It has to be said that the two styles of innovation and old-fashioned are so conflicting here at Apple that even John Scully, who has always been the most supportive of Jobs, is skeptical.

The novel "Nineteen Eighty-Four" was originally inspired by the commercial "1984", written by George Orwell, a famous British writer, journalist and social critic.

Because of his early experiences, George Orwell sympathized with the underclass, and his writings always focused on the life of the underclass.

His two masterpieces, Animal Farm and 1984, written in 1944 and 1948 respectively, are classics of anti-totalitarian political satire in the world literary world, and their influence has surpassed the literary world.

The novel "Nineteen Eighty-Four" tells the story of a suffocating and terrifying imaginary future totalitarian society with the ultimate goal of chasing power. Because it is considered dangerous and inflammatory, it is banned by many countries.

George Orwell's coined terms such as thoughtcrime, newspeak, bigBrother, doublethink, and doublethink have all been included in the English lexicon, and neologisms such as "Orwellianism" and "Orwellian" derived from his name have even become everyday lingua franca.

This shows how great the influence of George Orwell and his works was in the English-speaking world.

There is no doubt that the three creative staff of Steve Jobs and Chiat/Day found what they were looking for in the novel "Nineteen Eighty-Four" and resonated with each other, resulting in this unconventional ad with an unprecedented budget of $750,000.

In addition to building with a lot of money. Jobs was also selective about the directors of the commercials, and finally found Ridley Scott - Ridley Scott.

This person is famous in the original time and space for more than ten years, "Gladiator" - "Gladiator", "BlackHawkDown" - "Black Hawk Project", "American Gangster" - "American Gangster", "Prometheus" - "Prometheus", and "TheMartian" - "The Martian", etc., are all his works.

At this stage, Ridley Scott's commercial ability to attract money. Although it is far inferior to Spielberg, it has also performed quite well, and his 1979 sci-fi horror film "Alien" - "Alien" - filmed only 11 million US dollars, but the box office exceeded 100 million US dollars.

As a result, Ridley Scott gained the trust of the producers and immediately became the director of "BladeRunner" - "Blade Runner", with a shooting budget of $28 million.

It is worth mentioning that in the previous wave of Xiangjiang movies entering Hollywood. Not only Zou Wenhuai is ambitious, but Run Run Shaw has also made a move, and he is among the main investors of "Blade Runner".

But tragically, after "Blade Runner" was fully released in 1,290 theaters on June 25, 1982, the box office was extremely disappointing in the first week, only $6.15 million, and it was directly crushed into slag by other sci-fi films led by "E.T. Extra-Terrestrial", and the final total box office was only $33 million.

Arguably. Run Run Shaw and Zou Wenhuai's temptations to Hollywood this time were all in vain. It's not a light pit, after all, after these dollars are converted into Hong Kong dollars, they may be enough to make a year's budget for a year's movies in Xiangjiang, otherwise these two who lost so much blood would not feel unfathomable to Tang Huan, who is very popular in Hollywood. And then compromised in every way.

Although "Blade Runner" failed at the box office and the audience generally did not buy it, its profound content had a huge impact, and it belonged to another example of the Internet era that was interpreted and praised on the altar in the original time and space.

Ridley Scott's film is dystopian. It is similar to the content of the novel "Nineteen Eighty-Four".

Jobs took a fancy to Ridley Scott, and Ridley Scott did not disappoint Jobs.

To achieve the best results, Ridley Scott hired dozens of real bald heads to shoot, and the heroine was played by a female discus thrower.

Eventually, the hugely expensive commercial "1984" was filmed in London.

But it has been full of bad reviews from Apple's top management, so much so that most people think that this is the worst commercial they have ever seen

Makula was stunned for a moment, and the first thing he said was, "Who wants to find another advertising agency?"

Seeing this, CEO John Scully became more and more confident, and immediately asked Chiat/Day to sell the two Super Bowl commercials he had already bought, 60 and 30 seconds long, respectively, to the anger of Jobs.

At this stage, John Scully and Steve Jobs had a good relationship, and he didn't want to estranged the relationship between the two sides because of this, so as a compromise, John Scully decided to let Bill Campbell, who was in charge of marketing, Bill Campbell, think about what to do.

In fact, Chiat/Day did not exactly follow John Scully's instructions, and they resisted passively, i.e. they only sold the 30-second advertising slot, and the 60-second advertising slot did not go to the buyer at all, and Lee Crow gave the excuse that it "could not be sold".

Bill Campbell, who didn't know what was going on, saw that the 60-second commercial was smashed in his hands, so he decided to give it a go and play the commercial "1984" at the Super Bowl.

All kinds of mud, and finally let Jobs win in chaos, is simply Apple's biggest feature at the moment, and Marcula can only cry out in vain.

……

Tang Huan thought about it, and finally agreed to Macoola's invitation, and at the same time met Jack Trammell, the founder of Kangmaoda, who lost the company's political struggle.

Putting down the phone, Tang Huan suddenly remembered one more thing, so he contacted Mikhail Kogan and asked, "I remember." It seems like the Oakland Raiders made it to the Super Bowl this year?"

"That's right. Mikhail Kogan smirked, "After winning the Vince Lambardi Cup in 1981, the Oakland Raiders have a chance of winning the Super Bowl this year against the Washington Reds, do you want to watch the game live?"

"At which stadium?" asked Tang Huan excitedly, adding that Gain, the Oakland Raiders, had really brought him a lot of surprises. This is its second appearance in the Super Bowl since it was acquired by itself, and it seems to have become a duo in the San Francisco Bay Area with the San Francisco 49ers.

"Tampa Stadium, Tampa on the West Coast of Florida. Mikhail Kogan added, "It's winter over there, and the weather here is very comfortable." ”

"I didn't go there on purpose, it's too far, I have to circle the world for most of the world, I'm still watching live TV in San Francisco. Tang Huan smiled and excused himself.

……

January 22, 1984. The 1983 NFL Finals, Super Bowl 18, was held at Tampa Stadium in Tampa and was watched by more than 96 million people, between the American League champion Oakland Raiders and the National League champion Washington Reds.

Tang Huan invited Jack Trammell to watch the game together.

At the start of the third quarter, the dominant Oakland Raiders bottomed out.

However, the TV did not replay the score in real time. Instead, the screen suddenly went eerily black for two seconds. This is followed by a metallic grey tone of the commercial, which renders the background of the cold industrial environment. It can't help but be reminiscent of the dystopian atmosphere of Blade Runner, which looks a bit like a scene from a science fiction movie.

A team of bald heads marched to creepy music, while "Big Brother" was giving a controlling speech on the big screen.

Meanwhile, one is wearing a plain white vest with a Macintosh computer printed on it. A young woman with a hammer in her hand, running in pursuit of the Orwellian thought police.

As the team sat down and listened to Big Brother's speech, the woman ran to the big screen.

When Big Brother announces "We will win!", the heroine's hammer shatters the screen. Everything vanished in a burst of light and smoke.

At the end of the commercial, the narrator calmly reads: "On January 24, Apple will launch Macintosh Computer." You will understand why 1984 will not turn into "1984". ”

Obviously, according to Jobs's metaphor, the "Big Brother" in the commercial is an allusion to IBM, which rules the computer world, and Apple is similar to the heroine, the rebel who intends to thwart the "Big Brother" world.

Tang Huan laughed, "It is estimated that this advertisement, which cost $750,000, scared many people." ”

"As long as it can create a sensation, it is a good advertisement. Jack Trammell commented succinctly, to the point.

Indeed, Apple's unconventional ad has attracted a lot of media attention, and even the Oakland Raiders defeated the Washington Redskins with a score of 38-9 to win the third Super Bowl in history.

That night, all major television networks and 50 local television stations in the United States broadcast news about the advertisement, thus producing a viral marketing effect that can only be found in the Internet age.

……

On January 24, 1984, the MAC launch event was held in conjunction with Apple's annual shareholder meeting at the 2,600-seat Flint Auditorium at Dianza Community College.

Due to the sensational effect caused by the previous Super Bowl advertisement, various media outlets flocked to the venue, and a group of colleagues invited by Apple to launch a heroic post, including Tang Huan, Gates, Mitchell Kapole, etc., also came to cheer, and the Flint Auditorium was immediately crowded.

Today, Jobs is wearing a blue double-breasted blazer with a crisp white shirt and a light green bow tie.

"It was the most important moment of my life," Mr. Jobs said bluntly as he waited backstage for the event to begin, "and I was really nervous." You're probably the only one who knows how I feel about this launch. ”

John Scully grabbed Jobs' hand, shook it for a moment, and finally whispered a word of good luck.

With the blessing of his good friends, Jobs took the stage first as the chairman of Apple and announced the official start of the shareholders' meeting.

In order to maintain his counterculture profile, Steve Jobs, the billionaire chairman, opened the scene in a unique way, by reading the lyrics of "Times Are Changing," a song by Bob Dylan.

Then, John Scully took the stage to report on Apple's revenue.

But as he spoke dryly, the audience began to get restless. After all, those who came here were looking forward to the release of the MAC, not the boring financial data.

In the end, John Scully ended with a personal statement, "The most important thing for me in my time at Apple was the opportunity to develop a friendship with Steve Jobs."

John Scully emphasised: "The chemistry we have built is very important to me. ”

Tang Huan, who saw this scene in the audience, couldn't help but sigh secretly, John Scully and Jobs do get along well now, but I am afraid that this friendship established by personal charm cannot stand the test of interests at all.

Soon, Jobs came to the stage again, and the lights dimmed.

"In 1958, IBM missed the opportunity to acquire a fledgling company. The small company invented a new technique called electrophotocopying. Two years later, Xerox was born, and IBM has regretted it ever since. ”

Amid occasional laughter from the audience, Mr. Jobs counted a series of IBM's mistakes, then shifted his tone and quickened the pace to talk about the current situation.

"IBM has always wanted to possess everything, and in the last few decades, it has dominated the entire computer world. Now, IBM also wants to dominate and control the future, and has entered the field of personal computers. ”

"It is undeniable that Fangyuan Computer has broken through IBM's monopoly, allowing small and medium-sized enterprises and even some professionals to benefit from the convenience brought by microcomputer technology. ”

"But that's not enough, MAC will take this revolution even more thoroughly, bringing personal computers into every home, so that everyone can explore their potential through technology." ”

"We're not going to let IBM control the entire information age!" and the 1984 described by George Orwell won't come true!" )