Chapter 49: What had to be done

The biggest benefit of opening the legendary pre-recharge service more than two months in advance is that this online game has been brushed in the financial industry in advance and proved its value. Pen % fun % Pavilion www.biquge.info

But Gu Cheng asked himself, even if his face was not painted and the money was not much, he could survive it.

The broadband fee and server hosting fee to be prepaid in January next year are about 2 million. In the remaining two months of this year, the legendary advertising/marketing expenses, plus the development and promotion of the "Internet café owner recharge system", will be about 1 million.

Therefore, according to the original trajectory, by February 2001 at the latest, Gu Cheng could break even.

With the advantages of the game Legend itself, coupled with Gu Cheng's excellent layout so far, even if he doesn't focus on Legend in the future, he only occasionally comes to the helm and fine-tunes his business strategy, he can ensure that he snowballs there to make money.

The reason why he had to pull this "breakeven" point from February 2001 back to early November 2000 and grab the three-month time difference was that he had to do something in these three months.

Some opportunities are never gone if they are missed.

He confidently told his cousin Amway: "I want to open an audio-visual e-commerce company that sells records and genuine games online." Then I took this opportunity to return to the content distribution industry and the entertainment industry - when I left S-M Company, it was just that I didn't want to carry the slave contract of trainees and groups, not that I didn't want to do music, film and television. Being a legend is just my first pot of gold, and sooner or later I will have to cross the entire content industry. ”

Pan Jieying asked seriously: "Then why do you want to do audio-visual e-commerce?"

Gu Cheng analyzed them one by one: "There are three reasons. First of all, the audio-visual e-commerce business was tried by many people before the bubble burst. In 99, many e-commerce pioneers thought that this was a blank market, and they didn't want to kill it like money, and sold films at a loss. As a result, after the bubble burst, all of them went out of business, and only the largest one or two survived, but also the value of assets was seriously depreciated. We entered the market at this time, and for a little money, we could occupy more than ten times more shares than before.

Secondly, with the rise of MP3 format music in 99, the audio-visual industry has been looked down upon by capital, believing that online electronic music is about to kill the record industry. This judgment further cripples the value of the industry. At the same time, I think that 'the winter of the Internet is the last spring of single-player games and genuine audio-visual', so I can pick up the leaks.

Finally, I think this year and next may be the last chance for the East Asian music scene to produce epic superstars. In the future, after the recovery of the Internet industry, the music scene will be divided between two types of suppliers: group bands and short-lived Internet celebrity singers, and it will be impossible to appear a singer who has been popular for 20 years. I took this opportunity to enter the market and sign the record distribution rights of some powerful artists at a cheap price - if not all of them, at least the exclusive online distribution rights in the mainland. ”

Gu Cheng said as he took out a few issues of his recent collection of entertainment magazines—available in all countries and regions of East Asia—and spread them out in front of his cousin, with many newcomers who were about to debut.

Pan Jieying looked at it again and again for a while, and asked, "Can you tell us about your goals, or have you found anyone who is valuable to support or is likely to become popular?"

Gu Cheng blushed: "How do you know?"

Pan Jieying was speechless and arrogant: "I don't know you yet-it's obviously an unreasonable intuitive guess and a straightforward judgment, so I have to tell a one, two, three, or four reason to justify it." Think about it for yourself, how many times have you argued in front of me, and each time you have to come to a conclusion, and then come to prove it savagely. ”

"It's not like there's no way to tell you directly that we're prophetic. Gu Cheng secretly smiled bitterly in his heart.

Since his cousin saw through that he was "fooling around with intuition", he didn't bother to hide it.

He took the magazine, flipped to a certain page, pointed to a handsome guy who looked a little arrogant and said: "It's him, Wanwan's Alpha Music Company, this month will help this rookie singer debut, Zhou Jielun, I think he will be very popular." wants to take down his record agency rights while he hasn't asked for the right to ask for the price. Of course, it would be better if we could take advantage of some other singers along with the trend. ”

Pan Jieying doesn't know much about the entertainment industry, but she just thinks that this model is unheard of: "Doesn't the other party already have a brokerage company?

Gu Chengpu said: "There are very few such operations in China, and an artist generally signs a brokerage company, mainly because domestic artists rarely develop across borders.

But there are many examples of this in Dongyi and Fuso. For example, a while ago, I heard that after Xiaoya worked as a music program VJ on S-BS TV for two months, President Li was going to sign a separate overseas agency contract for her, entrusting her future packaging and promotion in the Fuso market to the local Ai Hui Records.

I think we can follow that model and change the contract to suit the national conditions, and we can go to the Wanwan people to negotiate and buy some mainland brokerage contracts of Wanwan artists by promising sales and the like. ”

Pan Jieying thought about it carefully, and knew that what her brother recognized could not be dragged back.

It's just that she always relies on the intuition of "mysticism" to do business, and Pan Jieying always feels scared.

"That'...... How much money do you want to use for the time being? If it will move to the server hosting fee in the first quarter of next year, I will definitely not follow it!"

Gu Cheng immediately reassured his sister: "No, no, can't we come up with 2 million liquidity, I'll use this money to be enough." ”

"Then what are you going to do? Fly directly to Taipei in the next few days?"

"It's not convincing to go directly to Taipei, after all, we don't have any foundation in the audio-visual circle. So in the past two days, I am going to talk about cooperation in China first, and then go to Taipei after the negotiation is completed, and then I can fake the tiger and threaten it - to tell you the truth, I just registered a new company a few days ago, just for this business. ”

It only costs 500,000 yuan to register a new company in China, so even before Pan Jieying took out the loan from China Merchants Bank, Gu Cheng could get this change. Pan Jieying also knew about this, but she didn't ask Gu Cheng what she wanted the new company to do at first.

……

Early the next morning, the Gu Cheng sisters and brothers caught an early flight and flew directly to Beijing.

Before Gu Cheng turned 18 years old, this kind of scene really couldn't be avoided. After all, the legal representative of the company can only write his sister, and he can only let his sister come forward to sign major events. Gu Cheng can only appear as an absolute major shareholder.

But this time, the guy they were looking for was finally not in Zhongguancun, but in the International Exhibition Center block.

From the subtle changes in this geographical pattern, we can also see a clue to the details - the partner Gu Cheng is looking for today did not start purely from the Internet.

Instead, he migrated to the Internet from other business fields - it was he who "+ Internet", not "Internet +" him.

"This should be it. That's right, the bell net – that's the name. ”

After some searching, the siblings finally found the address they wanted in a group of office buildings with publishing houses near the International Exhibition Center.

Then the sister and brother went upstairs to ask for a meeting, and they didn't even make an appointment.

This is the first time Gu Cheng has visited other Internet companies after the advent of the Internet winter.

A few months ago, he first went to WEMADE or Huang Yi's house to see the experience of being blocked, but now he thinks about it as if he is a world away - because the company in front of him called Dangdangwang can no longer afford to even hire a receptionist at the front desk.

The effect of the cold winter is immediate.

Gu Cheng still knocked on the glass after pushing the door, and only then did a woman in her thirties come over to greet her, forcibly squeezing out a wry smile on her face: "Hello, who are you looking for?"

Gu Cheng took off his white gloves, looked around the office, and said slowly, "Is Mr. Li here?" I'm an online game company, and I want to talk to him about some cooperation. ”

"Oh, you're looking for my husband? Wait a minute, he just went downstairs to a publishing house to talk about something, and he will be here soon. ”

The woman said, took the business card with both hands, and then let Gu Cheng and Pan Jieying into the sofa in the reception room, and made two cups of tea herself.

"The hostess personally received the visitors, and there was no one else. It seems that this company is having a hard time. Pan Jieying drank tea and thought silently.

Just now, the woman also sent Pan Jieying a business card, so she knew that the other party was the proprietress and co-founder of this company, named Yu Yu.

Gu Cheng calmly drank tea for a while, and Li Yuqing came back.

Yu Yu said a few words to him, and he immediately walked into the reception room and greeted Gu Cheng warmly: "Mr. Gu is a legendary entertainment? I heard that in the past two months, there are still a lot of people playing the game 'Legend' in Internet cafes in Beijing, and your company has a bright future. ”

Li Yuqing is about 35 years old, very distinctive, and his skeleton is very abrupt. Looking at his expression, he should have experienced a lot of vicissitudes recently. However, what he flattered Gu Cheng just now was mostly polite - the game of legend, Li Yuqing had heard of it, but now there are only 10,000 players playing legends in the capital, and if you really want to say how high he thinks of Gu Cheng, it is not enough.

Gu Cheng didn't take the shelf, and teased while drinking: "You're welcome, I'm a game seller, and I can't compare with Mr. Li's book seller." You are the most elegant business, I am the most vulgar business, Mr. Li don't look down on me. ”

"Wherever you talk, you are all businessmen, and you are panicked when you say elegance and vulgarity. Li Yuqing is also a cheerful person, and directly introduced the topic to the drama, "I don't know if Mr. Gu is here today, what cooperation do you want to discuss?"

"As far as I know, your company is only one that sells books online so far. But I heard that before the bubble burst, Mr. Li considered online audio-visual e-commerce, and tried to lay out some other audio-visual e-commerce companies, I wonder if there is such a thing?"

"What's the point of saying this, anyway, I don't have the money to build such a big stall for the time being. ”

"I have, I want to shop. Moreover, I am willing to cooperate with Mr. Li. ”