Before the advent of VR and even the AR era, online shopping was a shopping mode that was not rich enough in data and needed to greatly compress the user experience. Pen, fun, pavilion www. biquge。 info

When buying a piece of clothing in a physical store, users can feel the material of the fabric, and experience whether the size and weight of the buttons match, and estimate whether the material density of the buttons is the most suitable.

When you buy clothes online, you can only look at the style and the seller's renderings, and then place an order. Countless delicate and micro factors are omitted by "lossy compression" in the process of "analog-to-digital conversion".

Therefore, online shopping in this era is destined to be only the most suitable for buying those things that are easy to standardize and have fewer performance statistics. This is also why the earliest e-commerce companies sold books online like Li Yuqing or Jeff Bezos, and later Liu Qiangdong sold 3C electronic products online.

Because clothes are not easy to standardize, there are too many suppliers who do exquisite details, and they feel the deep malice of the "simplification" of the network, and they can't show the ingenuity of the details they do in the user experience. Therefore, in addition to famous brands and well-known teachers and craftsmen with a good reputation, it is almost impossible to buy good clothes on the Internet, and they are all imitation "same" bargains.

The mobile phone industry is also said to be the consistent number of 3C electronic products.

What are the configurations of a mobile phone, a bunch of data is defined, and then it can be the same as in the era of buying a PC computer assembly machine, so that "expert" consumers who know how to know and understand the price of each spare part can estimate at a glance how much money this mobile phone should sell to be "most cost-effective".

According to Lei Jun's idea, there is no need for such a thing as a physical experience store: mobile phone, what is there to experience? Aren't the parameters all written in such detail? Is it just to let users experience how cold and smooth the screen feels to the touch? Experience the metal/ceramic texture of the mobile phone shell material, and the "low-key luxury has connotation"?

Or let users actually take a photo with the high-pixel camera of their mobile phone, and then use the original beauty camera developed by the YY network technology APP department to instantly whiten and polish the skin, so that the girls are amazing?

Lei Jun didn't think about these questions very well at the beginning.

But he still implemented Gu Cheng's decision, spent more than a billion yuan, stocked up, decorated, and opened 100 experience stores nationwide. As for the effect of the experience store, leave it to history to prove.

Let's see what consumers can really "experience" from those places.

……

Qiantang, on the shore of West Lake, on the entrance of Longxiangqiao subway station, behind the Hyatt Regency Hotel near the lake.

A three-story brown glass house with a logo for a rabbit ear headband by Niconico virtual singer Ai-chan is pasted on the curtain wall.

There is no doubt that this is the global flagship store of Aimi mobile phones.

Although Ai-chan's endorsement has a bit of a scumbag atmosphere, it is not more homely than the Xiaomi endorsement image "Miku" (Hatsune Miku) in another world.

Serious people still have some courage to walk into this store.

Just 200 meters from the street, leading to the music fountain by the lake, in addition to this Aimi flagship store, the remaining five three-storey small shops are Prada, CHANNAL, Donkey, GUCCI, and H&M.

ALTHOUGH GU CHENG DOESN'T KNOW WHY H&M, A RELATIVELY INFERIOR BRAND, WILL ALSO OPEN A STORE HERE, BUT PEOPLE ARE HERE, SO HE DOESN'T BOTHER TO THINK ABOUT IT - IN ANOTHER WORLD, THE ADDRESS WHERE THE AIMI FLAGSHIP STORE IS NOW OPENED WILL BE OCCUPIED BY APPLE IN THREE YEARS TO OPEN THE IPHONE EXPERIENCE STORE IN QIANTANG.

Of course, Gu Cheng did not hesitate to buy this place.

As Gu Cheng's hometown, this is the hardest-hit area with the highest concentration of Cheng fans, and the queuing phenomenon in the flagship store is naturally the most serious.

Said to open at half past 8 o'clock, only 7 o'clock in the morning to the West Lake, do not know the truth of the melon eating masses still think that because of today's May Day holiday, to see the music fountain too many foreign tourists.

"Scolding the next door, YY is really causing chaos to people, and it is already chaotic enough to maintain the order of tourists during Golden Week. ”

Seeing that the flow of people outside the store blocked the pedestrian street of Dongpo Road, the Shangcheng Traffic Police Brigade and the Hubin Police Station were blown up in their heads.

As soon as Team Chen and Director Wu met, they looked at each other and smiled bitterly.

They had already pulled all the police force they could to maintain order, but early in the morning they were still crowded and stampeded and injured three or four tourists.

Fortunately, a person in charge of the flagship store came out to mean something, and offered some condolences and rewards, so that these people who were mixed with the public came to be appeased.

Director Wu took people's hands short, and heard the person in charge of the flagship store say that there may be a high-level of YY Electronics today to secretly inspect, so he was full of spirits, and personally took a few strips to guard the VIP passage at the back door of the flagship store, and personally commanded to maintain order.

Maybe you can take a closer look at the big tyrant and make a familiar face?

The May sun isn't too intense, but standing in the sun for a few hours on a sunny day isn't a pleasant thing either. Director Wu's people are mixed with the police station, which is different from the traffic police who are used to the sun, and after being a petty official, he gradually pampered and pampered, and his physical strength is also a little poor - fortunately, the people in the police station have to do things more or less in person, so they have some physical fitness. If you reach the level of the public security sub-bureau, everyone will be powerless, and if you don't see a certain sub-bureau in Hujiang next door, if you are killed by a knife-wielding gangster, you can kill six of them.

At about 10 o'clock in the morning, after an hour and a half of opening the store, and stopping dozens of waves of inexplicable onlookers who tried to rush the VIP channel without queuing, Director Wu was also a little slack.

"YOU GUYS ARE WATCHING, AND IF ANYONE COMES TO INSPECT, CALL ME ON THE WALKIE-TALKIE. Director Wu wiped his sweat, explained a word to his henchmen, and prepared to go to the Starbucks next to him to rest - although Starbucks also has to queue up at this point, there are too many tourists.

"Boss, don't worry. The henchman immediately patted his chest respectfully and said that it was no problem.

Director Wu was about to flash people, but he saw several luxury cars parked at the intersection of Yan'an Road from a distance, and then five or six people in black suits squeezed through the crowd, looked around to confirm, and then escorted a guest to squeeze over.

Mayday everyone has a T-shirt or shirt, and a group of black suits are very eye-catching.

"Isn't it right to wait for the big man to inspect? It's not right, I heard that Gu Cheng's bodyguards are mainly white, and there are also a very small number of domestic ones. How can these people look like they are all Chinese?"

Director Wu felt a pang in his heart and decided to wait and see what happened. People who make strips often have sharper eyes for people, and after observing for a few seconds, he found that those bodyguards didn't seem to be Chinese.

"Why does it look a bit like a stick? Hey, isn't the woman in the middle Song Hye Kyo? I heard that Gu Cheng also has an entertainment agency in Dongyi, so he shouldn't be a guest invited......

He was thinking about it, the other party had already crowded to the front, looked at the slowly moving long line, divided a bodyguard to ask about how long the line would last, and then came back and whispered a few words in the ear of the beautiful woman. The beautiful woman in sunglasses seemed to frown, pulled out her phone and started calling. After saying a few words, the beautiful woman squeezed over with her bodyguards.

"Miss, I'm sorry, do you have an invitation or a work permit? This is the staff passage, there are too many people today, we have to maintain order. ”

Director Wu stopped in front of the stick beauty without humility or arrogance, considering that "there is no trivial matter in foreign affairs", his attitude is still very sincere.

After all, the national situation has always been that no one has solved the case of a local person who has been stolen for decades, and if a friendly person is a stolen bicycle, he will have to use the police force to find it back - the person who made the strip is the most kind to foreigners.

The beautiful woman on the other side obviously didn't speak much Chinese, so she gave one of the black suits a look, and the black suit came out of the crowd: "Then can you please call the person in charge out, our young lady has a call for him to listen." ”

The beautiful woman shook her phone and said bluntly, "It's Gu Cheng's phone." ”

Among them, the words "Gu Cheng" are very clear, and the tones of the fourth and second tones can be heard.

The rest of the words are a little awkward, they are all the first sound.

"Wait a minute. Director Wu immediately asked people to use the walkie-talkie to find the person in charge of the flagship store.

The person in charge took the phone and listened to it twice, and immediately said with a respectful expression that he would receive the "friend business inspection" well, and then hung up the phone and returned it to the beauty.

Although "friends" have always been competitors.

Director Wu saw the group of sticks go in, and stabbed the person in charge next to him: "Is it really a 'friend businessman' who came to talk about business? It's the same as a lover's raid." Why didn't Mr. Gu call you in person. ”

"Of course, how can a busy person like Mr. Gu remember the phone number of a small character like me. ”

Director Wu was right when he heard it, the person in charge of a flagship store would not even leave his name at Gu Cheng.

But the men must know the boss's phone number.

"It's a pity that I didn't have a chance to introduce myself. ”

Director Wu sighed with emotion, and continued to shake in place to maintain order.

However, after just over twenty minutes, he felt that the most worthwhile decision he had made in his life was today. The highest moment of my life after 20 years is today.

A more low-key and luxurious motorcade than just now quietly parked in the underground garage of the Hyatt Regency Hotel behind, and then a group of thieves came out in a low-key manner, wrapped the people in the middle tightly, and walked straight to the VIP passage here.

"Hello Mr. Gu, business is really good today, I and Team Chen have transferred the entire police force of the entire brigade to maintain order. Director Wu forcibly suppressed the excitement in his heart, and almost finished the sentence that had been brewing for a long time in a trembling voice.

Before speaking, he secretly opened a bottle of mineral water and poured a small half on his head, pretending to be sweating profusely from the sun.

The bodyguard's pile finally revealed a crack, revealing half of his face inside, and said two words quickly: "Thank you, I know." Be silent. ”

"I met the richest man in Asia today! The richest man in Asia talked to me!"

Director Wu was still excited at the door, Gu Cheng had already walked into the VIP reception room on the third floor and met Li Yunxin who came to play.

"Why are you so wild now, your father and brother are relieved that you are running around alone......? If you come up with this kind of excuse, what does my phone look like, if you ask the engineer of your company, it must be clearer than if you personally took it and experienced it for a year. ”

"You hate me, can't I do something serious?" Li Yunxin waved his hand and asked the bodyguards to wait at the door.

The bodyguards knew that they didn't want them to hear the conversation, and there would be no danger here, so they all went out.

"Since my suicide attempt more than two years ago, my dad and my brother have stopped playing wherever I go, as long as I don't disgrace the lintel. I want to learn to do something right, how dare they obstruct it. ”