Among the missing 5% of the Huateng industrial complex, Unilever occupies the largest share, but it is not the missing part of the core, which is why Xu Teng solved this problem in 2014, before the collapse of oil prices and chemical raw materials. Pen & Fun & Pavilion www.biquge.info

He has always resorted to the strategy of boiling frogs in warm water to avoid paying an exorbitant price, and in fact, at the combined cost of his absolute control of Unilever, he earned.

Even if he doesn't do anything now, the Huayin consortium will benefit a lot from Unilever's share price appreciation in the next three years.

The reason why Unilever is not as important as Audi, BMW and Ford is because it is only a food and daily chemical company, and it does not involve precision manufacturing, which is an area that China's industry urgently needs to break through.

Of course, even if it is not as good as Audi, Unilever is still a very important chess piece, and it is also the only multinational group in the world that has the opportunity to surpass Procter & Gamble in the field of daily chemicals...... It's hard, but that's the challenge Xu Teng likes.

This forced Xu Teng to suppress his dissatisfaction with Mr. McTaiscu, and patiently listened to Mr. McTaiscu's next thoughts in the easternmost study on the third floor of the 16# mansion in Regent's Park, at the tea table near the window.

Mei Carrie knew Xu Teng's temper very well, and when pouring tea for him, her fingertips gently touched the back of his hand to comfort him and ask him to be more patient, because Mr. McTesco was one of Maygley's few old friends in London, and the two have maintained a very friendly relationship since 09, when Mercarrie voted on behalf of the Huayin Consortium to approve the appointment of Mr. McTeescow by the Board of Directors.

Mr. McTesco may not be a chairman with the speed of Huateng and not a chairman who can satisfy Xu Teng, but he also has the advantages of an old man, having worked in Unilever for 35 years, and can almost memorize as many as 3,000 brands under the company...... When he was the chairman, there were as many as 3,000, and in recent years, they have been continuously cut and sold, and slowly shrunk to 2400+.

Unilever is unanimous that this is already a miracle speed.

FK！

This is Xu Teng's mood all along, he even hesitated, whether to change to acquire Henkel of Germany, at least it is not so troublesome, and the market value is also a grade lower, but he just thought twice, after all, there is too much time and energy to bet on Unilever's side, and it is too late to recover it.

At this time, Xu Teng can fully imagine that the domestic media is once again a warm celebration of gongs and drums, firecrackers and red flags, and the Huayin consortium has once again captured a world-class Fortune 500 giant, making up for the lack of a top daily chemical company in China.

The truth is...... He's MA, he's dead again, it's too prodigal.

Although he is very rich, he will make a lot of money again this year, and such frequent deaths, such large-scale tricks of tens of billions of dollars, still make him feel overwhelmed.

Mei Jiali shook his hand patiently and patted it lightly, no matter what, she has always been more like Xu Teng's sister, she has been the royal sister from the beginning, but later she was gradually inferior to Xu Teng, lacking Xu Teng's degree of business acumen.

Differences in platforms and experiences can often create a completely different woman, especially when the woman is focused on chasing someone.

In fact, there are moments of anxiety, she is a woman, and in the business world, especially in the stressful world of the City of London, her ability to resist pressure has always been flawed, so she chooses to smoke.

Most men smoke cigarettes, and most of them are not chic, while Mei Jiali smoking is a very charming coquette.

While Mr. McTeescu repeatedly stressed the importance of steady contraction to Unilever, Carrie Mae couldn't resist the craving, and a glass of Hennessy in her hand and a slender purple printed Sheraton Lady Cigarette gently swirled with smoke.

Xu Teng only had a pot of black tea, which was repeatedly warmed in a beautiful electric teapot for half an hour, but he still didn't finish it.

"I'll tell you the truth, Mr. McTescoer, if you were the chairman of a consortium of my choosing, I'd get you out on the first day. Xu Teng finally wanted to express his dissatisfaction, and said this unkind sentence very politely, "The truth is, I don't care about Unilever's special history at all, I know it's all important to you, but I'm really not interested." My requirements are very simple, reasonable and efficient structure, reasonable and efficient headquarters, reasonable and efficient capacity distribution, reasonable and efficient brand strategy. Reasonable, which means that every penny should not be wasted, and efficient, means that everyone has to work quickly. ”

"So, I'm going to change my initial decision that Unilever's actual operational headquarters will be relocated to Shanghai by 2016. Xu Teng made a decision, he knew that Mei Jiali liked this slow old gentleman very much, and had just hired the other party's granddaughter as an assistant, but this was the business.

It's not a family relationship.

Even if Mr. McTesco had dedicated his life to Unilever, Xu Teng would not have paid an extra pound when he retired, unless he met Xu Teng's requirements in the last three years.

It's impossible.

Xu Teng has seen through it, and he doesn't have any hope at all, a good person, a responsible old gentleman, a serious old gentleman, and an old gentleman worthy of everyone's trust, this is not the characteristic that Xu Teng appreciates, what he admires is Cao Guowei, Ma Zong, Chen Anbang...... These are not what he likes, but he can always handle the business very well partners, who can always find the right direction and solve problems quickly.

Business is business!

"You are the chairman of the foundation, I respect all your decisions, and I will try my best to understand and implement this decision!" Mr. McTesco finally understood that he couldn't win Xu Teng's satisfaction, he just couldn't do it.

"Thank you for your understanding, I trust Carrie's judgment, you are a person we can trust, but, we all know that business is business. There is a very important allusion in Chinese history, Liu Bang, the founding emperor of the Han Dynasty, did not trust Han Xin, but he still handed over all his military power to the other party, using Han Xin's military talents to defeat the contenders for the throne and become the second emperor of China in one fell swoop. The final ending of this allusion is that Liu Bang kills Han Xin because he never trusted Han Xin. ”

Xu Teng told a little story that is well known to women and children in China.

"This is the way the Chinese do things, and many people like to criticize Liu Bang for killing heroes and lacking morality, but I think we should see Liu Bang's adventurous spirit more often." Sometimes, if we want to achieve a hegemony, seize time, and kill our opponents in the shortest amount of time, we have to take risks. ”

"To me, Unilever is like an old woman full of jewels, old and old, thinking that she is still the center of the ball. Your job is not to choose the best jewelry for her, but to rejuvenate her and transform her into a beautiful maiden again, brave, light, fast, able to attract everyone's attention with a beautiful youth and modern spirit, not by jewelry and legendary history. ”

Xu Teng gave his own reasons for letting Mr. McTesco resign on his own.

This is the difference between him and Mecarrie, this is what he is better at doing business and doing business than Maecarrie, his goal is very clear, and he will tear it off without hesitation if there is anything that may stand in the way of this goal.

He signed the contract, agreeing to a request from the board and senior management to allow Mr. McTesco to serve as chairman for a transitional period until July 2017.

This provision does not state that Mr. McTesco may not resign on his own accord.

All Xu had to do was hope that Mr. McTesco would resign on his own, and that he would be offered a new position, with the promise of a salary for the remaining three years of his contract, as well as a generous pension.

"I understand what you mean, but I believe that I can rejuvenate the company, and if you are willing to support me, I can remove the senior management and reappoint a group of senior executives who are more in line with the requirements of the consortium. "Mr. McTeescu is shameless, others swear to keep his seat in the hope that he can maintain the same senior management, but I didn't expect that the old thing is not reliable at all, not trustworthy at all.

Mei Jiali was a little surprised, and had to reacquaint herself with this gentle and conservative old gentleman, she thought that she understood the other party as a good person, but she didn't expect that she was also a wolf at the moment of crisis.

Nonsense, not a wolf, how can you sit in the position of chairman of the world's top 500 companies?

"OK!" Xu Teng readily agreed, although he was still a little old and lacked the fighting spirit and hard work he wanted, as long as there was still this ruthlessness that he did not hesitate to sacrifice all his friends and subordinates for money.

Greed is good, he likes this kind of old thing that is gentle on the surface, greedy in the heart, and turns his face every minute and doesn't recognize people.

"Starting today, within a year, you will have to move your actual operational headquarters to China, where you are registered...... Moving to the UK, it's not worth the tax savings, the main financial settlements need to be reasonably dispersed, and I'm sure you can get the job done. Xu Teng made a clearer decision again, and he didn't say anything about "it's not worth saving that little bit of tax", because his later sentence of "reasonable dispersion" means that you don't pay a dime in taxes, and you find a way to avoid taxes legally, and don't spend his money to curry favor with the government.

"None of this is a problem, with your absolute support, we can completely reinvent the whole company and turn this old woman into a girl. "Mr. McTescu has been forced to do this, where can he still take care of the reputation of gentleness and conservativeness, he will kill everyone and find a way to survive until three years later, and get the option stipulated in the contract, a pension worth hundreds of millions of euros.

Yes, don't look at him as an old gentleman, he doesn't treat himself as a human being when he is ruthless, and he will not treat others as human beings!

Since this old thing has changed his mind and wants to work hard to be a ruthless man, a ruthless man who can survive at least three years, Xu Teng still has to personally send him out of Villa 16# in Regent's Park.

On the way back to the study, in the corridor, Mei Jiali had to sigh "wow", she finally had a new understanding of Xu Teng, she was ruthless enough, she turned her face when she said that she would turn her face, she was better than her.

After so many years, she must admit that she may not be able to do Xu Teng in her life, and she hopes that Xu Teng will get tired of it one day, and the possibility of leaving her the throne of the chairman of the Huayin Consortium should be completely non-existent!

Mei Jiali still calculated, Li Daxiao and Guo Yongzhe are not young, Verence-Wotander is a foreign co-partner, and she is not young, and she is basically the only person in the core who can really survive Xu Teng's retirement.

Chen Jian, Luo Yukui, and Liu Junsheng still have a gap compared to her, and it is not small.

Especially Chen Jian, if Xu Teng chooses to retire and enjoy life, Chen Jian will definitely retire together and travel around the world together.

There are many things that Maycarrie has calculated, not tens of thousands, but ten thousand, and this is just one of them, however, opportunities are always reserved for women who are always ready, aren't they?

As the chairman and CEO of an international financial group, Mei Jiali is still very level, at least in the integration of Cigna Insurance and State Street Global Investments Group's European business, as well as the integration of the British Trust and Savings Bank, the British Standard Life Company, these core work, her performance is definitely out of most male presidents.

Study hard.

That's the benefit of being young.

At least in the position of chairman of the International Financial Group, Ms. Mei Jiali, who is still a few years away, is very young, and she has been in this position for 17 years.

At least in the top ten female CEOs in the world, the new president of Yahoo Group, the "Silicon Valley Goddess", Ms. Mary Mayer, is not as good as Mei Jiali.

The final facts will also prove that Ms. Marie-Mayer is a super parallel import, and her actual ability is very scummy, scum, and scum.

Xu Teng told the truth, he really trusted, and at the same time has a president who has the business ability of a joint partner of the Huayin Consortium, in fact, there are very few, Mei Jiali is the most powerful one, she is really a very tenacious lady who has always been driven and fighting.

He still likes Mei Jiali, but he will no longer FK, the banking goddess of the City of London, after all, he is thirty-seven years old.

Alas, men are so realistic!

The two returned to the study.

Xu Teng finally took it easy, asked Mei Jiali to pour him a glass of Hennessy Paradis, sat by the window and thought about it, for the industry 3.0 strategy of the Huateng Industrial Complex, Unilever is not a very important link, of course it is good to have it, and it is not a big deal if it is not.

Unilever itself is indeed a good business, as long as it can be handled properly, Unilever is clearly branded as a Huayin consortium, becomes more efficient and sharp, and has the wolf characteristics that Xu Teng values, it will definitely be the best enemy of Procter & Gamble.

Under the Huayin Consortium, Unilever will focus more on daily chemicals and cosmetics, complete localized brand and product design in China, which is more in line with East Asian culture and aesthetic standards, and mainly promote biotechnology series, which will effectively compress the living space of Korean cosmetics brands.

Regarding Xu Teng's slimming requirements for Unilever, Procter & Gamble is also doing it, but in a different direction, so the two sides have reached an agreement that Unilever will acquire Procter & Gamble's SKII. brand.

There is not only confrontation between giants, business is business, and P&G's goal is to be more popular, slimmer, and focus on 20 core world-class brands.

Whether it is Procter & Gamble, or Unilever, now ushered in a post-apocalyptic era of FMCG, unable to cater to the changes of the times, the giants will also fall, Procter & Gamble's response is to shrink, shrink faster, more popular, completely abandon the so-called high-end daily chemical strategy, win by volume, win by vulgarity, and ensure profitability and anti-attenuation ability.

Xu Teng's strategy for Unilever is close to the characteristics of the era of big data, change, faster change, super rapid change, to meet the changes of the times in the way of Huateng's speed, abandon history and heaviness, and win with new.

A large number of chaotic brands will definitely shrink, sell some small regional brands to local manufacturers, and focus on biotechnology in the fields of food, health products, daily chemicals, cosmetics, and maternal and infant products, and pursue healthier technology.

Xu Teng's strategy is diametrically opposed to Procter & Gamble's, compared with Procter & Gamble's profit preservation strategy, the essence of his strategy is to actively reduce profits, while maintaining the scale of high-tech investment, while maintaining the people-friendly price of FMCG, high-tech products sell cabbage prices.

Of course, this is the style of the Huayin Consortium, cheap is not low-style, who buys is smart, and replaces high advertising expenses with word-of-mouth and public sharing marketing!

This means that Xu Teng must eliminate all the existing senior management of Unilever and replace a new batch of people, and the specific candidates, which Huateng has confirmed as early as the end of 2013, about half of them are from emerging small and medium-sized consumer brands, and the other half are selected from within Unilever to select new suitable candidates.

The former CEO of IBM, Gerstner, once wrote a very famous business management book - "Who Says Elephants Can't Dance", which was so cool that even Xu Teng spent several months repeatedly studying and analyzing, but the final result was that IBM collapsed.

IBM, Procter & Gamble, Unilever...... These old overlords of the aging dragon clock are basically like creatures from the age of dinosaurs, both powerful and fragile, and it is almost impossible to dance with the times.

It is definitely a miracle that such a large volume of the Huayin Consortium can still dance in the Internet era.

This is the secret of Xu Teng's success, of course, he will not say that at least 5% of the "public self-sharing" is fake, responsible for leading the way, and at least 10% of the "public self-sharing" is also a promotion that costs money.

Person.

With the great change of age, the sense of taste, preferences, and more or less will change with it, and there are very few people who remain the same, especially men.

In the past two years, Xu Teng has gradually preferred Rémy Martin 1898 and the rich jasmine aroma of Celestial XO, because the Katia Group only has Hennessy and Martell, so he has recently chosen Hennessy's Paradis, and Martell's Chantello also meets his requirements, and the 300th Anniversary Cordon Bleu is a bit too strong.

In general, of all foreign wines and national wines, Xu Teng's favorite is cognac, and it is the type that likes mellow and slightly strong, Louis XIII who is too strong, or the entire Napoleon series, he doesn't like it very much.

After all, his love for cognac is this kind of natural spontaneity, enjoying a kind of squandering time, wandering through life, rather than getting drunk.

Over the years, the Cartia Group has still adhered to his judgment, taking women and wine as the two major development directions, and has successively snatched Hermes and Martell in the competition with Louis Moët and Diageo, and is currently in an absolutely dominant position in the merger and acquisition of Rémy Martin and Napoleon, which is bound to win.

In addition to continuing to increase his holdings in Lao Fengxiang, he also acquired Baoqing Yinlou, and in order to cater to domestic consumer demand, even Katia has added more gold jewelry business.

Women and wine, these two kinds of money are definitely the best to make.

Even if it is a man like Xu Teng, he is still inseparable from women and wine all his life, and if he understands women, he naturally understands the true meaning of wine, and vice versa, it is not necessarily, this is his understanding.

Women and fine wine are not the more mellow and fragrant, the stronger the better.

A little gentleness, sweetness on the surface, mellow inside, soft outside and inner strength, often make men more intoxicated, fascinated, addicted to spirits and Obasan, those are incorrigible men!

As for the kind of man who is keen on beer and can enjoy it for 35 yuan a box, he is basically a woman, and he is even more vulgar and has no pursuit at all.

Hennessy's Paradis is one of Xu Teng's best feelings, the complex taste and the sweetness of the mystery always remind him of a very special time, the time related to the goddess Shuangli.

However, Mei Jiali is already Obasan, and the petals of youth have long since withered, leaving only a white shell, and the charm of looking beautiful is strong.

It's too strong, and it's more or less beyond Xu Teng's preference.

Some things, presumably, won't change.

Xu Teng is still a woman who likes the rose years, outside of softness, mellow, delicate and powerful, always has the most complex and cherished taste, just like Xia Li in this age.

"What do you think, are you still worried about the affairs of Unilever?" Mei Jiali thought that she knew Xu Teng very well, but she guessed wrong, she probably never imagined that the mystery of Xu Teng's recent switch to Hennessy Paradis came from a strange nostalgia for cinnamon and jasmine.

Xu Teng himself didn't know how much Hennessy he had drunk to be so sensitive that he could be aware of this wonderful feeling, in fact, he had already preferred Martell's Chantello and Remy Martin 1898, and he continued to drink his Hennessy after missing the old days.

"It's nothing, Unilever is not a big deal here, you can make money with your eyes closed, what is there to worry about. Xu Teng said nonsense, he didn't want to say it, he was missing the most beautiful Mei Jiali, he didn't want to say it, he was lamenting that today's Mei Jiali is just the nominal goddess of the financial city, but in fact she is the Obasang of the City of London, dancing tango, practicing yoga, drinking whiskey, and smoking the spicy aunt of Dunhill.

Every successful man must have one or two unsightly ex-wives!

"Well, now it's okay, except for the lithography machine, there should be no more targets worth acquiring on the side of the Huateng Industrial Complex, the industrial chain is intact, right?" Mei Jiali didn't know that she still had a deep love for Xu Teng, but this slut looked at her so miserable!

Of course, if she really wants to be in love, she won't leave back then, between her career and men, she has also hesitated, hesitated, struggled, and finally resolutely chose a female banker career that can make her have no regrets for the rest of her life, even if this man is Xu Teng.

She wants to be the best female banker in London's history, and if she can succeed Xu Teng as the chairman of the Huayin Consortium, it will naturally be better.

To put it simply, this is the most well-matched dog man and woman in history!

"No, no!" Xu Teng was a little modest, the incompleteness of the Silver Charm plan was still very good, "Rio Tinto, Trumpf, Iscal, Electrolux...... They are all good acquisition targets, of course, the primary target for the past two years is UniCredit, after all, after so long, it can almost kill them!"

"You...... There are always so many goals!" Mei Jiali sneered, although she knew that as long as Xu Teng really wanted to get it, these goals would not matter, but she still had to say that Xu Teng's heart was too wild and endless.

"Rio Tinto and Unicredit, these two have to be addressed. Xu Teng narrowed the target range a little, these two are what he must hold, because the opportunity is rare, as for Trumpf, Iscar, and Electrolux, you can roughly hold shares.

Although he has reached a long-term cooperation framework with Sandvik and shares a stake in Warwick, it is a bit duplicitous to continue to maintain his shareholding in Iscar.

It's a pity that Xu Teng doesn't like to be too particular about foreigners, as long as he is willing, he can rely on capital at any time to force Sandvik Group out of the board of directors of Warwick Company.

Doing business in China, paying attention is a good thing, one of the most important reputations, doing business abroad, playing exquisiteness is stupid, Anglo-Saxons simply do not understand what real righteousness and exquisiteness are.

As for the so-called attention to the rules in Europe and the United States, basically, if it is advantageous, the rules will be followed, and if it is not profitable, it will be torn to you every minute!

There is no essential integration agreement between Xu Teng and the Swedish consortium, so what is the substantive significance of relying on a framework for cooperation in the hard alloy and tool industry?

The Swedish consortium is counting on this small profit to bind their relationship with each other, and they really take it for granted, and they have to come up with some real money to coax the children, right?

Everyone is just a hypocrisy and a snake.

Sweden is waiting, and Xu Teng is buying time to kill the industrial groups of the Swedish consortium.

In recent years...... It can even be said that the next ten years will definitely be a hopeless disaster for the European economic circle, a catastrophe with no hope at all, the price is right, and it is a good thing to buy a few more, which can save time and quickly occupy more shares of the international market.

This time, Xu Teng's shorting scale of the three major iron ore merchants is also very powerful, basically not dragging the entire world economy into a greater crisis without giving up, he must take advantage of the avalanche of international oil prices and commodity prices to create a new global financial crisis.

Because he is a wolf, he can only eat his prey if the entire international market is full of mourning.

Don't miss out on this opportunity.

He also has enough capital to smash the foreign exchange reserves of several countries and create a huge crisis, yes, in order to make money, he doesn't even want word of mouth.

Mei Jiali knew a lot about Xu Teng's thoughts in these fields, and she was really a little scared, and she was more and more afraid of Xu Teng's unscrupulous means and ambitions.

Mei Jiali didn't even dare to imagine that the man she had loved and loved now was so cruel and bloody.

The world is really scary, and with Xu Teng, it's even more terrifying.