Afternoon.

The advertising system zuò began.

In a modern office area, Zhang Ye took over the power and began to direct the people of the advertising agency to produce advertising content according to their own requirements.

Zhang Ye didn't even listen to other people's advice, and even when it came to some particularly subtle details that seemed insignificant to others, Zhang Ye had to let them listen to his own and must work according to his every instruction. No way, it's not that Zhang Ye wants to be arbitrary, but he has to do it, knowing the miracle of his world's "Brain Platinum" advertisement, Zhang Ye is the only one on this earth, so if you want to reproduce this miracle against the sky on this earth, for the sake of safety, Zhang Ye doesn't plan to change the content of the advertisement, at least not too much, every step has to follow the routine of his "Brain Platinum" advertisement to avoid accidents!

"What? You don't sing advertising slogans? Mr. Wang said dumbfounded.

Zhang Ye said as a matter of course: "Of course I won't sing, let the dubbing come." "He said such a brain-dead advertising slogan in his heart, how could my buddy sing it, you think I'm stupid.

Mr. Wang was surprised: "How to shoot the advertisement?" ”

Zhang Ye said: "Didn't you say it, there are two people in the animation system, an old man and an old lady, the singing is dubbing, the two of them are animated characters twisting and twisting there, the character image is probably the kind of elderly image that is more cartoonish, more cute, you design the image first, I'll take a look at it later." ”

Mr. Wang felt incredulous and said, "Then what are you doing in there?" ”

Zhang Ye pointed at himself, "Me? I'll just make a shot, and I'll take the brain white...... Holding the brain gold to show up at the end, the core of this advertisement is not me. ”

Mr. Wang and the advertising team this time are really eye-opening today, how many years of advertising, the first time I saw such a system, the company asked you to endorse for a year and make a promotional advertisement, you are good, perfunctory out a picture of the shot is over? Your endorsement fee is too easy to earn, and so is the brain gold company, how can you write that kind of clause in the contract!

Mr. Wang looked at Wu Mo, "Mr. Wu, this ......"

Wu Mo already had a feeling that the general trend was gone, and waved his hand: "Listen to Zhang Ye, don't ask me, I'll go out and smoke a cigarette." "He doesn't care anymore, it's also a bit of a gamble, he got on Zhang Ye's thief ship, and was forced to the point where he couldn't do anything, he couldn't do anything.

Zhang Ye ignored them and continued to command.

"Is this image okay?"

"No, I'm too young."

"What about this? The hair is gray. ”

"I said it's a cartoon image, this one is not cute at all, it should be cute with charity, charity exudes vitality, adjust the eyes to be bigger, yes, the proportion of the body is also reduced, the old man should wear a suit, the old lady should wear a wedding dress, and it should not be too old, it should show young vitality."

"And now?"

"Okay, that's it!"

The plan for TV advertising has been decided, and the rest only needs to make zuò, which is not something that Zhang Ye can mix, he doesn't have the technology to make zuò animation advertisements.

……

Outside.

On a small rooftop at the end of the hallway.

Wu Mo squatted there and smoked, and there were already seven or eight cigarette butts on the ground.

"Mr. Wu." Zhang Ye walked over with a smile and took out a cigarette, "I'll smoke one too." ”

Wu Mo glanced back at him, didn't say a word, and ignored Zhang Ye.

Zhang Ye knew that the other party had been angry since noon, so he lit a cigarette, he also sat down on the steps and handed the cigarette over, "Come on?" ”

Wu Mo grabbed one, "Teacher Zhang, my sister-in-law told me about you, I have always been very optimistic about your literary literacy, and also said that you are a talent that no one can replace in our republic, I have also read your poems, listened to your speeches, seen your advertisements, and have always trusted your skills, you are one or two years older than me, I call you Brother Zhang, you can't cheat me like this, we are just a small business, and we are going to go out of business soon, I really can't stand such a toss." "Zhang Ye's status in the industry is there, he is a famous host, a famous writer, a famous writer and a red scientist, and a popular educator in the Chinese Department of Peking University, so Wu Mo is not good to get angry with him directly.

Zhang Ye didn't know what to say, but after thinking about it, he simply asked him: "Mr. Wu, since you have seen the advertisement I planned, then you say, will my electricity saving advertisement have a big impact?" ”

Wu Mo groaned, "Big! ”

Zhang Ye asked again, "Is the advertisement of "I Speak for Myself" popular? ”

Wu Mo paused and said, "Fire!" ”

Zhang Ye said with a smile: "To put it mildly, in the field of broadcasting, novels, TV hosting, poetry and literature, lectures, and advertising, have I missed it?" ”

Wu Mo was stunned for a moment, and after thinking seriously for a while, he found that what Zhang Ye said was right, this guy really never missed, no matter what kind of works he produced, his works were very popular, even those works or programs that were the least favored by others, and finally proved that Zhang Ye was right!

The other party is Wu Zeqing's own nephew, and he is a good person, and he attaches great importance to commitments, because he is young and does not have the cunning and philistine of so many business people, so Zhang Ye also said a few more words, "When I was making products in the Three Kingdoms, how many people questioned me?" When I talk about talk shows, how many people scold me to death? When I talked about Dream of Red Mansions, how many people wanted to pick my skin? But in the end, I have not disappointed the people who trust me, Mr. Wu, if you believe me, you will give me full authority for advertising planning, and I will do everything I can to turn your company into a profit! ”

Wu Mo stepped on the cigarette butt, "I don't have a choice!" ”

Zhang Ye also finished pumping, "Then let's go in?" What kind of product is Brain Gold, you have to tell me about the detailed scientific and technological support. ”

Wu Mo asked, "Why are you asking this?" ”

Zhang Ye said: "The TV commercial just now is the ultimate killer feature, but the killer feature alone is not enough to create the miracle of Zào, and other auxiliary strategies are needed." ”

Wu Mo naturally had no problem, "Okay, let's talk over there." ”

Along the way, Wu Mo began to introduce this product to Zhang Ye in detail.

Zhang Ye discovered that this "brain gold" was actually the "brain platinum" of his world, and the main ingredient was melatonin, but the other additional ingredients were different.

That's even better!

It's not far from ten!

……

in the conference room.

Wu Mo convened a meeting.

Zhang Ye closed his eyes, bought a "memory search capsule" from the game ring and ate it, recalling the brain platinum propaganda methods he had seen in that world. In his earth, the biggest reversal of brain platinum is this TV commercial, which looks particularly brain-dead, but when this advertisement that everyone thinks is garbage brain-dead is broadcast, the miracle of creating zào has stunned all people in the industry, and even in the decades of history of the Republic, there has never been such an advertisement that created a miracle of zào, how many people have been blind, Zhang Ye has personally experienced it.

However, the success of Brain Platinum is not only the credit of this TV commercial, Zhang Ye said, this is the biggest killer feature, and if you want to create a miracle, you still need some specific conditions!

First, the quality of the product, which is already there.

Second, there is an overwhelming advertising campaign.

The third is the momentum of popular science advertorials without traces of advertising.

Fourth, it is the brainwashing of the miracle of the miracle of the TV commercial!

"Teacher Zhang?"

"Zhang Ye?"

"Isn't it a meeting?"

"Why did you fall asleep?"

Everyone laughed and cried, and what about the legends in the advertising industry? Bullshit! It's better to be famous than to meet! Zhang Ye, a legendary figure, is too fucking unprofessional in their eyes!

Zhang Ye finally opened his eyes, "I'm sorry, I was thinking about things just now." ”

Wu Mo has now accepted his fate, "You say, what else do you want everyone to do?" ”

Zhang Ye said: "Mr. Wu, I want to ask first how much we can use for publicity, I mean, what is the maximum amount that can be used below?" ”

Wu Mo said helplessly: "Excluding your endorsement fee and advertising fee, you can still use one million." ”

Zhang Yexin said a little less, "Can you have more?" ”

Wu Mo rolled his eyes, "We are a company that is about to go bankrupt, how much publicity money do you think we can use?" This is already bankrupt, the loan has been repaid, and it is all gambling here. ”

Zhang Ye immediately said: "That's it, my endorsement fee and advertising planning fee, I don't want it for the time being, your company can give it to me in a few months, and give it to me in a few years, we can list an additional clause, write this matter into the contract, and I have no opinion on paying it in installments within five years, and then you can use the money to pay me for advertising, since it is a gamble, let's gamble a big one, to say something unlucky, if your company really goes out of business, I can not pay a penny for this endorsement fee, this can also be written into the contract!" ”

Mr. Wang was stunned!

Wu Mo and the people of the Brain Gold Company were also stunned!

"Brother Zhang......" Wu Mo said: "Is this true?" ”

Zhang Ye said with a smile: "I, the most important thing is reputation, since I said it, then I will not break my promise, even if it is not written into the contract, I will do it." ”

If someone else says this, everyone really doesn't believe it.

But this was said by Zhang Ye, so no one doubted it at all!

Who is Zhang Ye? That's for a fan who doesn't know each other, who dares to sell his family and sell his copyright at the expense of borrowing money to save people! How much money did he spend on his fans to treat his illness in the first place? It may be more than this endorsement fee! Zhang Ye doesn't care about the money at all! This thing is so beautiful, even now, there are still many people on the Internet and many media talking about that matter, and this is the only thing that Zhang Ye has not been attacked and questioned since his debut. Zhang Ye's character and personality in other aspects have a bad reputation and are notorious, but in terms of personality, no one has questioned him, and they can't question him, they are indeed more beautiful than everyone!

Zhang Ye's words were unexpected, and this was obviously not in line with Zhang Ye's interests.

Wu Mo's eyes twitched, at this moment, he finally believed that Teacher Zhang Ye really wanted to help him, not to tease them, let alone joke!

Wu Mo is still righteous, from a certain point of view, he is the same kind of person as Zhang Ye, what do you do to me, I will do to you, "Teacher Zhang, don't do this, we can give as much money as we want, and our company can still squeeze out three or four hundred thousand, just one million three or four hundred thousand, it should be enough." ”

Zhang Ye shook his head, "It's really not enough, Mr. Wu, you listen to me, and count my endorsement fee in the advertisement, which is too little for me." ”

A woman from the Brain Gold Company was surprised: "What are you going to do with so much money?" ”

Zhang Ye said: "Advertise, cast in large quantities, TV advertising can't be done for the time being, but in the post bar, on the forum, on the video website, in the newspaper, this money can still do a lot of things, first-tier cities, second-tier cities, third-tier cities and even county-level cities, to the maximum extent, I need a large-scale and all-round advertising bombardment, we don't have money to do it in the long run, but in the short term, it is okay, we have to have a big bombardment in the golden period of the first few days before the Chinese New Year, the more advertisements, the better!" ”

Mr. Wang sweated and said, "Is this okay?" ”

Zhang Ye said: "These are not enough. ”

Wu Mo's eyes darkened, "It's not enough?" Still have to pay? ”

Zhang Ye smiled and said: "No need, after doing this, the following work will be simple, the money that needs to be spent is very small, and 100,000 yuan can't be used - let's find a water army!" ”

An advertisement: "What are you looking for a water army?" ”

Zhang Ye said: "Post a top post on the forum to help us build momentum!" ”

Mr. Wang was really speechless and said: "The water army is a low-level method, and it doesn't make much sense if you can't get on the stage, right?" It was outdated a few years ago. ”

Zhang Ye said confidently: "The water army is outdated? This is because without the right methods and strategies, this kind of propaganda and hype will never become obsolete. ”

Wu Mo said: "But if you use this method to advertise everywhere, it will cause the people to be disgusted, and everyone will resist it, and it will have the opposite effect, and the people are much smarter than before. ”

Mr. Wang is also very professional: "That's the case, our company used to take this kind of work, but now we don't accept it, because it's a waste of time." ”

Zhang Ye was happy, "What did I say it was an advertisement?" ”

Many advertising people present wondered, "Why spend this money without advertising?" ”

Zhang Ye explained: "Let's do popular science soft texts, take the deceptive route of public welfare, and don't have any traces of advertising!" ”

Wu Mo didn't understand, "What do you mean?" ”

Zhang Ye looked around, "Do you have a pen and paper?" ”

"Yes, what pen and paper?" A guy from an advertising agency asked.

Zhang Ye thought of showing it to everyone, so the words must be written bigger, so he said: "It's best to use a brush on rice paper, well, a small brush." ”

"Then, I'll get it." The young man went.

After a while, the four treasures of the study were all prepared for Zhang Ye.

Everyone didn't know what kind of advertorial Zhang Ye was going to do, so they all gathered around.

Zhang Ye's memory search capsule was not eaten in vain, so he picked up the pen and began to write, took all the finished products of his world's brain platinum propaganda advertorial, and made a slight change, writing:

"Women's Forty, Is It a Flower or Tofu Dregs".

As soon as women pass the age of 40: their skin is getting rougher and rougher, there are more and more wrinkles, their body becomes bloated, their hair is constantly falling out, and their pigmentation is increasing, so that they are not only concerned about their appearance, but they cannot face the reality in the mirror. So some people say: women forty tofu dregs. Modern science has discovered that this decision is made by the most important organ in the human brain that controls the human life clock -- the golden body of the brain. The structure of the brain is composed layer by layer, like an onion, the outermost layer is the cerebral cortex, and the innermost core is the golden body of the brain. The amount of brain gold it secretes directly controls the aging of all organs of the human body. By the age of 40, the secretion of brain gold is only 30% of that of childhood, so most of the body's organs have begun to age. If you drink an appropriate amount of brain gold every day at this time, you can restore the youthful state of various organs of the body; When new skin cells are produced in large quantities (during deep sleep), dead cells are removed, and loose skin becomes elastic again, greatly delaying the formation of wrinkles; The intestinal tract enters a youthful state, effectively preventing various toxins that damage the skin from entering the body, eliminating dark spots, and even postponing menopause.

And so on and so forth.

Zhang Ye finished writing.

Wu Mo was surprised: "This is what you said about public welfare science popularization advertorials?" ”

Mr. Wang was also stunned, and suddenly exclaimed: "What a creative idea!" It's a great idea! It seems to be public welfare science, but isn't it actually an advertisement! It's just that it is not clearly written, it is to bury a seed, and when the brain gold advertisement comes out, everyone will naturally associate it with this popular science advertorial! ”

Several other advertising people were also amazed, it turned out that advertisements could still be played like this! You can still be so quiet! It's so insidious!

Lack of morality?

It's really a bit lacking in morality!

But the advertising people present looked at Zhang Ye with admiration in their eyes!

Zhang Ye ignored them, but continued to pick up the pen and quickly wrote several other advertorials on the rice paper.

Can humans live forever? (1, 2, 3)

Two Biological Atomic Bombs

"Americans sleep soundly, Chinese how to do!" 》

"There is a 'Bell' in the Human Body"

How Astronauts Sleep

"People can only live for five days without sleeping"

"Don't poop in a day = smoke three packs of cigarettes"

started writing at three o'clock in the afternoon, Zhang Ye was stunned to write until half past seven in the evening, more than four hours and almost five hours, Zhang Ye didn't say a word, just wrote calligraphy on the table in the office area, didn't drink a mouthful of water and didn't eat for a minute, didn't even seem to blink his eyes, the pen never stopped, and he wrote for five hours in a row.

This made everyone around look stupid!

"Teacher Zhang?"

"Uh, you take a break?"

"There's still time."

"Teacher Zhang, will you eat something first?"

Zhang Ye's thoughts were all in his mind to recall the things that had been consolidated by the memory search capsule, and he had to write again, so he didn't have time to reply to their words, so he didn't hear them at all, he was too focused.

It wasn't until he finished writing the last advertorial that Zhang Ye stopped his brush, suddenly felt a wave of exhaustion, exhaled and rubbed his eyes, and quickly sat down.

Wu Mo shouted: "Water! Water! ”

One of them hurriedly ran to get it, "It's coming, it's coming!" ”

"Go get a boxed lunch for Mr. Zhang!" Mr. Wang was also worried.

Many of them had just taken the time to eat before coming back, and Zhang Ye was all busy working alone.

Many advertising people in the office curiously went over to look at what Zhang Ye wrote, turned a few pages and read them all, and after that, everyone counted one by one, and they all looked up at Zhang Ye, and they knew that it was no wonder that Mr. Zhang Ye was so famous. Five hours of standing still to write, not even a draft, but I can't find a typo, the whole text is smooth, and every word is written to the idea, written to the "sore spot" of the sales crowd, what insomnia, memory loss, women's aging, all of them are shown in the form of popular science to the greatest extent, but anyone who looks at it can make the word "brain gold" deeply rooted in the hearts of the people!

Classics!

Shocking!

The words are good, the text is better!

It's a legend, it's really a legend! This pole and pen power are simply too powerful!

If you change to other advertising people, you will have to pick out an article at random, and it will take a team to rack your brains for a few days to write such a high-level draft, but what about Mr. Zhang Ye? didn't stop, and wrote down seven or eight advertorials in one breath!

He topped ten advertising teams by himself!

Everyone looked at each other, a little stunned by Zhang Ye's ability!

After Mr. Wang saw it, he also gasped, looked at Zhang Ye and said, "Mr. Zhang, if you could come to our advertising agency, we would have rushed out of Asia a long time ago!" You're exaggerating! The advertising people and staff in our company are not as good as your writing ability! ”

Zhang Ye smiled, "I'm a professional in this, write something, this is my field, I must write a little faster than you, come, let's take a look." ”

They had already finished reading it, and everyone was full of praise!

It's so cunning! This ad is so deceptive!

There is not a word that asks everyone to eat "brain gold", but every sentence tells everyone that if there is no "brain gold", everyone will not be able to live!

Zhang Ye said: "That's all, let's find someone to publish it in various post bars and forums, and then hire a water army to top the post, stir up the heat, and cooperate with the advertising to fire this first shot in one fell swoop!" ”

Wu Mo finally showed a happy smile, "Brother Zhang, I just feel now that my more than one million endorsement fees and advertising fees are worth it!" "Hire others to endorse them, where can there be Teacher Zhang Ye working so hard! You get what you pay for!

Zhang Ye slurped and drank water, and after drinking a bottle of mineral water, he wiped his mouth and said, "You are worth the flowers, but I am a little prostration, do you have any food?" Give me a bite! ”

Although Wu Mo and Mr. Wang still don't think that Zhang Ye's previous "receive gifts and receive brain gold" is a good advertisement, everyone recognizes the publicity method of publishing advertorials, and Zhang Ye's article is not written. Mr. Wang and their team stood in front of Zhang Ye, as if they were all amateurs.

Zhang Ye began to eat, eating nonsense.

Wu Mo saw the opportunity and brought it up again, "This propaganda technique is so good, it should be vigorously carried out, is it a different TV advertisement before?" Is it possible to change it to a form of publicity like this advertorial? Let's talk about the danger first, and then promote our products, although fifteen seconds is not enough, but squeeze and compress, it should be no problem. ”

Zhang Ye shook his head, continued to eat without speaking.

No one knows better than Zhang Ye that if there was no TV commercial, these previous publicity and foreshadowing would not even be a fart!

Forum ads?

Advertorial?

Naval top stickers?

Anything can be done without! You can't do without that brain-dead TV commercial!

It's just that they won't understand what to say now, and Zhang Ye can't explain it clearly, so he won't say it at all, anyway, this matter has to be according to what he said, and in the future, you will thank me!