Steve Ross, who is in his golden age, of course, can't really ride the crane to the west, his vitality is strong, and his third marriage last year illustrates this from the side.

In order to break the rumors of his death and save Warner, whose stock price fell to the $20 range, Steve Ross returned to the office as fast as he could.

In fact, at this time, Steve Ross is not desperate and can't do it, the market crash is not a joke, according to the current decline of Atari, this year's book loss of $500 million is completely predictable.

Of course, it wasn't the Atari family that was so unlucky that they almost spit out the profits they had earned in the previous two years.

For example, Mattel, which is second only to Atari in the home video game console market, has lost almost $200 million on its books so far, and it has been rumored that Mattel may have to file for bankruptcy protection.

Even Texas Instruments, which is engaged in a price war with Commodore in the low-end budget PC market and a joint crackdown on home TV game consoles in the same price range, has been unable to hold back and announced that it will officially withdraw from the field in a few months.

Naturally, it was fortunate to be left alone, and its home video game console division in the North American market also shrank sharply, with tens of millions of dollars in paper losses and a plummeting stock price.

However, compared to other unlucky peers, EA has been quite lucky.

Since investors can see EA's active actions on the increasingly promising platform of personal computers from time to time, and the Xiaobawang game console is really operating a global market, it has not fallen to the point of being completely spurned.

More importantly, EA used the large amount of cash that had accumulated rapidly in its hands when it was at its peak. Having obtained a lot of rights and interests in the non-video game business, Tang Huan did not allow the irrational factors of the market, knocked EA's stock price below $50, and really began to buy back shares as he promised, which eventually made EA stand tall in the turmoil of the entire video game industry.

This action. Tang Huan won praise as a business leader, but Steve Ross was both gnashing his teeth and terrified.

While shouting that the video game industry cannot fall and that everyone should work together to tide over the current difficulties, Guy Tang Huan helped Warnerto City very "friendly" and bought a large number of Warner shares.

You must know that Tang Huan not only has a lot of cash in his hands, but also has incalculable financing credit with the aura of the world's richest man, coupled with the current model of junk bonds in the US capital market. Once it aims at a hunting target, the opponent is almost left with the fate of being caught.

After all, at this time, the poison pill plan with US economic characteristics has not yet reached the realm of perfection at the theoretical, practical, and legal levels, and large companies have a headache for hostile takeovers.

It's conceivable that as long as there is one breath left, Steve Ross will have to step up and try to keep his business from falling to his family.

At this life-or-death juncture, a generation of business tycoon Steve Ross remains calm. He clearly realized that if he and Tang Huan were simply more than money. Most likely to die sooner. Take 10,000 steps back, even if Warner survives in the end. But it will also end up in debt and stripped of a layer of skin.

In this way, Tang Huan, who has a deep dislike for himself, although he has not achieved the goal of eating Warner, he will also be happy to see the opponent hit to the ground. When the time comes, Warner will inevitably fall behind from the Hollywood front-line camp.

Based on these considerations, Steve Ross continued to use the same trick he had used before, the Tang Huan threat theory. and actively campaigned to lobby the Department of Justice to stop Tang Huan's intention to swallow Warner.

……

At this time, the American media had noticed that Warner was not only mired in Atari's huge losses, but also could become a hunting target for capital predators. Its stock price has fallen from more than $70 to more than $20, which is definitely a once-in-a-lifetime acquisition opportunity, and the party that seized this opportunity is the San Francisco-based Yanle Entertainment Group.

When Andy Albert, the president of this company, explained on behalf of Tang Huan that he was sincerely helping Warner get out of the crisis, everyone was amused, and how big the beam between the two sides must be to slap their faces in the face to such an extent.

The Los Angeles Times quickly pulled up previous reports that Universal Pictures had sued EA for infringement of the video game Donkey Kong, as well as a photo — Steve Ross on Warners, Charles Bludoorn on Paramount, and Sid Hinberg on Universal Pictures were sitting around a round table and plotting against EA.

The Los Angeles Times, which is enthusiastic about answering the public's questions, has naturally seen a surge in sales and has received considerable economic returns.

And this capital war triggered by the Great Depression in the video game industry, after adding such love-hate elements, is undoubtedly full of legends, and the viewing has skyrocketed, which is even more exciting than Hollywood blockbusters.

While people are discussing with great interest, they can't help but sigh that the original iron triangle has now been blown away by the rain and wind.

Charles Bludoorn died young, but fortunately, Paramount had a good team and still performed well.

Universal Pictures seems to have fallen under some kind of curse, and has been sluggish in the past two years, with few commendable films to be put into play, and some simply attribute the reason to not winning over filmmakers like Spielberg.

As for Warner, it has been passed down in one line, but because of this, it has to face Tang Huan, who has grown into the richest man in the world, and wait for the opportunity to launch a retaliatory action, and the result is in turmoil.

Because Tang Huan was hiding in Asia and pushed Andy Albert to the front desk as a spokesperson, the reporters had to come to Steve Ross to try to find out about the feud between the two.

Steve Ross, who is anxious, has no time to deal with these guys, lest the world clamoring for chaos.

As he expected, the lobbying for the Justice Department went well, and it will soon come up with the results it was hoping for.

During this time, Steve Ross urgently convened a board meeting, used his long-standing prestige to suppress any changes, and finally stabilized the situation internally.

Next, Steve Ross had to deal with Atari, which had become a hot potato.

Regarding the burial of a large number of unsalable video game cartridges, Atari and Warner adopted a vague statement of denying more than half and admitting a small half, that is, only admitting that there were indeed a small number of old game cartridges in this batch of industrial waste, and that everything had been firmly pressed into the ground by concrete anyway, and there was no proof of death.

Then Steve Ross called James Morgan and said bluntly, "I'm running out of patience and I'm going to find a home for Atari." (To be continued.) )