"Donald, you've read The Long Tail Theory? I'm ashamed to be ashamed, because I haven't read The Art of Doing Business, and maybe I'll read it when I have time. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 info" Gu Cheng politely said in order to buy some time to think.

"In order to answer your question, I would first like to know what impression you have of my ambition as a reader after reading The Long Tail Theory, and then I can add it in a targeted manner. ”

"Stalling for time. Donald made a conclusion in his heart about Gu Cheng's watering words, he cleared his throat and decided to summarize it in two sentences, not giving Gu Cheng more opportunities to react.

"Okay, then I'll make a long story short, after reading "Long Tail Theory", it can be seen that you are a very artistic and ethical person, and the ultimate goal of your online media industry may just be to let all niche content providers and demanders find each other, so that they will not be annihilated by Xiaobai routines.

According to Elizabeth Neumann's theory in the Journal of Communication, this is called 'not letting the spiral of silence further deprive it of its voice'. But I don't see this kind of demand being so great that it needs to be pursued by a country's richest man on the Internet. If that's all you want, IMHO, you don't have much room to play on the NASDAQ. ”

Donald hit the nail on the head when he pointed out that Gu Cheng's ideals were too literary, too philosophical, not down-to-earth enough, and not enough for capital to smell blood.

This is not good news for entrepreneurs who seek to successfully list on the NASDAQ within half a year.

"Of course, my ideals don't stop there, and the value of my 'Long Tail Theory' to the future is far more than what you see: 'too literary, just a gospel for content entrepreneurs'.

I can give you an example, the other day I went to the University of Toronto, discussed some issues with some AI experts, and also set up a foundation and research institute to fund the research of these basic sciences. Maybe in the next three to five years, we'll see AI eliminate low-level repetitive mental work in a big way.

Notice, you heard it right, the previous industrial revolution eliminated most of the simple and repetitive physical work, and the current industrial revolution that I am about to launch will eliminate most of the simple and repetitive mental work. Therefore, my "Long Tail Theory" still has a lot to unfinished, that is, to solve the problem of mobility and vitality of human society in the future, and to guide mankind not to lose large-scale unemployment due to a new round of technological revolution -- by the way, what is the unemployment rate in the United States now?"

"What are you talking about? I don't really understand. Donald was stunned for a while, and could only answer Gu Cheng's cold question first, "The unemployment rate has always been close to 7%, but recently due to the expansion of the war against Saddam Hussein, it is estimated that it will fall below 6% by the end of the year." ”

"That's not a low number, and I think it's at least half as high as the official figures. Gu Cheng made a prediction bluntly, and then threw the blame to Donald, "Now, assuming that you are the president of the United States, how are you going to solve the increasingly serious unemployment problem?"

"I'm not the president of the United States. Donald smiled awkwardly and pretended to excuse himself.

"Just assume what you would do if you were the president of the United States. Gu Cheng insisted on asking this question.

"I think the unemployment problem in the country is caused by the outflow of manufacturing, and the reason for this is that the taxes in the country are too high, and the trade unions are too strong, so that the capitalists are reluctant to open factories in the country. Therefore, in the future, on the one hand, it is necessary to reduce taxes and set up a more stringent strategy to prevent hidden tax avoidance, and on the other hand, it is necessary to set a threshold for overseas products to be sold domestically to ensure that workers in the United States can produce products consumed by the ...... of the United States."

Donald didn't think much of it this time, apparently he had premeditated this question.

Gu Cheng interrupted him rudely: "Although your trick seems to be effective in a few years, it is naked trade protectionism, and it is anti-globalization, turning back the wheel of history and forcibly reducing the social production efficiency of capital, which will be very dangerous in the long run." ”

Donald was also furious: "Hey, as far as I know, you Chinese people like trade protectionism the most! Moreover, you still use prisoners to produce things and give tax rebates and subsidies to export enterprises, which is really disgusting!"

"That's not my decision, my YY network technology is sure that even if our government allows the IT giants of the United States to enter the Chinese market, I can still win the competition. Gu Cheng replied proudly, looking unafraid of Amazon's stubbornness.

"Okay, then let's not talk about these political issues, I'll ask you, according to your ideas, how are you going to solve the problem of unemployment caused by scientific and technological progress and industrial transfer 'once and for all'? Don't tell me that this has something to do with your 'Long Tail Theory' thinking!"

Gu Cheng lifted the frame of his glasses, unfortunately there are no lenses to reflect the reflection of the photographic light, otherwise his image at the moment will be more like the villain in Conan.

My "Long Tail Theory", in the long run, is to let all mankind find the separation of niche needs, and if there is a strong information platform to support it, the "different" attribute of everyone's "different" consumption will be amplified.

Let every force he pretends to be seen by the people around him and the people in the circle like fireflies in the night, then his desire to engage in this kind of unique consumption will be fully stimulated.

And the more products that are different, the more customized jobs are needed, and the more jobs and unemployment problems can be solved in the future. In the future, the society will be a society in which 20 percent of the labor force can meet the material production of a well-off life, and 80 percent of the labor force will meet the needs of pretending. Stimulating all of humanity to find their own sense of separation, and to be proud of being different and ashamed of being unpopular, is the way to maintain social mobility. ”

"You may not believe my point of view, that's because you are in the United States, the current United States society is relatively healthy, and the people, like those in China, worship the rich, so these countries are still saved and vibrant. But if you go to Fuso and Germany, the society in those places is solidifying and fragmenting, and the resulting continued weakness of domestic demand is very terrible. ”

"As you know, there is a major shareholder in my legendary entertainment, Fuso SoftBank Group, and the boss is Sun Zhengyi. Thanks to my interaction with Sun, I learned a lot about the big data of Fuso society.

If you go to the SoftBank Group and observe that even if you are a middle- or low-level employee, if anyone buys a Vacheron Constantin watch, the people around him will not envy him, because how much money people with the same type of work can probably earn is too transparent and too formulaic in Fuso. If a person of the same class spends more money on watches, then he must have saved money on hidden consumption that is invisible to others, and no one will envy him.

Over time, both luxury consumption and personalized consumption began to shrink, and finally people spent most of their money on the needs of exquisite life -- how much money did they spend? How many GDPs and how many jobs were created? How to solve the problem of unemployment that is becoming more and more serious with the progress of science and technology in the future?

"In Germany, the situation is similar. Since the establishment of the European Union, Germany has become increasingly divided from the upper and lower classes. In the past, the rich would show off their wealth in front of the poor and appear in the eyes of the poor. Now the rich in Germany have almost no interaction with the poor.

Because the main customers and consumers of their wealth creation are other industrially and technologically weak countries in the EU. So much so that 'even if Germany's own poor do not use German goods, the German capitalists do not care about the consumption power of these 80 million people, because there are still close to a billion people in weak countries in the EU who will use German goods'. Then the consumption of the middle class to upgrade for the sake of face is suppressed, and no one will see it if it is forced, so no one will spend this money.

Therefore, we should be grateful that China and Mi still have huge domestic demand markets, and the capitalists in these countries also need to motivate their own people to consume, so they are trying to create a mentality of worshipping the rich and pretending to be forced, so that those nouveau riche do not hide their money in the vault, but take it out again, spend it in display, and give the poor more opportunities to work in hotels, KTVs and nightclubs.

In the future, even if robots can replace human waiters at low cost and order songs to serve food, there will still be local tyrants who will continue to hire real people to serve dishes for the sake of face, so that those people will not starve to death. ”

Gu Cheng paused when he said this, so that the dumbfounded Donald had some time to react.

"Once most people in this world stop spending money for face and social respect, the end is very terrible. If people spend money only for practical purposes, how much productivity and jobs will they need? With the production technology of 40 years ago, it would have been enough for 2 billion people to feed the whole earth, right? Is the reason why there are still people in the world today who have not solved the problem of food and clothing because of a lack of production capacity?

Apparently not, China uses only 7% of the world's arable land to feed 22% of the world's population, and it is almost not dependent on imports for food. The Chinese government has set the "red line of 1.8 billion mu of cultivated land cannot be broken," and 1.8 billion mu is converted into a metric area? 1.2 million square kilometers is only one-eighth of the 9.6 million square kilometers of the country's land area. Therefore, Huaxia is a country with a relatively low proportion of agricultural land.

The land area of the country is about the same as that of China, but the country is surrounded by the sea on three sides, and the natural environment is much better than that of China, which is mountainous and arid and desert. The Mississippi River Plain and the Great Lakes alone have an arable area of more than 3 million square kilometers, and if the United States cultivates all these lands like China, it will be enough to feed more than 3 billion people, accounting for half of the earth.

However, the annual grain output of the United States is less than one-third of the theoretical output, and at least more than half of the land is waiting to be returned to forest or grassland, or fallow, and the amount of chemical fertilizer is reduced to artificially suppress the output. Therefore, it is not production capacity that restricts the problem of food and clothing, but the problem of social distribution and job opportunities. The poor can't find a job that suits them in the new era, and they don't have the money to buy it. It's like the Great Depression when you had to pour milk and coffee into the sea.

What I want to do is to re-bridge the fragmented society, so that the rich are once again willing to pretend to be forced in front of the poor, while the poor have an opportunity to pay dignity and labor, and earn back from the rich the money that the rich have earned through scientific and technological progress and the snowballing of capital, so as to stimulate social consumption.

Eighty or ninety percent of the world's remaining jobs will disappear in a dozen years, because all the needs that do not have 'discrimination' and 'dignity attributes' attached to them can be provided by the machines of the future, and only human respect must be provided by people. The mental well-being of a RMB warrior killing NPCs in a video game is not the same as killing a free-to-play player, a future or even a part-time player hired by a game operator to pay for a part-time job for a RMB warrior to kill.

In the future, if a poor person's skills really do not meet the needs of society, then looking up to others, respecting others, watching others pretend to show off their wealth, and bear the critical damage of the soul, and sell to the rich is the only capital for the poor to survive. Spending money to buy and make money will play an important role in the flow of social wealth.

If I, the one who leads technological progress, don't find a good way out for humanity, who will feed the 7 billion people on the planet in the future?"

This...... How can human language be used like this?

But why does it feel so reasonable?

Donald felt like his brain was running out.

Pan Jieying and Ivanka were even more down, restarted and down, and simply lay there and were too lazy to restart.

Donald muttered to himself with a pale face and mourning: "I originally only thought that pretending to show off his wealth was chicken soup that inspired people to struggle, but I didn't expect to hear Mr. Gu's words today, and I found that there is such a great social significance behind pretending." As a rich man, I feel that I have more obligation to pretend to save the country. ”

That tone, that expression, and Zuo Lengchan felt like a man and a gentleman after listening to Yue Buqun say a lot of the righteous man and gentleman about the benefits of the merger of the Wuyue Sword Sect.

Gu Cheng sighed, and his heart was also very uncomfortable.

Today's Huaxia is still advocating the stage of "frugal consumption and hard investment", and the skyrocketing real estate prices have not yet made the people feel the pain. But in another five years, after the 08 financial crisis, the country is not a right-hand rudder to hit the road of "consumption to save the country"?

After the advent of the great tide of middle-class consumption upgrading, domestic products are improvised, not refined, and unable to provide pretending to be differentiated, and it is not forcing people to buy foreign luxury goods and Fusang goods.

What Gu Cheng wants to do is to let every dollar that humans spend on pretending to be coerced can be heard, even if there are people watching the monkey and crown. The middle class is not stupid, and they will not pay for it when they are forced to walk at night.

How many people can know this kind of social form that was thirty or forty years ahead of its time?

He felt a feeling of loneliness in his heart.

In the second half of the show, he was a little in a trance, and his speech became more and more whimsical, but he didn't say anything out of the ordinary. The three-hour recording finally ended perfectly, and Donald shook hands with Gu Cheng with emotion.

"The first special program of "Flying Huang Tengda" invited you to come for an interview, it is really the right person. This is the most successful decision I have made since I stepped into the entertainment industry. ”

"Thank you, you're welcome. Gu Cheng struggled to squeeze out a smile.

Pan Jieying looked at her cousin deeply, as if she felt that her cousin was becoming more and more strange and couldn't understand it. In the past few years, she has almost lived with Gu Cheng, and she can't understand what kind of life experience his lofty ideas come from.

Ivanka is even more beautiful, and she adores Gu Cheng dumbfounded.

"Gu, drink some hot black tea, you must be very thirsty if you say so much. Ivanka made a pot of black tea with her own hands and handed it to Gu Cheng diligently, "I think the most visionary science fiction writer and future prophet can't be as consistent as you just now, it's really wonderful." Why do you look upset?"

"It's nothing, I just don't think anyone understands me. Gu Cheng took the black tea and shrugged helplessly, "I really can't talk to the ancients on the same channel, hold the grass! hot! Yes, there is ice water!"