Hundreds of thousands of mobile phones in a single weekend pre-order, hundreds of millions of yuan in price difference subsidies. Pen ~ fun ~ pavilion www.biquge.info

News of this scale is destined to detonate a frenzy of public opinion in the whole society.

What's more, it was Gu Cheng who made all this from one miracle to another.

"Have you heard, Brother Cheng not only donated 500 million yuan during disaster relief, but also gave the 'social responsibility based on humanitarianism in the provinces prone to geological disasters', giving the Beidou version of Aimi mobile phones a concession of 600 yuan per unit! 100% subsidize the price difference between the Beidou terminal chip and GPS!"

"Of course, I heard about it, it seems that a total of 500,000 units were pre-ordered in the first three days of the weekend! That's a lot of money. In the future, there will be more than a billion posted. ”

"It is said that big capitalists are not benevolent to be rich, and it seems that this is not necessarily the case, the richest man like Brother Cheng, the richer the better! ”

"Yes, yes, I feel that the times are really different, and we should rely on the power of the people to engage in charity in the future. I heard that last year it was not Li Lianjie who set up a 'One Fund', but the civil affairs department was stunned and refused to register, saying that there was no legal basis, and in the end it seemed to be attached to the country's Red Cross-Society, called 'Huaxia Red X Club Li Lianjie One Fund Plan'.

Fortunately, Brother Cheng didn't absorb social funds for charity this time, and 100% of them were subsidized out of his own pocket, so those X-shaped clubs couldn't stretch their claws over. Anyway, I will mentally support Brother Cheng to lead these things for the rest of my life, he is so rich, he will definitely not make black money. ”

Such big discussions, from Tieba to Renren, from YY groups to Sina blogs, come and go, but as long as a person turns on the computer and connects to the Internet, he will be bombarded with this kind of information, and most of them can't be avoided.

Even those who don't have access to the Internet can see a lot of praise and reports on print and television.

There is no way, Gu Cheng has done so beautifully this time, no matter how much he wants to hack his media, he has nothing to say, and he is reluctant to miss this wave of opportunities to increase circulation by absorbing traffic through Brother Cheng's name.

At the beginning, it was just the spontaneous support of the people, but later many people in the business community found that this matter was too much attention, and they could get a lot of brand awareness by casually following Gu Cheng's back and shouting behind him, so the second wave of opportunists who came with intentions began to follow up.

On May 22, the second Thursday after the disaster, Wuliangye Group, a large state-owned enterprise in Sichuan and Shu Province and Yibin, announced a "humanistic care subsidy" for its employees and their families - as long as the employees of the company, their immediate family members, spouses, brothers and sisters, subscribe to the Beidou version of Aimi mobile phones, the company will provide a purchase subsidy of 1,000 yuan.

Wuliangye Company has 40,000 or 50,000 employees nationwide, and even if you only count the personnel of the Yibin headquarters and the seven southwestern provinces, you can add up to 30,000 -- this kind of large state-owned enterprise is already bloated and overstaffed. Reducing staff and increasing efficiency may not be very good, and it is not too good to solve the problem of social employment.

plus eligible relatives, with a simple calculation, about 200,000 people who meet the conditions for the second subsidy purchase can be pulled out.

The company has spoken, and as long as you buy the Beidou version of Aimi, you only need to pay 1,400 yuan, and the remaining 1,000 yuan will be paid by the company. In this case, there are employees who are not taken advantage of unless they are stupid.

What's more, state-owned enterprises make decisions at the first time of their heads, and they will not wait for vigorous and resolute action. YY electronics may be "subsidized within 3 years", and state-owned enterprises are definitely a wave within a few months, and they will not wait for the expiration.

In this case, even if the original old mobile phone is not broken, and I already want to have an Aimi, but I have a bad mentality of "wait for another two years, use the Nokia in my hand completely, and maybe Amy will upgrade to a new model two years later, and there is nothing to pursue with a fever about this thing, it will always be more and more advanced and cheaper, and the later you buy, the more you earn", people with a bad mentality will also be forced to buy a new one immediately.

In the first week after the issuance, Wuliangye forced out the purchasing power of more than 100,000 units, although the company also spent more than 100 million subsidies, but the company's leaders at all levels got dozens of opportunities to go on TV stations, newspapers, and websites for interviews.

From CCTV, there are Sichuan and Shu local Shangxing Provincial Stations, and there are various local media, a meal of follow-up reports, snowflakes like touting articles, and flowers are full of flowers, praising Wuliangye Company's sense of social responsibility. The company's general management department, marketing department, and public relations department made an audit and found that just to achieve such an advertising scale and get these media exposure opportunities, it would cost more than 70 or 80 million advertising expenses.

Although more money is spent now, after all, it is not an advertisement, but a heartfelt praise and praise from the media, so can the effect be the same?

What's more, for state-owned enterprises, especially those in the tobacco and alcohol industry, which have extremely high corporate income tax and are not afraid of not making profits, they originally wanted to change the method of making "profits" into "costs" and amortizing them to distribute benefits.

For this kind of company, it is no problem to spend the state's money, but the opportunity to become famous on TV is a real leader individual, can they not pounce on it like a fly seeing blood?

What? You say that you spend the same amount of money on advertising? Please! Except for Aunt Dong of Gree, which leader of a state-owned enterprise would shoot an advertising film by himself to show his face!

……

Wuliangye Company made up 150 million and helped YY Electronics sell 150,000 Aimi mobile phones, and the company's CEOs also put on a lot of TVs, earning a lot of reputation for benevolence and social responsibility.

At this time, the profiteering state-owned enterprises within the scope of subsidies in the other seven southwestern provinces could not sit still.

Jian Nanchun in the same province immediately followed up, although the scale was not as good as Wuliangye, but this money could still be obtained. Thirty or forty thousand people were also subsidized.

In the next door, Qiangui Province, although the earthquake was not the epicenter, it is also a province with no three feet of flat land, very poor infrastructure and poor network.

Although it is poor, there are not many enterprises that have become rich. As the boss of the industry, Moutai, when he heard that Wuliangye Jian Nanchun was crazy on TV, he was naturally in a hurry, and he gave a higher amount of subsidies: for the safety of all employees, as well as to ensure the monitoring and positioning of employees at work, the company directly purchased Aimi mobile phones in full and forced them to use.

For the families of employees, they will be subsidized at 1,500 yuan per unit, reflecting the humanistic care of humanitarianism.

Then all kinds of media bombarded and followed Moutai to rub the news.

And this money is simply a drizzle for Moutai - they have donated more than 100 million yuan at CCTV's disaster relief party in order to become famous, trying to get a chance to come to power. If it weren't for the fact that those who sell alcohol are absolutely not allowed to occupy the first place, and those who sell cigarettes are not allowed to appear on the scene, or that Moutai is not afraid of throwing several times more money -- people produce nearly 10,000 tons of wine every year, and sell more than 1 million yuan per ton of wine, which is still a little bit of money?

The old godmother of private capital does not have such a thick confidence, after all, a bottle of hot sauce is only a pure profit of less than a dollar, but she is not willing to be left behind, and she makes up 500 yuan per person for the employees of the enterprise.

The rolling wave of secondary subsidies to grab the news has pushed Aimi's mobile phone to soar forward, making foreign investment observers cry out that they can't understand it.

"When did the Chinese entrepreneur Bo get out of the politically correct position, when did it reach such a crazy level?"

"Gu Cheng is really a special dog S luck! Who made the whole world of Beidou version of the navigation mobile phone made by his family! And just caught up with this kind of once-in-a-decade disaster that killed more than 60,000 people and injured more than 200,000 people, and gave him such a fierce advertisement for search and rescue! This day is prosperous, and it is not a crime of war!"

Moutai made up 200,000 or 300,000, Wuliangye 100,000, Jiannanchun 30,000 or 40,000, and Lao Gan Ma 20,000...... The enterprise-type subsidies in the seven southwestern provinces have brought together thousands of companies and nearly two million users in just half a month.

The last strongest voice appeared in southern Yunnan Province, which is also among the subsidies - the Hongta Group in the tobacco industry followed up, with a wave of subsidies that are more ferocious than Moutai, covering all kinds of people who can be subsidized by ten miles and eight townships.

As the tobacco industry, the pre-tax profit after all costs is subject to an additional 75% corporate income tax - 25% for ordinary enterprises. That is to say, other companies earn three yuan and pay one piece, and the tobacco industry earns one piece and pays three yuan.

(Note: Last year, the after-tax profit of China Tobacco Corporation was about 200 billion yuan, and the income tax was 600 billion yuan)

Such an industry naturally has a strong incentive to make costs higher and use them for welfare.

And because cigarettes can't be advertised, they can't even go on stage at the CCTV disaster relief gala two weeks ago -- no matter how much money they are willing to give.

There are few tobacco giants in the seven southwestern provinces, in fact, as early as when Moutai made a move, Hongta was already red-eyed.

If it weren't for the fact that the former business manager Chu Lao was sentenced to life due to financial problems, went home to plant oranges after being released on medical parole after his sentence was commuted, and the successor was panicked and wanted to keep a low profile, Hongta would have taken action a long time ago.

In the end, I heard that Chu Lao, who was still in his old age, went back to comfort his successor, and Hongta let go of his courage and made the biggest wave of subsidies - it was sent out in vain, and it happened to send out 200,000 small mobile phones, and also subsidized the society in various ways in the form of donations, and promoted new mobile phones with Beidou navigation and positioning.

As a tobacco company, their "charity act" has finally been on CCTV and has been widely reported. And in an issue of "Focus Interview", it was discussed with other companies that also formed a subsidy tide, and the topic exploded for a while.

In contrast, Gu Cheng, who appeared the most times in that issue of "Focus Interview", didn't take this kind of appearance seriously at all.

People are spending tens of millions of dollars to go out, just to show their faces more on blockbuster programs like focus interviews. Gu Cheng has long been unwanted to show his face, and wherever he goes, he will increase the price of any show.

This is absolutely true, because the focus interview on the topic of "Humanitarian Social Responsibility Behind the Aimi Subsidies" was four times as much as usual.

If Gu Cheng hadn't shown his face, CCTV wouldn't have so many people watching.