Chapter 45: True Dimensionality Reduction Strike

In the 2040s that Gu Cheng experienced in his later life, a historian made such a conclusion:

From the 100-year history since the invention of the computer. Pen "Fun" Pavilion www.biquge.info

For the first 60 years, humanity was committed to solving problems with computers using Alan Turing-esque routines.

In the next 40 years, mankind has devoted itself to solving the ability of computers to actively perceive and find problems with Jeff Hinton-style routines.

For the first 60 years, programmers did the work of asking questions. They enter a set of problem-solving rules, which are then executed perfectly by the computer. But the computer will never actively "perceive" the outside world, and will always be just a cold keyboard on the input end, with the occasional mouse and trackball and touch screen.

In the next 40 years, computers learned deep learning, learned to "self-perceive", and made their own judgments to find out whether the previous random processing was perfect. Finally, it adjusts step by step until it "senses" that the human is satisfied with its handling.

Back in 2000, Gu Cheng felt that his brain, like the original computer he uses today, had degraded for 40 years.

As long as the problems he discovered, with his 40 years of advanced knowledge, they can be easily solved, and the speed is no different from a flash kill, and the proposed solutions are both whimsical and seamless.

But he lacks eyes and ears, touch and smell. I have a brain, but I can't find the problem, I can't perceive the problem.

In the question session, he still needs the reminders and help of the people around him to tell him about the hidden dangers he is facing.

For example, after Liu Shuqin told him that "there are still many people in this world who want to play online games but can't find a newsstand to buy some cards", he realized the existence of this situation.

Who made him not even know what the countryside looked like in this era? Naturally, he couldn't talk about discovering the problem.

Thinking about all this, he encouraged Liu Shuqin:

"Sister Liu, your question today is very good, I am very satisfied. After a while, you can help me draw up a notice that I think it will be necessary for the company to 'brainstorm' every week in the future - not for everyone to find solutions, but for the current problems of the company. As for the solution, I'll figure it out. ”

Finding a problem is as important as solving it. Since Gu Cheng is not good at discovering now, he will leave it to others to brainstorm and discover.

"Okay, Mr. Gu, then listen to what you mean...... Do you already have a solution to the problem I just mentioned about the lack of point card purchase channels for mainstream users in the legendary future?"

"Yes, of course. As long as you can think of a problem, I can solve it - the solution has never been my bottleneck. Gu Cheng looked like he was in his chest, "You ask my sister and the product person in charge, a few of them will come, and I will arrange the countermeasures." ”

Although Liu Shuqin felt incredible, she still chose to believe in Gu Cheng. She stepped back as she was told, and then found Pan Jieying and Cheerilee.

Gu Cheng beckoned everyone to sit down and made four cups of black tea himself. When making tea, I described the problems found by Liu Shuqin by the way.

Pan Jieying and Cheerilee also felt very grim when they heard this, frowning.

Pan Jieying said worriedly: "This matter is indeed more difficult to do. Below the third-tier cities, the current online game market is too small, and a single newsstand can cover a community with thousands of people. Even if the superior magazine distributor presses them with a delivery channel, they will be reluctant to purchase and deposit because the sales of point cards are too small.

This has already happened in Stone Age, a turn-based online game that is best suited for players in backward regions with severe latency. The operators of the Stone Age have not spent less energy on the distribution channels in the third and fourth tier cities, and almost all the first-level dealers of domestic mainstream magazines have been bought, but the channel sinking is the poor effect, and all kinds of obstructions have been obstructed in small places. ”

And it is absolutely impossible for an online game company to negotiate with a newsstand owner to buy some cards.

Cheerilee has been in China for more than a month and has learned some Chinese. After listening to Pan Jieying's description, she couldn't help but be a little surprised: "Eh, don't everyone in Huaxia use E-BAY to buy game point cards? Point cards are a virtual product that is most suitable for e-commerce sales, and there is no need to build logistics." ”

Pan Jieying had to explain: "There is no E-BAY in Huaxia. ”

"There is no Taobao yet. Gu Cheng silently added in his heart.

However, since he found out about this problem, it is not a big deal.

Because Gu Cheng remembers that in the historical post of the stall he saw in his previous life, he mentioned some "e-commerce exploration attempts in the primitive era".

Even if he didn't see it, with his knowledge of Taobao and the E-BAY mentioned by Cheerilee, he knew what to do.

So Gu Cheng confidently instructed his cousin: "I have a way to do this, let's take two steps - first, I think it is necessary for us to deploy the pre-sale of point cards in advance to confirm how many hidden dangers exist in the sinking of our channel, and to detect and treat it early." ”

Pan Jieying was puzzled: "Pre-sale? Do you mean to start selling some cards now? But our internal beta period is still a month, and there is a public beta period of one and a half months behind, and it will not officially start charging until New Year's Day next year." If you sell some cards two and a half months in advance, who will buy them. ”

Gu Cheng Zhizhu said: "Can you give a pre-sale discount - for example, if you pre-order a point card in November, you can get double the first charge by the official charge next year." On the one hand, this trick can help us recoup some funds, and on the other hand, it can also help us test the benignness of our market, identify which regions have more benign markets, and which provinces and cities have more 'locusts'.

Moreover, the 'locusts' are not only caused by the player's reluctance to pay money, but also the poor sinking of the channel, resulting in the players in those places not being able to buy point cards - so if we find these problems in advance, we can focus on solving them. These big data are very precious, and the market research is more detailed than Sister Liu's several months. ”

Pan Jieying tilted her head and thought about it: "Then after knowing the specific severity of the problem and the situation of the branch, how are you going to solve it?"

Gu Cheng smiled slightly: "I am going to have a plan, called 'Internet café owner recharge system', we will bypass the newsstands and bookstore channels around the country, and directly talk about cooperation with the owners of Internet cafes in major cities across the country, if there are large chain Internet café owners, it would be better, that will be the object of our key attack."

Then, after the R&D department has reduced the amount of game development tasks in the near future, it will be necessary to allocate people to write the e-commerce payment platform of this 'Internet café owner recharge system', and I will further recruit programmers to enrich it, so that the beta version of the game system will be launched during the public beta and fully upgraded when the game is officially charged. ”

"Electronic payment systems? That thing is too far ahead of its time. Cheerilee questioned in surprise.

As for Pan Jieying, she didn't understand this thing at all, so she couldn't comment on Gu Cheng's idea at all.

Cheerilee knew that her intervention was a bit rude, and after apologizing slightly, she continued: "With today's network environment in China, the electronic payment system cannot be built at all, and the PayPal of the American people has spent a lot of cost to build.

Moreover, the total collapse of the Internet bubble this time was due to the outbreak of botnets caused by gray pigeons, which made the authoritative investment indicator of 'average daily IP' lose its credibility. Nowadays, the market is full of countless hackers who have mastered a huge number of gray pigeon botnets, and if there is no strong security system, anti-virus software, and firewalls, engaging in electronic payment is completely a fat sheep to be slaughtered!

The reason why Cheerilee can say these truths is entirely because she has been exposed to the anti-theft business in a game company, and she has a hacker girlfriend like Wen Huiying.

She fully knows how deep the water is, and with Gu Cheng's current net worth and technical strength, she can't wade through this troubled water at all.

When the time comes, it will be appropriate to rape and not be the rhythm of the grass!

Gu Cheng is naturally not afraid of Cheerilee's words, but he still praised Cheerilee's loyalty:

"Sister Che, you don't have to worry about this, the 'Internet café owner recharge system' I launched will not be an open electronic payment platform like PayPal - I will use the most simple and crude method to solve the problem of number theft in the short term, that is, to release a fund account client bound to IP address and MAC address."

Every Internet café owner, only one network management computer can log in to the bound account, even if the hacker knows his account password, the computer can not be changed - this trick is similar to the firewall strategy used by large enterprises to build internal ERP systems. Then within a year, this system will only be open to Internet café owners across the country, and will not open the active registration system, so all accounts are distributed to them by the company. ”

After listening to Gu Cheng's countermeasures, Cheerilee was not so excited this time, and after thinking about it carefully, it seemed that there was indeed some hope of success in doing so. But she soon discovered a new problem:

"In this case, wouldn't it be that tens of thousands of Internet café owners across the country who are ready to participate in this plan need the company's employees to personally go to the door one by one, sign the agreement one by one, and then install them on the spot?"

"Not all Internet cafes have to run from house to house, as long as our game is bigger, after the snowball rolls, those Internet café owners will take the initiative to come to the door. But you are right in one sentence, and that is that we do need an offline push team. ”

Gu Cheng's last sentence was said very lightly, like a muttering to himself.

As he spoke, he opened the drawer of his desk and pulled a business card out of his business card holder.

Ahri Baba, horse wind.

Since Legend Entertainment can't afford to raise a full-time push team, let's borrow one.

Now is the cold winter period of e-commerce, and e-commerce companies no longer need so many professional sweeping floors, so let them adjust the scope of work a little.

Is there a difference between sweeping an office building and sweeping an Internet café?

"This payment system, I am going to call it 'Alipay' in the future. ”