"It's okay, I didn't spray the Fangyuan computer into a new 'big brother'. Tang Huan, who was muttering to himself, shrugged his shoulders.

As Steve Jobs' speech brought the atmosphere to a climax, the audience turned from whispering to applauding, and began to cheer and shout in response, and the commercial "1984" appeared on the screen at this time.

After the broadcast, the audience stood up and cheered.

It must be pointed out that many latecomers do not know or understand that the computer industrial revolution triggered by personal computers represents the spirit of an era.

For many young people, especially the counterculture, computers are a tool used by Orwellian government and big business to dismantle people's individuality.

But at the end of the 1970s, the personal computer, which was emerging in the ascendant, was seen as a tool that could unleash personal energy.

The ad captures precisely this mentality, portraying Macintosh as a fighter for personal freedom — a calm, rebellious and heroic company that only Apple, a calm, rebellious, heroic company, can stop in the face of the evil big business's attempts to dominate the world and exercise total mind control.

Jobs wanted the ad to be a thunderbolt in the product launch process, to show what he had given to MAC, which was revolutionary and amazing, and then stopped and watched without thinking.

Obviously, the commercial "1984" fulfilled this task perfectly.

In anticipation, Jobs walked through the dark stage to a small table with a cloth bag on it.

"Now, I'm going to show you the Macintosh computer myself. What you're going to see on the big screen next. It's all made possible by what's in this package. Jobs said. While taking out the computer, keyboard, and mouse, I skillfully assembled them.

To another round of applause from the audience, Jobs pulled out a new 3.5-inch floppy disk from his shirt pocket, which is standard on MACs, which do not currently support hard drives.

As the theme song for Chariots of Fire, the hugely successful 1981 film Chariots of Fire, began to play, images from Macintosh's screen were projected onto the big screen.

While Andy Hertzfeld, the main software architect for MacOS — Andy Hertzfeld has accomplished a remarkable feat — in two days wrote a music player program that would allow MAC to play the chariots of fire theme song. But Jobs felt that the effect was terrible, so he decided to use a recording instead.

A calm and calm Jobs. In fact, he was very nervous, and for a moment, he even held his breath because last night's demonstration was never successful.

But now, all the demos are running flawlessly, Jobs is right, and Lady Luck embraces him in this moment.

"MAC" scrolls horizontally across the screen, and then the word "cool" appears underneath, as if you were writing it slowly by hand.

Then, a series of screenshots began to appear one after another: Bill Atkinson, Bill Atkinson's graphics software package QuickDraw, different fonts, files, charts, drawings, chess games, spreadsheets. and a rendering of Mr. Jobs, who conjured up a Macintosh computer in his mind.

After the presentation, Jobs secretly breathed a sigh of relief. With a relaxed smile on his face, "Recently, we have talked a lot about the information about Macintosh. But today, for the first time ever, I'm going to let Macintosh speak for himself. ”

WITH THAT, JOBS CALMLY RETREATED BEHIND THE TABLE AND PRESSED THE MOUSE, AND MAC LET OUT A DEEP VOICE, "HELLO, I'M MCINTOSH." It feels so good to come out of the bag. ”

This was another point of pride in Jobs' creative approach to the press conference, where he had seen Tang Huan's Fangyuan laptop designed for Stephen Hawking, and was so impressed by the text electronic speech generator that he decided to make it part of the presentation.

As for MAC's lines, they were written by Steve Hayden, a copywriter at Chiat/Day.

THE LESS PERFECT PART OF THIS SESSION IS THAT WHEN THE AUDIENCE APPLAUDS AND CHEERS, MAC DOESN'T INTELLIGENTLY PAUSE AND CONTINUES TO QUICKLY MONOLOGUE, "I'M NOT USED TO PUBLIC SPEAKING YET, BUT I WANT TO SHARE WITH YOU HOW I FELT WHEN I FIRST MET AN IBM MAINFRAME." Don't trust a computer you can't move. ”

Despite the cheers, Macintosh, who only knew that he had followed the procedure all the way, was almost drowned out in the last few words he spoke.

"Obviously, I can speak. But now, I want to sit down and listen. Next, I'm very proud to have one person, just like my father – Steve Jobs. ”

Jobs, who closed his lips tightly, nodded slowly, and a smile uncontrollably bloomed on his face until he cried with joy.

The auditorium was bustling with people jumping up and down, frantically waving their fists and giving a round of applause that lasted for nearly five minutes.

There was no doubt that the MAC launch event was a great success, and Jobs fulfilled a long-cherished wish to equate his name with a "perfect" product, just as the Apple II was branded with Woz.

But that's all, in the final analysis, Jobs used Apple's corporate resources as the paint of his dream canvas, and couldn't get rid of the flashy nature.

MAC, whose clients target the home, education, and creative professional markets, has fallen behind in terms of specifications due to the drag on its development cycle.

The Macintosh released by Steve Jobs was eventually called "Macintosh128K" in the original time and space because its main memory capacity was 128KB.

Other hardware features include an 8MHz Motorola microprocessor MC68000, 64KB of ROM memory, a 400KB 3.5-inch floppy drive, a keyboard, a single-button mouse, and a 9-inch monochrome CRT display.

The pre-installed operating system is SystemSoftware, the famous MacOS in the original time and space. It will not be officially renamed until System 7.5.1.

Jobs' aversion to fans in cooling systems. HERE IN MAC, IT IS ONCE AGAIN REFLECTED. It is only available in a passive cooling design.

In order to make his masterpiece reach thousands of households, Steve Jobs offered the MAC for $1,995, but this time John Scully did not side with him and insisted on raising it to $2,495.

But in any case, the graphical user interface system that can be implemented for only $2,500 is really eye-catching.

However, Apple will soon learn the trouble that comes with the flashiness of the MAC.

Compared to the previously released own product - the Lisa computer priced at $9,995. THE MAC IS NOT A LITTLE LESS POWERFUL, AND THE MOST NOTABLE POINT IS THAT IT DOES NOT SUPPORT MULTITASKING.

System 1.0 is a single-tasking operating system, meaning that users can only run one application at a time, which is a bit odd for a graphical user interface system.

On this new software platform, there is no third-party software to support it, except for some of Apple's own programs that are mainly represented by the graphics software package QuickDraw. Microsoft once again habitually bounced tickets and did not come up with supporting office software in time.

In addition, because Apple's floppy disk drive system "Cui Ji" proved to be unreliable, Sony's 3.5-inch floppy drive system was used instead. With a capacity of only 400KB, it can cope with increasing storage requirements. Dissatisfaction is somewhat stretched.

The corresponding System1.0 uses a flat file system called MFS, and the support for subfolders is also not perfect.

Of course, these shortcomings can be masked in the phrase "customer targeting the family", but the profit source of today's computer industry mainly relies on commercial use.

Besides, there are plenty of inexpensive options for home PC needs, compared to the whopping $2,495 price tag.

And after the user buys the MAC, it is basically impossible to upgrade, which is a highly closed system, which just violates the hacking spirit of freedom, and runs counter to the non-mainstream personal image that Jobs has always flaunted.

In this way, the only thing left of the MAC that can surpass its peers is the beautiful and ergonomic industrial design.

……

"How's the MAC launch?" asked Jobs, smugly, as he handed over a MAC as a gift.

"It's wonderful, I can't get enough of it. Tang Huan took the MAC box, looked at the attached signature with satisfaction, and casually complimented.

Jobs laughed heartily, "From now on, the pattern of the personal computer market is not limited to the competition between Fangyuan personal computers and IBM-PCs, and MAC will become the most important force in determining the future direction." ”

Seeing that Jobs really took the kind words seriously, Tang Huan couldn't help but smile slightly. It is true that he can't use "dystopia" as an unconventional and sensationalist propaganda stunt like the other party, but not because of his own lack of ability, but because this thing involves ideology, there is really no need to take the initiative to provoke.

You know, because of his suspicion of being a communist, George Orwell, the author of "1984", was closely monitored by the British MI5 and the Special Section of the Metropolitan Police in London from 1929 until his death in 1950.

"Steve, have you done market research to understand the details of the current personal computer industry?"

"Did Alexander Graham Bell do any market research before he invented the telephone?" replied Jobs, mockingly.

"Well, when I didn't say anything just now, you can do it yourself. Tang Huan waved his hand, turned around and got into the car and left.

……

Although the contact time is not long, Tang Huan's strength, fame, personal charm, and communication skills are a reliable guarantee, Jack Trammell believed him, so he quickly sat down at the negotiation table with Warner boss Steve Ross to discuss the purchase of Atari.

Seeing that a reliable buyer had finally arrived, Steve Ross almost burst into tears.

As the matchmaker of this deal, Tang Huan gave the authorization of the second-generation Fangyuan personal computer compatible machine, as well as the entry qualification of the second-generation Xiaobawang game console developer.

Jack Trammell and Steve Ross bargained with each other to initially reach a framework in which Jack Trammell's Tramel Technology would acquire Atari, Inc.'s personal computer and home video game console business for 240 million and continue to use the Atari name as Atari Corporation, in which Warner holds 20 percent of the shares.

Tang Huan can't wait for the moment when Jack Trammell and Steve Ross have finished negotiating, and he has to hurry back to Xiangjiang.

So, Tang Huan invited Jack Trammell over alone, and on the basis of the previous consensus, he had an in-depth communication on the personal computer business.

Objectively speaking, Jack Trammell has played a non-negligible role in the development of the personal computer industry, and his own experience is quite legendary.

Jack Trammell was born in Poland in 1928 to a Jewish family.

After the invasion of Poland by Nazi Germany in September 1939. Jack Trammell's family was sent to the Łódź Jewish Quarter, the second largest Jewish ghetto in Europe during World War II.

Due to the high productivity of the Łódź ghetto, 40,000 Jews from Germany and Central Europe gathered and remained in existence until August 1944.

Jack Trammell, who was only 10 years old at the time, worked in a garment factory there.

By the end of the war, the Łódź ghetto had become the last settlement in Poland to be liquidated, and the Germans transported the remaining Jews to Auschwitz and Chełumno, and Jack Trammell's family to Auschwitz.

Josef Mengele, a German SS officer and Auschwitz "physician" known as the "Angel of Death", screened Jack Trammel and his father and transferred them to the Ahlem slave labor camp in Hanover, Germany.

As a result, Jack Trammell's mother narrowly escaped death in Auschwitz, and his father was killed.

Jack Trammell believed that the cause of his father's death was gasoline injection.

Fortunately, Jack Trammell survived to the moment of being rescued by the 84th Infantry Division of the United States, and kept his photos as a witness to history.

In 1947, Jack Trammell moved to the United States and soon joined the U.S. Army.

There, he learned how to repair office equipment, including typewriters. This gave him the foundation to start a career after leaving the army and influence the development of the personal computer industry. (To be continued.) )