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Xianyuan Group also has five subsidiaries, including Xianyuan Supermarket Chain, Xianyuan Fruit Chain, Xianyuan Barbecue Chain, Qinglong Transportation Company and Qingcheng Securities. Nowadays, Xianyuan Supermarket, Xianyuan Fruit and Xianyuan Barbecue have opened more than 50 branches across the country, even if it is conservative according to the average daily turnover of 100,000 yuan per supermarket, the daily turnover of 50 supermarkets is as high as 5 million, 150 million a month, and the profit is not less than 50 million. The revenue of Xianyuan barbecue is similar to that of Xianyuan supermarket, while the revenue of Xianyuan fruit store is slightly worse, but the turnover of each store will not be less than 50,000 yuan a day, and the profit margin is also not low.

In other words, the annual turnover of the Xianyuan supermarket chain is at least 1.8 billion, and the profit is 600 million. The data of the Xianyuan barbecue chain is the same as that of the Xianyuan supermarket chain, while the Xianyuan fruit chain may have to be discounted. But even so, the profits brought to Zeng Cheng by the three chain store companies will exceed 1.5 billion yuan per year. At a 15x price-to-earnings ratio, the market value of these three chains will exceed 20 billion in three years.

And the last Qingcheng Securities, Gu Jiahui is no stranger to it. This financial upstart, which has caused a lot of turmoil in the stock market this year, has attracted the attention of many people. According to the financial report released by Qingcheng Securities, this securities company, which has been established for less than two years, now has assets of no less than 5 billion yuan, and all of them are high-quality assets, which has great potential for appreciation.

As for the remaining Qinglong Transportation Company, compared to the rest of the companies, it was too insignificant, and Gu Jiahui directly ignored it.

However, since all the subsidiaries of Xianyuan Group are not listed, the market value is difficult to estimate, even if Gu Jiahui has rich experience in professional knowledge, it is not easy to judge how much Zeng Cheng's total assets are.

Therefore, he decided to position Zeng Cheng's total assets at 30 billion soft sister coins, which is equivalent to about 4.5 billion US dollars according to the current exchange rate of soft sister coins in US dollars, but even this number is enough to easily reach the top of the 2008 Forbes China Rich List released on October 30 two months ago. Even on the list of the world's richest people, Zeng Cheng's assets are enough to be included in the top 230 of the world's richest list announced in March this year. Considering that the wealth of most of the rich has shrunk due to the global financial crisis this year, Zeng Cheng's assets are enough for him to easily enter the top 200 in the world, or even higher.

When Gu Jiahui came to this conclusion, he himself was a little dumbfounded, he couldn't have imagined that a young man who was inconspicuous before had reached this level in just two years, which was even more mythical than a myth.

Therefore, Gu Jiahui couldn't sit still any longer, so he immediately packed his bags, took two assistants, and went to Shicheng for an interview.

Seeing that Gu Jiahui treasured his asset situation, Zeng Cheng could only shake his head helplessly, and said with a wry smile: "It seems that Reporter Gu has figured out all the details of me, and it would be a bit hypocritical if I refused your interview again!"

Forbes magazine is not a domestic media, and Zeng Cheng has no clue even if he wants to use the power of domestic officials to exert pressure on it, so it is better to cooperate happily.

After all, regardless of whether Zeng Cheng accepts Guan Jiahang's interview or not, with the current asset status of Forbes, Zeng Cheng will inevitably become the new richest person on the Forbes rich list.

Of course, the 2008 Forbes China Rich List has been released, and he doesn't have to worry about being crowned the richest man right away.

"Accepting our interview, I believe it will bring enough benefits to you and your Xianyuan Group!" Hearing Zeng Cheng agree to be interviewed, Gu Jiahui was quite excited, and said with a smile, "The domestic business atmosphere and marketing environment are more inclined to personal heroism, Mr. Zeng, your inclusion on the list will help enhance the brand value of Xianyuan Group!"

As a senior media person, Gu Jiahui is far more aware than Zeng Cheng that after the release of the 2009 Forbes Global Rich List less than three months later, it will have a huge impact on Zeng Cheng and Xianyuan Group.

A 24-year-old self-made billionaire in just two years, once this experience is exposed in public, it is enough to attract a lot of attention and exposure, and Xianyuan Group will immediately become the headline of all media. And Zeng Cheng himself will also become the most concerned wealth hero in the mainland.

In the next few days, Gu Jiahui and his team conducted a comprehensive and exclusive interview with Zeng Cheng, recording Zeng Cheng's entrepreneurial process, asset status and personal life in an all-round way, which was also the first foreign media interview Zeng Cheng accepted.

As the interview deepened, Gu Jiahui found that the industry he had learned about Zeng Cheng was actually just the tip of the iceberg. If nothing else, the 40 percent stake in Moon Rose Hotel Group alone is enough to increase Zeng Cheng's assets by 50 percent, which he previously estimated.

Although Yuemei Hotel Group is not listed, almost all financial authorities estimate that once the hotel group with more than 50 five-star hotels goes public, its market value will not be less than 30 billion soft girl coins.

All of this made Gu Jiahui feel more and more that Zeng Cheng had completely different qualities from other rich people, whether it was his youth, his erudition and his cooking skills, they all gave people a refreshing feeling. After all, the billionaires Gu Jiahui interviewed before were all middle-aged uncles and above, and it was the first time that the billionaires younger than him had come into contact with him.

Gu Jiahui believes that with the publication of this interview, he, the planner, will definitely be able to win the commendation of the top management of the magazine, and perhaps as Zeng Cheng continues to climb on the rich list, his status in the magazine will also rise.

After Zeng Cheng accepted Gu Jiahui's exclusive interview, some well-informed media also heard some gossip and asked to interview Zeng Cheng.

It's just that Zeng Cheng didn't bother to pay attention to the interview applications of these media, and these media couldn't break into Zeng's villa anyway. Since the last time those reporters trespassed into Zeng's house, the higher-level departments have set the area of 100 meters around Zeng's house as a forbidden place, after all, the old man Yun lives here, if you let people with bad intentions break in and let the old man be hurt, then what's the matter?

But the media wandered around Qinglong Village all day long, guarding near the Zeng family's villa, which also made Zi very annoyed. In desperation, it was about to be New Year's Day, so Zeng Cheng quietly left Qinglong Village and flew to Feicheng to accompany his girlfriend.

Zeng Cheng, the main owner, is gone, and the media reporters will not return empty-handed, but aim at Zeng Cheng's relatives, friends and subordinates of the company, after all, big fish can't be caught, and small fish can also satisfy their hunger.

It's just that Zeng Cheng's relatives in the village and the company's subordinates also have a limited understanding of Zeng Cheng, and they can't come up with any fierce information, which makes these media reporters very depressed. In this way, the media, which had been making noise for several days, finally gradually subsided.

However, when Gu Jiahui's interview was published in the latest issue of Forbes Chinese, Zeng Cheng suddenly became the most popular financial figure, and his photos appeared on the front pages of almost all major financial media.

After all, it has a net worth of more than 40 billion in just 2 years, which is completely a realistic version of the myth.

For a time, a large number of media flocked to ask for an interview with Zeng Cheng.

However, the Xianyuan Group's response measures are quite in place, and the professional managers of the Xianyuan Group led by Xin Xiaoqiang have come forward to accept interviews with the media, and led the media to visit and interview various enterprises of the Xianyuan Group, which finally calmed down the media reporters.

There is no way, Zeng Cheng avoided it, and Xin Xiaoqiang and others could only come forward to clean up the mess for him, who called Zeng Cheng the boss.

The publication of Forbes magazine immediately further enhanced the popularity of Xianyuan Group in China, and the most intuitive manifestation is that the sales volume of products of several subsidiaries of Xianyuan Group, such as Xianyuan Supermarket, Xianyuan Barbecue, Xianyuan Fruit and Xianyuan Dairy, has increased by 20 percentage points in a short period of time, and various markets have spread the news of supply urgency.

Ordinary consumers want to taste what kind of delicious ingredients and dairy products can make Zeng Cheng and Xianyuan Group achieve a historic leap in just two years?

When the sales data from all over the country were summarized into Zeng Cheng's hands, he understood what the benefits Gu Jiahui said at the beginning.

In a sense, the advertising effect brought by one's exposure is no less than that of advertising on CCTV for half a year, or even more so.

Zeng Cheng saw that a large number of media have reported on himself and Xianyuan Group in the past few days, which is equivalent to a large number of advertising, and his identity as a 24-year-old billionaire has attracted the attention of the media and the public, as if he has become a first-line star.

All in all, in this cold winter, Zeng Cheng has become the object of major media coverage, and his posture completely surpassed the sensation of the second-generation heir of a real estate company ascending to the position of the richest man in the country last year. The reason for this is nothing more than that Zeng Cheng made a fortune in a very short time, secondly, Xiao Feng's age is too young, and thirdly, Zeng Cheng is self-made, which is completely incomparable through inheritance of property.

For various reasons, this situation has been caused.

It's just that this is a bitter thing for the rich man who just became the richest man in the country after two years, after all, according to the report of Forbes magazine, Zeng Cheng's worth is very likely to exceed 40 billion soft sister coins, which is nearly twice that of the richest man.

With such a buzzing news, it is natural for various media outlets to take the opportunity to report it in a big way in order to increase the sales of newspapers and magazines.

As we enter 2009, we are in the era of traditional media and online media, and it is also the last glory of traditional media. (To be continued.) )