of magnitude, and then when selling IP, it can be sold a little more expensive - does this mean?"

In the face of Gu Cheng's aggressive questioning, the person in charge of YY Literature sweated slightly on his forehead, and admitted with difficulty: "Indeed...... This is indeed the case......"

Gu Cheng couldn't help but sneer.

It turns out that Du Te is not really engaged in literature, but is telling the story of capital.

A simple truth:

The average number of paid subscribers on a certain point of Chinese network or YY literature may be 20,000, and the monthly main site revenue may be more than 100,000. If piracy is prevented, 20,000 people may become 50,000 people - 30,000 users who originally wanted to see it, had a strong enough motivation to use it, and were unwilling to pay for it, were forced to become genuine - and then the income of a certain god may change from 100,000 yuan a month to 200,000 yuan a month.

However, in the absence of an official crackdown on piracy, the Baidu search index of this book could be 1 million per day — a difference of 50 times between the number of genuine and pirated users. After the prevention, among the 1 million people who watched piracy, only 30,000 were forced to become genuine users, and the other 970,000 were forced away.

When the manuscript fee is the main income, it does not matter whether the 970,000 scum exists or not.

But the problem is that if a work wants to sell IP adaptation rights, especially popular adaptation rights, it may be used to tell stories to the capital side, and draw "If our game company buys the adaptation rights of XXX fantasy, once the game is successfully developed, there is a great probability of replicating the success of the online game "Zhu Xian" and the market value of the game company rose by XX billion", the "pirated Baidu search index" is very important.

An IP with a Baidu index plus 1.02 million subscribers may be able to sell 10 million at one time, and an IP with a Baidu index plus only 50,000 subscribers may only be able to sell for 500,000.

The difference of 9.5 million is the big one. It is enough to make those so-called gods abandon the discipline agreed in the contract, and they can't look down on the subscription price difference of hundreds of thousands of yuan per month, and they wish they were pirated, and it is best that all pirated sources can be searched by Baidu.

"I am more far-sighted, if this kind of person has such an idea, if he wants to get out, he will roll for Lao Tzu - of course, to do things according to the contract, if the current book is not completed, he will be emotional, or he has signed a long-term contract to recommend special discounts, and if he has other obligations that have not been completed, he will obediently complete it and then want to change jobs. If you want to mess around, sue them to death. I Gu someone said that if you want to fight piracy, then you have to fight it. Are these bugs trying to thwart me?"

Gu Cheng spat contemptuously, with his identity, a few writers still dare to call him a great god in front of him? Of course, there is nothing wrong with wanting to earn popularity, but ignoring the contract with the company is another matter, and he must be heavy-handed to deter.

After listening to Gu Cheng's statement, the person in charge of YY literature was directly anxious and defended: "But...... Selling adaptation rights also has the company's income, and the original contract stipulated that there would be a share. Even from the company's standpoint, it is 'allowing Baidu to promote piracy of some popular works', which is good for our total revenue......"

He couldn't help but be in a hurry, because it was about his performance. All the revenue generated by YY Literature is related to his management shares and dividends.

He doesn't want other major departments of YY Entertainment to soar with the feast of capital storytelling, and online literature will make hard money in the same place.

Gu Cheng signaled the other party to be quiet first: "One thing is one thing, I didn't say that I won't let you sell IP to make a lot of money, but you have to talk about conscience to make money - I ask you, at present, our YY literature only has a certain point of Chinese network and a main website? I remember that we still have several supporting websites." ”

The person in charge thought for a moment and quickly replied, "Uh...... There are indeed some websites, such as buying some small websites that are suitable for the distribution of female frequency or partial literary and artistic works, as well as ancient websites such as Red X Tianxiang and Rong Sxia, which focus on almost no fees......"

In another world, if you pull the web page of any cooperative website to the bottom, you can see that China Literature actually has seven or eight websites, not only a certain point and Chuangs.

Gu Cheng established YY Literature, and although it has not been so eclectic over the years, it has also paid great attention to the differentiated layout of niche needs.

He also knows that literary and artistic young people may just go to Rong S to read online prose and online poetry, or go to Red X to see Xiao Xian, who is partial to literature and art, and is not so pretending to be a slap in the face. These people are less than in a pot of urine with hot-blooded pretending to be a little white, and it is very important to build a brand with a poorly differentiated image.

Therefore, under the name of YY Literature, there are now four or five websites.

Gu Cheng's solution immediately came out: "Since these people have signed a contract and have a 3:1 share of the subscription income with the company (Gu Cheng's website is a high V fee of 2 cents, a writer's 1.5 cents, and the company's 0.5 cents, and the price has not increased yet), then these people have a contractual obligation to cooperate with the company to combat piracy."

If they want to reap the benefits of both, they can choose to sign a contract with other websites under the company's name - "Mingyue back then" sold the physical book "Those Things in the Ming Dynasty" and sold so hot, isn't it because they have gathered a lot of popularity by first seriating it for free on Tianya? If you have confidence in yourself, you can go to the company's free website to serialize. Or just send it directly at a certain point, but don't sign a contract with the company, it has nothing to do with the company when the time comes, and 100% of the money from IP sales belongs to the individual, how cool is it?

I signed a contract with the company and took the company's recommended resources, but I came to be two-faced, what kind of thing is this?"