The members of the "wasteland" and the rest of the survival group team clicked in as soon as they saw the new PUSH news. Pen "Fun" Pavilion www.biquge.info

Inside is an article on Gu Cheng's Renren Network public account.

Gu Cheng's Renren network public account has easily hundreds of millions of followers. IN RECENT YEARS, HE HAS NEVER USED PERMISSIONS SUCH AS "YY POP-UPS" TO PUSH WHAT HE HAS TO SAY. Now that he has made an unprecedented exception, it can be seen how much Gu Cheng attaches importance to what he wants to say now.

"A few days ago, I inspected Shu Province, and after I came back, I heard that the two major navigation systems of Beidou and GPS, in the environment of 'ground base station signal destroyed', the search and rescue advantages and disadvantages are so enthusiastic.

A lot of people have asked me what I think about this issue, and I don't want to fall into the trap. I just want to say: with today's national execution, it is not easy for users with navigation function phones to fall into the environment of 'ground base station signal is completely destroyed'. Even in this disaster, we can see that China Telecom and Unicom have a very sense of social responsibility, and immediately set up mobile signal compensators in the area where the base station was destroyed. In fact, in the end, the main reason for the search failure is the poor signal of some brands of mobile phones.

At the same time, I also have to frankly point out that the Beidou navigation system has only been deployed for more than two years, and it is only barely usable now. And because of the amortization of R&D expenses in the early stage, today's Beidou terminal chips are expensive - we YY Electronics have also intervened in some of the investments, and we have been doing our best to reduce costs. However, as far as I know, at present, a set of GPS terminal chips only costs more than 100 yuan, and a set of Beidou terminal chips will not be less than 800 yuan.

At present, the 16G+ Beidou navigation version of Aimi mobile phone is 800 yuan more expensive than the 8G+GPS navigation version, of which three-quarters of the cost difference is caused by the navigation chip, and the memory cost only accounts for a quarter of the ......"

The article of just three or four hundred words is very simple so far, giving people a sense of fairness, objectivity, and openness that does not need to be used to attack anyone.

However, as soon as the following words changed, there was immediately a majestic sense of social responsibility coming out.

"However, witnessing the tragic situation in the process of the disaster, my inner sense of social responsibility made me realize that if I don't do some things now, there is no second person in China who has the ability to do it - at present, there is only one Aimi family of 3G smartphones with Beidou navigation function in China, and we have the obligation to assume this humanitarian social responsibility.

So I had an in-depth communication with Mr. Lei of YY Electronics, and Mr. Lei is also very aware of the righteousness. Now, YY Electronics Co., Ltd. announced that it will cooperate deeply with operators such as Huaxia Telecom and Huaxia Unicom to launch the "Subsidized Contract Machine in Geological Disaster-prone Provinces" plan.

After a week of field investigations, historical data such as relevant earthquake bureaus and meteorological bureaus in various provinces for research, we found a problem - China's major geological disasters mainly occur in several provinces covered by the southwest mountainous area, and those areas are generally relatively poor, and middle-income residents may not be able to afford a high-end positioning mobile phone like Aimi in the next five to ten years.

Therefore, the specific content of this plan is as follows: from now on, Eslite Holdings will invest in the establishment of an independent accounting foundation, and use this foundation to provide long-term subsidies to YY Electronics.

In the next three years, within the seven provincial-level administrative regions of Sichuan, Guizhou, Yunnan, West Tibet, Qinghai, Gansu and Chongqing, YY Electronics will cooperate with seven provincial telecommunications and Unicom branches to launch a special 16G+ Beidou navigation system Aimi contract machine at a price of 2399 yuan, which is 600 yuan lower than the normal market price. That is, only the memory cost of upgrading from 8G to 16G will be charged, and the price difference between the Beidou navigation chip and the GPS navigation chip will not be charged.

This activity is valid for a long time for three years, and is applicable to the subsequent models of Aimi mobile phones launched by YY Electronics Company during the period. After the expiration of the three-year period, depending on the development trend of the mobile phone products of the domestic Beidou navigation function, it will be decided whether to postpone this activity.

Here, our company solemnly reminds consumers that this price reduction is not based on the adjustment of YY Electronics' business philosophy and sales strategy, and it has nothing to do with the market positioning of Aimi mobile phones. We launch this campaign out of a purely humanitarian sense of social responsibility. Users who purchase a machine through this contract activity will face 'high punitive roaming fees when using it out of the province', so as to discourage consumers in the developed and wealthy provinces in the east without the risk of geological disasters from maliciously taking advantage of loopholes to buy it. Thank you for your understanding. ”

The whole article is about 800 words, and there are a lot of calculations in the last few paragraphs, so that a bunch of rich second-generation survival freaks and camping freaks didn't understand the twists and turns at first, and after about half a minute of aftertaste, they began to applaud.

"! The last one is to prevent the Hujiang gang of loopholes to take advantage of it! Sounds like a great deal on this event. Brother Cheng seems to be very hanging! ”

"Nonsense, Brother Cheng made a move, isn't it a big deal. Not to mention, with the beating nature of the Hujiang people who want to fake a divorce in order to buy a house, Brother Cheng doesn't block it in advance, maybe he will really take advantage of this small advantage. ”

Most of the people in this apocalyptic survival group have a bit of an official background, and they are all from the capital.

In China, it is not surprising that Beijing and Shanghai have looked down on each other for decades, so these people in the system will hack by the way when they seize the opportunity.

The owner of the bar, "Wasteland", listened to the discussion of the brothers, and immediately made a hot decision: "It sounds like those Yuzhou bangbangs don't buy a Beidou Aimi, I'm sorry for Brother Cheng's subsidy, it's too profitable." No, I immediately flipped through the list of Tieba members who left their contact information, and those provinces notified them one by one to buy them. ”

The little brother next to him listened to it and was still helping him settle the account: "Brother Cheng will subsidize 600 yuan for selling a mobile phone, and if the seven southwestern provinces sell 1 million units a year, it will be a subsidy of 600 million yuan a year - which is already more than the earthquake donation announced by Eslite Holdings the day before yesterday." If 10 million units are sold...... Obediently, isn't that a loss of 6 billion? Except for the richest man in Asia, who can do this kind of big money! ”

Of course, this kind of exaggerated obscenity is also blind thinking, and it was immediately poured cold water by some calm and analytical companions around him:

"Don't worry! How can just a few provinces sell 10 million units per year! 1 MILLION I THINK IT'S ABOUT THE SAME - DON'T SAY IT, I DID MY HOMEWORK, LAST YEAR IPHONE SOLD 1.5 MILLION UNITS IN THE WHOLE COUNTRY IN HALF A YEAR, AND THIS YEAR JOBS ORIGINALLY TIGHTENED HIS BELT, SAYING THAT HE PLANNED TO SELL 10 MILLION IN A YEAR FROM APRIL THIS YEAR TO APRIL NEXT YEAR. Now that this is happening, I think he should wash and sleep.

After all, the market for mid-to-high-end mobile phones is only so big, and the price of 2400 is enough for many people. And before the smart phone enters the market, Nokia's kind of ramming will not be bad for three or five years. Even if many people are willing to support Aimi, how many are willing to buy another one before the old phone is broken. ”

……

Regardless of the sales volume for the time being, Gu Cheng cleverly lowered the price of Aimi's mobile phone under the banner of "humanitarian social responsibility", which is really a stroke of genius.

With Lei Jun's "Internet thinking" approach, in fact, he has long wanted to reduce the price of mobile phones and achieve 0 gross profit or micro gross profit sales, so as to rapidly expand the APP ecosystem of the Android system. Previously, Gu Cheng had always used "gross profit margin is the dignity of the enterprise" as the reason to support the price façade of Aimi mobile phones and maintain a hardware gross profit margin of 20%~25%.

Today, the price of the 16G+ Beidou navigation version of the contract machine has been reduced from 2999 to 2399, and the reduction is just 20%, which is actually the hardware cost in and out, and the net loss is some amortized marketing and management costs. Therefore, even if the volume of trading volume is released, the actual total loss of YY Electronics will not be too much.

However, the good name of this trick is obvious.

All of a sudden, the domestic media have followed up with reports, praising Aimi's mobile phone for its great value for money, and it is definitely not because it is cheap, but because Aimi has a sense of social responsibility, and the people who bought it in 2400 are definitely earning grandma's house.

IN CONTRAST, THERE ARE COUNTLESS MEDIA WHO HAVE BEGUN TO HYPE AND DIG DEEP INTO THE ORIGINAL PRICE STRATEGY OF IPHONE IN THE UNITED STATES, HIGHLIGHTING AIMI'S CONSCIENCE AND COMPULSION - LAST YEAR'S IPHONE FIRST GENERATION IN ORDER TO EXPAND THE APP ECOSYSTEM, EXPAND THE INSTALLED BASE TO ATTRACT SOFTWARE VENDORS, ONCE SOLD AT A PRICE OF 199 AND $299. And today's 3G version enters China and sells three or four thousand at every turn, which is completely insulting the Chinese people and collecting the IQ tax of the Chinese people, pretending to be forced at a high price.

Snowflakes-like pre-orders flew in, making Lei Jun's eyes red with joy.

He has been in business for many years, and he has been following Gu Cheng for several years, and it is the first time that he has been stunned by this huge increase.

"Sichuan and Shu Province opened the online pre-sale of the Beidou navigation version of the contract machine, and the scheduled transaction volume was 100,000 units on the same day! The total number of pre-orders over the three days of the weekend was 260,000 units! ”

"60,000 units were pre-ordered in the first three days of the first weekend in Guizhou, 83,000 units in southern Yunnan Province, 9,000 units in Xi-Tibet, 12,000 units in Qinghai-Hai, 43,000 units in Gansu, and 59,000 units in Yuzhou...... A total of 530,000 units were pre-ordered in the first weekend of the seven southwestern provinces! This is twice as high as the total national sales volume in the previous month! ”

When Lei Jun got this number, he almost rushed to Gu Cheng's office, insisting on reporting the good news to him in person.

Previously, pre-sales began in mid-April, and by the first three days after the disaster, a total of less than 200,000 Aimi mobile phones were sold.

Nowadays, the preferential activities are discounted, and many people really feel that "it is a loss if they don't buy", and those who are rich, ready to change their mobile phones, and qualified to buy have entered the pit.

"Ah Cheng, I ask myself that my brain is absolutely clear in terms of marketing strategy, I have never served a few people in my life, but your hand is really too special, I am really convinced. Obviously the price is reduced and discounted, and others don't treat you as a TV shopping scammer who is 'only 998', and sincerely believe that you are making a profit, and you are rushing to buy it. I've been in business for more than ten years, and I haven't seen a second example. ”

When Lei Jun said this, his face was full of convincing, and he definitely couldn't pretend to be convinced.

However, Gu Cheng was not complacent about this: "This makes you convinced?" Then you still have to obey. ”