When Zeng Cheng was nesting in the snow, a reporter came to him and asked for an interview. Pen ~ fun ~ pavilion www.biquge.info

"You want to interview me?" Zeng Cheng looked at the visitor's business card with interest, a little surprised.

Forbes magazine China correspondent Gu Jiahui's name looks ordinary, but knowing Forbes magazine's huge influence in the global financial media, the identity of this reporter is not simple.

Zeng Cheng doesn't have to worry that Gu Jiahui's identity as a reporter is fake, after all, there will be his information on Forbes' official website, as long as you check it on the Internet, you will be clear.

Zeng Cheng just wondered how this Gu reporter knew about himself. After all, although there have been a lot of reports about the Xianyuan Group in the past two years, Zeng Cheng used the influence of the Yun family and his own relationship to not let himself appear in any reports, so although there is some suspicion of covering up his ears and stealing the bell, at least he can slow down the speed of the public to understand the truth as much as possible.

After all, the sudden appearance of such a huge fortune in front of the public will cause some trouble. Although it is not a special era to despise wealth, Zeng Cheng will still not be ready to appear in the spotlight for a while.

The effect of this is very good, the outside world knows very little about Zeng Cheng, otherwise there would not be the last time Zeng Cheng went to Yudu TV to do a show, he did not expose his identity as a billionaire.

How did this reporter find out?

"Your magazine is a famous company, how could you find me as a nobody?" Zeng Cheng asked with a smile, a little curious.

It stands to reason that he usually does not appear in the daily management of Xianyuan Group, and the reports from all sides have not revealed his information, so the outside world should not know about his existence.

Now, Gu Jiahui found himself straightforwardly and asked for an exclusive interview, which shows that he knows his details.

"Although Mr. Zeng, you do not hold any position in the Xianyuan Group, but your name registered with the industrial and commercial and tax authorities will never be fake, and the great changes in Jiuli Township have only started after you returned from Feicheng!" Gu Jiahui's smile was full of confidence, and he said, "After a large number of data screening and comparison, we have determined that you are the core and soul of the Xianyuan Group!"

In order to obtain more information about Zeng Cheng, Gu Jiahui can be said to have done his best, not only to the industrial and commercial and tax departments in Shicheng to check the information, but even asked colleagues in Feicheng to go to the University of Science and Technology to investigate Zeng Cheng's various performances during his time at the university, which can be said to be thoughtful.

Now Gu Jiahui is ready, but he doesn't want his prey to run away.

"I have to say, Reporter Gu is thoughtful!" Zeng Cheng shook his head and said with a wry smile, "I thought I was hiding deep enough, but I didn't think it would be good!"

In fact, this is also Zeng Cheng's inexperience, and he uses his own name in all the registered information of enterprises, unlike many veterans who use various complex leather bag companies and overseas registered enterprises to confuse their sights, and it is normal for them to be found out.

Now, it is unlikely that Zeng Cheng will continue to hide it, and this time he has to stand in front of the stage. Unless he uses his upper connections to forcibly suppress this matter. But Zeng Cheng felt that there was no need for this at all.

Zeng Cheng used to hide his identity, mainly because he was worried that being famous would bring him trouble. But now that he has managed his network, even if he exposes his identity as a billionaire, he is not too worried about the trouble it will cause him.

"I have been paying attention to Xianyuan Group for a long time, first of all, at the end of last year, the Oriental Evening News appeared in the relevant report of Xianyuan Group, and I didn't pay much attention to it at that time. Then on the eve of this year's Olympic Games, Xianyuan Group placed large-scale advertisements in major media across the country, and later Liu Xiang and Yao Ming mentioned Xianyuan Group's products at the Olympic Games, which aroused my interest. Later, a program about Xianyuan Farm also appeared in the "Oriental Finance" column of the magic capital, which gave me the idea of coming to Chongqing to take a look. ”

After Gu Jiahui's explanation, Zeng Cheng finally understood what was going on, and it turned out that it was all caused by advertising. If it weren't for Xianyuan Group's frequent appearance in major media, and even in the Olympic Games, Gu Jiahui would definitely not have noticed Xianyuan Group. If it weren't for the rapid development of Xianyuan Group, Gu Jiahui would not have the idea of coming to take a look. One link after another, it finally led to his own exposure.

"I just wanted to see the business case of the combination of new agricultural industry and tourism, but I never thought of discovering the existence of Mr. Zeng!" Gu Jiahui introduced the cause and effect of coming to Qinglong Village to Zeng Cheng, and said with a smile, "Looking at the history of enterprise development in the mainland, except for a few Internet entrepreneurs whose fortune speed can be compared with Mr. Zeng, Mr. Xiao is the first in the industrial field!"

Gu Jiahui's words are not compliments, but sighs from the heart. According to the information collected by Gu Jiahui and the judgment of his own financial expertise, Zeng Cheng's net worth now exceeds 10 billion soft sister coins, which is incredibly fast for him who only started his business two years ago.

First of all, Zeng Cheng owns the entire Qinglong Tourism Company, which doesn't seem to be much, after all, the total investment in Qinglong Scenic Area does not exceed 300 million soft sister coins. However, in many cases, the valuation of assets is not only based on the initial investment amount, but also needs to take into account the development potential and profitability of the situation.

In 2008, the Qinglong Scenic Area received a conservative number of 500,000 tourists, and these tourists will bring 400 million soft girl coins to Qinglong Tourism Company and create no less than 150 million profits.

According to this trend, as long as the Qinglong Scenic Area can maintain the reception volume of one million people for more than two years, the operation and listing of the entire scenic spot will become a breeze.

According to the annual profit of 200 million yuan and the level of 15 times the price-earnings ratio, Qinglong Tourism Company can create a market value of more than 3 billion yuan after three years of listing. At that time, even if Zeng Cheng only retains a minimum controlling stake, the assets created by this company for him will not be less than 1.5 billion soft sister coins.

Although it is a long time after the operation of the listing, judging from the current situation, Zeng Cheng will price this tourism company for 1 billion, and someone will grab the head.

The other is Xianyuan Farm. With the current profitability and development speed of Xianyuan Farm, the total price of the entire farm and brand value will not be less than 5 billion, which is still lower.

Gu Jiahui is not clear about the equity composition of Xianyuan Farm, but he only knows that in addition to Xianyuan Group, Yudu Su is also the majority shareholder of the farm. However, the management rights from Xianyuan Farm are controlled by Xianyuan Group, so the shares controlled by Xianyuan Group will definitely not be less than 50%. Even if it is, the assets brought to Zeng Cheng by Xianyuan Farm will not be less than 2.5 billion.

Another key asset of Zeng Cheng is Xianyuan Dairy, which is a high-tech enterprise with a total investment of 500 million soft sister coins, and the equipment introduced is currently the most advanced in the world. Although the dairy company, which has just opened for less than a quarter, has not released any financial data, but from the Xianyuan milk sold on the market, the sales revenue of Xianyuan Dairy in the past three months will not be less than 150 million soft sister coins, and the profit has reached 50 million.

(PS: Repent, in chapters 531 to 533, Xue Lian miscalculated a number, resulting in a series of errors later.) That is, the output of Xianyuan Dairy, which is not so high for the time being, everyone can reduce all the numbers involved in those chapters by ten times. ）

With the increase in the fresh milk production of Xianyuan Ranch day by day, the dairy output of Xianyuan Dairy will also rise, and it is expected to achieve the scale of 2 billion soft girl currency output value in 2009, and the milk powder production line with higher profit margins will be put into use, which will further improve the profitability of Xianyuan Dairy.

According to the current level of profitability and sales scale, the value of Xianyuan Dairy has reached the level of 5 billion soft sister coins, which means that Zeng Cheng, who owns all the shares of Xianyuan Dairy, has entered the ranks of the 10 billion club.

What's more, the hot sale of Xianyuan milk in the market has further enhanced the brand value of Xianyuan Dairy, and the total price of the enterprise can at least rise by 10 percentage points.

Perhaps, many people will focus on Xianyuan Dairy, but Gu Jiahui knows that Xianyuan Ranch is the core part of all Zeng Cheng's assets.

It is precisely because of the continuous supply of high-quality fresh milk from Xianyuan Ranch that Xianyuan Dairy can produce milk products that satisfy consumers.

At present, Xianyuan Ranch has 2,000 dairy cows that can produce milk normally, with a daily output of 160,000 kilograms of fresh milk, that is, 160 tons. According to the purchase price of fresh milk of 10,000 yuan/ton given by Xianyuan Dairy, Xianyuan Ranch earns 1.6 million yuan per day only in terms of selling fresh milk.

And as the number of cows producing milk continues to increase, this number will increase. It is estimated that in 2009, Xianyuan Ranch will be able to obtain 1 billion income in the field of fresh milk sales, which can be described as a huge cornucopia.

In addition to fresh milk, another highlight of Xianyuan Ranch is to breed top-quality beef cattle, which further enhances the value of Xianyuan Ranch.

Although the beef cattle raised in Xianyuan Ranch have not yet begun to be sold, the products of Xianyuan Farm are generally more than five times the price of similar products, and the price of beef produced in Xianyuan Ranch is likely to be as high as 100 yuan per catty, which means that the market price of a 1,000-kilogram Xianyuan Ranch beef cattle will be as high as 200,000 yuan. The temporary stock of beef cattle in Xianyuan Ranch is 5,000 heads, which alone can bring Xiao Feng an income of 1 billion soft sister coins, adding another heavy weight to Zeng Cheng's huge assets. (To be continued.) )