Chapter 34: Sun Zhengyi's Last Copy

Earthquakes are emergencies that no one could have expected. The workload caused by the pen www.biquge.info was also completely improvised, which made Gu Cheng very busy.

After all, he is a public figure at the level of the king, even if most of the work of the executive level can be left to the people below to take care of, just the meetings, interviews, and public activities that he has to show up are enough for Gu Cheng to rotate for a month without rest.

May passed in such a frenzied busyness and catharsis, and Gu Cheng didn't even have the effort to stop and look at the report and experience the joy of the phased victory.

One after another "small goals" are completed, and they don't have time to report until they naturally converge into big goals.

A series of occasional pursuits, and the eye-catching farce of your side singing and stopping my debut, took more than a month before it gradually subsided.

By the end of June, when the summer vacation is about to end, the sales volume of the Beidou version of Aimi mobile phones caused by the subsidies of major enterprises in the seven southwestern provinces has accumulated close to 3 million units.

Other subsidy machines that have no secondary subsidies and are spontaneously purchased by the people, as well as a small number of original price machines purchased by local tyrants in the seven southwestern provinces, add up to nearly 2 million units.

At the same time, other eastern provinces originally sold more than 100,000 units until mid-May, the first month after the release of Aimi's mobile phone.

In the month and a half from mid-May to the end of June, because of Amy's crazy reputation and sense of social responsibility, the forced style of Beidou navigation, and the ostentatious display of survival freaks, the combined effect of all factors has almost produced a blowout promotion effect.

By the end of June, the cumulative sales of Aimi mobile phones in East China and South China reached 3.3 million units. Sales in the northern region totaled 1.9 million units.

Nationwide, at the end of the second quarter, the total sales of Aimi mobile phones successfully exceeded the 10 million mark.

ALTHOUGH THIS ACHIEVEMENT IS NOT COMPARABLE WITH THE SALES OF APPLE, SAMSUNG AND HUAWEI TEN YEARS LATER, IT IS ENOUGH TO SHOCK THE WORLD TO THE GROUND IN THE ERA WHEN SMART PHONES HAVE JUST RISEN - THE ANNUAL GLOBAL SALES TARGET OF IPHONE-3G SET BY JOBS IS ONLY 10 MILLION UNITS. And the same indicator, Gu Cheng completed it in just one quarter.

Although this quarter has greatly overdrawn the purchasing power and patriotic enthusiasm of the people, and even the pride of the people in their own science and technology.

Industry insiders generally analyze: in the next three quarters, the sales volume of the eastern and northern provinces in each quarter is estimated to be only about seven or eight percent in the second quarter of 08. The market in the seven southwestern provinces will completely shrink due to overdraft in the next three quarters. Therefore, by the end of 2008, the total sales of Aimi mobile phones are unlikely to exceed 18 million units, and by the first anniversary of the launch in April 2009, it can reach a maximum of 22 million units.

THIS FIGURE IS MORE THAN DOUBLE THE ANNUAL SALES TARGET SET BY JOBS. Now that there have been so many scandals, Apple's market in China this year is at least half of what Jobs originally expected, and its global performance can maintain 8 million units, even if Jobs is capable.

The most important thing is that while Gu Cheng reduced the price and promotion, it did not damage the brand positioning and forced style of Aimi mobile phone, and did not make consumers take it for granted that this is a cheap and cost-effective mobile phone.

In the future, once the Android APP ecology prospers, the quality of the next-generation products of Aimi mobile phones will be improved and the price will be raised, and the threshold of consumers' psychological expectations will not be significantly impacted.

I forgot to mention that this expectation of "22 million units sold in 12 natural months" only takes into account the domestic market in China.

Originally, YY Electronics Co., Ltd.'s expected overseas distribution channels will probably start to roll out in the summer.

After all, this is the first time for YY Electronics to make a mobile phone, and there are always all kinds of small problems in the early products, such as the CPU voltage is too sensitive, and it is always automatically restarted once in a few days, and the memory leaks and storage fragments after a long time...... These problems always need to be measured on a large scale and then fine-tuned to be optimized.

Waiting until the technical details are polished before shipping to overseas markets can also prevent bad reputation. Although there is a suspicion of using one's own citizens as guinea pigs, there is no way to do it - because all peers do this, and Huawei's early base stations also have a reputation of "bad quality, affordable price, and good service", all relying on the modesty of "replacing you immediately if it breaks" and the low price war to retain users. After grinding for many years, Huawei's quality reputation has been built.

This is the law of nature, and Gu Cheng has no intention of being demanding.

Now, when the layout of Aimi mobile phones in China is expanding rapidly due to a series of events, the original overseas distribution plan has also reached the point on the agenda.

……

July 1, Tokyo, Roppongi, SoftBank Group Headquarters.

Compared with two and a half years ago, Sun Zhengyi seems to be ten years older - his biological age is just in his early 50s, but judging by his appearance, he is already in his 60s.

The hair that used to be gray and white is now completely white.

For the past two years, he has been precariously maintaining his controlling position at SoftBank. More than two years ago, he invested a large debt-to-equity swap in Tengyun Company, worth billions of dollars, betting that Tengyun's data and user base are enough to fight against YY network technology in the era of artificial intelligence.

However, in the past two years, Tengyun's improvement has not been very good, even if the cash flow problem is relatively abundant, and the amount of money is not inferior to Gu Cheng's YY network technology, but the shortcomings of user big data collection and the slow start of cloud computing layout have made Tengyun have to spend more resources on algorithm efficiency to barely flatten.

It's simply an impossible task.

Fortunately, Tengyun in this time and space also knows that his profitability is very problematic and cannot be separated from the cash flow support of SoftBank, so his attitude towards Sun Zhengyi's maturity debt-to-equity swap is relatively harmonious. generously recognized that the billions of dollars Sun Zhengyi invested in the past two years were exchanged for shares, so Sun Zhengyi was not forced to step down by SoftBank's major shareholder team.

It is not surprising that this phenomenon is caused - Tengyun Company, which is in another time and space, has entered the first wave of peak of the online game industry since 07 and 08 years. With the popularity of Crossfire and tainted milk powder, tens of millions of primary school players have become stronger in Tengyun's game, contributing billions of yuan in revenue every year.

and even all kinds of QQ candy that imitates self-bubble halls, QQ speed cars that imitate self-running go-karts, and QQ dazzling dance that imitates Zijin Dance Troupe...... A large number of refined imitation small online games with smooth "user experience" have jointly supported Tengyun's huge cash cow circle in the online game industry.

And in this time and space, Tengyun obviously cannot achieve such an online game layout.

In fact, in addition to the two cash cows of poisoned milk powder and Crossfire, other imitation games such as QQ Candy, QQ Speed, and QQ Xuanwu have all been wiped out by similar products of YY Entertainment's more refined and conscientious - the success of those QQ games in history is completely supported by polishing fluency and QQ's huge user volume, and there is no technical threshold and core competitiveness.

Nowadays, YY's platform is more than twice as big as QQ, and people still start with professional game voice chat, as long as YY is willing to do it, and do it with a conscience, it can completely block the road of QQ.

Without these games, Tengyun's cash flow in the online game industry has fallen by 60% compared with the same period in history - about 35% of them are because these peripheral games have been wiped out by their peers, and 25% because the scale of paid users of poisoned milk powder and CrossFire itself is also less than half of the same period in history.

Because the user scale of QQ itself is less than half of the same period in history.

The decay of these revenues, coupled with much more artificial intelligence and cloud computing layout spending than the same period in history, makes it impossible for Tengyun to repay Sun Zhengyi's convertible bonds.

By early July 2008, the $4 billion cash flow invested by Sun Zhengyi's SoftBank Group in the past two years had turned into a 16% stake in Tengyun. SoftBank is already the second largest shareholder of Tengyun, second only to MIH, which holds 28 percent, and more than the two co-founders combined - Ma Teng has 12 percent and Zhang Zhidong has 3.5 percent.

On July 1, 2008, the market value of Tengyun in the Hong Kong stock market was US$33.7 billion, and SoftBank's 16% stake was worth US$5.4 billion -- a relatively sound investment compared to the US$4 billion in cash invested two years ago.

If Tengyun can maintain it, it will not show more decline in the follow-up competition with YY Network Technology in the future, causing the stock price to plummet, and Sun Zhengyi will not have to worry about being ousted by SoftBank's major shareholder.

SoftBank, which lost Ahri's equity, became the majority shareholder of Tengyun by mistake, and this kind of change really made Gu Cheng sigh with emotion, and secretly sighed that the butterfly effect he had caused over the years was so powerful.

In the past two years, Sun Zhengyi has not felt the joy of returning to the light - for example, in 07, in order to snipe YY, and even take revenge on Gu Cheng for stirring up the yellow EDGE network, after the "Feixin" project hit the street, it announced strategic cooperation with Tengyun and launched the QQ free traffic fee package, Sun Zhengyi was ecstatic for a while, thinking that his investment was finally about to run.

For example, a few months ago, when I heard that Li Ying and Jobs had completely collapsed, and YY.com/Renren.com/YY would refuse to launch the IOS version of the APP, Sun Zhengyi was also ecstatic for a while. Looking at the hundreds of thousands of Apple mobile phones shipped in the Huaxia market, and these hundreds of thousands of mobile phones are only equipped with QQ and no YY, Sun Zhengyi almost woke up with a smile in his dreams.

Unfortunately, in the end, it turns out that these are just spring dreams, with no persistence, and after a few seconds of coolness, you will have to endure endless pain in Sage mode.

In the past few days, Sun Zhengyi has always had a bad premonition, and it seems that there will be some more violent sage mode reversal symptoms.

Just when Sun Zhengyi was making up his own delusions of persecution, his office door was pushed open.

The henchman Anben Zhishu walked in with an ugly face: "Uncle, there are two bad news, which one do you listen to first?"