Volume 2 Chapter 77 The farce ends
In the following time, Li Sheng was busy taking Chen Bo and them to play inside and outside the farm, they drilled the primeval rainforest to experience the real primitive world, they went to the river to fish and watch birds, and appreciated the style of the Amazon River during the flood period, and they also went to Belรฉm and Rio to experience two completely different Brazilian cultures. Pen "Fun" Pavilion www.biquge.info
While Li Sheng was busy entertaining friends, Anthony was not idle, and he sued more than a dozen media outlets, including TV networks, as well as the Green Peace Organization, accusing them of slandering Silent Farm and Li Sheng.
At this time, there was a gloomy cloud in the headquarters of the TV network. The former young and promising vice president, Verlindon Kabra, has been taken away by the police, and the old president, who was no longer in charge of things, has to come back to take charge.
But the current situation is very bad for the TV network. Erdo, the old president, is also a "what to do"?
The kidnapping announced by the Palintins police at a press conference turned the news of illegal poaching at Silent Farm into a deliberately fabricated fake news. And this press conference on the facts of the case dealt a particularly serious blow to the TV network.
Because the evidence found by the Palintins police showed that one of the masterminds of the kidnapping of the two indigenous girls was the vice president of the television network.
To make matters worse for the network, Verlindon Cabra admitted to conspiring with others to trap Silent Farm. It also involves green and organizations. The people of the Green Harmony Organization are not too deeply involved, but there is also evidence that the Brazilian Green Harmony Organization has played a role in promoting it.
As for Verlindon Cabra's other charges, they are nothing to the network. But a television station produces fake news, and the world's most famous environmental group collaborates with poachers. When these two things are connected, it becomes very fatal. It's so much attention that TV networks can't divert their attention.
The previous expert gate had just subsided, and the reputation of the television network had not yet been restored, when the scandal of fake news created by the top brass in retaliation broke out again. This is a devastating blow to a large media outlet like this television network.
In fact, fake news is what every media outlet does, but it is always specious and difficult to grasp. And this time the TV network didn't have such good luck and was caught by Silent Farm.
A court summons has been sent to his desk. What the network did this time was too obvious, and all the evidence on the surface was against the network. Some contenders are starting to re-associate the Expertgate incident with the vice president's fabrication of fake news, almost explicitly saying that it is the network's tradition to create fake news. Now all the crisis PR they've done has done nothing.
Silent Farm took the television network to court as the first defendant, and as long as the case is not over, the hat of creating fake news will remain on their heads. If the court rules against them, the competitor will not let the network go. Once the hat of fake news is put on, the TV network may only be able to do gossip shows in the future. This is something that neither the board nor he will ever allow to happen.
Eldo pressed the button on his desk. In a few moments, his delicate secretary knocked on the door and entered.
He was not in the mood to admire the secretary's vigorous figure today, so he just said in a deep voice: "Let Ruostin from the Ministry of Information come to me." โ
Soon, the man he was going to see came, a bald fat man with golden eyes, a chin with two and a half layers, and a belly so big that people felt pity for his belt.
"Mr. Erdo, I'm here. The fat man stood cautiously a meter and a half away from his desk.
Erdo would love to smash this bastard with a pen holder. Although not primarily his responsibility, he was the head of the Department of Public Information, and the problem lay with the Department.
Erdoqiang suppressed the urge to do it, and said in a deep voice: "I think you also know what has happened recently. He didn't even sit down, but that still didn't express his displeasure. "I want to know, how have you dealt with this during this time?"
Seeing this, Jostin knew that the boss of the company was dissatisfied with himself and the news department, but he did not dare to speak out because he had no excuse. The biggest excuse has already been said, but it didn't work. As the head of the Department of Information, the vice president could not force him to be on unverified news unless he agreed.
And the mistake he made was to pander too much to the other party in order to pat the future president's sycophants. The biggest mistake of the TV network was to report on the Silent Farm poaching in an affirmative tone, and even to convict the Silent Farm and put a hat on it in the report. The continuous reporting at the beginning was really cool, but it was those reports that made the TV network now in a quagmire, and it was difficult to get out. He is needed to bear the blame for these within the television network.
He knew that he could no longer make excuses, so he said calmly: "We have joined forces with other media to report on the deforestation of Silent Farm, so that the audience knows that they have a criminal record." At the same time, we also expressed our previous exaggerated apologies to the audience in the show. I think the audience will accept our apology. โ
Erdo looked at him coldly, and when he was finished, he asked, "What about the Silent Farm and the Huaxia man?"
"......" the fat man was speechless. He didn't even understand what the president was talking about.
Erdo finally couldn't help it, and grabbed the pen holder at a speed that was impossible to achieve at a speed that was impossible for him to be twenty years younger, and hit the fat man's head: "Stupid? Can the audience sue you? Apologize to the audience? Why don't you apologize to that Chinese man? Are you doing fake news from the audience? Bastard." โ
After scolding, his head was dizzy and he sat down. Erdo felt that he was indeed old. He took several deep breaths before he said coldly: "Go, solemnly apologize to that god-damn farm and that god-damn Huaxia man in the headlines." You have to have the right attitude!"
"Huh?" apologizes to someone in the headlines, which has no precedent for any television station in the world.
"Don't understand people?
The fat man ran out of Eldo's office with his ass running out.
Erdo pinched his temples, his heart irritated. Nor did he want to apologize, which would make the network a laughing stock in the media world. But if you don't even apologize, the network's reputation will really be ruined, and it may take a while to have its business license revoked. That's the real disaster.
You know, the TV network is actually the main propaganda platform for some politicians to run for election, if this platform loses credibility because of this matter. Those politicians are really going to kill him.
In fact, if you apologize immediately after the fake news is exposed, all you need is an announcement, but not now. Only with the most upright attitude can he gain the sympathy of the people, so that he can operate easily.
Of course, it would be best if the damn farm and the Chinese could withdraw the indictment.
At Silent Farm, Chen Bo and the others had already left. Li Sheng is living a normal life again.
Tia wasn't at home, she was busy with Gilo Buro's business. The Gilolo tribe decided to move out of the forest, and they chose to make their new home on the edge of the South Side forest. There was a stream with a forest as its source, similar to the one they had lived in. Tia worked as a translator and was mostly there as a bridge between the workers who helped them build their trees and the workers who cultivated the land.
It seems that the whole farm is busy, school is about to start, Anthony is making final preparations, and Zhang Feng is preparing to make preparations for harvesting grain. Thomas is also working on his leisure travel project, making the latter part of Yali's first set of art photos. Babur and Zhang Dingbian were also busy training.
It looked as if he was the most idle on the whole farm. However, he also found that the atmosphere on the farm seemed to be much better, at least the workers were much warmer with each other, which was probably the effect of the bonfire.
That's a happy thing. But something that made him happier came next.
Anthony suddenly called him to watch the news from the television network.
The news that was improvised by the television network admitted with great sincerity that it had not reported false news on the premise of ascertaining the accuracy of the information. And made it clear that he would like to express his heartfelt apologies to Silent Farm and Li Sheng.
Li Sheng looked at the female anchor who showed her deep career line because she stood up and bowed, but this woman had convicted Silent Farm before. Now that he was apologizing so sincerely and bowing, he felt that he probably wanted to show off the furrow in her chest.
But Anthony soon came over and made a proposal to him: "Lee, I think we can drop the charges against the network." โ
Li Sheng frowned and asked, "Just because they apologized?"
"Yes. Their apology, we accept and withdraw the lawsuit, this is the best outcome. If we don't accept it, appearing aggressive, will make them sympathetic to the audience. Even if we win the case, all we get is an apology, and they're already doing it, and they're doing it thoroughly. โ
Anthony analyzed: "Isn't this one apology we want? Such an apology, our reputation has been opened, and the previous notoriety will dissipate." And if we continue to entangle with them, we may not be able to gain more benefits. Even if the court upholds the claim for economic loss, it is unlikely that there will be many claims. But that would waste a lot of our time and energy. And it will also allow the media to portray us as a greedy and intolerant image. โ
Although Li Sheng was a little unwilling, he felt that his analysis was very reasonable. Even if Silent Farm wins the lawsuit, he won't get much compensation. He really doesn't care about that money now. All he wanted was an apology. And now that the other party has apologized, it seems that there is no point in continuing to prosecute.
However, he can let go of the TV network, but the media and the green and organization that are still holding on can't let go: "Then remove the TV network from the list of defendants." He stood up and said with a sneer. "We don't accept it unless it's a clear apology for the fake news we made. Television networks are a model for this. โ
Anthony nodded and said, "The TV network has indeed made a model. We can make the same sincere apology to the other defendants in the prosecution. Television networks are the strongest media among the defendants we are suing, and they have relented, and I think other media will follow suit. As for the Green and the organization, I think they'll succumb quickly, too. I heard that they have changed the person in charge. โ
And it turned out exactly as Anthony said. The network's apology confirms that they have reported fake news, and the media is not rigid.
Otherwise, as long as every court session in the future, these media competitors will not let go of the opportunity. Every time the court is held, the hat they put back on their heads for reporting fake news. Even if they want to seek fame through lawsuits, they don't want that kind of fame.
Those media outlets, as long as they are not stupid, know that apologizing now is the best option for them. Apologizing now can win the appreciation of the audience or readers. At least their performance is still aware of their mistakes and can be corrected, and it will be easier to do public relations in the future.
As a result, more than a dozen media outlets that were sued by Li Sheng all apologized, and the Green Harmony Organization was no exception, they issued an announcement apologizing, and explained that the previous actions were caused by the irresponsibility of the previous person in charge. Although the announcement of the Green Harmony Organization was suspected of shirking responsibility, Li Sheng did not have time to pay attention to them.
Regardless of whether their apology was sincere or not, Li Sheng's goal was achieved. As for whether he offended these media, he didn't bother to care.
Because he is planning with Fernando how to open the European market.
Speaking of which, this short-lived public relations crisis also made the name Silent Farm deeply rooted in European folk. First disgusted, only to find out later that it was wrong. This has led many Europeans to feel a little bit of guilt about Silent Farms, at least reversing the effects of deforestation on Silent Farms last time.
Fernando wanted to take advantage of the heat to get the farm to do more positive publicity, and he asked Li Sheng to send him some products from the Silent Farm for test marketing.
As it turned out, his plan was quite successful and his contacts were very extensive. Under his push, Silent Farm's products soon landed in Europe, and under his operation, it quickly took a foothold.
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(Volume 2, Final)