For the afternoon, Donald was instructing the NBC crew to cut the film. Pen, fun, and www.biquge.info

He is not a serious director, so he doesn't ask about the technical details, just check what can be released and what can't be released.

Gu Cheng was chatting with him just now with an intermission, a total of two or three hours. I had to cut out the nonsense connection and goofs to leave an hour-long feature show, so the editor was still in a hurry, and there was basically no effect processing.

Theoretically, Gu Cheng can also ask to read it from beginning to end and make some suggestions, but as for whether the producer accepts it or not, it may not be possible.

Generally speaking, it is not accepted.

Therefore, in order to appease Gu Cheng, Ivanka kept chatting with her sister and brother when she was editing.

She studied at the Wharton School for several years, and she still knows economics and management very well, and Gu Cheng's speech in the morning made her worried:

"Gu, is the future prospect you said really so exaggerated? 'Simple and repetitive mental work', it sounds like it can't be eliminated in twenty or thirty years. And let most people survive just by selling their dignity, then this future is too bleak, even if they live a strong physical life, they are nothing more than the walking dead. ”

"Of course, humans are animals hanging from a web of meaning that they have compiled. The Walking Dead is certainly unpleasant......"

"Oh, Max Weber said. I thought that such a rebellious person as you didn't read the classics. When Ivanka listened to Gu Cheng's quote, she was quite surprised.

"Don't worry about who said that. I'll admit that the statement is a bit extreme, but it's to make everyone aware of the problem in the shortest possible time. The actual situation is of course much more complicated, and the pursuit of 'individuality' is not just for the sake of pretending, sometimes it does have its use value. Even if humanity does not have a chance that most of the people who have been eliminated from their jobs will live in the hope of providing the resources for the successful to live, at least we will have to face the situation of living for the sake of refined individuality. ”

When Gu Cheng said this, he thought about it for a while and tried to find an example.

"I'll give you an example. In China, there is a condiment called soy sauce. The soy sauce we usually make is blended, and it is very cheap, 3 yuan a bottle. The best brand sells for about 8 yuan. The people of Fuso also eat soy sauce, and they also keep the soy sauce from the soybean brewing process, which is sold to China for at least 30 yuan a bottle.

The soy sauce industry of the Fuso people has created an output value that is not lower than that of Huaxia, and it has fed several times more labor than the Huaxia soy sauce industry. If you include the agricultural employment that is driven by the procurement of high-quality brewing raw materials, it is possible that it will be even more.

Note that in the example I gave, whether soy sauce is blended or brewed has a fine and slight difference in taste and nutrition, and brewed fermented soy sauce does taste better than blended soy sauce and chemical soy sauce, and there are some trace 'unscientific' ingredients that cannot be controlled by chemical synthesis.

It's just that this little difference is not enough under normal circumstances to make the Chinese people, who are still relatively poor, endure the eight-fold price difference and continue to buy brewed soy sauce with higher labor costs. But I believe that if we don't protect the existence of this craft in Huaxia, after a few years when the Chinese people become rich and the low-end products are overcapacityd, they will have no spare money to spend, so they will naturally go to Fuso's soy sauce cooking. ”

When Gu Cheng said this, Ivanka fell into a short contemplation, but she didn't understand the other party's motives too much: "But does this have anything to do with what you said about pretending to be forced and discriminating?"

"Of course it does, it seems to be the result of the natural development of the economy, and no one is at fault in it. But in fact, the reason why the handmade things of the Fuso people have the opportunity to be conspicuously marked on the packaging is that the thing is handmade, and the custom-made products have the opportunity to mark themselves as custom-made, which is based on their strict quality standards and IP/GI labeling scales in the first place.

In a conspicuous position on the soy sauce bottle, the label is compelling to rise 'brewing' or insulting 'blending', so that when the soy sauce user is hesitant to pay several times the price for the difference in details that is not very clear, he can add an extra chip to promote their consumption: now, when you buy a bottle of brewed soy sauce, it is not only used to cook vegetables, but also to put a Mercedes-Benz logo on the front of the car when you buy it.

At this time, while pretending to be forced, we are actually protecting 'unique attributes that cannot be copied during industrial standardization replication'. I do all this, and the Fuso people call it the 'craftsman spirit', and this spirit is not against industrial reproduction. For those things that have no personal value, can be 100% copied, and are never innocent, I don't regret that they are crushed by the wheel of history, and the 'craftsman spirit' will not pity those spicy chickens.

But should we be merciful to those things that we have found so far that have a few detailed features that we couldn't replicate in industrial reproduction? At least by 'the consumers who buy this thing can be forced to be mavericks,' so that some wealthy people can protect these characteristics and then slowly discover their value in the future?"

Gu Cheng's words, step by step, are much heavier and deeper than when they were on the show.

When Ivanka heard this, she gradually became a little stupid, and her eyes were watery and full of confusion and deep thought.

At this moment, she was completely conquered by the idea that pretending to be forced is a great cause to preserve more of the heritage of civilization for mankind.

I didn't expect Gu Cheng to be able to tell such a truth.

"Then why didn't you say it when you recorded the show just now?" Ivanka couldn't help but sigh, Gu Cheng was so modest, so deep in his merits and fame.

Gu Cheng shrugged: "What do you want me to say? I'm just engaged in the entertainment media industry, and I occasionally use the Internet as a tool." Wouldn't it be too immodest for me to pour chicken soup into someone as a life coach? Although I said these words just now, I am not professional, so I should leave it to the professionals to spray. ”

Pan Jieying on the side was also said to be concerned for a while, and seemed to think of a lot of beautiful details in life that have been erased:

"Ah Cheng, you always took the Fusang people as an example just now, so is there a real case in China in this regard? Is it because our industrial standards lack the protection of 'mandatory labeling of forced products', has it really caused some loss?"

"yes, I want to know, too. After listening to Pan Jieying's question, Ivanka immediately seconded the proposal.

"Of course, there are examples, even if they are in similar categories, there are many of them. Gu Cheng admitted it in a big way, and then said thoughtfully,

"On the coast of the South China Sea in China, there is a port that was recovered from the Portuguese only a few years ago, and it was called Aojing oyster in ancient times. It was originally named so because it has been a fishing village for oysters since the Ming Dynasty.

More than 100 years ago, the Chinese invented a condiment called oyster sauce when cooking, which was originally boiled in an oyster cauldron. Before the invasion of the Fuso people in the 30s of the last century, eating a bowl of oyster sauce noodles in Xiangjiang would only cost 2 cents of fiat currency without oyster sauce, and it would rise to 5 cents with a few drops of oyster sauce. And a whole bottle of oyster sauce costs 5 yuan and 8 fiat dollars.

However, more than 70 years later, how much is a bottle of oyster sauce in Huaxia now? Lee Kum Kee, the best industrialized and mass-produced brand of seasonings in China, sells for only 15 yuan, and the worse Haitian oyster sauce only sells for 8 yuan when you add one-third of the amount -- think about it with your slightly economic thinking, do you believe that these oyster sauces are really made from oyster stews?

However, if you think oyster sauce made from oysters is extinct in China, you are wrong. There is also a century-old shop in Aojing Oyster, which has not been industrialized to expand production, and it is a small shop that has been passed down from generation to generation, called Rongsheng Oyster Sauce Shop. So far, every day in the neighborhood visible glass kitchen boiled oysters, boiled a small bottle of oyster sauce, less than half a catty, it costs eighty or ninety yuan.

It is said that there are some wealthy people in Huaxia who pay attention to the quality of life, but why does Huaxia's pure oyster sauce not have the same living space as Fuso's soy sauce? What is the reason for this phenomenon? It is because Huaxia's national standard "GB/T21999" only requires that 'oyster sauce contains oysters', and as for how many oysters are contained, the standard does not matter, and does not require enterprises to label. Finally, only the amino acid nitrogen content is higher than 0.3 g/100 g, which is considered to be the standard.

God, you must know that soy sauce also contains amino acid nitrogen, if only this indicator is measured, oyster sauce manufacturers can add only a few oysters to 100 catties of oil to crush it, and the rest is all done by soy sauce and additives.

If today's Huaxia GB/T-21999 can be as strict as its Fuso counterparts, and give pure boiled oyster sauce a chance to 'let the person who buys it pretend to be forced', will this good thing gradually become extinct?

The soy sauce is not bad, at least the Fuso people also use soy sauce, so we can count on the Fuso people to help us protect it, so that we still know how 100% pure fermented soy sauce is produced today. But the people of Fusang don't use oyster sauce, and the people of Dongyi don't use it, if the Chinese people don't protect this thing, they won't have it in the future, which is the heritage of Chinese cuisine culture. ”

In the era in which Gu Cheng lived in later generations, the oyster sauce made from pure raw oysters certainly no longer existed, so he didn't know which year this craft became extinct. In fact, it was closed and disappeared in 2015 after the last generation of the owner of Rongsheng oyster sauce died of old age (the man had no son).

"Poverty alleviation and poverty alleviation, survival and extinction, this is also said. Pan Jieying listened to her cousin's eloquent conversation, and her eyes were a little moist.

Ivanka took a DV from the other end of the conference table, looked at the recording, and said earnestly: "It's almost time, it's already cut out over there." The two of you will stay, and let's watch the results of the broadcast together before leaving. I've recorded everything you just said, but I don't have time to put it in. I'm going to keep it for my personal treasure and I'll send you a copy when the time comes. ”

"There's nothing to record, isn't this a casual swing in the Dragon Gate Array, it's all nonsense. ”