Volume 3 Chapter 1 Not Feeling Great
When a business allows you to see enough profit margins, you will definitely be positive. Pen, fun, pavilion www. biquge。 infoFor example, Fernando's agency business for Silent Farm products.
Fernando was not the first heir to the family, so he only inherited a small amount of property after his grandfather's death, and he will not inherit much of the property in his father's name in the future. So, he's quite concerned about his business. When he discovered that Silent Farm's products were promising, he put his business in it.
In the past few months, he has spent a third of his time in Brazil, and the rest of the time in Europe promoting produce from Silent Farms. This also made him very profitable. Of course, he knew that was just the beginning.
The slaughterhouse's production of 200 silent cattle per day simply cannot meet the huge market demand in Europe and East Asia at the same time. This will be he is persuading Li Sheng to increase the daily slaughter.
Li Sheng, dressed in a denim suit and wearing a wide-brimmed hat on his head, stood on a small farmland with mud on his hands, and said to Fernando: "You know, there are only so many cattle that have reached slaughter now. And didn't we say that in the first two years, we could only slaughter tens of thousands of heads a year?"
Silent Farm started selling cattle five months ago, and at first there were relatively large numbers. But then it gradually decreased, and only 1,500 heads were sold a week.
Fernando also knew that this was a more scientific business arrangement for Silent Farm. At the beginning, there were more cattle that reached the age of slaughter, so the amount of slaughter was relatively small due to the age of the herd, and it was normal. But this has a great constraint on his marketing, and the contrast is greater.
The market that he had finally opened up before, but because of the shrinking production, he had to give up that part of the market, which was quite a feeling of looking at the money to pick up but not being able to bend over.
Fernando also knew that if he increased the number of cattle slaughtered now, there would be a day when there would be a break in the production of Silent Farm. But he still made a request: "Well, I know there's no more on your side. But I just want to know how many cattle will be available for slaughter next year. Can there be more than 500 heads a day? I hope to reach that number, or even more. ”
But Li Sheng feels that the cattle on the farm are different from other cattle, not only in taste but also in appearance that cannot be replaced by other cattle. Rather than being out of stock for a long time, it is better to let the reputation of the Silent Cow brew all the time, and when the production is large in the future, it is much more convenient to promote.
"It won't be much next year. Li Sheng spread out his dusty hands and said. "We're buying new calves, but it's going to be at least a year and a half before they come out. It should be about 200,000 heads in the year after then. So the amount you ask for will have to wait at least until the year after then. "200,000 is the number of calves he plans to buy this year. With the addition of the farm's own production, it should be possible to exceed this amount.
200,000 heads is not a lot for Fernando. That's about 600 heads slaughtered every day. This may seem like a lot. But the price of these beefs is not very high, although it is 15% higher than the American extra veal, but these silent beefs are very popular because of their outstanding taste and high protein content. This price is still acceptable to the middle class.
And he can only get 50% of it at most, and that amount can't even be satisfied by those restaurants. He can only look at the vast market and cannot occupy it.
He hesitated for a moment and said what he had been thinking about: "Now that our beef is very popular, you might want to consider buying more bigger cattle, or maybe even some cattle that can be fattened right away." He paused, then added. "We might be able to raise the price a little bit. For example, the price will increase by 10%. In the Middle East, Ali sells for half as much as I do in Europe. ”
Li Sheng didn't think he was making a lot of money, but Fernando's request made him think that the other party was interfering with the farm. However, although he was a little dissatisfied, he did not show it.
He pondered for a while and said, "You can decide on the sales price." Anyway, I only look at how much is sold, and I don't care how much you sell. As for buying more cattle, I'll think about it again. ”
Speaking of which, even in the end, the number of cattle on the farm reached 1.8 million, and an average of 2,000 cattle could be slaughtered every day, which is not a lot. This is because not all the whole beef can be sold at a high price. Only the best parts are sold as premium beef, and there are not many beef that can be sold at a high price in the end.
Fernando was a little helpless about Li Sheng's attitude of not caring about anything. But he didn't want to continue talking about the topic, too much would be offensive.
"Li, you are now also a person with an income of more than 100,000 euros a day, isn't there a better way to enjoy life?"
Li Sheng knew that what he said was that he was farming with his own hands that did not match his identity, but he didn't think it was anything. After all, he doesn't really want to farm by himself, it's just that he's been bored lately. And the output of this land is all enjoyed by himself, and it is not a big deal to have time to grow it himself.
He has been actively involved in the past few months, and a lot of work on the farm has been straightened out.
When everything has a prescribed procedure, the likelihood of problems is much lower. It doesn't make sense for him to sit in his office anymore. Chahi was at school, Tia was in class, and the others were busy, even Pudding and the three grown servals were busy catching mice on the farm. He was alone and had nothing to do. He doesn't look for something to do, and it feels very bad.
"No matter how much money I make every day, it's all from the farm. You see, I'm a farmer. Is there anything wrong with doing farm work?" he said with a smile. "And I eat the things in the field. Don't you think it's nice to be self-sufficient?"
Well, Fernando didn't really want to persuade Li Sheng to change his current state of life. He knew that Li Sheng was actually a weirdo - maybe Westerners would feel that way when they looked at Easterners. This can be seen from Li Sheng's investment in Silent Farm. He estimates that Mr. Li has invested at least $1 billion on the farm.
This figure has far exceeded the original value of the farm land. If you change to someone else, you will never put so much money into a farm, no matter how large the farm is. With so much money, it's more cost-effective to invest in that project than to invest in a farm. But Li Sheng did just that.
People who do things so elusively, he persuades those in vain.
"Well, count me too much. Cattle can't increase their production right away, so those matsutake mushrooms should be fine. That thing sells very well, too. Again, demand outstrips supply, and the profits are very high. ”
Li Sheng bent down again, picked a few sweet potatoes, threw them into the basket, and said, "The mycelium of that thing needs to be cultivated for seven years before it grows fruiting bodies." For the time being, the output is only that much. ”
Fernando wanted to scold his mother, and he also knew that Li Sheng didn't need to lie to him about this thing. But he also checked those materials and knew that only Li Sheng in the world could artificially cultivate matsutake mushrooms. It's just that if Li Sheng really can't help it, he has only been on the farm for two years, how can he make this mushroom that takes seven years to grow?
"I said Lee, don't you always say you can't do it, I'm not a fool. Fernando, a little helpless, also crouched down and did the farm work he had never done before.
However, after picking a few sweet potatoes, he found that the mucus stuck to his hands could not be removed, so he threw the rest away in disgust: "Do you know what price that thing sells for now? The premium product can be bought for 7,600 euros. ”
Li Sheng didn't expect that after the matsutake mushroom was confirmed to have anti-cancer and beauty effects, it became popular in Europe and the United States. Before, the main market for that thing was chicken plates and stick countries. Later, Huaxia slowly began to open up the market. Now Europe has become one of the main markets, which is almost the same as the previous main traditional market.
But it's seasonal, and it's pretty short, with only two or three months of the year in production. The price of matsutake mushrooms is still quite high, and the purchase price of the whole goods can reach two or three thousand RBM per kilogram. In the market, one kilogram of high-grade products can already be bought for about 55,000. Of course, the premium matsutake mushroom is already a luxury.
Today, the farm's production capacity does not exceed 1,500 tons per year. This is much lower than the wild harvest in southern China for a few months. However, the quality of the farm is much better, and most of them are second-class or above. And it is produced all year round.
He felt that this amount was sufficient, and if the production was larger, the price would definitely fall. Maybe he could benefit more financially, but for him, he wants to make this matsutake mushroom the flagship product of Silent Farm. Then let it stay in short supply.
And he believes that in the past two months, the benefits of matsutake mushrooms have been quite high for Fernando. Especially in the Middle East, where rich people are everywhere, they can digest hundreds of pounds of matsutake every day. In matsutake alone, Fernando can benefit more than hundreds of thousands of euros every day. He didn't think the other party had any reason not to be satisfied.
Fernando saw that he was a little oily and salty, and he didn't bother to get angry. After a few months of dating, he also knew that Li Sheng was very lazy, but very assertive. If you want him to change his mind, you have to take your time.
After Li Sheng finished picking the bunch of sweet potatoes in his hand, he stood up again and said, "I said, aren't you here to talk about wheat this time?"
Although the quality of wheat in Silent Farm is very good, most of the farmland on the farm is planted with wheat this time, and according to Zhang Feng's estimates, after fertilizing the fields, nearly 150,000 acres of planting area, this dry season wheat production is at least 600,000 tons.
If it was just Chen Bo, it would be good to sell 100,000 tons in the end. So in order to avoid not being able to sell the grain like last year, Li Sheng wanted to ask Fernando to help see if he could sell some of it in Brazil. Fernando's network, he still has to borrow.
Fernando had just seen the wheat being harvested, and the experts he had brought with him had also seen that the quality of the wheat must be of the highest quality. If you want to sell, the market prospect is still good.
"The wheat is of good quality," he said. Moreover, in the first half of the year, due to the virus, the yield of wheat decreased a lot, and the quality was relatively poor. I'll help you sell it and charge 10% of the pre-tax income. What do you think?"
No matter how good the quality of this batch of wheat is, the price cannot be too high, because the quantity is too large. But it is precisely because of the large number that the small amount adds up. If he sells them all, he will still make a lot of money.