Chapter 23: The Wonderful Use of Beidou
Outside the window of the VIP meeting room, you can see the bustling crowd of consumers downstairs. Pen ~ fun ~ Pavilion www.biquge.info a small three-story store, at the same time squeezed in more than 500 customers, almost every prototype counter in front of the people.
The counter is open, and the mobile phone is fixed to the base of the counter, which can be operated and used, but cannot be picked up. Rao is like this, every clerk is also like a great enemy, always have to worry about whether there are people fishing in troubled waters to cause sabotage.
Upstairs is very quiet and very well insulated.
"I'm just here today to 'investigate' how your Amy phone has reacted, and I've reported it to my brother. Let's see if the Android system is qualified for us Samsung to give up the self-developed system of 3G mobile phones and go all out to join Android. β
Li Yunxin's speed of speech was very flat, and when she saw Gu Cheng, she couldn't talk about any passion, it seemed that the two were really just the most tranquil, gentlemen's friendship as light as water.
Samsung has a big business, but in the past two years, in the field of mobile phones, out of the consistent good friendship with YY Electronics to "jointly deal with Apple", it has provided Gu Cheng with some technical help.
Especially more than two years ago, when Li Yunxin's suicide attempt occurred, Gu Cheng called Li Zairong out of kindness, which can be regarded as saving his sister's life. The chaebol family cares most about face and is unwilling to owe favors. Therefore, in the past two years, they have basically participated in the cooperation proposed by Gu Cheng.
In terms of smartphone operating system, Gu Cheng proposed to let Samsung also join Android, so as to make Android, an open source system, grow in momentum in a short period of time, and Samsung also half-pushed and half-invested some resources on the spot. It's just that Samsung's internal forces are complex, and the decision-making of large groups is difficult, so the self-developed system has not been completely abandoned, which is equivalent to preparing to walk on two legs and not give up on both sides.
But in any case, Samsung's attitude towards Android is at least more open than that of Nokia, a company that is clinging to its own Symbian system.
In addition, although Dongyi people have nothing to do in the core technology of the chip, and the RF and baseband are not necessarily good, they do have the world's first-class uniqueness in the field of industrial design and screen display/camera, which is related to the appearance of the mobile phone/shooting/display effect.
Dongyi people have always paid special attention to appearance.
Therefore, in the past two years of cooperation, Gu Cheng has also outsourced, poached, and mixed sand from Samsung to cultivate Chinese people, and has made a number of top international mobile phone industrial design teams for YY Electronics, thus ensuring that the appearance of Aimi mobile phones is finally made into the most beautiful in the world.
For Gu Cheng, he laid out Android and sold mobile phones in person, not to make money from those hardware, and he didn't know much about hardware. He made an Aimi purely to stop Steve Jobs from making Apple's tyrant system that destroys the free will of consumers bigger. In that way, Gu Cheng will be able to achieve global hegemony in all content and software distribution markets in the future, which is Gu Cheng's core interest.
In other words, as long as it is beneficial for him to kill Qiao Gou, it doesn't matter who occupies the mobile phone hardware market in the end. Let Samsung be stronger for the time being, and bleed with Apple, which is also the ending he is willing to see.
What's more, Samsung's long-term threat is not big, even if it suppresses Apple for a while, it will always blow up in the future. When the time comes, it will depend on the strength and creation of Huawei and other domestic manufacturers who are interested in selling hardware.
And from Apple's point of view, although many of Apple's hegemonic regulations on software partners seem to be very strict, Apple does not dare to strictly enforce them completely when IOS does not have an absolute lead - Apple also has to take care of the expansion of the ecosystem, and needs "selective law enforcement" to turn a blind eye.
Then in the fourth quarter of 2016, because of Samsung's NOTE7 continuous explosion, which caused Samsung and Apple's competitiveness to compete for the world's first sales was severely frustrated, Apple became arrogant in 2017 and began to tighten the original selective and strict software supplier terms. There is no other reason, it is precisely because Apple thinks that no one can threaten its position at that point, so it is arrogant.
So Gu Cheng needs to always have a dog-eat-dog threat there, so that Qiao Gou and his successors don't dare to be arrogant - if there is a kind of apple, from beginning to end, "do things according to the rules and strictly enforce the law", then Gu Cheng still looks down on him, although he is a tyrant, he is always above board. He claims to be a tyrant legislator, but in the end he only dares to shake when the situation is advantageous, and usually instigates "shelving disputes and joint development" -- that kind of spicy chicken is simply inferior to pigs and dogs.
Gu Cheng's Aimi mobile phone is ready to take the mid-to-high-end route, and someone must always meet the low-end market and make the Android ecology bigger.
β¦β¦
"And what do you think of it after reading it?" Gu Cheng was also very open-minded and open-minded, poured a cup of black tea for Li Yunxin with his own hands, and asked without any worries.
Li Yunxin took a sip, looked at the outside of the brown single-transparent bulletproof glass, and the crowd of people who were bustling in the hall downstairs, and affirmed: "It's beautiful, the appearance and taking pictures are already the world's first-rate, and the intuition for women is very good." And I heard that your hand has reached out to the United States - Apple sued the first batch of consumers who broke from prison in violation of regulations, and you actually asked the EFF Foundation to coordinate the counter-prosecution? β
"There really is." Gu Cheng admitted very frankly, "A month ago, this was a secret, but now there is no secret to speak of. β
Li Yunxin nodded imperceptibly, as if she had a deeper understanding of Gu Cheng's meticulousness and cold-bloodedness.
"I still have one of the most incomprehensible things, why do you have to use that Beidou navigation system - GPS is accurate and cheap, could it be that you were assigned a task by your government?"
When Li Yunxin said this, he was holding two Aimi mobile phones with 8G and 16G memory respectively in his hands, and there was some sincere incomprehension in his eyes.
However, it seems that before coming out to play under the pretext of "inspecting friends and businessmen" this time, she still did some homework and learned some serious topics.
Samsung has mobile phone experts, all kinds of analysts, and the third lady wants to make up for it, so naturally some people give her illiteracy.
Gu Cheng is still unabashed about this issue: "There is a certain apportionment - since I messed up the mobile company's EDGE in 06, the Commission of Science, Technology and Industry for National Defense and the Ministry of Information Industry are trying to find a communication-related infrastructure project with the same investment of three or four billion yuan, and private capital is also invested in and involved in some terminal development tasks." The trouble I caused naturally asked me to fill the hole. β
"I have a general understanding of the EDGE matter, and I can see that you are quite enthusiastic about serving the country and the people. But don't you think that the Beidou system is another project that is more repetitive than EDGE, costing people and money? And I don't see what kind of side promotion effect this kind of navigation has on 3G mobile communication after transplanting it to mobile phones. β
With Li Yunxin's knowledge, it is difficult for Gu Cheng to explain this question clearly, but since they are friends, he doesn't mind spending a little thought.
"Of course, it has an effect - we are developing the Beidou system and the Aimi Android mobile phone equipped with the Beidou navigation chip, and at the same time, there is also a company with a bit of state-owned assets, which has invested in a project called AutoNavi Map, which can provide very sufficient positioning application scenarios in the future. From offline consumption positioning to driving/cycling navigation, car rental/delivery positioning, there is no end to it.
The three major operators in Huaxia are different from your operators such as SK Telecom. We have a monopoly to form a price alliance, and the traffic fees of the three companies are very expensive, so the common people have also formed their own wisdom of confrontation - I have seen in Dongyi and Fusang, and I have seen that people basically do not turn off mobile phone traffic.
In China, even if you buy a 3G mobile phone, you can usually turn off the traffic when you can turn off the traffic, turn on the WIFI when you arrive at home and the office, and use the WIFI to download everything you want to see on the road before leaving the room. In recent years, it is estimated that no one on the bus or subway will play mobile online games that require a real-time connection - so even if the officials and men of China Mobile and Telecom come up with more '3G watching videos, listening to music, reading books, and playing games', no ordinary people will pay for it. At most, I can only hope to occasionally meet one or two inexperienced ones, forget to turn off the traffic, and silently buffer the movie overnight to lose the equivalent of a mobile phone's traffic fee.
I've taught them how to use market predictions to let them know that 'only Internet apps that must be used on the road can force people to continue to use data when they don't have WIFI'. Therefore, at present, the three major operators have accepted this consensus, and they are very much in agreement with the country's investment hotspot on domestic navigation.
As for why Beidou - I think after the first three or five years, the gap between the terminal price of Beidou and GPS will not exceed more than 100 yuan, and for a mobile phone, these price differences will be completely acceptable at that time. β
"But now consumers don't accept it - look at the following people, they can't understand the fact that adding 8G memory and replacing a navigation chip will cost 800 yuan.
I've only been observing it for a few minutes and can draw this conclusion from intuitive sales, don't tell me that someone as shrewd as you can't see it. IN THE UNITED STATES, JOBS'S IPHONE, THE SALES VOLUME OF EACH MEMORY EXPANSION VERSION IS NOT INFERIOR TO THE BASIC VERSION. β
By the time Lee Yun-hin finished asking this last question, there was nothing else to say. After all, she is an idle art student, and she never asks about the family business, and if she hadn't tried to find an excuse to come out and relax, she wouldn't have even made up for this little homework.
Gu Cheng had to explain: "Beidou still has its own technical advantages, and it is normal to be more expensive - GPS navigation is one-way reception by the terminal, and there is no SMS message feedback." That is, it's just the 'GPS location satellite' telling the phone user where you are now. When you know where you are, you don't send back information to the satellite, so that the satellite knows where you are......"
When listening to this difference, Li Yunxin was instinctively curious, because this did not match the common sense she usually used when she used Samsung mobile phones - 08 Samsung high-end mobile phones have long been equipped with GPS navigation.
"Really? So why can you share your location with GPS navigation? If several map users have added friends to each other, they can also see each other's location on the map? β
Gu Cheng tried to explain: "It's not shared directly by the satellite, it's shared to the base station and other users through the communication of the ground base station after the local user knows where he isβfor the convenience of your understanding, I'll make this assumption." For example, if there is a sudden disaster, earthquake or volcano, and the local telecom base station is blown up, and your mobile phone has no signal at all, the GPS navigation phone cannot share its location information with another mobile phone with GDP navigation, nor can it be shared with satellites.
However, the mobile phone of Beidou navigation can report its location by direct feedback to the satellite in places where there is no base station signal. This is very useful for those who go to the uninhabited areas where the infrastructure in the field is very backward -- when we planned the Beidou development task of the Huaxia Science and Technology Industry Commission, it was taken into account that China has a vast number of mobile phone signal coverage blind spots, so we must add SMS message feedback that directly communicates with satellites, and cannot directly copy the national conditions of the Chinese people. β
Li Yunxin didn't say anything more.
After all, Dongyi only has a land area of 100,000 square kilometers, and the complex terrain on the Korean Peninsula is basically in the Changbai Mountains in the northern half. Dongyi's land the size of dried tofu has always been saturated with wireless signals, and it is difficult for her to imagine that there is a vast western no-man's land and no signal area in China.
She asked Gu Cheng a few more business questions, and finally there was nothing to talk about, so she asked the inspection experts she brought to communicate with the people of YY Electronics.
"I'll be here for a few more days to learn more about the competition between Android and IOS, you wouldn't be unwelcome, would you?" She asked Gu Cheng tentatively.
"Whatever, it's your company's freedom. As long as it is something that can be shown to you, just look at it. β
"How can we be considered friends, why don't you invite me to dinner to pick up the wind?"
"Uh...... Of course. β
"Forget it, it's boring to ask for it, I'm tired today, let's go in a few days - I'll live next door to Hyatt." Li Yunxin felt a little bored and was not interested.