Everyone is an adult and understands basic business logic, so Pan Jieying does not have any resistance to the view that "artists who take the initiative to put a low profile should give more resources". Pen, fun, and www.biquge.info

In parallel time and space, after Zhang Hanyun's little girl became popular, there were really a lot of materials to hack her. The reason is nothing more than that many people think that she will only sell cuteness and her singing skills are not good. squeezed to the third place, squeezing the girl with a better singing voice than her.

In addition, this year's champion An Youqi and runner-up Wang Ti have not been as popular as Zhang Hanyun's third runner-up in the entertainment industry since then, and there are even more people who are resentful (the Super Girl winners have also become popular in the entertainment industry for a long time, and it was in 2005 that because the attention was much higher, the first year was just a test of the waters.) ）

However, in good conscience, no one has stipulated that a person who sings well will definitely be popular, just as he has never been admitted to Tsinghua University and Peking University, he will definitely make more money than a second-class graduate in the future.

Ma Feng, an entrepreneur who graduated from Qiantang Normal University, actually carries the anger and resentment of countless career-fighting scholars, so much so that even Boss Li has to take the words "Our mother pays attention to hard work, and will not use whether you graduated from Fudan or Qiantang Normal as a standard to measure talents".

Shelving Zhang Hanyun, there is a truth.

Pan Jieying liked Zhang Hanyun on her computer, and then refreshed the webpage, and saw that Zhang Hanyun's likes and popularity really ranked first in the southwest division.

At first, she thought that the company was doing something with the data, and she was quite worried that the gains would outweigh the losses and lose credibility.

But if you take a closer look, it turns out that it is just that Zhang Hanyun's recommendation on the homepage of Renren is better, the location is eye-catching, and there are more beautiful photos when you click in to zoom in to see the "details".

It seems that it is just a slight tilt of the exposure resources.

Seeing this, she couldn't help but smile bitterly: "If you do this, sooner or later, someone will still criticize us, and maybe there will be a scandal that you slept with these little girls." ”

Pan Jieying's worry is not unreasonable, when Zhang Hanyun was hacked miserably in another time and space, any dirty water such as school chickens and buses was splashed casually. But in fact, even if this sister is black, it is not such a black method, saying that she is willing to stuff money, give up economic interests, and sell her worth cheaply, which is all so black to the point. It's a bit crooked to trade sexual resources to black.

Gu Cheng was not worried about this at all, and obviously had already made up his mind to show his three views: "How is it possible, no one with a little logic will think like this - 'willing to take the initiative to sign a non-guaranteed deed of sale with the brokerage company when she is not popular' The girl is willing to let the company make a lot of money after she becomes popular, of course the company will support her with all its might, and she will not need to spend any more sexual resources."

Those who really need to pay for sexual resources are those who value money more and are ready to wait for themselves to win the award before signing a contract and raising the share ratio. If you don't have irreplaceable resources in the eyes of consumers, you either give money or sex, otherwise why is it your turn to be popular?

Of course, this trick will definitely not hurt the artist who has an irreplaceable advantage, if there is a girl who is higher than Vitas's dolphin voice, the world can't find a second one, even if she has neither money nor sex, she can still become popular, and the world's brokerage companies will rush to ask her to sign, whatever you want, you can raise the price. ”

For this kind of loud remarks, Pan Jieying has nothing to say.

She has always known that Gu Cheng has great respect for people with "irreplaceable" talents, and the nobility of a person in his dictionary is only related to his irreplaceability. In this world, the more people of the same kind, the less valuable they are.

If Zhang Hanyun is not surprised, she will really be praised by Gu Cheng as a benchmark for promoting values to educate girls outside the circle.

It's the same reason that Gu Cheng persuaded Quan Baoya to sign a long-term contract with S-M, so that S-M could open up more on the Internet to support SOLO.

People who do not have core competitiveness must know how to sell themselves cheaply. People with core competitiveness must know how to stress righteousness.

Of course, this is not the rules of the human entertainment industry that Gu Cheng ultimately wants to pursue. In the future, if possible, he certainly hopes to "let more people find their own unique and irreplaceable core competitiveness". He also doesn't want too many artists to have to fight price wars because they can't find their own characteristics. The strict implementation of the price war scale is just a kind of "angry and indisputable" spur that forces artists with no core competitiveness to seek separation, and it is teaching them to be people.

On the other hand, there are actually many artists and cultural people with unique core competitiveness in this world. It's just that the assessment scale of the modern media system is too traditional and industrialized, and the indicators are not rich enough, so it can't define so many unique talents.

In the future, if the personalized needs of users can be further explored, and the scale and dimension of big data can be richer, Gu Cheng can naturally save more artists.

But at present, he can only make money obediently first, accumulate more abundant funds, and make his channel platform more extensive.

Deep learning artificial intelligence can recognize personal faces this year. Truly mimicking the interest preference of human thinking speculative push intelligence, Zhang Yiming's today-headlines in history only started to do it in 2012, and the much less famous "Kuaishou" also started at about the same time.

Even if there is such a factor as Gu Cheng in this time and space, it is unlikely that it will be possible in three or five years.

What's more, Renren and YY are pursuing the real-name system, and the degree of real-name system and data mixing in the PC era cannot be compared with the mobile phone era after all. Even if the people who use YY have their real names, those who use them in Internet cafes will still have more than a dozen people using the same computer, and the behavior data of those users cannot analyze who is sitting in front of the computer at a certain moment.

Whether it is technology or hardware, Gu Cheng is destined to have to endure humiliation for three or five years.

……

Pan Jieying saw that Gu Cheng was inexplicably deep in thought again, and her mind was opened. She had no choice but to gently uncover the problem and no longer dwell on it. By the way, he chatted with Gu Cheng about his kryptonite supplementary voting plan that was in the making and was going to wait for the final stage.

"Sister Liu and Wu Yue Satellite TV have negotiated the final stage of the scoring criteria, have the results? Didn't you say that we will also adopt a combination of free likes every day and paid flower delivery here. In that case, how will the final game score be calculated?"

Gu Cheng just heard Liu Hui's report on the latest progress a few days ago, so he said: "The current statement is that the tutor score accounts for 30%, the on-site jury accounts for 30%, Renren netizens limit one like per day for free 20%, Renren pays for flowers 20%, and then calculates the total score to decide the winner." Wu Yue Satellite TV still has the initiative, and he is willing to release forty percent of the scores to be judged by Renren.com, which is already very face-saving. ”

"How are you going to collect the money?"

"Send 1 yuan for a ticket, we will open with the artist, Wu Yue Satellite TV 343, the company is three, the female player is four, and Wu Yue Satellite TV is three. However, we have set a cap on krypton, and each Renwang account has a maximum of 20 krypton votes per round, and it is not allowed to burn more money if you want to, so it is a bit fair.

And in order to ensure credibility and fan engagement, we are going to open an additional page for each contestant's Renren space. In addition to the private space where you can usually watch each other with friends in the circle of friends, make another public account space. The content posted by the artist in the official account space can be seen by all fans who have clicked on the follow/like, and there is no need to add friends.

At the same time, users who have spent money to send flowers can also comment/reply under the photos and articles/moods/statuses posted by the artist. If you haven't spent money to send flowers, you won't be eligible to comment. Moreover, when commenting, the avatar of each speaker will be followed by a badge, written with 'alliance leader', 'head', 'protector', 'hall master', 'helmsman'...... Such a title satisfies the sense of belonging of users who spend money. Then, at present, it is tentatively decided that female artists under the company must reply to the post in private messages when they encounter a message from a male fan above the head - even if they are too busy, let the secretary/assistant reply to the post.

In the future, I plan to gradually spread this consumer fan value system from Renren to Dingdang and a certain point within a year. Then all the artists under the company, whether they are engaged in music, film and television, or literature, can all generate a fan economy from this. Buying records, buying physical books, buying e-books, and downloading digital music can all get genuine fan value. In the future, those with high fan values will be given priority to get the qualification to draw tickets for fan meetings, idol signed records/DVDs/books, and concert tickets on Damai Online to purchase tickets in advance. ”

Pan Jieying listened leisurely and fascinated, and suddenly found that this is not the topic mentioned by Gu Cheng in "Long Tail Theory": "In the era when standardized content products can be easily pirated, users who still pay for genuine copies are paying for what they are paying for"?

Gu Cheng's version of "The Long Tail Theory" is not just a bible of individual consumption, nor is it just a bit of dry goods from Chris Anderson. In the process of writing, he has already integrated many of the arguments in Kevin Kelly's "Necessity" ten years later, "the reason why we still have to pay in the era of piracy", into his own book.

Pan Jieying is a younger brother, and she has to read the books written by her cousin repeatedly. Now with a little dialing, I suddenly feel that the spiritual platform is empty and suddenly bright.

And soon, she realized the additional benefits of Gu Cheng's method:

"If this set of measures can be implemented, even if we release the fee voting, we can still be more credible than the Q coin voting that Tengyun will cooperate with Mango Channel in the future. At least the real-name rate of our YY users is much higher, and after the vote, who spent how much money can be checked, and the real person behind each person can also be traced, which is a perfect combination of paid/free.

And even if Ma Teng follows the trend at that time, he can only follow our paid part, because the QQ number can be registered wirelessly, and if the QQ number can be liked without money, this amount of data will definitely be blown up to the point that it has no credibility. There is also a problem of non-transparent audit of Q coin paid voting, and everyone will wonder if Tengyun Company is using non-existent people to brush the data themselves. ”

……

The siblings watched the Girls' Generation show until it was past 11 o'clock, and then went back to rest. Pan Jieying saw that Gu Cheng was about to hold a few young cute girls again, and she felt a sense of crisis in her heart. It is inevitable that the song will be welcomed, so that Gu Cheng can relieve some career pressure.

Pan Jieying casually mentioned the news that "Tengyun is preparing to engage in Q coin voting activities with Mango Channel" that night, which was actually not exact at the time. It is also the strategic research department of YY chasing after the wind, using the existing ambiguous evidence, and inferring from its own people.

However, just the next day, March 1, this news was hastily confirmed - it was said to be an unofficial message released by Tengyun on his own initiative.

It is a legal principle that the company to be listed on the stock market should maintain a period of silence before listing, and cannot indiscriminately publicize the inside information of the stock price, which is a legal principle, and both Hong Kong stocks and rice stocks are required to abide by it, and the domestic market is a little looser.

But in reality, the gossip that can't be verified will always be spread around.

A company that is about to go to IPO, which boss and shareholder doesn't want to raise more money?

Tengyun is scheduled to IPO this month, with two weeks left. Ma Teng's current mentality should be the same as when Gu Cheng flew to the United States a month and a half ago.

It was a Sunday, Gu Cheng and Pan Jieying were having breakfast at home, and Liu Shuqin, Pan Jieying's former classmate and now working in the strategic research department, sent a piece of information to their mailbox, which was full of the latest first-hand information.

"It seems that Ma Teng has been having a hard time lately, the pit we dug for Legendary Entertainment last time was 'moderate games are beneficial, and indulging in games hurts the body', and it seems that Ma Teng has been inadvertently trapped. ”

Pan Jieying held a small piece of guacamole burrito with her fingertips, looking at the content of the email, and couldn't help but smile happily.