Chapter 21: Don't be cowardly

On the premise that Li Ying promised a performance bet, even if Peter Thiel could try his best to get more than half of the equity, he would not immediately file a no-confidence recall case against Li Ying. Pen, fun, and www.biquge.info

(Note: As mentioned above, Li Ying herself owns 12% of YY.com's equity, and Gu Cheng and Pan Jieying add up to 35%, adding up to 47%. Peter Thiel owns 22%, and PayPal-MAFIA other investors have 9%, adding up to 31%. If Gu Cheng and Li Ying obviously damage the company's interests and send them to a third party, Peter Thiel can still get a majority of votes as long as he is sure to win over other executives who hold management shares, such as Saverin. )

He chose to accept the VAM, just as Mitsui Chaebol and JPMorgan Chase still accepted Sun Zhengyi's equity pledge decision to gamble three years ago after Sun Zhengyi lost control of SoftBank.

A truth.

Today's Li Ying is like Sun Zhengyi three years ago.

The only difference is that Sun Zhengyi's gamble is destined to be over. And Li Ying was lucky to be on Gu Cheng's side.

Although she didn't have a background at the beginning, this was the first time in her life that she used a woman's intuition to make decisions in the business field.

The release date of the real gun has finally arrived. The rest of the confrontation is only "let the bullets fly for a while", and then see the real thing.

On April 15th, Aimi mobile phone was launched for the first time in the Chinese market, officially announced all product performance information, and accepted online pre-order, and it is expected that it can be received in batches from April 22.

The first Aimi mobile phone is divided into two models, the first gear is priced at 2188 yuan, the memory is slightly smaller, and the other performance is basically the same. The other price is 2988 yuan, which is 800 yuan more expensive, but the memory has been upgraded from 8G to 16G, and the built-in navigation chip has also been upgraded from GPS to the domestic Beidou -

In the price increase part of the upgrade, the cost increase brought by memory chips is only more than 200, and more than 600 are the cost skyrocketing caused by the use of Beidou navigation chips. In 08 years, the cost of the GPS navigation chip of the United States has been reduced to more than 100 pieces (it will fall to dozens of pieces in another ten years), and the Beidou navigation chip has been matured by Gu Cheng since 06 years, and it is still more than 800 pieces now, and the navigation coverage is still much worse than GPS, and it is basically unusable outside the low latitudes of East Asia.

As for the reason why the Beidou navigation system was successfully commercialized more than three years ahead of schedule, there is a transaction secret behind this in the past two years, which will be discussed later.

Anyway, it is mainly because Gu Cheng had to mediate and promote and invest in a large state-owned project of similar scale after Gu Cheng stirred up the mobile EDGE in 06 and used the corruption case to bring down Chief Engineer Su, so as to find something to do for the vested interest groups in the Ministry of Information Industry and the Commission of Science, Technology and Industry for National Defense who were damaged by the obstruction of EDGE's repeated investment.

All in all, in another time and space, since the Beidou system launched the first verification satellite in 00, in the two years of the Internet winter, the research and development work has been in the slow stage of low investment, and after testing the water in 03, it continued to stagnate. It was not until the outbreak of the financial crisis in 08 years in history that in order to expand domestic demand, increase infrastructure, upgrade consumption, and save the country through consumption, the country threw money into it - just like the crazy investment in 3G base stations and high-speed rail. Then the Beidou navigation system satellites only five or six a year to rise, and within three years to quickly complete the network.

It can be seen that the Beidou thing, technically, if it wants to come out two or three years in advance, there is no difficulty, after all, the GPS of the people of the United States has completely launched all satellites since 1994, and the principle is also understood in China. It's nothing more than something that can be accelerated by piling up money.

BEIDOU'S PROBLEM IS NOT ON THE TABLE FOR THE TIME BEING, AND CONTINUE TO WATCH THE FIERCE BATTLE BETWEEN AIMI'S MOBILE PHONE AND IPHONE-3G.

Because the Beidou navigation system currently has only 3 benchmark verification stars and 4 navigation stars, it is still far behind GPS in terms of navigation coverage, and things are expensive, but it has even affected the 16G version of Aimi's mobile phone.

(Note: Because of the advance investment in the Beidou system, the scale of the satellite layout in the middle of 08 in the book is roughly equivalent to the state after 2010 in history, that is, about two years in advance.) )

Only a few Gu Cheng's brainless fans and people who are not bad for money are willing to buy 16G as this "wronged leader".

After all, in the online shopping stage, everyone has no "user experience" to talk about, it is nothing more than to look at the performance indicators to determine the desire to buy, just like shopping for cheap 3C electronic products in Jingdong.

The 8G version of the cheap model quickly sold out of 100,000 online pre-orders in the first week, and subsequent online orders had to push back the delivery date.

ON APRIL 19, IPHONE-3G ALSO OFFICIALLY LANDED IN THE HUAXIA MARKET (IPHONE-3G HAS BEEN ON SALE IN THE NORTH AMERICAN MARKET FOR MORE THAN TEN DAYS), ALTHOUGH IT IS SLIGHTLY LATER THAN AIMI MOBILE PHONE, BUT BECAUSE IT IS DIRECTLY LANDED IN HUAXIA LIANCOM'S PROVINCIAL BUSINESS HALL AS A CONTRACT MACHINE FOR THE "WO" PACKAGE, SO THE SPEED AT WHICH USERS GET THE SPOT AFTER BUYING IT ON THE SPOT IS A FEW DAYS EARLIER THAN AIMI MOBILE PHONE.

When you first buy a mobile phone, you can't tell whether it's good or bad, and it takes a while to see it and form a reputation on the Internet.

So in the first week or two, who sells more and who sells less, Gu Cheng and Jobs are very open-minded and will not take it to heart.

On the contrary, they all bought some opponents' machines and came back to test them, dismantled them to study, so as to discover each other's strengths and weaknesses as soon as possible with a professional eye.

"THE TOUCH SENSITIVITY OF AIMI'S MOBILE PHONE IS NOT AS GOOD AS THAT OF THE IPHONE-3G, AND THE SCREEN DISPLAY QUALITY OF THE OBLIQUE GRID DISTRIBUTION IS NOT GOOD!

WE SHOULD USE BLIZZARD'S PROMOTIONAL OPENING ANIMATION OF WORLD OF WARCRAFT 3.0: WRATH OF THE LICH KING, WHICH WILL BE LAUNCHED IN THE SUMMER VACATION, AS THE MATERIAL FOR COMPARATIVE EVALUATION, AND TEACH NETIZENS TO EXPERIENCE THE DIFFERENCE! EVEN THE ANIMAL HAIR ON THE LEATHER BOOTS OF THE PRINCE OF ALSACE CAN BE SEEN CLEARLY WITH THE IPHONE-3G, BUT NOT SO CLEARLY WITH THE EMI PHONE!

"Aimi's mobile phone is also easy to change the card after a long time, and it will definitely get stuck a little if it doesn't restart for an average week. And it will automatically restart every three to five days, and sometimes the signal changes too drastically and the voltage is unstable!"

Apple is worthy of being a rival in the field of smart phones, and before May Day, it has already collected all the black materials of Aimi's mobile phones that can be tested, and began to hire various water armies to spread it on the Internet.

YY ELECTRONICS IS NOT TO BE OUTDONE, NOT TO MENTION THAT ANY DESIGN IS INHERENTLY PROS AND CONS, IPHONE-3G SCREEN DISPLAY HAS A HIGH RESOLUTION, AT THE COST OF IPHONE-3G'S BATTERY LIFE IS TWICE AS BAD AS THAT OF AIMI MOBILE PHONES, BECAUSE THE POWER CONSUMPTION OF ITS SCREEN AND BACKLIGHT HAS GREATLY INCREASED.

AT THAT TIME, AIMI COULD STILL CHARGE IT ONCE EVERY TWO OR THREE DAYS (DON'T USE IT TOO HARD TO PLAY GAMES AND WATCH VIDEOS), AND THE IPHONE-3G ALMOST DIDN'T USE IT MUCH AND HAD TO BE CHARGED EVERY NIGHT.

This shortcoming was naturally immediately exploded on the Internet by YY electronics.

IN ADDITION, IN ORDER TO ENTER THE CHINESE MARKET AND OTHER NON-OPERATOR-DOMINATED MARKETS EARLIER, TODAY'S IPHONE HAS PAID MORE ATTENTION TO APPEARANCE THAN IN THE SAME PERIOD IN HISTORY - THE ANTI-DROP METAL MIDDLE FRAME ANTENNA DESIGN THAT SHOULD HAVE BEEN ADOPTED IN THE IPHONE4 ERA HAS NOW BEEN HASTILY TAKEN OUT BY JOBS IN THE IPHONE-3G ERA.

THE METAL FRAME DESIGN IS HELPFUL TO PREVENT THE MOBILE PHONE FROM BREAKING, AND AFTER THE METAL MIDDLE FRAME IS COMBINED WITH THE ANTENNA, IT IS ALSO HELPFUL TO REDUCE THE COMPLEXITY OF THE STRUCTURE IN THE BACK COVER OF THE MOBILE PHONE, AND THE RESERVED ANTENNA VOLUME IS ALSO HELPFUL, AND THE MOBILE PHONE CAN BE MADE THINNER - HISTORICALLY, THE IPHONE4 BEGAN TO BE THINNER THAN THE IPHONE-3G, ALTHOUGH THERE ARE OTHER REASONS FOR TECHNOLOGICAL PROGRESS, BUT THE METAL MIDDLE FRAME ANTENNA IS ALSO INDISPENSABLE.

However, this antenna design scheme, which is obviously led by "good-looking industrial designers", is simply a bunch of garbage in the eyes of RF engineers - isn't this a joke about the signal stability of the mobile phone? The antenna is external, and it is in the middle frame position, and any conductor touching both ends of the antenna opening can make the antenna short-circuit, right?

For these problems, YY Electronics naturally sent people to attack Apple on the Internet for the first time.

Helpless, the appearance is not beautiful, it can be seen at a glance by the Yan dogs.

What is such an ethereal thing as "RF quality"? I've never heard of it!

In addition, everyone has just bought a mobile phone, and most of the people who can afford to use Unicom's "Wo" WCDMA package are rich people, live in areas with better signal quality of base stations, and are not very good at going to rural areas, so this kind of "network compatibility" problem is ignored by this group of consumers.

Occasionally, I really encountered a problem of holding a mobile phone without a signal, and the call was disconnected, and consumers would shout at most, "Grass! Unicom, these state-owned enterprise pigs! W has just laid out a little bit of base station, and I am embarrassed to start buying 3G!

There is no doubt that no one blames Apple for those occasional signal abnormalities, everyone has let Unicom carry this pot, no one suspects that there is a problem with the mobile phone, only suspects that the base station here is not good, or that there is less signal compensator.

UNICOM'S SIGNAL COVERAGE IS POOR, IT IS FAMOUS IN HUAXIA, THERE IS SUCH A BIG TREE BEHIND THE POT, YY ELECTRONICS CAN'T HURT THE IPHONE EVEN IF IT BREAKS THE THROAT.

……

There was a lively war of words, and soon it was the May Day holiday.

The mobile phones of both sides have basically been carefully tried by users for a week or two.

The physical stores of Aimi mobile phones have also been officially opened in major second-tier cities.

At this point in time where Gu Cheng is now, the scale of online shopping is roughly equivalent to 2010, which is a parallel time and space, and the number of people with online shopping habits does not exceed 200 million.

Most consumers still rely on physical stores to know a new product.

Gu Cheng used the first model of the Internet to promote a mobile phone, which is actually not a very good time - after all, in another time and space, Xiaomi mobile phones were only launched in October 2011, compared to Gu Cheng's e-commerce penetration today, there is about a year and a half more development period, and the online shopping habits at that time have increased from 200 million to more than 270 million.

Therefore, offline display and advertising are still links that cannot be omitted.

On May Day, 100 experience stores across the country opened at the same time, and all kinds of Gu Cheng's fans and Ai-chan/NICONICO brain-dead fans have gathered in one place and lined up in a long line.

Gu Cheng didn't dare to expect these physical stores to fill up in line for half a year every day, but with his appeal and brand inertia formed over the years, if he couldn't even "let fans queue up for a month", then he would be a fool.