Chapter 0506: The Truth Can't Be Buried

……

Even in the Internet era of the new century, desktop applications and portable applications accounted for half of the output value of the entire microprocessor industry, but in terms of the number of sales, these two fields actually consumed only 0.2% of all CPUs.

Push forward another ten years, the microprocessor market pattern in the 1990s has taken shape, those CPU architectures that are not competitive in the market have faded away, Intel and Microsoft have reached a WIntel alliance, making the x86 architecture dominant, and the 32-bit microprocessor application is completely mature.

However, among all CPUs in the world, products with 32-bit and above architectures account for less than 10% of the share. Of all 32-bit CPUs sold, only about 2% make it to PCs.

Take 1997, for example, when 2 billion 8-bit CPUs were sold worldwide, accounting for 55% of all microprocessors.

Since the advent of microprocessors in the early 1970s, the biggest application of microprocessors in the civilian field has been the booming personal computer.

For example, the former is equivalent to golden sand, while the latter gathers golden sands into gold bricks, and the right to speak is self-evident. Tang Huan now plans to use his foresight in the application to expand the layout in embedded and micro-control processing.

Guy is not a general-purpose microprocessor, and now he has begun to show what displeased Tang Huan.

For example, the MC68000 used in the laser printer and the MOS6502 used in the universal remote control developed by Wozxing are too bulky and not tailor-made, especially in terms of power consumption.

At this stage, everyone is on the same starting line in this new direction, and at least it can avoid the embarrassing situation of UMC not being able to get up and down when developing Intel80286 compatible products.

"Further optimizing the Intel80286 compatible product is nothing more than a senior expert. It's just a matter of breaking that layer of window paper, it's really not good to dig people, it's nothing. ”

Speaking of which, Tang Huan picked up the big brother who had really turned into a "brick" after leaving the service area of Xiangjiang Telephone and shook it, "It takes ten hours for this big guy to charge." But it only lasts 30 minutes. I have a hope that I can cram a low-power, high-performance microprocessor into this device. ”

……

Warner Headquarters, New York, USA.

"Due to the quality of the third generation of Fangyuan personal computers, EA's second-generation Xiaobawang game console had to be postponed to the release time in Japan, and as a result, Nintendo's FC took the time to take a chance to take a surprise, and the situation was very passive."

James. Morgan reported on the latest industry developments, "It is said that in order to avoid the embarrassment of media questions. Tang Huan was actually absent from this year's spring COMDEX. You know, he has participated in and delivered keynote speeches at every session before. ”

Warner boss Steve. After Rose heard this, he was indifferent, in the past, he could have gloated for a while, but now he has no such thoughts.

Atari has cost Warner $300 million on its books so far. Wall Street wants to look at the report data, and that's how it reacts. Warner's stock is on the verge of falling below $30.

Steve. Rose froze and raised his hand to interrupt James. Morgan's chatter. Shen Sheng asked: "The video game companies that used to be prosperous are now closing one after another. Tell me, is there any hope for Atari? ”

"It's just a natural reshuffle in the industry, and the one who can keep fighting until the end is the winner. Atari's arcade business is doing well, and the home video game business can tap into markets in Japan, Europe, Australia, and even Latin America. EA, Mattel, and Sega all do this, so there's no need to despair. "James. Morgan hurriedly replied that his position as CEO was not yet hot, and Atari could not be turned off.

"Okay, I'll give you credit." Steve. Rose nodded. "Now on the books, Atari is losing $1 million a day, and you need to take further stop-loss measures."

"The layoff plan is almost complete, and the next step is to find ways to reduce expenses from other aspects." James, who secretly complained in his heart. Morgan, with a twinkle in his eyes, said: "We have produced about 5 million copies of E.T. Alien, but after its sales exceeded 1 million copies, the momentum slowed down significantly, and it has stopped at 1.5 million copies, although this is a good result and can be ranked among the top ten best-selling games of Atari, but the remaining 3 million copies are difficult to continue to be digested by the market." At the same time, high inventory management costs still have to be incurred. ”

The E.T. Aliens video game project is the brainchild of Steve Extra-Terrestrial. Rose's biggest pain in his heart is that he already has a psychological shadow on video games.

However, as a powerful business tycoon, Steve . Ross still had the most basic leadership bearing, and he bowed slightly in agreement, "Then deal with it as appropriate." ”

Seeing that the big boss didn't get angry because of the embarrassment, James. Morgan breathed a sigh of relief and hurried away.

……

El Paso, Texas, Atari's El Paso warehouse, Director James. Heller grimacingly counted the batch of unsalable game cartridges he had just received, thinking of last year's boom, and couldn't help but sigh.

Even James. Heller, who is at the back of the company, can clearly feel the depression of the North American home video game console market.

"If we continue to enter and exit like this, our warehouse will really burst." James. Heller muttered a word of concern and hurried to check the weather forecast for the next few days.

At this time, it happened that the headquarters called. Heller's head was big for a while, and he thought to himself, maybe there would be another batch of game cartridges that couldn't be sold, and he wanted to send them to him.

"Why aren't you in the office?" James. Morgan asked impatiently on the other end of the phone.

"BOSS, I was just taking stock of the game cartridges that just arrived." James. Heller complained, "The inventory pressure here is getting stronger. ”

"I see the report says you have 500,000 copies of E.T. the Extra-Terrestrial?" James. Morgan interrupted his subordinates' complaints and asked straight to the point.

"Why. How did the report data of the headquarters lag so far behind? "James. Heller immediately shouted in annoyance, "There are now more than 900,000 copies of E.T. Extra-Terrestrial's game cartridges, plus other unsalable video game cartridges. The number has long exceeded 1 million. ”

Hearing such staggering figures, James. Morgan's forehead was bruised, and he cursed in his heart, "The leaders of the gang before he took office were simply a bunch of gamblers who lost their minds." ”

"I guess I'm the most stressed of all the warehouses in the company. If it rains heavily, it will definitely be very troublesome, so I asked for additional manpower. "James. Heller finally demanded.

"Can you think before you speak? The company has just gone through a round of layoffs, and now you want me to send you more people? "James. Morgan snorted coldly, "Okay, I'll take the pressure off you right now and get rid of all these dead game cartridges." ”

"Dispose of it?" Listen to your boss's orders, James. Heller's brain suddenly short-circuited, and he subconsciously asked. "What, what do you mean?"

"Dispose of these unsalable game cartridges as garbage." James. Morgan repeated slowly, "Do you understand?" ”

"Understood." James. Heller agreed, but at the same time, there was a storm in his heart, it was a game cartridge with more than 1 million copies.

So James. Heller asked confirmatively, "Dispose of all these more than 1 million copies of the game cartridge?" ”

"Yes." James. Morgan warned in an accentuated tone: "The lower the cost of processing, the better, otherwise." I'll fire you to make up for the cost. ”

"Understood." James. Heller replied sweatingly.

"One more point. Pay attention to secrecy, and don't make a fuss about it. "James. Morgan admonished again.

"I do my best." James. Heller hastened to reassure.

Waits James. After Morgan hung up, James. Heller was stunned for a long time with the microphone, this decision of Gain's boss was so shocking that it had exceeded his own cognition.

Slowly put the microphone back, James. Heller was starting to worry again. To know. This batch of so-called "garbage" has to be pulled by at least a dozen trucks, and at the same time, cost control and confidentiality need to be considered, and it is not as easy to deal with as imagined.

With such a large amount of "garbage", it must not be discarded casually. The best way is to either dump it in the sea or find a landfill to bury it.

James. Heller grabbed a map, his gaze slowly wandered over Texas, and finally turned to the nearby state of New Mexico.

……

In a building not far from the ElPaso warehouse, a young man was sneakily hiding by the window, looking through a telescope, and said, "Uncle, they've started loading the 17th truck." ”

"It seems that old Martin is going to make another profit." An ordinary-looking middle-aged man, lying on a simple bed, lazily turned over.

"Uncle, don't forget, I do the hardest work." The young man muttered.

"Okay, little Martin will also get a share then." Old Martin, who was in a good mood, was rarely generous.

Little Martin, who had received the promise, was full of joy, turned around and asked curiously, "Uncle, which client gave the task?" In addition to being boring, it's not an ordinary lightheart, and I don't know if there will be such a good thing next time. ”

"Talk less, do more." Martin Sr. did not answer his nephew's question, "I guess this convoy will probably set off at night, and the task will not be so easy." ”

……

1 million copies of video game cartridges, enough to fit 20 trucks.

James. Heller personally commanded to make sure that nothing was on board from the outside, and the tension was almost like an illegal activity.

After it got dark, James. Sitting in the first car, Heller led the entire convoy from El Paso, Texas, to the destination, Alamogordo, New Mexico, where there is a large landfill.

……

James. Heller's arrangement can be said to be very meticulous, but he doesn't know that his every move has fallen into the eyes of people with a heart.

When James. While Heller dutifully supervised the burial at the site, the Alamogordo Daily News in New Mexico reported that Atari had dumped 20 truckloads of dead game cassettes on the Alamogordo, even attracting a group of teenagers to dig up.

This is simply a stone that stirs up a thousand waves, 20 cars of game cartridges, how many copies do you have to have? In order to stop the loss, Atari is really ruthless!

Atari quickly clarified that the contents of the car were not game cartridges, and that there was a batch of scrap that needed to be disposed of because the El Paso, Texas, branch was being streamlined.

As a result, the immediate response of the locals of the Alamogordo was to protest, believing that Atari would seriously affect the ecology of Texas by pulling so much industrial waste from Texas.

James. Heller was so depressed that he almost vomited blood, and he tried his best to come up with a "garbage" disposal plan, and was busy at the scene. Morgan scolded a bloody dog, "Didn't you keep it secret, why is it that the whole United States is talking about this now?" ”

"I don't know." James. Heller was so aggrieved that she almost cried.

"Now that countless reporters are rushing to the Alamogordo to verify this in person, what do you say?" James. Heller roared.

"Otherwise, give me another amount of money for treatment, and I'll immediately cover the landfill with a layer of concrete. Even if the reporter came, he wouldn't see anything. "James. Heller was quick to come up with his own solution on the spot.

"Okay, I'll trust you one more time. If it goes wrong, you know what the consequences are. "James. Heller gritted his teeth and gave an ultimatum.

……

So, when the reporters found the burial site of the Alamogordo, all they saw was a layer of solid, cold concrete, and suddenly shattered their glasses.

Atari gave a high-sounding explanation for this, "Because many animal carcasses were found near the landfill, for safety reasons, especially to prevent those teenagers who did not know the truth and ran to dig around, Atari paid an additional fee and covered it with a layer of concrete." ”

"Trick the devil into it." The reporters invariably raised their middle fingers, but there was nothing they could do with the scheming Atari, the truth had been buried, and what people said was what they said.

Just as Atari and even Warner were secretly congratulating themselves on having escaped a storm of public opinion, the New York Times suddenly jumped out and reported in detail on the entire process of Atari's burying a large number of unsalable video game cartridges in an illustrated manner.

At this stage, having a picture is equivalent to having the truth, and Atari, who was originally clever and justified, suddenly became dumbfounded.

The confirmation of this news is of extraordinary significance, it officially sounded the death knell of the North American home video game console market, making the official justification of all hard-mouthed companies meaningless, and the entire industry collapsed gorgeously with a visible trajectory.

As for the initiator, Atari, the stock of the parent company Warner fell to more than $20. Rose was so angry that he was admitted to the hospital, and even the news of his death came out.

The media is in an uproar, knowing that on February 20 of this year, Gulf Western Industries and Paramount boss Charles . Bludoorn had a heart attack and died on his private jet at the age of 56.

Could it be that another Hollywood tycoon will fall this year? Can Steve. Rosby Charles. Bludoorn is a year younger. (To be continued.) )