Chapter 0542 - Jobs who claims to be an anti-mainstream
"I'm not afraid of no good things, I'm afraid of no good people. Some guys will only achieve less and fail more than they do. After Mr. Song expressed his attitude, he solemnly promised, "Don't worry, although I don't dare to give a precise schedule, I will definitely let this film pass the various procedures required for release as soon as possible." ”
In fact, Mr. Song was very depressed about the fact that "Protecting Flowers" was stuck. In addition to the complex political factors, it seems that some people are embarrassed by Tang Huan who plays the leading role, and he really can't pull it all out.
In Mr. Song's view, although after Deng Lijun's comeback, she had a style of "hardening her wings" and began to stay away from the hustle and bustle of political propaganda, it is undeniable that Deng Lijun, who is becoming more and more influential, is objectively helping Baodao increase its popularity, which is also a valuable resource that Baodao, which is becoming smaller and smaller in the international space, urgently needs.
Tang Huan's participation in Deng Lijun's movie was naturally to help his confidante, but it also invisibly helped promote Treasure Island, after all, in addition to Deng Lijun being born on Treasure Island, part of the movie was filmed on Treasure Island.
The movie co-starred by the world's richest man and a generation of singers in the Chinese pop music scene, may be unknown?
Seeing that such a good publicity platform is about to be ruined by some people's selfishness, Mr. Song's chagrin can be imagined.
"Then let it be, I'm just asking. Tang Huan snorted, "By the way, Lao Song, you haven't been in the News Bureau for a short time, it's time to think about moving the nest." ”
Speaking of this, Tang Huan lowered his voice, "I know a little about divination. This location. It's going to be hard to sit this year. ”
"You don't have to scare me nervously. It's not that I don't agree to solve the movie thing. Mr. Song then added proudly, "Brother, my future is already clear." ”
……
After ending the call, Tang Huan smiled playfully, and muttered in his heart, "I forgot, in the original time and space, this old man's career can be described as smooth all the way." ”
But. Tang Huan didn't fully rely on Mr. Song's guarantee, because he had other channels to know the news from the treasure island.
Obviously, even in the end, "Protecting Flowers" can be released normally on Treasure Island without any deletion, but now that it is about to reach the Lunar New Year, the work style is inevitably lazy.
I have to say. Some people did succeed in disgusting Tang Huan, and he was very tired in his heart.
At this time. Two messages were sent from his subordinates.
First, Jack Trammell, the founder of Commoda who resigned from the board of directors at the beginning of this year, has quickly given a positive reply, but hopes to meet with Tang Huan as soon as possible so that the two sides can establish a trust mechanism.
After losing the political struggle of the company and having to be out, it seems that Jack Trammell should go on vacation first, lick his wounds, adjust his mentality, why did he decide to regroup so quickly?
Tang Huan began to read the second news while guessing, and then frowned, it turned out that Apple wanted to invite him to attend the launch of the latest product, MAC.
As a matter of fact, Tang Huan had already euphemistically resigned before, so why did he come to pull people again? He didn't want to make a special trip to the United States for this matter.
So Tang Huan contacted Makula and bluntly said that he was currently very busy in Xiangjiang and couldn't get out.
Macura smiled bitterly, "Don, anyway, you have a private jet, just squeeze in time, and the venue of the press conference is in Hawaii, so you don't need to go to the mainland of the United States." Steve said that he had prepared two speeches, and if you were at the press conference, you would be described as a hero who challenged IBM and brought computers to small and medium-sized companies, or if not, he would have condemned you and IBM. ”
"I'll go, the people who pull the crowd, can you still be such a scoundrel!" Tang Huan couldn't cry or laugh.
"Steve hasn't been doing a lot of incredible things lately to promote MAC......" Macura sighed.
……
The first wave of GUI system wars triggered by VisiCorp's VisiOn ended with VisiOn's repeated ticket bounces.
However, Jobs's pursuit of perfection still triggered some inspiration, which in turn caused the progress of the MAC project to be delayed.
If it weren't for the repeated commitment to the market, we couldn't continue to lose our promises, and it is estimated that Jobs would not have planned to launch MAC.
Another driving factor is that some shareholders on Apple's board of directors, including Arthur Locke, believe that Apple is losing its position as an industry leader and that Steve Jobs' MAC must step up immediately.
In the past 1983, Apple's computer sales were close to 400,000 units, IBM-PCs exceeded 100 units, and Fangyuan personal computers reached 1.8 million units.
Needless to say, the market position of each company is judged.
With the advent of AppleIIGS, which adopts Fangyuan's personal computer ISA bus technology, the industry began to believe that Apple has lost itself and become one of the followers of Fangyuan's personal computer standards.
Although AppleIIGS has brought good results to Apple, Wall Street's assertion that Apple no longer has high growth is unacceptable to Apple shareholders, because it means that Apple's stock has lost the momentum to continue to rise.
In this way, under pressure from all sides, the MAC, which took several years to develop, was scheduled to debut on the stage in January 1984.
In order to promote MAC, Jobs took great pains to promote his MAC, especially considering how to turn around his public image.
Regardless of the spirit of freedom, Steve Jobs, who succeeded in finding gold by commoditizing Apple I and Apple II, is now a real billionaire — in a suit, well-dressed and driving a luxury sports car, but he always fantasized that he was a rebel.
This can also be seen in the criteria used by Steve Jobs to recruit for the MAC team, a team full of hackers and pirates, which shows that he likes to associate himself with these values.
To put it bluntly, Mr. Jobs wanted to be seen as a counterculture rather than a spokesperson for big business, even though that was the reality.
The campaign was helped by Chiat/Day, a Los Angeles-based advertising agency that was awarded the Apple contract by acquiring Regis McKenna's advertising business.
Chiat/Day Creative Director Lee Crowe, Copywriter Steve Hayden, and Art Director Brent Thomas shot a 60-second commercial of the same name based on George Orwell's famous novel "1984".
When the ad was shown at a recent meeting of Apple's board of directors, many members, including Marcura, were directly scorched. (To be continued.) )