readx;? After the stubborn sun rises again in the morning - after the clouds above the city are as thin as cicada's wings, gilded with a faint gold edge, like the fine sand of the beach pasting the sky. Pen % fun % Pavilion www.biquge.info/. qΒ5

This kind of thin and translucent Altocumulus clouds often indicate a sign of a sunny day, and it is a sunny day, and after the people in the 602 bedroom wake up, they can almost always see Su Can sitting reclining on the balcony with a chair in his hand, often holding a financial book in his hand and drawing on a hook.

The early morning sun is smart, and Su Can's side is often white and distinct. He picked up the milk on the table and took a sip of it, often snorting in a cloud of dust.

This scene made Xiao Xu sigh to himself, he knew that he entered NTU with a score of 665, and the books he had read were the direct reason why he wore 800 degree lenses, and it was also the reason why his nickname was called a nerd, but his reading level was even inferior to Su Can, because he often saw Su Can holding a book and reading in the morning after getting up every morning.

Ask him when he gets up, Su Can is always around six o'clock, which makes it difficult for the 602 bedroom to imagine how Su Can can have such a regular schedule even every weekend?

Su Can often laughed and said, there are always many different lifestyles in college, for those more decadent forms, he has already spent it in the university in his previous life, and now the time, every period is very leisurely for him, but it is also extremely precious, and he doesn't want to waste it.

Receiving a call from Lin Guangdong to come to Shanghai, Su Can was a little relieved, the sample of the magazine was finally released, and the cooperation negotiations here were almost over, and the spread of various channels was also very smooth. Then we just waited for the results of the magazine's release. Although the sales of the first few issues of the magazine, which is in the market cultivation period, do not represent the real strength, in the Jiangsu and Zhejiang markets, where there are many strong players, it is necessary to quickly establish a market position as a response to the strong competition in the future.

Generally speaking, domestic magazines are divided into editorial department, advertising department and distribution department, and the distribution department Su Can is a magazine that merged with Xiao Zhaoxu, a second-generation official in Shanghai, although Xiao Zhaoxu's magazine was not well operated and went out of business, and found a backer of Su Can, but the distribution department was merged into Lin Guangdong's magazine, and there is a channel to open up the Beijing-Tianjin portal, which is relatively easy to use.

Lin Guangdong of the editorial department invited a well-known figure in the industry named Chen Kairui.

Chen Kairui is not called Chen Kairui, his English name is Kairui, the industry is used to calling him Chen Kairui, Chen Kairui sits in the position of editor-in-chief, and recruits some talents in the industry. The staff of the magazine from Polo Media have been strictly trained, and the employees of Pineapple Media have also been adjusted, and some of the old employees who make the campus magazine Li Jin have also entered the magazine during the strict training period to learn various experience and knowledge.

The first issue of the magazine was released under the operation of the editorial department of this group of experience and leakage momentum, and at the same time, Jiang Ming of the financial department gave Su Can this "investment method, investment ratio, refinancing!$ method, budget plan, profit plan, cost control and other aspects.

This plan is very well written, which proves that Su Can asked Lin Guangdong and Jiang Ming to go on a business trip to the United States to participate in the high-end media meeting, and brought back a lot of advanced ideas, which are almost blank in China.

Sometimes the limitation of time and space lies in this, I believe that no one who does this at this stage will be worse than Su Can's IQ, but Su Can's advanced prophetic consciousness, the situation of those prophets, is enough to make a leap that even people with first-class IQ may not be able to imagine.

That's why modern society attaches so much importance to experience, which is also an important part of intelligence.

"In the foreign standard magazine business plan, the three-year asset-liability ratio, profit and loss statement and cash flow statement will be listed, which we have also calculated, the income and expenditure of the first year, will also be counted in the next step, but we preliminarily estimate that if the magazine wants to make a profit, at least two years later, if you want to recover the investment, you have to give me four years. ”

The four-year return on investment cycle is a long time for Su Can, and it is only after he graduates from college that Lin Guangdong's "Fashion, Culture" can be profitable.

On this magazine, the newspaper group used the issue number and the equity of the magazine, in addition to some sporadic equity, the Yin branch of the magazine "Fashion Culture" was injected by Su Can, and has invested nearly six million or so, so according to the general estimate, after four years, the magazine is estimated to have 10 million in the early year, according to the later value-added development, it is estimated that there will be more, of course, the most important thing for a magazine is the influence, the harvest of influence, industry popularity, acceptance outside the circle, and the establishment of brand culture, is the most important.

And in the hands of such a magazine, it is extremely beneficial to the white self's business layout publicity, and the hidden publicity effect brought by it also has unlimited potential, after that, the main body of the magazine has risen from profit to a more important channel for playing information cards. The harvests brought are interlocking, and the effects must come and go.

Of course, we can't think about it so much now, because at the beginning of the establishment of the magazine, it is bound to generate a debt, and it is the main means and days at this stage to turn losses into profits.

For Su Can, there is too much sweetness to taste, Dunhuang Mall itself also has a debt period, and there is also a market cultivation period, but it miraculously ushered in the first and spring of sales, opening an alternative situation, so that many people in the industry say that this is a "miracle" that happened in the retail industry in Chengdu And Shushan stationery, also because of the stationery trademark pattern provided by Su Can across the current era, directly formed a strong influence, the market is extremely smooth, there is no ensuing product unsalable problem, has been going very well, this healthy sales market has promoted the rapid rise of Shushan stationery.

But now, the same opportunities will not appear one after another in the next magazine operation, the first two are lucky, now you have to fight hard.

"Let me say that in addition to value-added OEM, the profit means of a magazine are nothing more than two points, one is the user's subscription, and the second is from advertising. Lin Guangdong analyzed: "A magazine that has been published for two years has failed if it does not reach the subscription rate of married users." Of course, at this stage, we want to rely on subscriptions to reduce our balance sheet, which is too whimsical, so we have to start with advertising. Striving for large-scale and influential advertisers is beneficial to the development of our magazine, and you think, there will be countless people who say that the brand's advertising in the second half of the year has been put on their magazine, and this magazine can pull such advertisers, which is very good. It is also possible for other customers to trust our magazine. Enhance your impact.

Su Can smiled and tapped on the information on the table, "This is probably the most difficult thing, to win for major advertising customers, this is the point." You rose to the challenge and picked the lead as soon as you came. ”

"I have a well-known media person in the United States who once taught me the 'Dugu Nine Swords' nine-style advertising operation method. The first kind is to cast a net on the ground, let's put the order out, or recruit some temporary salesmen on a large scale, explain it to customers by calling and sending faxes, and wait for them to automatically call to consult. It's obviously not advisable, we haven't got a big name to that point. In the second type, we go to these customers in person to interview them to see what tricks they make and what tricks we re, and it is obvious that I plan to use this set this time. I went and fought them personally.

"The big customers on the market are not fuel-efficient lamps, and they are not easy to tame. Su Can admired Lin Guangdong's boldness, "What big customers have you contacted?"

"The agent of SAS Camera in China, next year SAS is going to put 5 million advertisements in China, and 1 million is facing the magazine channel, tomorrow I will make an appointment with them Fan Zhiliang Fan General Manager to talk, tomorrow at 2 o'clock in the afternoon, I will pick you up.

Lin Guangdong is very big, I want to eat the advertising of the Saith camera agent, although the Saith camera is a high-end product in foreign countries, but it is still very marketable in China, so you want to look at a magazine that has just been transformed, although there is a background in Xichuan Province behind this, but you can rest assured that the advertisement will be cast?

Of course, Su Can can't question Lin Guangdong's efforts, his activities in the southwest are obvious to all, under Wang Bo's administration, Lin Guangdong is very proud, and the important thing is that he can make people feel confident, otherwise how could the provincial newspaper open up an issue number and let him let go to make tons of domestic magazines.

But Su Can felt that Lin Guangdong, who was so easy to name, went over and gave him room to negotiate, which went so smoothly that Su Can always felt uncomfortable.

The next day, Lin Guangdong's Audi appeared at the South Gate on time, Su Can sat in in casual clothes, Lin Guangdong looked at Su Can like this, but was a little surprised.

But after thinking about it, although it is true that he is dressed in a suit and straw shoes to show attention, Su Can, as the boss behind the scenes, is still very different in age after all, and he really wants to dress up like himself.

And Su Can is casual, and the feeling is naturally different, but it makes people feel that he Lin Guangdong will not be clear, but has a very relaxed atmosphere.

Lin Guangdong's Audi took Su Can to Huaihai Middle Road, where there is a building that looks absolutely unattractive on the outside, but it is indeed a club with a very gravel sea.

The clubhouse was an old office building for government offices, which was later moved out and bought by a Hong Kong group, which then brought in the best of the best in a low-key way, top-of-the-line ready-to-wear, paintings, bartenders, Persian carpets and all kinds of antiques to create a post-modernist style.

It is said that it was very grand when it opened, but then it turned low-key, in line with the low-key temperament of mainstream Chinese businessmen, and quietly became an intimate place for a small number of people in Shanghai's club culture to gather for cigars and whisky. If you don't have a certain circle level, you can't get in touch with these hidden social systems in the depths of Huaihai Road.

When he stepped here, Su Can knew that today's premonition was very bad, it was a feeling of being out of place.

The white-tiled three-story building in front of him brought him a fierce sense of repulsion, perhaps today's style is completely different from his style and that of Lin Guangdong.

The decoration is a bit retro, with blankets and black leather chairs and coffee tables that are very good at using the space, the space seems a little small and compact, and there are already some middle-aged men in their thirties and forties wearing various clothes sitting in groups.

A few of the two people leaning against the wall sat on the beautiful woman, some deliberate giggles, and pretended innocent snorts, which made the men around them fidget, and from time to time they looked over and smiled.

Lin Guangdong's combination of Su Can is still quite eye-catching, the two walked through the hall where people kept looking at them under the leadership of the manager, turned up the stairs of the old-fashioned government office, and went up to the second floor, Lin Guangdong was still responding to whether a girl just now was a model for a certain magazine.

In a room on the second floor by Huaihai Road, the manager knocked on the door, and some lively voices in the door immediately quieted down, and Lin Guangdong walked in with Su Can.

Two short and one long, three oak sofas guarding the middle one, and four or five people, aged between thirty and fifty, sat scattered around. is playing cards, there are a few kun bags on the table, which is more obscure, and the bills that are directly counted can be counted in stacks.

When Fan Zhiliang, the agent of Saith Camera, saw Lin Guangdong, he beckoned and said, "Xiaolin, you are here, good to come, we just sat down and played a game?"

Lin Guangdong and Su Can made eye contact, nodded and said, "Then let's play a few games." ”

Su Can naturally found a seat in the room and sat down at random, now it is only about three o'clock, thinking that these people have just sat down, to really get into the topic, there is still a period of time, but let Su Can see acquaintances.

Last time, Du Dawei's friend over there, who was the chief generation of the Avril Group, had wavy hair, was stepping on Italian leather shoes, and his feet were on the carpet, and the light obviously cruised to Su Can, stood up and walked over, and stretched out his hand, "We played together last time, have we met, Zhang Zhi."

"You're a friend of that David. Su Can nodded, shook hands with him, Zhang Zhi unceremoniously moved a chair and sat down next to Su Can, he followed his mother over, stayed here enough, thinking about the few beautiful women he had seen below, but the elders were there, and it was not good to take the initiative to leave, at this time, when he met Su Can, he found someone to chat with for a while, rubbing his gloves and almost said" Dude, I'm up for you, I can't even get used to the Japanese student talking last time, I don't dare to say how good your words are, but at least it's hearty, well!"

"And the best thing is that you hit every sentence to the truth, after you left, those international students to the end, I heard that I felt quite admirable to you, shabu them, in turn this group of people to admire you a lot, I said, these international students can't follow them, the more you follow them, the more they look down on you, you have to argue with him, they think you are good enough.

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