Midday.

After eating, Zhang Ye and Wu Mo signed a contract.

The terms are all conventional, that is, there is one more dominant power proposed by Zhang Ye, Zhang Ye has no problems after inspection, and he has not broken the price, and the other party still gives a lot.

"Mr. Zhang, happy cooperation. ”

"It was a pleasure to work with. ”

"Do you want to go to an advertising agency?"

"Okay, I can do it anytime. ”

"Okay, then let's go over now, I've already made an appointment with them, it's mainly a few days before the advertisement is on the shelves, it's best to come up with a plan today, and then start making zuò, otherwise I really can't catch up, and the advertising fee on Beijing Satellite TV is overdue and not refundable." ”

"Okay, I'll do my best. ”

"We all rely on you, Mr. Zhang. ”

The group went to the office building of the advertising agency.

Wu Mo was able to sign this kind of contract with Zhang Ye this time, in fact, he was very helpless, even several shareholders of their company did not agree at first, but they were forced, they were about to be advertised, and the company was also facing the danger of bankruptcy, if the products could not be sold again, they would all have to roll up and get out, and they would have to bear a body of foreign debt, which no one wanted to see, so they could only gamble on Zhang Ye, a legendary figure, which was almost no choice for their company in crisis at the moment！

……

Advertising agencies.

Wu Mo began to introduce.

Zhang Ye also shook hands with people from advertising agencies and said hello.

Many people on the other side are more enthusiastic, and after seeing Zhang Ye, many people's eyes are shining, obviously, they have heard of Zhang Ye's advertising planning ability.

"Hello Mr. Zhang. "A middle-aged humane.

"Hello Mr. Wang. Zhang Ye shook hands with him.

"I'm in charge of this case, let's talk about it?" Wang is always a middle-aged man in his forties, looking a little honest and fat, "Your prestige in the advertising circle, we all know, I heard that you are going to guide the work and be responsible for this planning case, and many of our employees also want to learn from you." ”

Zhang Ye hurriedly said: "Don't dare to be, you are professional, I just make a fool of myself." ”

A young man in the back said: "Mr. Zhang is modest, your advertising planning is a classic, and we advertising people have also opened classes to study and study it." ”

Zhang Ye said: "Your company is also a leader in the advertising industry in Beijing, I don't dare to trust it." ”

Everyone didn't talk deeply when they met for the first time, it was just a situation of hello, hello, hello, everyone, and they all touted each other.

In fact, the advertising company is not touting Zhang Ye, if others interfere in the planning of their company's advertising, they will obviously not be happy, after all, they are professional in this area, but Zhang Ye is different, Zhang Ye has qualifications, has made dazzling achievements in the field of advertising, and even created a precedent for creative advertising, I heard that at the beginning, one of the top three large advertising companies in China threw an olive branch to Zhang Ye and wanted to hire Zhang Ye with a high salary, so everyone does not doubt Zhang Ye's ability in this field.

A voter entered a conference room.

The door closed, everyone sat down one after another, and began to talk about the project.

This time, Wu Mo was desperate and gave a lot of money, which was a big project for the advertising company on that side, and they also attached great importance to it.

Mr. Wang instructed people to start the plan, "This is the plan we gave several times before, and Mr. Wu was not very satisfied, so he didn't adopt it." ”

Wu Mo said to Zhang Ye: "You take a look?"

"Good. Zhang Ye took a copy and took a look.

There are no disadvantages, but there are no advantages, looking for the ordinary.

Wu Mo said: "We don't actually have any requirements for advertising programs, any type can be, as long as it can make our products sell and sell, what we need now is sales, otherwise the company really can't go on, and now it can't maintain such a huge overhead." In front of them, Wu Mo and the people in his company have nothing to say, there is no need to hide this.

Zhang Ye said: "Advertising, in the end, it must be turned into sales, this is the premise, I will not do advertising that only has word of mouth but cannot convert sales." ”

Mr. Wang said: "Oh, Mr. Zhang seems to have a plan?"

Wu Mo said eagerly: "Tell me, how do you do this advertisement?"

Everyone in the conference room looked at Zhang Ye.

Zhang Ye coughed, and now he is a little embarrassed, and he is not sure if the advertisement is really okay, but there is no way back from the matter, Zhang Ye can only carry it out according to his own intentions, "I have a plan, so let me tell me?"

"You speak. ”

"Listen up. ”

Everyone got serious.

A few advertising people even took out paper and pencils, and some took voice recorders, wanting to record Zhang Ye's words as they were, so that they could learn it.

Zhang Ye cleared his throat, "My advertisement is actually not that complicated, it is very simple, it is basically an advertising slogan, which is sung." ”

Singing it?

The form of the song?

It's new! It's worthy of Teacher Zhang Ye!

I think that the song "I Wish People Were Long" adapted from "Water Tune Song Head" is from Zhang Ye's hand, the lyrics and songs are all written by him, and his skills are profound!

Everyone's eyes brightened, staring at Zhang Ye's face without blinking.

Then Zhang Ye sang, "I'll probably sing it for you guys, well, that's it." Taking a deep breath, under the expectant gaze of everyone, Zhang Ye sang: "I won't accept gifts for the holidays this year! I won't accept gifts! I won't accept gifts! I won't receive gifts! I will receive brain gold! brain! yellow! gold!"

Then, Zhang Ye saw that everyone in the entire conference room was stupid, one was counted as one, and everyone was stunned and silent!

Wu Mo glared and said, "It's over?"

Zhang Ye said, "Ahem, it's over." ”

Wu Mo almost fainted on the table, "What kind of advertisement are you?"

Mr. Wang also twitched the corners of his eyebrows, and said with a forced smile: "Mr. Zhang, I know you mean a talk show, hehe, it's really humorous, let's be serious, what is the real advertising word?"

Zhang Yehan said: "That's it." ”

When Mr. Wang heard this, he almost fell to the ground!

That's it?

It's also a advertisement?

The people here almost spit out a mouthful of old blood!

Wu Mo had the heart to cry, "Teacher Zhang, can we do it well?" This advertisement ...... It's too shameful to show your face! If this thing is on TV, won't our company become the laughing stock of the whole industry?

Mr. Wang wiped the sweat on his forehead, "What's that, I'll also build yì for another one." ”

Zhang Ye didn't agree, "Mr. Wu, have you forgotten what is stipulated in our contract? You listen to me about this matter, there must be nothing wrong, I guarantee that your sales will soar!"

Wu Mo: "......"

Mr. Wang: "......"

Others: "......"

Soar your sister, soar!

Isn't that!

Wu Mo immediately said: "No! This advertisement is absolutely not good!"

Zhang Ye looked at him, spread his hands and said: "Then I can't help it, I can not accept this endorsement, and your company can also use the advertisement, but you have to give me liquidated damages." "The contract is in Zhang Ye's arms, and it hasn't been heated yet, and the number of liquidated damages is clearly written on it!

When Wu Mo heard this, his face turned green!

Damn! He felt that he had let Zhang Ye give him a sigh!

Wu Mo's tears were about to fall, "Teacher Zhang, you are hurting me!"

Zhang Ye smiled bitterly: "I'm not harming you, you also know that I won't, what about advertising, in the end, the market has to decide, and when the advertisement is released, you will know what the situation is, and then there will be a conclusion, so now, the content of the advertisement really has to listen to me, besides, I won't bet my reputation here, right? If the advertisement is not effective, it will not be beneficial to me." ”

Wu Mo's eyes were really red, "But this advertisement...... It's so brain-dead, huh?"

Mr. Wang added: "Not only is it brain-dead, but this advertisement does not have any shining points, how can this be called an advertisement? It is not as good as our plans! And Mr. Zhang, I say something you may not like to hear, your plan is more than 108,000 miles worse than ours, it is really an advertisement that cannot be put on the stage, not only the brain gold company, but also us, even you have to become a laughing stock!"

Zhang Ye still insisted: "You have to use this, you can believe me." ”

Wu Mo grabbed Zhang Ye's arm, "It's not that I don't believe you, it's really ...... What's the matter, let's change it? Really don't mess with Mr. Zhang, can you change an advertisement? I know you're a humorous worker, you must be amusing us, right?"

Zhang Ye shrugged, "I'm really serious." ”

Wu Mo: "...... ￥###%@@#@！！！”

Zhang Ye expected this, so he had foreshadowing as early as the previous contract requirements, "Anyway, I am the planner, Mr. Wu, please believe me, and look at Wu ...... Eldest sister's relationship, I won't cheat you, if you think it's really not good, then I can only give up endorsement. ”

Still don't want to say anything to me?

You're me!

Wu Mo felt that he was a fool, a pure-stupid, and he was not satisfied with the plan given by Mr. Wang's advertising company? No matter how rubbish the plan was, it was 10,000 times 100 million times stronger than the one given by Zhang Ye! Instead of that, he used them directly in the first place! Why did he agree to Zhang Ye's contract clause? This is digging a pit and burying himself! The company is no longer good! This is good! Zhang Ye is adding fuel to the fire!

With this ad?

Or millions of liquidated damages?

Wu Mo really wanted to lose money, he really wanted to, but their company had already been hollowed out, this time it was a desperate fight, where is there so much spare money!

Zhang Ye asked, "Mr. Wu?"

Mr. Wang also said: "Mr. Wu, you can think clearly!"

Wu Motian struggled for a long time, and in the end, after more than ten minutes, he slapped the table almost with tears, "Just use Zhang Ye's advertisement! Die! It's a big deal to start all over again!"

Zhang Ye didn't care, and smiled.