After half a month of comparison, several sales staff hired by Legend Entertainment quickly divided the ranks, and the temporarily rented ground pushers on Ahri's side were also in place. Pen ~ fun ~ pavilion www.biquge.info

According to their performance, Gu Cheng divided each person into market segments. Gan Jiawei got his wish and temporarily got the most important market and the most outsourcing resources.

Gu Cheng spoke, limited to the end of the year. At that time, whoever has the best performance will be the CMO (marketing director) of Legendary Entertainment.

Everyone was eager to give it a try.

On the other hand, Gu Cheng's activity of "pre-selling game point cards in advance, charging 30 and getting 30 free" also had a very good effect.

On the one hand, this event did screen out the hardcore brain-dead fans among the 500,000 players who have registered for the beta account today - about 20,000 people, accounting for about 5% of the number of registered accounts.

These people all chose to recharge their cards in advance, so that they could charge one and get one free, helping Legend Entertainment to return seven or eight hundred thousand yuan. It also restored Gu Cheng's cash flow to more than one million.

On the other hand, this activity also allowed Legend Entertainment to obtain first-hand big data on the conversion rate of potential customers: knowing which places have a ridiculously low payment conversion rate must be due to the fact that the negotiated magazine dealer channel is not strong, and the underlying distributors disdain to purchase point cards resulting in a shortage of goods.

These places are the legendary entertainment pushers led by Gan Jiawei, and they should focus on guarding in the last two months of this year: since the newsstand owners there are unwilling to sell paper point cards, they must let the Internet café owners in the same area sell virtual point cards!

Finally, the pre-sale of point cards also brought a touch of financial benefits to the company, which most people in the company did not expect at first.

……

November 3rd, a Friday.

Pan Jieying and her mother, Gu Wen, dressed very formally early in the morning and went to the Qiantang branch of China Merchants Bank.

Gu Wen has now resigned from her original unit and is named CFO in her nephew's company. With 20 years of accounting experience, she can still play a little bit in Legendary Entertainment.

In this China Merchants Bank, the mother and daughter have been running away a lot recently, and they have applied for loans secured by houses and other fixed assets of the company here.

is to take the copyright mortgage of the legendary game, and they also ran twice, but the risk control appraiser of China Merchants Bank has not negotiated the copyright valuation, and only promised to give them a loan of 1 million.

The gap between this price and the psychological price of the mother and daughter is too far: how could Gu Cheng only mortgage a loan of more than 1 million yuan for the copyright that Gu Cheng bought with 5 million yuan?

However, today they are here again, and they are much more confident than the previous two times.

They didn't have to wait long, and the manager of the key account department invited them up, and then called the risk control assessor to talk together.

To be honest, such a as a loan of several million is not a big customer at all in China Merchants Bank. People only give face to the city's policies to support emerging industries.

Gu Wen took out a few third-party authoritative reports and tax returns, put them on the negotiation table and said, "Mr. Yang is good, Mr. Liu is good." I'm bothering you again - this is the operating data at the end of October that we Legendary Entertainment just asked a third-party agency to audit, and I believe you will agree with us after reading it. ”

The asset appraiser known as Mr. Liu lifted his glasses, but he didn't look at them, and complained first: "The operating data of Internet companies is not worth anything at all." If it were worth it, the bubble would not have fallen so badly. We are a bank, not a venture capital institution. ”

Pan Jieying forcibly put on a smiling face, and Wen Yan said, "Uncle Liu, you can read it first." ”

"Alas, seeing that your company is a mother and daughter, it's also pitiful, there is no man in charge. The appraiser surnamed Liu took the report and thought impatiently, "I told you a long time ago, the data of 'registered users' cannot be used as a basis for lending at all, and the head office has issued a clear document in the first two months, listing the Shenzhen sub-branch's refusal to deduct the number of loans from registered users as a model ......"

However, as he looked down, his expression gradually became solemn. At the end, I suddenly grabbed the tax return of Legendary Entertainment in October and looked at it.

"You ...... The game has generated more than 700,000 sales revenues? Isn't it a free-to-play game?"

Pan Jieying explained succinctly: "It is a pre-sale of buy one get one free, and the pre-sale of the point card after the charge in January next year is limited to one per account." ”

Appraiser Liu pondered and said: "More than 20,000 people can participate in the pre-sale, and this conversion rate is okay...... What are you guys, how long can you play with a 30 yuan point card?"

"The current design is 300 game time points, 1 point is deducted every 15 minutes after entering the game, and one card can play for 75 hours. In the future, it is not excluded to sell more expensive monthly cards. ”

After Pan Jieying answered the question, while the other party was still doing mental arithmetic, she said something Gu Cheng taught her last night:

"Uncle Liu, I know what your bank is worried about. The reason why you don't dare to issue a huge mortgage to Tengyun's deduction is not long because the deduction software itself is worthless. If China Merchants Bank is willing to mortgage tens of millions of dollars for this software, the next day Tengyun Company will dare to write a copy of the code that is not repeated with the deduction of a line of code, but the function is exactly the same, so as to attract the number of users. Then you can default on the debt and sit back and wait for the bank to enforce the withheld copyright.

In the final analysis, the crux of the reason why deducting the 'number of registered users' is worthless in the mortgage field is that as long as the operator does the tricks, the cost of user migration is too low - even if you have been chatting with people on the deduction for several years, Tengyun said that you can still talk about changing to a new software to migrate your relationship network. So banks can't fall for this.

But online games are a different model. Players spend dozens of dollars a month to play games, what is the picture? Of course, it is to practice a premium account in the game, and kill people everywhere and pretend to be forced. If a game company develops a new game that looks similar, but asks players to scrap their original characters and move to a new game to retrain their equipment from level 1 onwards, will players be willing? Besides, the cost of writing a legendary game is more than five times higher than writing a deduction. ”

This little girl, who is not bad at insight, directly expressed the concerns of the bank. "Appraiser Liu was taken away first, and he couldn't find the words to refute it.

And the words on the other side were said by a 20-year-old girl, and he couldn't be angry.

Pan Jieying saw the other party's expression, her face turned red with excitement, and she said that what her cousin taught her last night was really right. He excitedly pursued the victory, ready to add the last fire:

To put it bluntly, we relied on Article 7 of the "Regulations on the Protection of Computer Software" to survive -- 'The protection of software copyright in these Regulations does not extend to the ideas, processing processes, operating methods, or mathematical concepts used in the development of software.'

This law is translated in human terms, that is, 'as long as the code of two software is different, even if the function is exactly the same, it is not called plagiarism, it can only be regarded as a copycat, and a copycat is not illegal'. Ma Teng's Tengyun Company has become big by resolutely implementing this law, how can we Legendary Entertainment be the same as those brazen people. ”

The more Gu Wen heard her daughter talk, the more unreliable she became, and she actually began to despise her peers. Give her daughter a stern look at the moment and signal her to accept it when she sees it.

Pan Jieying stuck out her tongue slightly and stopped.

Gu Wen took over the conversation in person, responsible for playing a red face, and giving a date after the mallet.

She worked as a chief accountant in a large state-owned enterprise and had some affection for the bank. The reason why I came to this China Merchants Bank to find money this time is also to make old friends: "Mr. Yang, you see that Mr. Liu has no objections, why don't we talk about the specific details?"

"Cheng, it's still more reliable to take care of your affairs, but you can't pit my brother this time. ”

After some bargaining, Legendary Entertainment finally got a 4 million mortgage with the game copyright.

However, the interest rate is relatively high, almost the same as a credit loan, more than 12%. Two years, with 5 million at the end of the term.

got the 4 million cash, and the hearts of the mother and daughter finally landed.

……

When she went home that night, Gu Wen cooked a few dishes and ordered some takeout, and the family celebrated.

The level of life is different, Gu Wen is also busy, and it is impossible to completely manage the family's food as before.

Gu Cheng was also very relieved to see that his grandmother and aunt had gradually recognized his "ability" and adapted to the lifestyle of a "rich man".

He can finally be his true self completely, and he doesn't have to worry about the blackening of the seizure anymore. From then on, he was himself.

Quan Yinglian had long heard the wind blowing from her daughter and granddaughter, and she was relieved to know that the turmoil of her grandson's lack of money had finally passed, but she couldn't help but ask Gu Cheng at the dinner table: "Listen to Xiaoying, you borrowed 4 million, so you are no longer afraid of lack of money in business?"

Gu Cheng knew that if he didn't confide in some details in person, his grandmother would not let him go. While drinking the beef soup with Ulva cabbage, he said confidently: "It must be enough, no matter how much I spend advertising money on that game, I will spend more than 1 million promotion costs in the next two months." After the official fee in January next year, according to the current situation, it will soon be able to break even. ”

Gu Cheng said it so clearly, his grandmother believed it. She smiled kindly and said, "Okay, it seems that Chengcheng has really stepped over, and I won't worry about your outside affairs in the future, and I won't bother you anymore." ”

After the family finished eating, Gu Cheng took the initiative to wash the dishes, but was snatched away by his aunt Gu Wen, saying that young people should pay attention to protecting their skin and hurt their hands when washing dishes.

The implication is to let a divorced old woman like her wash it.

Gu Cheng didn't feel good in his heart, thinking that after the game officially made a lot of money in the coming year, he would change to a better house and ask a maid to do housework.

Pan Jieying knew her cousin's thoughts, so she pulled him to chat and divert his attention: "Ah Cheng, when your grandmother asked you just now, did you hide some costs......?

Gu Cheng shrugged helplessly: "Aren't I comforting the old man." Why don't you even understand me?"

"Where I don't understand, I'm afraid you'll forget. Pan Jieying smiled and remembered another question, "By the way, when my mother and I went to run for a loan, the more you let you borrow, the better." Now that we've talked about it, do you have any arrangements for the extra liquidity? It's enough money to make games, so do you want to continue to increase your advertising efforts?"

Gu Cheng didn't know how to explain this problem, so he took out an entertainment magazine from his briefcase on the other side of the strait—he managed to get it.

"I've been trying to get into a new business lately, not just making games. ”

Pan Jieying's heart twitched: "So urgent, can't you wait for the game to make a lot of money before talking about this?"

"The money will not give birth to cubs while lying down, and the interest will be repaid every day. If I let you borrow so much, it will naturally be useful. At present, the Internet bubble has burst, and some businesses are at a low ebb period, and there will be no such good chance of buying the bottom in a few months. ”

Pan Jieying felt that she was about to be defeated by her cousin's fast pace, and he was really unwilling to pull the egg without taking a step. The leg had just grown an inch, and the stride had to be two inches farther.

"Then tell me what you want to do. ”