Chapter 418: A Good Story
Until 2014, Xu Teng's Yinmei plan and Huateng Industrial Consortium still had some missing areas, and the missing proportion of semiconductor application materials was relatively large, and the lithography machine was also one of them, and it was a fatal missing. Pen | fun | pavilion www. biquge。 info
Since 2003, Mr. Xu has been under the suggestion of Xu Teng to promote the development of the domestic lithography machine industry with the strongest investment, and at the same time has established two high-tech joint ventures with the Institute of Optoelectronics and the Institute of Microelectronics.
After 2008, these two companies were successively incorporated into the investment projects of Huateng Science Development Foundation, and in 2012, they were integrated into a Huzhou Huawei Optoelectronics Technology Company, which basically formed a dream team in the field of domestic lithography machines, with branch research institutions in Belgium and cooperation with IMEC.
In 2013, Huawei Optoelectronics finally realized the industrial production capacity of 45nm ultra-high-precision lithography machine in China, basically solving the needs of the military industry, and ensuring that ASML must export the 28nm/22nm/20nm generation of lithography machine to China.
This is the front-end lithography machine market that plays a decisive role in the field of semiconductor process, two generations behind ASML, and the biggest good news is that the light source can be localized, which is actually the most critical, without being stuck by Zeiss...... If you really want to say the team, in fact, it is also Zeiss's team, first in the UK hidden mergers and acquisitions of a small optical instrument company, 05 years to poach some of Zeiss core personnel, 09 years completely merged into Huateng Hi-Tech Group under the Haina Light Control, combined with the domestic optical light source system of talent to form a dream team.
As for the back-end, LED lithography machine field, Hua Micro Optoelectronics' research and development speed is faster, this field is mainly used for the packaging and testing part of the chip, by 2014, there is no big gap with the international mainstream manufacturers, using the cost advantage, occupying nearly 50% of the international market.
Xu Teng told the truth, he has tried his best, everyone may not be able to imagine how much the Xu family has invested in this field, fortunately, the military industry system and the Chinese Academy of Sciences have their own lineup, the country has a stable since the 70s of the last century, but not much independent investment planning, there is a certain technical level and talent reserves.
Otherwise, Xu Teng really couldn't bear it.
In addition to the lithography machine, there has always been a big vacancy in the entire Huateng Industrial Complex - daily chemicals.
After 07 years, the pressure on the capital of the Huayin consortium was very light, and it began to officially intervene in this field.
In September 07, Yongtai Chemical surpassed its main competitor Henkel of Germany with a price of 3.5 billion RMB, acquired Sibao Group, and then acquired a number of domestic daily chemical products companies to improve the scale of products, but at the overall level, it is still too far from international giants.
In the following years, the Huayin Consortium and the British Phoenix Capital Group joined forces to control Imperial Chemicals, improve the control of upstream raw materials, and continue to expand downstream, aiming at Henkel and Unilever in Germany.
Considering the pros and cons, the final choice is Unilever, and the process of continuous increase and negotiation is also quite difficult, because Unilever's global turnover has been growing steadily, and the stock price has been growing slowly, and this merger and acquisition must be very difficult.
Fortunately, the Xu family is rich, and the Huayin Consortium is rich, so it was smashed.
On the one hand, it is to increase its holdings in Unilever, on the other hand, it is to expand the product line and market share of Yongtai Sibao through mergers and acquisitions in China, especially through the mixed ownership model, and continuously integrate multiple brands such as Naaisi, Lengsouring, Black Toothpaste, Dabao SOD, Blue Moon and Mejiajing, so as to cover the entire daily chemical field.
To control the downstream is to stabilize the upstream.
This time, Xu Teng went to Huzhou to deal with the integration of Huzhou Jahwa Group, and included Liushen, Meijiajing, and Yashuang, which are several time-honored Chinese brands, and he went to Huzhou at this time last year to negotiate and invest in a country's largest and most advanced 12-inch wafer factory.
The integration of the Huayin consortium is actually very simple, retaining the state-owned equity, the original team is basically unchanged, the employees of the enterprise are given shares, and the SASAC gets about 20% of the premium income.
Anyway, the main assets of Huzhou Jahwa are listed companies, and they will definitely not lose money.
Xu Teng and the Huzhou Municipal Party Committee also talked very clearly, and after negotiating this matter, he went to the United Kingdom to promote Unilever's "merger and acquisition" of Yongtai Chemical Group's daily chemical industry, essentially forming the absolute control of Unilever by the Huayin Consortium.
According to his current estimates, the Huayin consortium will eventually hold 35% of the shares in Unilever, and the British Phoenix Capital Group and Imperial Chemical will hold 17% of the shares, basically achieving an absolute control of more than 51%.
Coupled with the proportion of state-owned shares, it can basically reach 55% of the control scale.
These are all no problem, the only problem is the right to vote and the control of the board of directors, anyway, if you want to solve the problem with money in the end, within 10 billion US dollars, there is basically no problem on the side of the Xu family and the Huayin consortium.
Because before that, the Xu family and the Huayin consortium had spent $21 billion to acquire Unilever's institutional holdings.
For the Huzhou side, Xu Teng's commitment is to maintain the original investment ratio in the daily chemical industry in Huzhou, and the Asia-Pacific headquarters will continue to be located in Huzhou.
He should not only consider the salary cost of employees, but also consider the cost of living and satisfaction of employees, and there will be no major changes in salaries, but employees living in the Yangtze River Economic Belt and living in Shanghai, the same salary, life satisfaction is absolutely different.
The so-called Asia-Pacific headquarters is located in Huzhou, in fact, there are not many people, mainly the marketing department and scientific research department, production and logistics, which are basically still on the side of Sibao Group, concentrated in Central China.
Xu Teng will not even put it in Jiangzhou, because Jiangzhou's industrial density is also quite saturated, and his next industrial transfer is to concentrate on the diffusion of Central China.
He did not agree to the requirements of production capacity, this negotiation is a bit difficult, in fact, the negotiations on the side of the enterprise have ended, and the negotiations with Unilever are basically over, now is waiting for the leaders of Shanghai to finally give an agreed answer, and it has been waiting for half a year, and the domestic media do not know how many times it has been reported.
In the past few months, Huzhou Jahwa has been in a state of suspension, and everything is only waiting for the approval of the leaders.
Xu Teng personally went to Shanghai to participate in the commissioning ceremony of the wafer factory this time, hoping that the city leaders would give him a face, Chen Yongnian didn't have to give face, he always had to give face.
His face is indeed very useful, but doing business will always face a complex battle of interests, he personally went to Huzhou to negotiate, and talked for a week, and made a lot of concessions before finally reaching an agreement and officially reached this integration transaction.
On the second day after the transaction contract was signed, Xu Teng flew to the United Kingdom with Mei Jiali and Chen Yongnian to continue the next round of negotiations, allowing Unilever to acquire the daily chemical business of Yongtai Chemical.
In business, as long as the ultimate goal can be achieved, it doesn't matter who acquires whom.
As long as money is not an issue, as long as a win-win situation can be achieved, many goals can be hopefully achieved.
Xu Teng actually didn't say that he didn't want to buy Procter & Gamble, he really couldn't buy it, he chose to give up at the first time, and just broke through the market value of $210 billion a few weeks ago, which is really a giant, the scale is 4 times that of Unilever, and he really can't carry it.
He can only aim at a slightly more realistic target, and the persimmon picks up the soft pinch.
What's more, the requirements of Huayin Consortium in this field are really not high, after all, it is not the core industry of a large industrial country, and it can reach the top three in the world, and slowly develop towards the first market in China.
Compared with last year's dozen rounds of wasted time and energy in commercial negotiations with the Swedish consortium, this time the negotiations with Unilever's Anglo-Dutch holding were much smoother.
Because the Huayin consortium has prepared a long-term grand plan for more than 100 shareholding institutions at the shareholder level of Unilever, and has prepared a very beautiful story.
A good story is a very important asset!
According to the blueprint set by Xu Teng and the Huayin Consortium, within a few years, Unilever, which is included in the Huayin Consortium, will carry out frequent acquisitions and internal integration, and become the world's largest food, home, cosmetics, and maternal and infant products companies through the merger of Mengyang Group and Herbalife, and will also become a brand-new biotechnology company, and become an emerging enterprise with more scientific and technological missions and R&D capabilities, with first-class biological and genetic technology, to provide the best quality food, health products, Jahwa, and cosmetics for mankind. Provide new products with the most scientific and technological value for women and infants.
The core of this story is high-tech, biology and gene technology!
At the heart of the story is Unilever's total market capitalization that will grow to €200 billion over the next decade.
In today's day and age, storytelling is a must-have for a business!
In recent years, the Chinese business empire that has continued to carry out mergers and acquisitions in the UK is not only the Xu family, but also the head and consortium of the Li family in Hong Kong have also squeezed into the British market.
However, the treatment of the Huayin Consortium has always been higher than that of the Changhe Consortium, and it has not encountered a significant wave of boycotts.
The reason is simple: the acquisitions of the Changhe consortium in the UK are typically in the capital-intensive profit category, while the Huayin consortium in the UK mainly adopts a strategy of combining capital and technology investment.
In addition to the special influence of the British media on the British media, it also involves the dignity of the United Kingdom and the Anglo-Saxons.
The investment of the Xu family and the Huayin consortium in the UK has completely reshaped the British high-tech industry, and redeveloped the automobile, nuclear power, chemical materials, high-hardness alloys, semiconductors and applied materials industries that the UK has collapsed on, and the UK's biopharmaceutical, scientific and technological innovation, artificial intelligence, big data, genetic engineering, and network technology ...... Investments in these areas are almost always operated behind the scenes by the Huayin consortium.
Whether it's the BBC, The Times, or the Conservative Party and the Labour Party, they all know very well in their hearts, so all parties have a tacit understanding to try not to touch these things behind the scenes.
In recent years, the United Kingdom, especially the four years when the Conservative Party has been in power, has been able to maintain a "GDP super-rapid growth" of more than 3%, which is closely related to the hundreds of billions of pounds invested by the Bank of China consortium in the United Kingdom, especially in the field of high and new technology, which has become a high-tech model and innovation country in the European Union.
The Huayin Consortium is based in the United Kingdom, vigorously absorbing high-tech talents from the British, American, and European systems, and using the United Kingdom as a base to maintain the strong position of the entire consortium in the international financial field, which is a well-known thing in the global elite world.
According to the Conservative Oscar finance minister, the Huayin consortium is a Sino-British joint venture world consortium.
In principle, this sentence is not wrong, because most of the wealth of the Xu family and the Huayin consortium can be traced back to the origin, and the registered place is in the United Kingdom, but the British Virgin Islands and the Cayman Islands.
The British still want to be faced, so in addition to boycotting the Changhe consortium, they are turning a blind eye to the Xu family and the Huayin consortium and trying not to discuss, including this time Unilever's acquisition of Yongtai Chemical's daily chemical business, and the British media reports are much more cautious than those of China and the United States.
In fact, a careful analysis of a little bit of mind can find that this is actually the entire Huayin consortium holding Unilever, but the packaging is better and better-looking.
The point is still one sentence, a good story, more capital.
In other words, there is nothing difficult in the world, only afraid of those who have a heart.
As the last few links of the whole Yinmei plan, the Huayin consortium has been working for seven years to try to control Unilever, and it is very well prepared, and it is also willing to give profits to hundreds of small and medium-sized shareholders within the company, and propose the most suitable price and long-term plan.
Xu Teng arrived in the UK on March 4, and on the 12th, he signed an agreement to realize the merger of Unilever and the daily chemical business of the Huayin consortium, which drew a sentence on this matter.
Of course, in view of the more advantageous corporate tax rules in the Netherlands, Unilever's actual registered headquarters is still located in the Netherlands, and its operational headquarters is retained in the United Kingdom, and the actual production capacity is more dispersed, and the relative concentration is more concentrated in China.
Good story, good plan.
The newly born Unilever Group not only has a better story, but also makes more sophisticated use of the tax system of various countries and the control of production and sales costs to pursue higher profits.
In the next step, Xu Teng will merge Imperial Chemical and Yongtai Chemical, and this matter will be a little slower.
After signing a formal merger agreement with Unilever's board of directors, at 4 p.m., Xu Teng took two hours to Downing Street to visit Kasang, to make some commitments to the Conservative cabinet on many Unilever issues, such as employment.
It has been a year and three months since the last meeting between the two, and a few months later, Ka Xiang will visit China.
For this Conservative Cabinet, Xu Teng is basically God.
There is no politician who doesn't like to be friends with God, and Ka Xiang is no exception, as casual as ever, sitting on the edge of his desk and drinking champagne with Xu Teng, celebrating that Xu Teng has launched another successful merger and acquisition, which has almost hollowed out the UK.
The UK's labor wages are too high, which determines that the UK can only engage in high-end business in the global industrial chain, engaged in scientific research and development, design, financial operations and financial services, and hand over its production capacity to China as much as possible.
For the UK, it is necessary to use the capital of the Bank of China consortium to compete with the United States for high-tech talents in the British, American, and European systems, and to use the spillover effect of Chinese capital and Germany to compete for the dominance of the EU's financial industry, and then use the capital of China and Europe and the United States to seize the world financial order...... This is the best way out in the UK.
At least in the four years that Kasson has led the Conservative Party to rule, the whole strategy has been a success, but if you carefully calculate the tragedy.
Ka Xiang told the truth, he has been wiping his tears and laughing, better than other EU countries, better than France, he can only say that Xu Teng is too accurate, this is a worse era, not too bad even if it is very successful.
No one can say no to The-ShunFamliy!
Because, The-ShunFamliy, the Xu family is really too rich, and controls China, a supermarket with a population of 1.4 billion, Imperial Chemical knelt, and Unilever then knelt too.
The topic of Ka Xiang and Xu Teng has always been very rich and lively, and the two have similar personalities, walking between stability and waves, liking to die, and repeatedly staged miracle counterattacks.
The two have talked a lot, from nuclear power to the recent issue of oil prices, and the Unilever merger is a minor issue.
The drop in oil prices is bad for the UK economy, because TM's UK is also an oil exporter, and without the North Sea oil fields, the UK economy would probably still be pretty bad.
Of course, there is also a very good side, the UK is now the second largest car design and service country in the European Union after Germany, and it is also the second largest manufacturing country in Germany and France, and it is also the largest petrochemical industry in the European Union.
The fall in global oil prices is a mixed blessing for the UK, the question is how much.
Ka Xiang is not very sure about this question, and wants to find a more accurate answer from Xu Teng.
"In three to five years, global oil prices will remain stable below $70 a barrel for a long time, or even lower, depending on the battle between the international capital oligarchy, and even more between Saudi Arabia and Russia, which are traditional oil suppliers, and US shale oil and gas technology. The U.S. economy is not dependent on the oil industry, which means that as long as the average cost of shale oil and gas in the United States is less than $50 a barrel, the battle between the two sides will not end, and for Saudi Arabia and Russia, which rely heavily on the oil industry, their extraction costs are low, but the price of oil cannot be lower than $70 per barrel. Therefore, I think the two sides will have a very long battle in this price range until one side admits defeat and takes the initiative to reduce production. ”
Xu Teng gave a very accurate judgment, signaling that the card phase can be prepared in advance, which is generally more beneficial to the UK.
"Are you sure?" Ka Xiang is still a little shocked, now all the financial media and investment banks in the world are predicting a short-term decline of more than 10% for oil, while Xu Teng's forecast is a long-term decline of more than 40%.
"Of course, it's not difficult for the UK to make these preparations." Xu Teng has nothing suspicious, once the balance between supply and demand is broken, all parties will not be able to reduce production, and even desperately expand production capacity, which will inevitably lead to an avalanche of prices.
Moreover, he has devised a package of loan financing options for Russia to ensure that Russia is heavily indebted and does not collapse.
"I think I should trust your judgment and must thank you for your sincere answer." Ka Xiang has a hunch that the goal of Xu Teng, the international financial oligarchy, is to collapse the price of oil and wash the foreign exchange of oil countries, and $70 per barrel may be just one of their preset goals.
For the United Kingdom, this is indeed a good thing, helping to reduce the independence of Scotland, given that the biggest slogan of the Scottish Democratic Party is to give the Scots all the benefits of the North Sea oil fields to the exclusive use of the United Kingdom by breaking away from the United Kingdom.
Xu Teng's meeting with Ka Xiang in Downing Street this time was a private meeting, but when he walked out of the black main entrance of No. 10 Downing Street, he was still met with several British media reporters.
In this early spring season, Xu Teng wore a typical British style Anderson full-custom gray and black tweed coat, his thick black hair was extremely delicate and neat, and his words and deeds had strong characteristics of the elite of the City of London.
To be precise, after controlling 53% of Unilever's shares, the total assets of the Xu family and the Huayin consortium in the UK have exceeded 178 billion pounds, and two years ago, there was a debate within the UK, which was worrying, and two years later, the UK seems to have become accustomed to this kind of thing.
That's the strength of The-ShunFamliy, whether you accept it or not, The-ShunFamliy keeps the British economy ahead of the rest of Europe.
Whether it's the Conservative Party, the Labour Party, or the media, the political correctness of the UK right now is to talk as little about The-ShunFamliy as possible, especially when The-ShunFamliy doesn't want to cause too much controversy and adopts a very cautious investment strategy.
This is a kind of reconciliation, and no one will break it.
Even if the U.S. media repeatedly discusses the investment of the Xu family and the Bank of China consortium in the UK, which plays a crucial role in the transformation and upgrading of China's economy, the British media will not easily follow the proposal.
Xu Teng opens the "Times" and "Daily Mail" every day, and he still often sees the arrogant views of the British commenting on the Chinese government, always the attitude that the British, Europe, and the United States are the modern civilized society, but even in the past few days, the British media has tried to avoid too in-depth analysis and discussion of the Unilever merger and acquisition.
All the reports were like the same media press releases, as if this was just an ordinary European takeover of Chinese assets, and even the fact that The-ShunFamliy and the Huayin consortium had taken de facto control of Unilever's absolute controlling stake was largely ignored by the British media.
Because the British economy has been tied to the economic engine of China by The-ShunFamliy, enjoying this dividend, when all this becomes a fact and cannot be stopped, the British media's choice is to remain silent.
Since the Cold War, political correctness has been an iron curtain in the Western media world, and reporting on China's chaos, even fabricated news and deliberately distorted reports are politically correct.
Similarly, when The-ShunFamliy took control of the City of London and reached a consensus with British politicians, it became politically correct to avoid promoting that The-ShunFamliy might be harmful to the UK, and The-ShunFamliy seemed to be a ghost that disappeared from the British media world.
In Britain today, when a new journalist goes to great lengths to gather information and put together a story that is not good for The-ShunFamliy, or a high-profile commentary, an experienced and politically savvy editor-in-chief will tell him not to do it, it's not right.
In Britain today, freedom of speech is that you can attack anything that threatens Western society and values, but never attack the person who pays you the bank bills, unless you want to drag everyone down.
In the United States, if you want to associate Jews with the tyranny of Wall Street, you are the stupidest journalist and will be branded as racist.
In today's Britain, if you want to link The-ShunFamliy to the Chinese threat, you are also the stupidest journalist, and you will also be branded as racist.
Anti-racism is indeed a good thing.
That's why no one will tell you the truth, in fact, even in the UK, where the information industry is so developed, when dozens of special people reach a consensus to establish a new rule that prohibits discussion, some truths will be completely buried.
You can still gather this information online, but when you do, you're a typical non-mainstream, conspiracy theorist, far-right racist in this country.
Xu Teng still rode the burgundy Rolls-Royce GHOST, shuttling through this special area of London, where the highest house prices are, going back and forth between Downing Street, the City and Regent's Park.
For 75 years until 2005, Unilever maintained the special practice of two chairmen, as it was a typical Anglo-Dutch joint venture, with two distinct branches in the UK and the Netherlands.
Beginning in 2005, Unilever decided to shrink its bloated internal structure, and broke with a 75-year-old practice of appointing only one chairman of the board, with unsatisfactory results.
Over the past 10 years, Unilever's performance in Greater China has lagged behind its old rival Procter & Gamble, and shareholders have been desperate to change their minds, so they have replaced a new chairman, McTescoe, and a new president of Greater China.
Then, as the saying goes, the ideal is beautiful, but the reality is cruel.
Xu Teng was aware of this early on, and continued to use various ways to acquire Unilever shares held by European small and medium-sized investment institutions, and finally, under the advice of all parties, McTeescu and the board of directors agreed to accept a new order, through the acquisition of the daily chemical business under the Huayin Consortium, and since then entered the Huayin Consortium, seeking an alliance with the two upstream giants of Imperial Chemical and Yongtai Chemical.
At the same time, in the Chinese market, Unilever will be able to use the channels of the Huayin consortium to quickly and forcefully re-challenge the sworn rival Procter & Gamble.
On this basis, Unilever will completely break the traditional structural framework, reshape its internal management organization in accordance with the new requirements and standards of the "board of directors", and no longer maintain the old model of Anglo-Dutch joint ventures, but become a multinational group with more modern characteristics.
All this, Mr. McTeesko, as the chairman, has discussed many times with Xu Teng's representative, Mei Jiali.
Xu Teng left Downing Street and returned to Regent's Park, where he received Mr. McTeesko, who was not actually satisfactory to him, although he was not satisfied, but in the next three years, he would continue to retain the other party's chairmanship and position, but only appoint a new CEO and president of Greater China.
Therefore, Xu Teng's meeting with Mr. McTesco this time was not demanding, but he hoped that the other party could effectively complete his job and slim down Unilever's organization, and the new global CEO was responsible for slimming down Unilever's 2,400 brands.
Xu Teng's request was to shrink to 40 core global brands and 300 regional market brands, and the rest should be sold gradually, 40 or 30, 50, 300 or 500, 200, all of which were determined after a year-long debate.
As early as 2011, the Huayin consortium was already the largest shareholder of Unilever, and in recent years, many of Xu Teng's ideas have been rejected by the board of directors.
FK!
Silly than business!
If this belonged to the Huayin consortium from the beginning, Xu Teng would have revoked the entire team and the board of directors several times, and to some extent, it was thanks to this stupid board of directors that Xu Teng could easily persuade most of the small and medium-sized shareholders to hand over this mess to him to clean up.
Everyone is a capitalist and an investment institution, and investing in enterprises is to make money, not to raise a group of fools, and it is still easy to reach a consensus among capitalists on this point.
Kill opponents politely, professionally, and elegantly.
This is one of Xu Teng's credos.
In addition to his weakness in the negotiations, which allowed Xu Teng to easily achieve his goals, he was extremely dissatisfied with Unilever's senior management and board of directors, but even so, he was very polite to Mr. McTescoer, accompanied by Mei Jiali, who was familiar with both sides.
Xu Teng didn't have much time, and he had to take the plane back to China tomorrow morning, so he had to use this little time in the evening to talk to Mr. McTesco to avoid the other party really thinking that he had been very satisfied with the stupid state of the board.
Mr. McTesco was obviously very uncomfortable with the speed of Huateng, and had just signed the merger agreement in the morning, and originally thought that he would be busy dealing with mergers and acquisitions during this time, and it would be at least a few months before he would free up his energy to deal with the slimming down of the management organization.
Therefore, Mr. McTescu came empty-handed, and there was no plan report to present to Xu Teng.
is still the same sentence, if it were the chairman of other companies under the Huayin Consortium to handle the work at such an old-fashioned speed, Xu Teng would have let the other party get out a long time ago.
This is a complete lack of fear of the chairman of the foundation!
Xu Teng decided to put up with it, because the merger contract stipulated that Mr. McTesco would continue to serve as chairman of Unilever until the end of his employment contract in three years.